Thursday, February 29, 2024

PH National Cancer Summit 2024 Spotlights NICCA’s Pivotal Role in Cancer Prevention

The 2024 Philippine National Cancer Summit (PNCS) marked a pivotal moment in the nation's fight against cancer, spotlighting the transformative potential of the National Integrated Cancer Control Act (NICCA) in enhancing early detection, diagnosis, and treatment.

Cancer continues to be a significant public health issue, contributing to 7.84% of the country's disease burden and ranking as the third highest cause of Disability-Adjusted Life Years (DALY). Breast cancer is the most common among women, accounting for 31.4% of cases, while lung cancer is the most prevalent and deadliest among men, with 19.5% of cases.

Against the backdrop of these daunting statistics, the two-day summit, themed “Advancing Integrated Cancer Care Systems for the Filipino,” offered new hope and direction, aligning with the goals of the NICCA.

Enacted on February 14, 2019, the NICCA provides a comprehensive framework to ensure the availability of quality and affordable cancer care services, aiming to improve survival rates and alleviate the financial burden on patients and their families.

PHILIPPINE CANCER SUMMIT

Dr. Manuel Francisco “Ramy” Roxas, chairperson of the Philippine College of Surgeons Cancer Commission Foundation (PCS CanCom), which spearheaded the summit, highlighted the event's importance in bringing together stakeholders from various sectors to improve cancer care.

“We are very honored that many dignitaries are joining us today to make this cancer summit even better than last year. But the task ahead is still long and challenging. We are here to listen to each other and inspire each other to continue to improve cancer care for our people,” he stated, emphasizing a "whole of society" approach to the cancer fight.

In his keynote address read by Philippine Cancer Center Head Dr. Alfonso Nunez III, Department of Health Secretary Teodoro “Ted” Herbosa pointed out the significant challenge cancer poses to public health and its expensive consequences. He stressed the need to educate and inform communities about health-maintaining behaviors and disease prevention.

“Our endeavors covered the end-to-end spectrum of care with a strong emphasis on health promotion and disease prevention,” Herbosa remarked. “Central to our national cancer strategy is the early and regular screening measures such as sparing sufficient time for regular physical checkups. That includes breast examination, specifically mammograms, cervical screening, and many more. These services are available and accessible. Early detection saves lives by enabling timely interventions when treatment outcomes are most favorable.”

Meanwhile, Department of Interior and Local Government (DILG) Secretary Benjamin “Benhur” Abalos, Jr. underscored the critical role that local government units (LGUs) play in integrating national guidelines with local needs as the primary implementers of healthcare policies.

He aims to unite stakeholders to devise a unified plan for cancer care at the local government level, saying “We should really sit down, look at the capacity of each, harmonize everything, and do a master plan. That is what I commit to this group that we're going to do.”

At the LGU level, Quezon City Mayor Joy Belmonte shared the city's efforts. “We are in the process of crafting the localized version of the NICCA. The city government can allocate a more significant amount of resources kapag mayroon na tayong local version of the national law. Hopefully, this can be done by the second quarter of this year,” she said.

Belmonte also stated that their overarching goal is to develop and maintain a system that combines scientific advancements and practical applications into a comprehensive program aimed at reducing cancer morbidity and mortality, especially in Quezon City.

The PNCS 2024, held on February 29 and March 1 at Novotel Araneta, served as a vital platform for stakeholders to collaborate and share innovations in cancer care, aiming to change the landscape of cancer treatment and management in the Philippines.

By focusing on the importance of early screening and intervention for the most common cancers, the summit sought to gather collective efforts toward a future where cancer is no longer a daunting foe for Filipinos, ensuring access to necessary care and support for everyone.

Globe Business Shines Spotlight on Outstanding ‘Pinaypreneurs’

KD Dizon, Vice President and Head, Globe Business; Pinay entrepreneur Hiyasmin Neri-Soriano; and Angie Po, Vice President for Product, Globe Business.

A year after receiving the Innovator Award from Globe Business at Cosmopolitan PH's Women of Influence 2023, dynamic Pinay entrepreneur Hiyasmin Neri-Soriano continues to stand out as a model of innovation and leadership, embodying the principles that earned her the prestigious recognition.

Over the past 12 months, Hiyasmin has showcased a blend of creativity and a profound grasp of technology as co-founder and CEO of Shoppertainment Live. This led to her recent appointment to the Board of Directors of The Philippine Marketing Association, where she focuses on public relations and communications, further highlighting her influence in the field.


Shoppertainment Live launched groundbreaking campaigns and engaged prominent entertainment and business personalities as anchors for its digital social commerce program. 


