Wednesday, November 6, 2019
SM Supermalls Launches Travel Adventure with DOT
As part of its Malling is More Fun in the Philippines campaign, SM Supermalls, in partnership with the Department of Tourism (DOT), launched the Juan Fun Adventure at SM City San Lazaro. Through this initiative, mallgoers can “travel” to the country’s most popular destinations without leaving the metro through Instagram-worthy life-size displays called Travel Pods at SM. These picturesque displays will feature the Mayon Volcano in Albay, Calle Crisologo in Vigan, and the Puerto Prinsesa Underground River, among others. Aside from Travel Pods, Juan Fun Adventure will also feature booths with eco-friendly travel essentials, local delicacies and souvenirs. Juan Fun Adventure will run this October 2019 until April 2020 in SM malls nationwide. Photo shows SM Supermalls COO Steven Tan and DOT secretary Berna Romulo Puyat during the launch.