Strong Performance, Stronger Trust: SM Supermalls Evolves for the Next Generation of Customers

MANILA, Philippines, September 1, 2026 — SM Supermalls delivered record revenues in the first half the year, expanding 8% to P41.8 billion from P38.6 billion. Its exceptional performance was driven by higher leasable space and tenant sign-ups, along with steady foot traffic. 

Total gross leasable area grew 3 percent to 5.1 million square meters from 5.0 million square meters, while the number of tenants rose 4 percent to 23,174 from 22,192. Average daily foot traffic was steady at 3.7 million.  

“Our growth reflects the enduring trust of our tenants and shoppers. Despite macroeconomic headwinds, they continue to find value in the variety of our offerings and the strong sense of community in our malls,” said SM Supermalls President Steven Tan. “This gives us confidence to keep investing in spaces and experiences that respond to their changing needs.”

SM’s Transformation Journey

Noting market demand for diverse and unique experiences beyond retail, SM enhanced its spaces with refreshed sports, leisure, and entertainment offerings. The mall operator sustained foot traffic through the addition of 41 Pickleball courts in its first-half inventory, bringing up the number of its courts to 102 courts across 32 properties nationwide.

On June 12, 2026, SM Supermalls also co-hosted the Galaxy Manila Marathon, the first-ever full marathon to take over EDSA, drawing over 25,000 runners across multiple categories.

On top of these, SM also emphasized its corporate purpose of driving value to its surrounding communities through sustainable facilities developed in its malls. From 100 Megawatt peak (MWp) solar power generated through its mall rooftop solar PV system, SM has increased its capacity to 122 MWp with further plans on expansion until the end of the year. SM also recently reached 100% coverage for free EV Charging Stations across all 90 of its malls at 203 EV charging stations.

Because of its sustained innovation and pioneering customer-centric vision, SM Supermalls was heralded as the Philippines’ Strongest Brand for the second year in a row by leading global brand valuation consultancy firm Brand Finance. Fueled by its strong customer, community, and advocacy initiatives, SM Supermalls scored a 95.3 out of 100 on the Brand Strength Index, surpassing its 2025 performance to retain its AAA+ rating in the Philippines 50 2026 report.

The next chapter of My SM

With these milestones, SM aims to sustain its customer-defined transformation through My SM—its five-year platform for evolving SM malls around the changing needs, lifestyles and aspirations of Filipino communities.

“Our growth plan for the rest of 2026 and beyond is to continue evolving for our customers. SM will keep building business momentum through the introduction of exciting new brands, cinema and entertainment acts, as well as leisure offerings that will sustain market interest. With the upcoming opening of our 91st mall, SM Nuvali, we are expanding our business footprint in the emerging growth corridor of South Luzon and Calabarzon with an innovative upscale mall concept never experienced in the Philippine market before,” said Tan.

Security Bank and Dr. Bidder Help Healthcare Providers Invest in Better Patient Care

Makati, Philippines — Access to modern medical equipment is essential to delivering quality healthcare, but acquiring it often requires significant investment. To help address this need, Security Bank has partnered with healthcare procurement platform Dr. Bidder, giving hospitals and healthcare providers access to financing options for equipment purchases through a more seamless process.

"At Security Bank, our BetterBanking promise is to make banking simple, fast, and personal. Healthcare providers make critical investments every day to improve patient outcomes, and we're committed to helping them access the resources they need to grow, modernize, and serve more people," said Pamela Edejer, Senior Vice President and Assets Business Head.

Through the collaboration, healthcare institutions on the Dr. Bidder platform can explore Security Bank financing solutions for equipment investments, subject to the Bank's standard credit evaluation and approval processes.

“At the heart of every healthcare investment is a patient waiting for better care, a family hoping for better outcomes, and a community deserving more. Dr. Bidder is about making those better outcomes possible, by giving healthcare providers the resources to grow, modernize, and reach more people. Because when we invest in healthcare, we’re not just building facilities or acquiring technology. We’re investing in lives,” said Dr. Loysa Orense, President, Vireo Loadworks Inc. & Project Lead, Dr. Bidder.

By bringing equipment procurement and financing into one ecosystem, Security Bank and Dr. Bidder helps healthcare institutions acquire critical medical equipment more efficiently, allowing them to focus on what matters most: delivering quality care to their patients.

40 Years of Negrense Creativity. And the Light is Only Getting Brighter

The countdown to BÚTLAK: The 40th Negros Trade Fair officially begins as the Association of Negros Producers and SM Supermalls celebrate a milestone built by generations of entrepreneurs, artisans, and makers.

More than looking back, BÚTLAK shines a light on what comes next—new ideas, contemporary design, emerging entrepreneurs, and a new generation carrying Negrense enterprise forward.

Through SM for MSMEs, SM continues its partnership with ANP to help open more doors for homegrown businesses—connecting them to greater visibility, customers, markets, and opportunities to grow.

And now, it’s your turn to experience the best of Negros.

📅 September 22–27, 2026📍 SMX Convention Center Aura

Come hungry. Come curious. Taste it. Wear it. Bring it home—and be part of the next 40 years of Negros.

#SMForMSMEs #BUTLAK #NegrosTradeFair40 #SMSupermalls

BÚTLAK shines a light on 40 years of Negrense enterprise—and the next 40

Four decades of creativity, craftsmanship, and entrepreneurship took center stage as the Association of Negros Producers and SM Supermalls officially launched BÚTLAK: The 40th Negros Trade Fair.

Celebrating light, optimism, and new beginnings, BÚTLAK honors the generations of entrepreneurs and makers who built the Negros Trade Fair while creating space for new ideas, contemporary design, emerging businesses, and the next generation of Negrense entrepreneurs.

Through SM for MSMEs, SM continues its collaboration with ANP to connect homegrown businesses with greater market access, visibility, customers, and opportunities to grow—demonstrating how culture and enterprise can grow together.

The celebration continues when BÚTLAK: The 40th Negros Trade Fair opens from September 22 to 27, 2026 at SMX Convention Center Aura, bringing together beloved Negrense food, fashion, home, art, craftsmanship, and new discoveries under one roof.

Forty remarkable years brought NTF here. Come discover what the next 40 can bring.