This or That: Find the Perfect Holiday Gift for your Family and Friends!

MANILA, Philippines – ‘Tis the season to be jolly this holiday season! CASIO, an iconic luxury Japanese watch brand that produced G-SHOCK, BABY-G, PRO TREK, EDIFICE and SHEEN, is set to make the holiday season extra special with their collections that would cater to the taste of every loved one.

If you’re still on the lookout for the perfect holiday gift for your family and friends, CASIO has different styles and designs that will surely resonate with different people in your life. See which one fits them best and make their holidays extra wonderful!

• G-SHOCK Polychromatic Full Metal Series

The G-SHOCK Polychromatic Full Metal Series has a Super Illuminator to adjust watch readability in the dark.

Complete your Dad’s or brother’s stylish look with the G-SHOCK Polychromatic Full Metal Series which brings the colors of the rainbow to a splendid full-metal timepiece. The collection, ranging from PHP 42,510 to PHP 52,300 SRP, was released in celebration of G-SHOCK’s 40th anniversary. It is made extra special with solar-powered timekeeping with bluetooth and blue/green gradation that lets the wearer express themselves in all colors of the rainbow.

• G-SHOCK Yellow Caution Series

A look at the simple but stylish G-SHOCK Yellow Caution Series.

Looking for something that would spice up the casual or typical work look of your Dad or brother? Try the G-SHOCK Yellow Caution Series which features a basic black design, accented with touches of the bright yellow used for emergency rescues and safety signs. There are four models to choose from, priced from PHP 7,580 to PHP 11,280 SRP, all with bluetooth connectivity and radio control. Grab this for the loved one who’s always on the go!

• EDIFICE EQS-950 and ECB-30/40
  
  
  
  
  
  

      EQS-950DC-2AV             EQS-950D-1AV                 EQS-950BL-5AV                       ECB-30DB-1A                     ECB-30DC-1B                         ECB-40BK-1ADF               ECB-40PB-1ADF

Is your Dad or brother’s style more sophisticated and classic? EDIFICE got you covered with its classic EQS-950 with a solar-powered chronograph, a black ion-plated case and a black leather band for outstanding scratch resistance. If you’re looking for something new, ECB-30/40 is the one for you as it represents the new colors of EDIFICE ECB-series. Both models are equipped with Smartphone Link to connect the watches to the phone and could serve as an everyday use. 

• G-SHOCK Precious Hearts Selection Series

The fun and colorful collection features a world time, alarm, timer, and double LED.

Celebrate diversity with this special collection from G-SHOCK and BABY-G! The PHP 9,610 to PHP 15, 530 SRP collection, which came from the Seasonal Collection 2023, offers a variety of fun-filled colors and designs to choose from for a Mom, sister, or friend who is young at heart!

• BABY-G Retro Pop Series

Bring fashion into outdoor activities with the BABY-G Retro Pop Series.

Let your Mom or sister celebrate the holiday season in retro style with Retro Pop Outdoor and Retro Pop Flower Dial from the BABY-G Retro Pop Series! The PHP 6,290 to PHP 9,060 SRP collection brings retro colors that add a cute accent to the casual outdoor look. The Retro Pop Flower Dial also shows off charming floral patterns in the watch face, bridging fashion with active lifestyle!

• CASIO Gen/Vintage

Show off an elegant style with CASIO Gen/Vintage.

Help your friend go for a classy style with the Tranquil  Urban Colors and Trendy Colors from CASIO Gen/Vintage! The Tranquil Urban Colors show off an antique-style design and comfortable fit while the Trendy Colors let retro simplicity meet modern functionality. The collection, ranging from PHP 2,220 to PHP 2,610 SRP, boasts a classic design accented by nostalgic hues.

As the year comes to an end, CSC Time, Inc. the new official distributor of Casio Timepieces in the Philippines, has more in store and will continue releasing new exciting collections that would surely make every timepiece lover’s moment special.

Get the latest on G-SHOCK and the collaboration with 88rising by visiting their social media accounts. 

Official site: https://www.casio.com/ph/

Facebook: https://www.facebook.com/CASIOGSHOCK/

Instagram: https://www.instagram.com/gshock.philippines/

YouTube: https://www.youtube.com/@CasioWatchesPH

 TikTok: https://www.tiktok.com/@casiowatchesph?lang=en

SPREAD THE HOLIDAY CHEER WITH SM BEARS OF JOY

Because teddy bears still remain an iconic Christmas gift, SM Malls in Grand Central, Sangandaan, and Valenzuela invite shoppers to play Santa and send love to the less fortunate kids with their SM Bears of Joy campaign.

