Haier Lights Up EDSA with Paris Saint-Germain Partnership to Welcome 2026

Manila, Philippines — Global home appliance brand Haier welcomed the new year by bringing the spirit of world-class football to Filipino audiences, as a New Year television commercial featuring stars of Paris Saint-Germain (PSG) was showcased on a prominent EDSA billboard in Metro Manila.   

The local activation forms part of Haier’s global campaign with PSG, which saw landmark outdoor screens light up across major cities worldwide on December 31, 2025. The campaign highlights the shared values of excellence, innovation, and leadership that define both Haier and one of football’s most successful clubs.

Haier became an Official Partner of Paris Saint-Germain in September 2025 through a multi-year agreement running until 2028. The partnership aims to integrate football passion into everyday life by connecting PSG’s champion mindset with Haier’s smart home technologies and user-centric innovations.

The New Year TVC, now visible to thousands of daily commuters along EDSA, features PSG players delivering a festive greeting while reinforcing a champion spirit that resonates with Filipino fans, as global football continues to grow in popularity in the Philippines.

Driven by the same pursuit of excellence seen on the pitch, Haier designs its products around people—powered by technology and proven in daily use. This philosophy is supported by Haier’s global localization strategy, ensuring solutions are tailored to the needs and lifestyles of consumers in different markets, including the Philippines.

Through high-impact outdoor placements, digital campaigns, and global sports partnerships, Haier continues to strengthen emotional connections with consumers worldwide. As 2026 begins, Haier remains committed to delivering champion experiences through innovation, technology, and shared values—bringing global inspiration closer to Filipino homes.

Building on its presence in the Philippines, Haier’s New Year activation brings global football excitement closer to Filipino fans. By lighting up a key EDSA billboard, the brand connects world-class innovation with everyday life, reaching commuters and households alike.

The activation highlights Haier’s commitment to smart, user-focused solutions that make modern living easier and more enjoyable. From energy-efficient appliances to connected home technologies, Haier continues to design products that fit seamlessly into Filipino lifestyles.

With football growing in popularity in the Philippines, Haier’s partnership with Paris Saint-Germain inspires teamwork, passion, and excellence—values that the brand brings to homes across the country as 2026 kicks off.

Go USTe! Home Credit PH Advances Overall Wellness with Growling Tigers, Golden Tigresses Partnership

Home Credit Philippines (HCPH), the country’s leading consumer finance company, is broadening its impact by incorporating wellness and financial empowerment into the lives of more Filipinos.  

 

As part of this advocacy, HCPH has teamed up with the University of Santo Tomas (UST) Growling Tigers and Golden Tigresses for UAAP Season 88, giving student-athletes and fans a platform that connects both sports excellence and smarter money choices.  

 

The tie-up was formally announced during the Future Focus: Building Tomorrow Together event, underscoring HCPH’s intent to reach young audiences not just in the classroom but also in arenas where values of discipline, resilience, and responsibility thrive.  

 

In another first, HCPH has partnered with Cignal TV, the country’s premier sports broadcaster, to enhance its brand presence in the most-watched sports events in the country. Through this tie-up, HCPH will be featured in UAAP Season 88 Men’s Basketball Conference and Cheer Dance Competition, and the PVL Reinforced Conference, all running from September to December 2025.  

 

These collaborations strengthen HCPH’s connection with a next generation of Filipinos, many of whom are beginning to make independent financial decisions. By tapping into sports communities, the company aims to spark conversations about financial readiness while supporting a culture of health and well-being. 

 

From financial empowerment to championing everyday well-being 

Now on its 12th year in the Philippines, HCPH has served more than 12 million customers and partnered with 18,000 stores nationwide. Building on this scale, the company is expanding its purpose: from financial literacy to a more holistic advocacy that embraces physical, mental, social, and financial wellness.   

 

“We have always been about enabling Filipinos to do more #ParaSaLife,” said Sheila Paul, Chief Marketing Officer of HCPH. “This year, we’re taking that commitment further by linking financial literacy with overall wellness. A rewarding life doesn’t stop at financial security—it’s also about having the health and support system to sustain it. When both come together, people are better equipped to make meaningful and smarter choices for their future.” 

