JUNE 2022 – Leading global smart device brand OPPO announced that it is partnering with Getty Images, a preeminent global visual content creator and marketplace, to launch the Reinterpret Your Moment campaign.
Inspiring photographers from all walks of life to unleash their passion for the craft through the lens of the OPPO Find X5 Pro, Getty Images will partner renowned creative expertise with its global network of Custom Content photographers to yield visuals that ensure true representation, global reach, and, ultimately, visual assets that connect with OPPO customers.
Just this May, OPPO introduced its cutting-edge Find X5 Pro flagship smartphone featuring advanced imaging capabilities. Powered by OPPO’s first self-developed NPU — MariSilicon X — and a revolutionary Five-axis OIS system combined with proprietary algorithms, the Find X5 Pro enables users to capture extraordinary images and express their inspirations to the fullest, no matter what the situation.
To further empower photographers to capture and share unique visual stories through their smartphone, OPPO will provide its latest flagship Find X5 Pro to 20 Getty Images Custom Content photographers, who will use the phone’s industry-leading image capabilities to submit their works to five photography themes, highlighting their unique perspectives:
Reinterpret the World of Work
Age is Just a Number
The New Milestones of Success
As the world’s foremost visual experts, Getty Images will also use their expertise in image curation to include images from the campaign in their global online library found at GettyImages.com.
“As the benchmark in visual content creation and curation, and a name synonymous with quality photography, Getty Images has inspired millions of creatives worldwide,” said William Liu, Vice President and President of Global Marketing at OPPO. “OPPO has always championed the idea of enabling users to interpret their world through the lens of their smartphone. With its legendary imaging experience, we believe the Find X5 Pro will empower even more people to uncover their inspiration through photography.”
“We are excited by our partnership with OPPO. At Getty Images we have spent over a decade working to break down stereotypes and create a more authentic visual view of concepts such as gender, LGBTQ, religion, race, mental illness and disability across media, advertising, and social media. Just as visuals have the power to shape ideas, we believe they have the power to move the world – elevating diverse narratives that can alter perceptions, evoke empathy and build community. The Reinterpret your moment OPPO campaign centers on our exclusive Custom Content photographers creating authentic views of fatherhood, our new world of work, age, women and the new milestones of success that looks to challenge stereotypes and also reflects what consumers want to see.” added Kate Rourke, Head of Creative Insights, APAC.
With rising consumer demand for top-quality photo and video features on smartphones, OPPO has invested heavily in developing fundamental imaging technology to deliver advanced imaging experiences on its device. As OPPO’s high-end flagship series, the Find X series represents the pinnacle of OPPO’s pursuit in helping users unlock their creative inspiration through professional photography features.
Visit OPPO’s official Instagram page to view images from the campaign and find your own inspiration to Reinterpret Your Moment.
OPPO is a leading global smart device brand. Since the launch of its first mobile phone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 Research Institutes and 5 R&D Centers worldwide, as well as an International Design Center in London. More than 40,000 of OPPO's employees are dedicated to creating a better life for customers around the world.
About Getty Images
Getty Images is a preeminent global visual content creator and marketplace that offers a full range of content solutions to meet the needs of any customer around the globe, no matter their size. Through its Getty Images, iStock and Unsplash brands, websites and APIs, Getty Images serves customers in almost every country in the world and is the first-place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers. Getty Images works with over 450,000 contributors and more than 300 content partners to deliver this powerful and comprehensive content. Each year Getty Images covers more than 160,000 news, sport and entertainment events providing depth and breadth of coverage that is unmatched. Getty Images maintains one of the largest and best privately-owned photographic archives in the world with millions images dating back to the beginning of photography.