Get Hired on the Spot through GJobs LIVE Hiring Event, in Partnership with PasaJob, ActivAsia

Teaming up with PasaJob and ActivAsia, the Philippines’ leading finance superapp and largest cashless ecosystem, GCash introduces GJobs HOTS (Hired On the Spot). GJobs HOTS a first-of-its-kind livestream hiring event for ActivAsia, designed to give Filipinos a faster and more accessible pathway to employment. The initiative provides an end-to-end, same-day hiring process to help address the challenge of underemployment.

 

For many Filipinos, landing jobs that match their skills and aspirations is still a struggle, pushing them to look for faster and more accessible ways to better opportunities. GJobs HOTS, powered by PasaJob, offers a digital solution where applicants can apply, be interviewed, and get hired all in a single day. This innovation helps streamline a process that traditionally takes weeks to complete.

 

At the center of the initiative is GJobs, a job platform feature within GCash that offers a convenient and accessible way for job seekers to explore various opportunities listed by PasaJobs for meaningful employment. During the first livestream, 88 vacancies were showcased, giving applicants a wide range of roles to choose from.  The program is delivered in collaboration with the partner employer of GCash, ActivAsia, which is one of the country’s leading integrated marketing agencies known for its expertise in brand activations and consumer engagement.  

 

GJobs HOTS redefines the job search by using live selling to bring jobs to people in an engaging way. During the livestream, hosts present available blue-collar positions, highlighting the number of openings, job locations, and benefits. Interested applicants simply comment “Mine, Trabaho!” to signal their intent to apply.

 

Candidates are encouraged to complete their GJobs profile and apply for open job positions. They will be contacted, interviewed, and notified of their application status all on the same day by ActivAsia.

 

The high level of engagement underscores the potential of livestreaming as an innovative recruitment channel and highlights how technology can open new doors to economic opportunities.

 

“With GJobs, we’re transforming the way Filipinos find jobs by making the entire hiring process possible in one day,” said Kristen Mariano, Founder of PasaJob. “This innovation is driven by our shared vision of creating accessible and meaningful work opportunities for more people.”

 

GJobs represents a step forward in how digital platforms can help address underemployment. By combining livestreaming with recruitment, job-seeking Filipinos are linked to work opportunities immediately. 

 

This initiative also strengthens the GJobs platform and solidifies the commitment of GCash to using Tech for Good, driving financial inclusion and helping Filipinos connect with meaningful work opportunities.

 

The GJobs hire on the spot livestreams will run on the official GCash TikTok account, @gcashofficial, and will be cross-streamed on Facebook. The livestreams are scheduled for October 11 and 25, 2025, from 4-6 PM.

 

For more information, please visit www.gcash.com.

DTI Business Counselors to use GJobs to help MSMEs Streamline Recruitment and Strengthen Employer Credibility

To address long-standing hiring challenges faced by micro, small, and medium enterprises (MSMEs), the Department of Trade and Industry (DTI), through its Negosyo Centers, has onboarded its Business Counselors to GJobs—the job hunting and job referral platform powered by PasaJob within the GCash app. The move is part of DTI's broader push to harness technology in upskilling and elevating MSMEs. The platform provides small businesses with a low-cost, accessible way to recruit talent, formalize hiring practices, and establish employer credibility, even without a dedicated HR team or system.

Micro, small, and medium enterprises (MSMEs) comprise 99.63% of all registered businesses in the Philippines and account for over 66.97% of total employment, according to 2023 data from the Philippine Statistics Authority (PSA). However, a 2025 study by Boston Consulting Group (BCG) and the DTI reports that only 13% of MSMEs plan to hire additional staff, with limited access to qualified talent and operational constraints among the top barriers. Many still rely on informal referrals or walk-ins, despite the rising complexity of digital and compliance requirements.

Business counselors, serving as frontline advisors, play a vital role in helping MSMEs navigate tools like GJobs and align staffing decisions with long-term growth goals. By enabling small enterprises to build more resilient teams, GJobs helps close long-standing productivity gaps and supports the competitiveness of the sector that employs the majority of the Filipino workforce.

“We recognize that hiring remains one of the most persistent pain points for small businesses. We want small business owners to be aware and take advantage of inclusive small business solutions such as GJobs,” said DTI regional operations group assistant secretary Grace Baluyan.

In its recent webinar, titled "Leveraging GJobs for MSME Recruitment and Strengthening Financial Literacy of Negosyo Center Business Counselors," the DTI strongly recommended that MSMEs leverage innovative talent recruitment solutions, such as GJobs, to help streamline hiring, formalize recruitment practices, and improve access to qualified candidates—all without the overhead cost of traditional methods.

GJobs, an in-app feature within the GCash platform, was developed in partnership with PasaJob to help small business employers access a pool of 2.4 million verified users. Designed to support hiring without functioning as a traditional job hunting and job referral platform, GJobs leverages incentive-based referrals through personal networks and operates on a pay-per-hire model—costs are incurred only when a successful hire is made.

This presents a cost-efficient advantage for MSMEs working with lean budgets. Early data show that job hiring timelines have been cut from 42 days to just 29, underscoring their impact on hiring efficiency and employer credibility.

“MSMEs need tools that match their realities. GJobs gives them reach, control, and affordability without requiring large HR investments,” said GCash VP and head of product innovation Leonardo Ferdinand Byron Perez.

By introducing inclusive job-hunting and job referral platforms like GJobs powered by PasaJob, DTI continues to advance efforts that level the playing field for small businesses—empowering MSMEs to thrive in the digital economy without compromising operational sustainability.

For more information, visit www.gcash.com.