Tuesday, November 19, 2019
MG MOTOR SIGNS AS OFFICIAL MOBILITY PARTNER OF THE 30TH SOUTH EAST ASIAN GAMES
MANILA, Philippines – November 18, 2019 – Morris Garages—better known today as MG—the much-loved British heritage car brand, has signed an agreement with the Philippine Southeast Asian Games Organizing Committee (PHISGOC) and Mediapro Asia to be the Official Mobility Partner of the 30th Southeast Asian (SEA) Games and the 10th ASEAN Para Games.
As part of the sponsorship 80 MG vehicles will feature with the 30th SEA Games logo, and these will be used to ferry athletes and teams to and from games. These special-edition MG 30th SEA Games edition vehicles will be seen in various parts of the country during the much-awaited, multi-sport biennial event. With this partnership, MG supports all the athletes participating in the 30th SEA Games on their path to greatness as we all #DriveToWin.
MG has almost a century of motoring heritage behind it and is truly the fastest growing global brand with headquarters in both hemispheres of the globe. Specifically, in Southeast Asia, it is present in The Philippines and in Thailand, and will also be available very soon in Indonesia. Today, the MG brand is teeming with youthful energy, and its dynamism as an automotive innovator pushes the envelope of excellence. In this partnership with the 30th SEA Games, MG identifies with and celebrates the pursuit of excellence. The same values that drive MG forward: discipline, honesty, innovation, hard work, character, and fun are mirrored in each and every SEA Games athlete. In this respect, MG emulates and reflects the greatness present in every SEA Games athlete.
MG Philippines President & CEO Atty. Alberto B. Arcilla, says: “To be part of the 30th Southeast Asian games—an edition that features so many milestones and firsts—is a distinct honor for us at MG Philippines. As the Official Mobility Partner of the 30th SEA Games, we are grateful to provide meaningful assistance to all local and international athletes and teams by equipping them with safe, comfortable, and stylish rides for the duration of the games. It is our privilege to be of service to all athletes as they battle it out for their respective countries, and it invigorates us to see so many energetic talents sharing in the spirit of competition and camaraderie. Through this partnership, we uphold the long sporting heritage of MG and enliven the competitive spirit that fuels MG to excel.”
Lars Heidenreich, Managing Director of Mediapro Asia, shares: “We are thrilled to have another partner on board through us. With MG, we hope this sponsorship turns the Philippines into a stronghold for the brand.”
The Philippine SEA Games Organizational Committee (PHISGOC) Foundation, Inc. is likewise delighted to have MG on board, as a transportation and mobility partner who can surely accommodate the needs of all the athletes and participants of the 30th SEA Games.
PHISGOC Senior Managing Director Jojit Alcazar, says: “We thank MG for the opportunity to partner with a brand with such a rich motoring heritage. We are likewise very thankful to MG for providing everyone in the SEA Games with the ability and the means to move around all our many game venues all over the country.”
About Mediapro Asia
Mediapro Asia, with its headquarters in Singapore, supports the Mediapro Group as the official TV- and media rights representatives of LaLiga, who also market the Ladies European Tour, the Asian Volleyball Championships, the Kooyong Classics Tennis event and ManCity TV across Asia/Pacific. In addition to being a sports media agency, the Asia office doubles as a marketing partner, providing clients with consulting services and offering end-to-end solutions to promote their brands using sporting personalities, sports events and creating sporting assets. Mediapro inventory includes LED advertising as well as virtual boards (digital board replacements) within LaLiga matches and sponsorship deals for the 30th Southeast Asian Games. The Mastercard SEA Games partnership follows the recent announcement of a Platinum partnership with Skyworth and a number of other successful collaborations such as Liverpool’s Sadio Mane with Tourism Indonesia and the Luis Suarez campaign with Tourism Malaysia.
The Philippine South East Asian Games Organizing Committee (PHISGOC), chaired by House Speaker Senator Alan Peter Cayetano, is the official organizer of the 30th SEA Games hosted by the Philippines this year.
Experienced and eminent personnel from the Philippine Olympic Committee, the Philippine Sports Commission, and various professionals from the marketing and advertising sectors, among others, comprise PHISGOC; all acting as a collective to make the 2019 SEA Games the best and most viewed in the history of the South East Asian Games.
MG released its first automobile in 1924, solidifying its position as a genuine heritage brand in the automobile industry. Today, MG is the embodiment of a truly global brand.
With the financial and technical backing of SAIC Motor, a top-ranked Fortune 500 company—and China’s largest auto manufacturer and exporter—and utilizing its newly inaugurated Advanced London Design Studio in Central London, MG is well-primed to take the international stage. MG is currently experiencing a renaissance as it aggressively enters new markets with an array of distinctive and well-appointed models. TCCCI’s representation of the MG brand in the Philippines marks an exciting chapter in what is already a very colorful brand story for MG.
MG Philippines – The Covenant Car Company, Inc. is the exclusive importer and distributor of MG automobiles and parts in the Philippines. MG Philippines is located at the Ground Floor, ALCO Building, 391 Sen. Gil Puyat Avenue, 1209 Makati City. MG Philippines currently has eleven (11) dealerships namely MG BF Parañaque, MG EDSA Centris, MG Batangas, MG Carmona, MG Dasmariñas, MG Lipa, MG Sta. Rosa, MG Cebu Mandaue, MG Davao, MG Cabanatuan (sales office), and MG Iloilo (sales office.) The launch of seven (7) more MG dealerships are slated to happen before the end of 2019 including MG Alabang, MG Commonwealth, MG Quezon Avenue, MG Pampanga, MG Cabanatuan, MG Iloilo, and MG Tacloban.
For more information, you may visit www.mgmotor.com.ph. You may also call MG Philippines’ 24/7 hotline at (02) 5328-4664.