“The past year has been incredibly dynamic for me and Shoppertainment Live. We've initiated several distinctive live shopping campaigns across social media and marketplaces, with each session lasting from 3 to 4 hours which completes a full 24-hour stretch. We have also been exploring AI when it comes to content creation for video marketing,” Hiyasmin shared. 


A key aspect of Shoppertainment Live’s success story is its partnership with Globe Business. Serving as its internet partner, Globe Business has played a crucial role in enabling the company to do extensive and simultaneous livestream events for over 250 brands.


“Globe Business, as our reliable connectivity partner, has enabled us to conduct extensive and simultaneous livestream events for more than 250 brands. Leveraging this partnership, we have also effectively powered live commerce initiatives for Globe and have consistently achieved significant monthly sales volumes of sim cards through our live selling strategies,” said Hiyasmin.


KD Dizon, Vice President and Head of Globe Business, encapsulates the essence of this partnership, stating, "We stand united with every woman entrepreneur in overcoming challenges and unlocking their potential by providing innovative solutions, and access to resources necessary for their enduring success."


In the spirit of International Women's Month, Globe Business is set to once again   honor two exceptional women business leaders and owners who have significantly contributed to the digital transformation of their enterprises, mirroring the impactful journey of Hiyasmin. The announcement of the winners will take place at the Cosmopolitan PH's Women of Influence Awards 2024.


As the event draws near, the story of Hiyasmin shines as a source of inspiration. Her achievements over the past year not only spotlight her innovative spirit but also stress the vital role of digital technology in propelling businesses forward.


Discover how Globe Business champions the digital transformation and empowerment of women entrepreneurs by visiting https://www.globe.com.ph/business.

The Charm of Leisure-Inspired Living Outside Metro Manila

The Charm of Leisure-Inspired Living Outside Metro Manila

For many years, city dwellers have been enjoying the exciting environment of urban life, with many conveniences just within reach. But recent developments have been showing a shift in mindset and behavior with many urban residents attracted to a more tranquil, nature-filled environment offered by leisure-inspired homes outside the city center.

Even before the surge in demand for options outside Metro Manila, luxury real estate brand Filigree saw the potential of Filinvest Mimosa Plus in Clark, Pampanga as the perfect address for a golf residential community offering the best in modern luxury living outside the city center. Located just beside an award-winning golf course with two 18- hole courses, Golf Ridge Private Estate by Filigree is set to offer the ultimate country club lifestyle inside the master planned township. With its recent topping-off milestone, Golf Ridge is on track to meet its anticipated turnover of units in 2025.

 

Anyone considering relocating inside Filinvest Mimosa Plus will have easy access to the nearby Clark International Airport making them a flight away from international and local leisure destinations, and access to major roads such as NLEX and TPLEX connecting them to other urban centers in Luzon.

 

Filinvest Mimosa Plus in Clark

Given the fully integrated, centered on leisure, masterplan of Filinvest Mimosa Plus, future residents of Golf Ridge will enjoy a holistic lifestyle with access to modern amenities and conveniences even without leaving the township. Everything they need is just a stroll away from their home. From sprawling spaces with mature trees, lush open parks, retail establishments, workspaces that will house private and government offices, and an award-winning golf course, residents will live in a healthy and complete live-work-play neighborhood.

 

Units vary from 2-bedroom with unit sizes ranging from 128 to 139 sqm to a 3-bedroom with unit sizes ranging from 187 to 252 sqm, all having unequalled, and unique picturesque views of the Mimosa Golf Course or the vibrant landscapes of the township. As an extension of the units, the property’s well-crafted amenities further reinforce the elevated country club lifestyle. The residents can run laps in the infinity pool, unwind at the outdoor lounge area, hold intimate gatherings in the function room, and finally enjoy a round of tee on the nearby golf course.

 

From its first property outside Manila with Golf Ridge Private Estate to its portfolio of designer residences in strategic locations within the Metro, Filigree gives residents an exceptional lifestyle in unparalleled locations. In Filinvest City, Alabang, there’s Botanika Nature Residences located in the most exclusive area of the garden city which offers authentic green living in a vertical village setting; Bristol at Parkway Place, a high-rise tower offering chic cosmopolitan living; and 1001 Parkway Residences, the metro south's iconic garden towers surrounded by parks. In Taguig, Filigree has also established the Beaufort, an upscale residential community with a vibrant lifestyle reflecting diverse cultures. Finally, The Enclave Alabang, Filigree's first residential village along Daang Hari, offers a serene living experience with easy access to Filinvest City CBD.

 

Learn more about Filigree by visiting www.filigree.com.ph.