 

Wellness as a movement 

This push has already taken shape in large-scale community events. Earlier this year, HCPH staged its inaugural Takbo #ParaSaLife 2025, attracting more than 2,300 runners—from athletes and families to kids. Originally started as a customer appreciation initiative, the run now serves as a platform for HCPH to champion its advocacy for holistic wellness, a passion the company continues to drive forward.  

 

Building on this momentum, HCPH is making Takbo #ParaSaLife 2026 bigger and bolder in partnership with the country’s premier race organizer, RunRio. Together, they are set to stage a two-city event expected to gather more than 8,000 runners, with the Manila leg on February 1 at the MOA Grounds in Pasay City and the Cebu leg on March 29 at Citi de Mare in Cebu City. 

 

Wellness rooted in financial literacy 

At the heart of these efforts is HCPH’s belief that wellness is most sustainable when paired with financial confidence. By building awareness early—especially among students, young professionals, and families—the company hopes to empower Filipinos to live healthier, more secure, and more fulfilling lives.  

 

“For us, wellness is not just about fitness or finances,” Paul added. “It’s about creating opportunities for every Filipino to live fully, freely, and meaningfully. That’s the true spirit of #ParaSaLife.” 

 

To know more about the latest updates from Home Credit Philippines, get the Home Credit App. 

Haier and Automatic Centre Showcase Smarter Cooling Solutions at Market! Market!

Shoppers at Market! Market! enjoyed a refreshing showcase as Haier Philippines, in partnership with Automatic Centre, introduced its latest line of air conditioners through a Mini Launch Event. The program gathered partners, guests, and media for a closer look at Haier’s newest cooling innovations designed for smarter living.

At the spotlight of the showcase was the Haier UV Cool AI Voice, a hands-free, voice-controlled air conditioner that allows homeowners to adjust comfort levels through simple voice commands—without Wi-Fi or external devices. It also features AI Eco technology for smart airflow management and UVC sterilization that helps keep indoor air fresh and safe.

Also introduced was the Haier Clean Cool Pro series, designed for families seeking reliable performance and easy maintenance. With its Self-Clean technology, the unit automatically reduces bacterial buildup in the evaporator, ensuring consistently clean air. Its Hyper PCB and anti-corrosion design help extend the unit’s lifespan, offering durable cooling solutions for Filipino households.

The event not only showed Haier’s new products but also emphasized the strength of its collaboration with Automatic Centre, the country’s oldest appliance store and a heritage brand trusted by generations. Known as a go-to destination for quality appliances, Automatic Centre has built its legacy on dependable products, after-sales service, and knowledgeable specialists who guide families in finding the right fit for their homes.

Automatic Centre continues to make appliance shopping more convenient with 0% installment plans, Shop Now Pay Later programs, exclusive bank offers, and partnerships with financing providers such as Home Credit, Skyro, and Salmon. With this customer-focused approach, the store remains a reliable partner for Filipino households—past, present, and future.

The Market! Market! mini launch served as an intimate preview, with Haier and Automatic Centre extending the experience through an in-store exhibit running from October to December 2025, giving mall-goers the opportunity to explore the new models firsthand.

Together, Haier and Automatic Centre continue their shared mission of bringing smarter, cleaner, and longer-lasting cooling solutions to Filipino homes, backed by a tradition of trust and innovation.

Visit: https://www.haier.com/ph/air-conditioners/

L’ART DU LAVAGEL’ART DU LAVAGE — Washing Transformed into an Art Form

L’ART DU LAVAGE — The Art of Washing

Haier Launches Its New Washing Machine Line in an Evening of Art and Innovation

Haier Philippines brought together culture, fashion, music, and technology in a grand event titled “L’ART DU LAVAGE — The Art of Washing”, where guests experienced firsthand the artistry and innovation behind Haier’s newest washing machine line.

The program began with a touch of elegance as guests arrived to the sound of live violin music, setting a refined mood during registration. A cultural dance performance followed, showcasing movement and color that celebrated artistry—an apt introduction to an evening that promised both style and innovation. Warm greetings from Haier executives, together with a video message from company representatives abroad, welcomed the audience and provided context on the inspiration behind the launch.

