Rediscover the true nature of Filipino design at Manila FAME 2025
As the second-longest-running trade show in Asia, Manila FAME has built a legacy as the must-attend international sourcing event for Filipino artistry and craftsmanship. For its 73rd edition, happening on October 16-18 at the World Trade Center Metro Manila in Pasay City, the country’s premier trade fair for all things home, fashion, and lifestyle is returning to the core and diving into the roots of Filipino design.
With the theme “Objects of Nature,” this year’s iteration is set to be a celebration of everything that makes Filipino artistry sought after all over the world. “The word ‘nature’ refers to our physical world, and it can also mean the qualities that are basic or inherent to a person or an object,” CITEM Executive Director Leah Pulido-Ocampo explains. “Within these contexts, ‘Objects of Nature’ has Manila FAME going right into the heart of what we do best. In the process, we unveil the unique selling propositions of our products that have made the Philippines a must-visit sourcing destination for design.”
Reconnecting with community and the environment through design
The trade show’s theme takes into account the current international trends, all of which point to nature as a dominating key element for 2025 and 2026. From the use of recycled and upcycled materials to bolder, more playful aesthetics and nature-connected living spaces, the prevalent direction puts a strong focus on sustainability and biophilic design, with the latter a concept that nurtures the relationship between people and the environment.
The intrinsic qualities of Filipino design make it a natural fit for this prevailing movement. Thus, Manila FAME 2025 promises to showcase Philippine-made objects inspired by design’s original muse, nature.
Visitors can expect a fresh take on design that provides a counterpoint to the increasing influence and impact of technology and AI on daily life. Find meticulously handcrafted items made from natural and indigenous materials, creatively conceptualized and executed using community-based production processes. Discover their multiple iterations, inspired by our rich cultural diversity and heritage. Fall in love with products that are as adaptable as they are unique, thanks to the Filipino pasadya culture that results in bespoke beauty.
Highlighting not just products but also people and processes
Since communal effort and cultural influences are innate aspects of Filipino design, Manila FAME’s signature features rightly put the spotlight on the people and the heritage that shape it.
Merging artisanship with innovation and sustainability, Design Commune once again has a selection of local manufacturers and brands working under the expert guidance of a renowned designer—this time, with one of Manila FAME’s frequent collaborators, Tony Gonzales. See how the hard work of 21 exhibitors from the lamps and lighting, furniture, home decor, and holiday and seasonal decor categories pushes the boundaries of product development at a dedicated exhibit. Check out the new items that feature the creative use of raw materials, resulting in clever and functional designs.
To cultivate the export capabilities of Philippine artisan communities and enterprises, the capacity-building program Artisans Village provides marketing and technical assistance to regional MSMEs in the handicraft sector and, in the process, highlights products from featured provinces and regions, including their use of indigenous materials, local crafts, and innovative techniques. For 2025, participating MSMEs are fortunate to have Global Trends Ambassador Patti Carpenter making factory visits to help them conceptualize and develop pieces that match their branding while also sharing her vast knowledge of the design business. The design expert is working with local artisans from the following provinces to explore how they could maximize their signature materials and expand their product lineup: Bohol (natural fibers and materials), Ilocos Sur (inabel), Quirino (woodworks and fossilized flowers), and Tarlac (wood, stone, clay, and rattan).
Visitors will also get to learn from design and business experts and thought leaders at FAME Talks. Through forums that tackle timely topics, such as “Innovative, Versatile, and Sustainable Approaches to Designing Products for the Home, Fashion, and Lifestyle Sector” and “Global Design Trends for Fashion Accessories,” attendees can delve deeper into the dynamic world of design, gain creative and actionable insights, and develop innovative strategies for navigating an evolving landscape.
Elevating how trade shows are done
Guests can look forward, too, to exclusive features that will further enrich their ManilaFAME experience.
From a simple product category, Philippine Components, which made its maiden showcase last year, is now an exhibit that focuses on the fundamental building blocks of design: coverings, parts, and fittings. With Tony Gonzales also at its helm for 2025, guests can expect an immersive presentation of specially developed architectural fittings and components developed exclusively for Manila FAME by 15 companies, in the spirit of the pasadya culture.
CITEM also brings two of its innovative programs to Manila FAME to showcase a more integrative approach to exporting design. First is CREATELab, an on-site design clinic where professionals offer branding and marketing guidance to participating exhibitors. It is a joint project by CREATEPhilippines, a content and community platform for the Philippine creative industries, and the Communication Design Association of the Philippines (CDAP). Next, with “sustainability” a key concept this year, it’s only right that Sustainability Solutions Exchange (SSX), the country’s first platform promoting sustainable practices, resources, and technology to the world’s essential industries, makes its return to Manila FAME to showcase MSMEs that incorporate circularity into their business practices.
Attendees looking to see more of the intersection between traditional crafts and contemporary creativity can also drop by LIKHA, an artisanal exhibit spearheaded by the Office of the First Lady. Marking its fifth edition by participating in Manila FAME 2025, LIKHA will offer the public the opportunity to witness artisans at work, learn more about their creative process, and support locally made, heritage-rich products.
Manila FAME 2025 will be a reminder why the Philippines was regarded as the ‘Milan of Asia’ during the ‘80s and the ‘90s,” Department of Trade and Industry (DTI) Assistant Secretary Al Valenciano says. “We are optimistic that it will generate international sales for our exhibitors, boosting the Philippine design industry to become an even bigger contributor to the country’s economic growth and a bigger player in the global export market.“
With all of the programs and features this year’s trade show has in store, buyers and visitors alike can expect to see the best of the best of Filipino artistry and craftsmanship across a wide range of products: fashion; personal care, beauty, and wellness; furniture; home decor and houseware; lamps and lighting; holiday and seasonal decor; gifts, souvenirs, and corporate giveaways; and components.
Marvel at these “Objects of Nature” and more up close at Manila FAME 2025 by registering at the trade show’s official website, fameplus.com.
