Havas Ortega Responds to the Call of Digital Transformation and the Innovation Mindset - Jason Drilon to Lead Build and Innovation Team

As the marketing landscape continues to change in the face of new trends and technologies, digital transformation emerges as an essential response to this change. The biggest companies in the country are shaping their acquisitions and strategies to fit a digital, fully integrated future.

Havas Ortega has stepped up to the plate by setting up its own Build & Innovation team, headed by creative technologist Jason Drilon, whose career spans over a decade and a half in providing innovative and creative solutions for some of the largest brands in the world. Drilon’s body of work includes years in BBDO Guerrero, JimenezBasic Advertising, Ogilvy and Mather, and Bates 141.

Drilon previously worked at Havas Ortega between 2011 and 2015 as their Head of User Experience + Technology and Creative Collaborator. He worked in an internal unit, Collab, which integrated several disciplines, including design and technology, to provide innovative and creative ideas for Havas’ brands. During this time, he was instrumental in developing Havas Media APAC's HEARTbot (Havas Engagement-Activated Response Technology Robot), a platform that can connect social media behavior such as likes and hashtags to electronic switches that can turn on lights or activate machines. The project sought to help brands achieve more meaningful connections with their consumers, through engagement and participation.
He was then given the opportunity to work at The LEGO Group in Billund, Denmark, where he stayed for two years as the Lead Content Strategist for LEGO City, LEGO Minifigures, LEGO BOOST and LEGO House. He was in charge of UX design for desktop and mobile, digital content strategies, ideation and production, and digital project management on these brands, cementing his multi-disciplinary expertise in technology, strategy, and creative solutions.

Drilon’s homecoming to Havas Ortega marks the beginning of the agency’s next leap into digital transformation. Heading the Build & Innovation team, he will help provide innovative solutions that leverage the latest technologies and trends in design, and build apps, platforms, and user experiences for Havas Ortega’s clients.

“Innovation is an oft-misused term in the industry that just wants to grasp at anything new. My goal is to provide solutions and strategies that are truly innovative in meaningful ways, which engage with consumers and their needs. I’m happy to be working once more with Havas Ortega and seeing what I can contribute in this digital era. My experience outside the country has certainly given me brand-new perspectives, and I’d like to take this opportunity to give back,” Drilon said of his appointment.

CEO Jos Ortega looks forward to the work of the Build & Innovation team, advancing his vision of the agency providing a truly integrated marketing and communications solution for their clients. “Digital isn’t the future – it’s the present. Through our Build & Innovation team, Havas Ortega will help more brands achieve their business objectives with creative solutions tailored to the digital era.”

Binge on Shonda Drama This August on Sony Channel

Grey’s Anatomy Season 11

Seattle Grace Hospital doctors continue their professional and personal travails in its most gripping season yet.

This season places many of the doctors' personal relationships in serious jeopardy. Meredith Grey (Ellen Pompeo) struggles to regain a sense of normalcy both at home and in the hospital after best friend Cristina Yang (Sandra Oh) moves to another country. A new doctor, Maggie Pierce (Kelly McCreary), carries an explosive secret that turns Meredith's life upside down. While distance between Meredith and Derek (Patrick Dempsey) causes marriage friction and a devastating accident seals their fate.

Meanwhile, Callie (Sara Ramirez) and Arizona (Jessica Capshaw) start to grow apart due to Arizona's work commitments and heartbreaking news casts a dark cloud on April’s (Sarah Drew) and Jackson's (Jesse Williams) impending parenthood.

Grey’s Anatomy Season 11 premieres on August 10, every Friday at 10:40pm, with back-to-back episodes, first and exclusive on Sony Channel.

Scandal Season 4

Olivia Pope (Kerry Washington) returns to Washington, D.C. after her absence leaves a void on her team. Olivia Pope & Associates has closed down, forcing Abby (Darby Stanchfield), Huck (Guillermo Diaz), and Quinn (Katie Lowes) to work elsewhere. 

Abby lives a new life as she is now the White House Press Secretary. However, she later finds herself confronting a personal trauma as she is thrust in the presence of her abusive ex-husband, who has been nominated for Virginia State Senator.

Fitz (Tony Goldwyn) begins his second term with a plan to make positive changes for the nation. Everybody finds it hard to cope with Harrison’s (Columbus Short) death, Olivia being the hardest. In addition, she also discovers a betrayal within her firm.

Scandal Season 4 premieres on August 9, every Thursday at 10:40pm, with back-to-back episodes, first and exclusive on Sony Channel.

#OneForMarino Campaign

IEF, Inc, brings to life a campaign created to resolve a silent yet rampant problem of the Filipino seafarers, coined by the company as Business Gambling.

Kristine Marcelo, a CPA and the CEO of IEF, Inc, along with her agile team, dedicated their career into doing an in depth research to find out the probable cause of the recurring financial rat-race-problem among the seafarers.  Seafarers are champions of the Philippine economy and it’s contradicting that they end up attaining poor financial status upon their retirement.

After months of rigid immersion, focus group discussions, research and interview, IEF, Inc. finally found one factor and the team eventually termed it as Business Gambling.  After noting the matter, IEF, Inc. immediately and carefully designed a potent campaign to help provide a societal solution against it, hence, #OneForMarino was brought to life.

#OneForMarino clearly defines business gambling as the seafarers’ impulsive and repetitive decision to invest in various businesses with minimum to completely insufficient knowledge and purely depending on chance or probability for return.

The campaign was named #OneForMarino, as this is a mission to collaborate with multiple organizations and sectors to create one strength for social good.  IEF, Inc, believes that the success of the campaign will be greatly influenced by the support of other organizations, especially those from the Maritime industry.

The campaign will run from August 2018 to May 2019, with official Maritime launching to happen on July 27-28, 2019. The intention of this campaign is to saturate media platforms to reach out to as many seafarers and make them aware of the dangers, risks and solutions of business gambling.

The highlight of this campaign is to bring the FIRST EVER EXHIBIT + CONFERENCE to run 32 times during the campaign duration, aiming to reach over 15,000 participants.  This Exhibit + Conference is expected to be interactive, fun and highly igniting.

The Exhibit + Conference will be held at Bayview Park Hotel Manila.  Tickets will be available on partnering Maritime agencies to be posted and continuously updated on the company’s facebook page and website (facebook@OneForMarino and www.ief.ph)

Do you want to be a part of this campaign? For sponsorship or booth reservation, you may contact PMCM EVENTS MANAGEMENT (Official Marketing Partner) at 0917 8344978 or send an email through pmcm.events@gmail.com and look for Ms. Mys Sandico. You may also contact our office at (632) 689 7100 loc. 8183 or email us at info@ief.ph and look for #OneForMarino.