Sunday, October 29, 2023


Shoppers entering SM City Grand Central will be greeted by a towering display of the Color-Changing Glowing LED Letter Blocks, meticulously arranged to spell out the timeless greeting "Grand Holidays". This larger-than-life installation is poised to be the pièce de résistance of the season, with its mesmerizing shifting hues that change seamlessly from rich reds and emerald greens to tranquil blues, creating a captivating visual symphony.

"We're thrilled to bring this dazzling display of holiday cheer to our shoppers," said SM’s Assistant Vice President for Operations, Ana T. Datu. "SM’s Christmas centerpieces are testament to our commitment to creating memorable experiences for our shoppers. We want every visit to our mall to be a delightful journey as we dazzle our shoppers with a display that is both grandiose and luminous," Ms. Datu added. 

Strategically positioned at the mall atrium, the Color-Changing Glowing Letter Block Centerpiece combines traditional charm with modern technology. Each block is meticulously illuminated, casting a warm and inviting glow for a joyful shopping experience.

Surrounding this dazzling display are gigantic 30-foot Christmas trees and towering star poles, each beautifully lit and home to Santa's charming reindeer companions. Adding to the enchantment, SM City Grand Central’s Grand Holiday will be adorned by Santa’s gigantic red chair and sleigh, which will serve as perfect spots for shoppers to create lasting moments with family and friends through a picturesque, unique Christmas attraction.

Shoppers at SM City Grand Central may also discover Christmas around every corner as they come across the collection of holiday trees and wreaths spread throughout the mall. There would also be surprises, Christmas markets, and family-filled Christmas activities that would add an extra touch of wonder to holiday shopping.

SM’s holiday centerpieces have been a part of the longstanding tradition that ushers in Christmas time in cities where SM has malls. 

SM City Grand Central’s Grand Holiday will be on display until January 7, 2024.

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