The highlight of the night was the dramatic unveiling of Haier’s new washing machine models. Presented through a fusion of models, dancers, and stage effects, the moment captured both the beauty of design and the sophistication of technology. The Haier HW140-BD14387GNU1, a 14.0 kg front-load washing machine, drew attention with its Direct Drive motor, colorful touchscreen panel, Wi-Fi capability, and advanced functions such as AI wash, smart dosing, ultra fresh air, and Haier’s Essence Wash 2.0. With its tempered glass design, it balances modern aesthetics with everyday practicality. Alongside it, Haier introduced the HW120-BPD14367S8U1, a 12.0 kg model that carries a BLDC motor, colorful touchscreen, Wi-Fi, AI wash, smart dosing, and the same Essence Wash 2.0 system. Slightly smaller in capacity yet equally feature-rich, it provides households with a flexible option depending on their lifestyle needs. Completing the lineup was the Haier HS120-BR1BU, a 12.0 kg washing machine equipped with Double Drive technology for enhanced cleaning performance and Fresh Air functionthat helps keep clothes hygienic and fresh even after the wash. With its modern design and efficient features, this unit added another dimension to the range, offering guests a clear look at Haier’s versatility in fabric care solutions.

Adding context to the launch, GFK speaker Timothy Lazaro shared insights on consumer trends in the home appliance market, emphasizing how technology and convenience continue to shape the way households choose their appliances. A detailed product presentation followed, demonstrating how the new washing machines are built to handle diverse laundry needs with ease and efficiency.

The evening also gave space for personal storytelling. Lifestyle content creator Jenela in Japan shared her testimonial about her Haier washing machine experience, noting how the product has simplified her laundry routine. A short Q&A session allowed guests to connect her experience with their own household needs, making the presentation more relatable.

Beyond product discussions, guests enjoyed an interactive product experience area where they could explore the washing machines up close, observe live demonstrations, and see the technology in action. This hands-on element allowed the audience to appreciate not just the design but also the performance of the appliances.

The celebration continued with dinner accompanied by live vocal performances, further setting the atmosphere for an evening that balanced entertainment with product discovery. One of the most creative segments of the program was the fashion show, which highlighted three sequences—office wear, silk, and gowns. Each sequence was paired with live singing performances and ended with a symbolic gesture: the last model placing clothes into a Haier washing machine. This theatrical presentation reinforced the theme of fabric care and illustrated how the right washing machine preserves the beauty and integrity of garments.

As the night progressed, guests were treated to another round of live performances, including a violin interlude and a dance showcase. Raffle draws brought excitement and energy, with winners taking home prizes that added to the celebratory atmosphere. Closing remarks and a final toast wrapped up the evening, leaving attendees with a lasting impression of how Haier continues to merge technology and lifestyle in meaningful ways.

By the end of L’ART DU LAVAGE, the message was clear: washing clothes is not only a daily necessity but can also be reimagined as an art form when paired with thoughtful design and advanced technology. Through this launch, Haier reminded its guests that caring for fabrics is not just about cleanliness—it is about preserving the beauty and comfort of everyday living.

Hanabishi Gives Away Prizes at the Inaugural 100 Presidents Golf Cup

MANILA, Philippines – Hanabishi appliances make the perfect prizes and presents for events as they bring everyday convenience and joy to its recipients. Whether it’s a corporate gathering or a special celebration, the brand’s wide range of products are ideal as gifts or giveaways for any occasion.

Recently, Hanabishi supported the inaugural “100 Presidents Golf Cup” by presenting exclusive prizes to lucky attendees of the event. Hosted by DITO CME Ventures Inc.in collaboration with Digital Out-of-Home Inc., it brought together over a hundred top executives, CEOs, and C-level professionals from various industries for a day of golf, networking, and purpose-driven engagement.

Hanabishi joined other notable corporate supporters in making the event a memorable success as it contributed its appliances as raffle prizes. Winners received some of the brand’s bestselling products to take home.

