Thursday, October 23, 2014

Sleepworth, I Don't Have to Find Sleep! Sleep Finds Me!

Sleep, seems to be something that is a luxury that sometimes I can't afford busy and demanding days are always what my day almost everyday, not including commitments that investments on time with your love ones, friends and associates. Which is why when I get a chance I grab it right away may it be while traveling or just sitting in a place while waiting.


Lately did I realize the importance of having a pretty good sleep is which helps us out on the challenges that we face on a daily basis. Good sleep helps us think better, energy to keep up, makes us healthier mentally, physically and even emotionally. My say is we should invest on time for us to have enough rest and even invest on stuff in our bedroom. One of the brands that came in my mind was Sleepworth which stands for better sleep.

I've learned that they source environment-friendly materials, employ highly skilled workers, and put a great deal in creating and crafting their products. Also learned something about the manufacturer of Sleepworth as well which is HOME EXPRESSIONS CONCEPTS, INC. (HECI).

HOME EXPRESSIONS CONCEPTS, INC. (HECI) is a family-run and operated enterprise owned by Ms. Filipinas Katly Torres. The company is engaged in designing and manufacturing of quality cotton mattresses and other sleep essentials, and is considered today to be one of the most notable names in the field.

The company traces its roots back to the 1980s when Ms. Torres first ventured into small-scale retailing of scrap textile and cotton waste in local community markets. With enough savings, the company was able to buy basic equipment to process scrap cotton and textile into stuffing material for pillows, stuffed toys, and mattresses.

Then came the innovation of the use of recycled denim cotton clippings as stuffing solely for bed mattresses, of which HECI has become known for locally as a bed mattress manufacturer using “kapok” (cotton). The company employed a number of underprivileged residents in their surrounding community, providing them with valuable skills and opportunities for growth.



At present, HECI is known for its flagship brand, Sleepworth. Originally conceived as a more comfortable yet affordable alternative to ‘banig’ (straw mat) it has evolved into the patented 100% quilted recycled cotton design that the company is trusted and known for.

The factory is situated in Brgy. Sto. Nino, Cainta, Rizal. True to the company’s goal of promoting community growth, it employs more than 135 workers residing in immediate towns.

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