This year, SM is excited to introduce the 2023 BPOP Bears of Joy, inspired by the vibrant worlds of KPop and PPop. These adorable plushies come in four unique designs, collectively known as the BPop Squad 2023, featuring characters like Eya (the rapper), Bin (the dancer), Rina (the leader), and Ace (the vocalist).

What sets this campaign apart is the unwavering commitment to giving back. With each Bears of Joy purchase, shoppers not only gain an adorable companion but also play a pivotal role in making children’s Christmas special. Shoppers can buy a pair of toy bears, where one goes to the customer and the other is left for donation. All collected toy bears will be donated to SM’s chosen beneficiaries. These beneficiaries range from orphanages, child community centers, or related non-government organization.

Get ready to spread joy on November 15, 2023, as the Bears of Joy become available at designated booths in SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela.
This heartwarming initiative is a collaborative effort between SM Cares, Toy Kingdom, and SM Supermalls, reflecting the true essence of the Christmas season.

Make this holiday season extra special by sharing the gift of warmth and joy with children in need through SM Bears of Joy!

Ber Months' Boom: How AI Optimizes Retail Strategies

MANILA, PHILIPPINES—In Filipino culture, the anticipation and excitement for the holiday season start early. The 'Ber months"—September to December—are traditionally associated with the festive spirit of the holidays. Monthly sales surge during this time, peaking on repeating dates like 9.9, 10.10, 11.11, and 12.12. These specific dates, like 9.9 (September 9th), have emerged as major online shopping events, much like Black Friday in Western countries. Brands often roll out early holiday campaigns, discounts, and special product releases to capitalize on this festive spirit. 

Nevertheless, the prevailing challenging economic conditions are anticipated to persistently affect consumer spending in 2023. According to a recent study, Filipino consumers are expected to persist in seeking cost-saving measures. RELEX Solutions, the market-leading supply chain and retail planning platform provider, offers insights to help retailers navigate the complex economic climate and evolving consumer behavior during the "Ber Months", guiding businesses to maximize profitability while delivering exceptional value to customers.

E-commerce surged during the pandemic, but in-store shopping remains strong for its immediacy and quality assurance. Consumers now compare prices both online and offline to find the best deals. However, for retailers, determining prices and crafting effective promotional offers can be challenging. The traditional approach of A/B testing promotions can occasionally result in inefficient use of products and resources. Moreover, since promotional planning is frequently carried out manually, there is a significant risk of inadvertently setting low profit margins, ultimately reducing overall profitability, even in cases of increased in-store foot traffic.

Consumers have also been seen doing more bulk buying for savings. This surge necessitates robust inventory management that meets the rising demand and replenishes the stock accordingly. Retailers also have to determine the optimal discount for bulk purchases while balancing profitability and operational margins. Tailored promotions to cater to bulk buying customers may also be explored to increase competitive advantage compared to other retailers. 

“As consumers leverage omnichannel to save up, Filipino retailers face challenges in manual inventory and promotion planning for both online and in-store,” shared Donald “DJ” Felbaum, Head of Sales for the Philippines at RELEX Solutions. “With the emergence of technologies like ChatGPT, retailers must consider artificial intelligence (AI)-powered solutions to streamline these processes and drive growth.”

AI can revolutionize retail operations by enhancing data quality through the integration of company databases and real-world insights. This customized and precise data foundation empowers retailers with a clearer understanding of their data's potential impact. Consequently, retailers can significantly enhance various aspects of their operations, such as precise demand forecasting, efficient replenishment strategies, and optimized promotions, resulting in increased profits and minimized losses.

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About RELEX Solutions

RELEX Solutions helps retailers and consumer brands drive profitable growth across all sales and distribution channels by maximizing customer satisfaction and minimizing operative costs.

Our market-leading, unified supply chain and retail planning platform helps retailers and consumer goods companies align and optimize demand, merchandise, supply chain, and operations planning across the end-to-end value chain.

We drive record-high product availability, increased sales, improved sustainability, and the best return on investment in inventory, space, workforce, and capacity.