"We always aim to bring joy and value to every Filipino home, and events like the ‘100 Presidents Golf Cup’ give us a chance to extend that experience beyond our usual customers. Our appliances make great giveaways because they’re useful, reliable, and built to last,” said Cherish Ong-Chua, Hanabishi Appliances VP for Finance and Marketing.

Supporting Worthy Causes

The “100 Presidents Golf Cup” supported two charitable initiatives: Operation Smile Philippines,  which provides life-changing cleft surgeries for children, and the Blockchain Council of the Philippines, which champions the growth of blockchain technology through education and advocacy.

“We’re honored to be part of an event that not only brings together business leaders but also supports meaningful causes. At Hanabishi, we have always believed in giving back to the community and creating positive change through our initiatives,” said Ong-Chua.

Hanabishi has long been actively involved in community outreach efforts. It has donated appliances to public schools and institutions in the past. It has previously partnered with the Kapuso Foundation in rebuilding schools in Marawi. Hanabishi has also joined Eat Bulaga in its Classroom ni Juan environmental awareness campaign and in donating fans to the Pasig City Children’s Hospital during the height of the pandemic.

Learn more about Hanabishi Appliances at www.myhanabishi.com.

American Standard Celebrates 150 Year of Trust and Innovation with Limited-Time Offers

Some of the most meaningful parts of life happen in the quietest moments. Whether you’re washing up before a busy day or unwinding at night for a cozy bedtime, these familiar rhythms of everyday routines can bring comfort, even calm, especially when the space around you is thoughtfully designed.

 

Since 1875, American Standard has been a part of these everyday experiences. Not just through its products, but by being a steady presence in homes across generations, supporting the way people live, one day at a time.

 

Now, as it celebrates 150 years in the industry, the brand invites everyone to slow down and take notice of those small, meaningful moments through the "Celebrate Everyday Moments" promotion.

 

Ongoing until July 31, 2025, this nationwide promotion offers up to 10% off on select collections across all participating dealers. But more than just a sale, the campaign is a heartfelt nod to the daily experiences that define life at home.

 

Designs that honor the everyday

It’s often in the bathroom where the day begins and gently winds down. Our everyday rituals may be small, but they’re where comfort, design, and care matter most.

 

That’s why the American Standard collections featured in the latest promo are created to support and balance the rhythm of your everyday life.

 

Leading the lineup is the Acacia Supasleek collection. With its ultra-thin edges and clean profiles, it offers a modern, minimalist look. Beyond aesthetics, it's designed for ease of use and optimal hygiene, which is ideal for both busy mornings and slow Sundays.

 

Next is the Signature Collection which combines classic and contemporary design principles. Its elegant form and intuitive functionality exemplify American Standard’s core values, and solutions that are as stylish as they are sensible, elevating everyday routines into moments of calm and comfort.

 

Some designs leave a lasting impression for their reliability and effortless elegance. The Acacia Evolution (E) collection is one of them. It continues to stand out with a sleek design, Double Vortex flushing, and antibacterial touchpoints that make cleanliness feel effortless. Its newest innovative surface technology - AquaCeramic, offers the same trusted protection with a cleaner, more streamlined identity.

 

Smarter comfort, every day

Modern routines call for smarter solutions, especially when it comes to personal care.

The Smart Washer delivers just that. A reimagined version of American Standard’s manual seat bidet, it offers intuitive upgrades and improved usability. Designed to complement collections like Neo Modern, Halo, Flexio, and New Codie, it’s a thoughtful touch that brings everyday hygiene up to date.

 

A tribute to the moments that matter

Reflecting on this legacy and in appreciation of the generations of Filipino households that have made the brand a trusted part of their daily lives, LIXIL Philippines Country General Manager Hermie Limbo shared:

 

“We’re proud to celebrate 150 years of a brand that has become part of the lives of countless Filipino families. For generations, it has stood for quality, reliability, and thoughtful design—values that continue to resonate in homes across the country. As a way of thanking our loyal patrons who have made this journey possible, we’re marking this milestone with a special anniversary promo. It’s our way of giving back and continuing to support the evolving needs of modern households with bathroom and kitchen solutions that bring lasting comfort, style, and purpose to everyday living.”

 

With the “Celebrate Everyday Moments” promo, American Standard reaffirms its belief that every rinse, every pause, every little moment in the bathroom matters. It’s not just about fixtures and fittings but the life that happens around them.

 

So, whether you’re refreshing your bathroom or simply in search of a little everyday joy, now’s the perfect time to rediscover the joy in your daily routines.

 

Celebrate 150 years of trust, design, innovation and comfort. Visit participating American Standard dealers nationwide and enjoy exclusive offers until July 31, 2025.

For more information, visit www.americanstandard.ph. Follow American Standard on Facebook (@AmericanStandardPH) and Instagram (@americanstandard_ph) for more updates.

Haier and Abenson Unveil the Future of Home Entertainment with the Launch of the Haier Mini LED TV

Haier Philippines, in strategic partnership with Abenson, officially launched its latest innovation—the Haier Mini LED TV—during a vibrant, experience-driven event held at Abenson’s Quezon Avenue Flagship Store. With the theme “Where Color Meets Innovation,” the event showcased how cutting-edge technology can elevate home entertainment and smart living for Filipino households.  Hosted by media personalities Aiyana Perlas and Noel Blanco, the event opened with a lively introduction and warm energy that set the tone for an afternoon filled with entertainment, innovation, and inspiration. In her welcoming remarks, Ms. Angeli Patricio, Senior Marketing Manager of Haier Philippines, emphasized that the Mini LED TV represents more than just another product in the lineup—it embodies Haier’s ongoing commitment to creating smarter, more connected homes for the Filipino market. “We’re not just unveiling a new television,” she said, “we’re presenting a smarter way of living.”  Echoing this sentiment, Ms. Apple Ma, Marketing Head of Abenson, expressed Abenson’s pride in being Haier’s exclusive partner for the product launch. She shared that Abenson remains focused on helping families upgrade their entertainment experience and was thrilled to bring this innovative new TV to Filipino households. “It’s about pushing the boundaries of how we see, hear, and experience the world from our living rooms,” she said.  A major highlight of the afternoon was the official unveiling of the Haier Mini LED TV, led by Mr. Xuhong Yan, CEO & President of Haier Philippines, along with Ms. Joy De Leon from Abenson. As the screen lit up with stunning clarity and vivid colors, guests witnessed the real-time capabilities of the Haier Mini LED TV—designed with True Color Pro technology for superior color accuracy, ultra-fine contrast from mini LED backlighting, and powerful AI integration for smart home compatibility.  (Photo of TV Unveiling Moment here)  Product Manager Mr. Jayden followed the unveiling with an in-depth presentation detailing the television’s cutting-edge features. These include 4K HDR resolution, Dolby Vision and Dolby Atmos for cinema-quality viewing and sound, Game Mode Pro for responsive, lag-free gameplay, and voice-activated controls through built-in AI. The presentation demonstrated how Haier continues to redefine the home entertainment experience through innovation and user-focused design.  

Adding excitement and insight to the event were special appearances by celebrities and influencers. OPM icon Chito Miranda, gaming content creator Cherizawa, and lifestyle personality Shanaia Gomez all shared how the Haier Mini LED TV fits into their everyday lives—whether for music, gaming, or smart home living—highlighting its immersive visuals, smart features, and stylish design.  (Photo of Celebrity Experience here)  Further adding credibility to the event, respected tech reviewer Peter of GizGuide provided a technical breakdown of the TV’s performance and specs. He praised the mini LED backlighting, Dolby integration, and AI-powered UI, calling it a strong contender in the premium TV market. “This isn’t just a display—it’s a digital hub for your home,” he stated during his presentation. 

The event also featured elegant performances, including a live violinist interlude, engaging raffle draws, and a dedicated demo zone where guests could experience the Haier Mini LED TV firsthand. Media and partners had the opportunity to ask questions, take photos, and interact with Haier executives in an exclusive media interview segment after the main program.  In his closing speech, Mr. Xuhong Yan reaffirmed Haier’s long-term commitment to pushing innovation and delivering value-driven technology to Filipino consumers. “This launch is just the beginning,” he noted. “We are building a smarter, brighter future—one home at a time.”  (Group Shot / Photo Op of Haier and Abenson team here)  The Haier Mini LED TV, now available at Abenson stores and online, promises to deliver next-generation viewing with deeper contrast, smarter features, and a sleeker design tailored for modern Filipino lifestyles. With its immersive color accuracy, ultra-clear 4K visuals, and smart capabilities, the new TV redefines what it means to live, play, and connect from the comfort of your own home.

XTREME Appliances Brings the Ultimate Party Experience to Everyone with the Launch of XTREME PartyBox!

Manila, Philippines - The market for Bluetooth speakers has grown significantly in recent years, offering consumers a vast array of options to choose from. When it comes to choosing the perfect speaker for you, there are numerous factors to consider, the sound quality, aesthetics, size, and especially the price of the speaker you want to buy. 

Whether you are on a tight budget or just considering to purchase an improved speaker, XTREME Appliances is here for you to intensify your listening experience without burning your wallet as they launched the newest speaker category-– XTREME Partybox.

The all-new XTREME PartyBox is a powerful speaker best used for parties with its fifteen (15) LED light show presets. This portable speaker is battery-operated and has a carrying handle which enables the user to carry the unit with ease. Not only it is meant for parties but it can also serve as a karaoke speaker as it allows you to easily connect your phone via bluetooth; not to mention that it comes with a remote and 2 wireless microphones. It can also get loud enough to fill a large crowded room and has a long-lasting battery life making it suitable for long listening sessions. 

Bring your friends and family together, choose a light show to match the vibe, and get the party started! You can also wirelessly stream high-quality sounds directly from your smartphone. However, if you want to focus on partying, just pre-download your favorite playlist using a USB drive or memory card and connect it to the speaker. 

For even larger sound, you can connect multiple XTREME PartyBox speakers to a single phone for a powerful and incredible party experience  The speaker is rated at up to 3-4 hours of playtime at a moderate volume level.

XTREME PartyBox features: 

Full panel lighting: With the 15 LED light show presets, you can enjoy the party even more! 

Mic and guitar inputs: Plug in your mic or guitar and experience a next-level concert.

Karaoke-enabled: Equipped with a vocal fader, key control, and echo effect, it makes you sing like a professional.

USB and Memory card port: Lets you enjoy a pre-arranged playlist, so the party is not interrupted.

Portable: The XTREME PartyBox speaker has a handle to help carry your speaker anywhere. 

EXCLUSIVE DEALS: 

To celebrate the launch of XTREME PartyBox, customers will surely be excited to get up to 12% discount until March 31, 2024.

MODEL	SRP	SALE PRICE	SAVINGS
X-PARTYBOX08	₱9,095.00	₱7,995.00	₱1,100.00
X-PARTYBOX10	₱10,595.00	₱9,295.00	₱1,300.00
X-PARTYBOX12	₱13,695.00	₱12,195.00	₱1,500.00

Below is the list of participating Concept Stores: 

• SM City Daet

• SM City Sta. Mesa

• SM City Puerto Princesa Palawan

• Tutuban Center 

• SM San Fernando Downtown

• SM Seaside City Cebu

• SM Center Muntinlupa

• SM Center Tuguegarao Downtown

• Robinsons General Trias

• SM Center Lemery

• XTREME Anabu

• XTREME Batangas 

• SM City San Jose Del Monte 

• XTREME Gumaca

• XTREME Lucena

• SM Megacenter Cabanatuan

• Robinson's Galleria South (San Pedro Laguna)

• XTREME Canlubang

• XTREME Quiapo

• Marquee Mall

• Robinson's Gapan

• Robinson's Iloilo

• Robinson's Jaro 

• Robinson's Imus

• Iba Town Center

• Ayala Malls Harbor Point

• TM Mall Santa Rosa 

• Robinson's GenSan

• San Pablo Mall

• Robinsons Malabon

• XTREME Kidapawan

• Malabon Citisquare Mall

• Metroplaza Mall Caloocan

• Lucky Gold Plaza Pasig

• Robinsons Butuan

• Robinsons Valencia