Haier Lights Up EDSA with Paris Saint-Germain Partnership to Welcome 2026

Manila, Philippines — Global home appliance brand Haier welcomed the new year by bringing the spirit of world-class football to Filipino audiences, as a New Year television commercial featuring stars of Paris Saint-Germain (PSG) was showcased on a prominent EDSA billboard in Metro Manila.   

The local activation forms part of Haier’s global campaign with PSG, which saw landmark outdoor screens light up across major cities worldwide on December 31, 2025. The campaign highlights the shared values of excellence, innovation, and leadership that define both Haier and one of football’s most successful clubs.

Haier became an Official Partner of Paris Saint-Germain in September 2025 through a multi-year agreement running until 2028. The partnership aims to integrate football passion into everyday life by connecting PSG’s champion mindset with Haier’s smart home technologies and user-centric innovations.

The New Year TVC, now visible to thousands of daily commuters along EDSA, features PSG players delivering a festive greeting while reinforcing a champion spirit that resonates with Filipino fans, as global football continues to grow in popularity in the Philippines.

Driven by the same pursuit of excellence seen on the pitch, Haier designs its products around people—powered by technology and proven in daily use. This philosophy is supported by Haier’s global localization strategy, ensuring solutions are tailored to the needs and lifestyles of consumers in different markets, including the Philippines.

Through high-impact outdoor placements, digital campaigns, and global sports partnerships, Haier continues to strengthen emotional connections with consumers worldwide. As 2026 begins, Haier remains committed to delivering champion experiences through innovation, technology, and shared values—bringing global inspiration closer to Filipino homes.

Building on its presence in the Philippines, Haier’s New Year activation brings global football excitement closer to Filipino fans. By lighting up a key EDSA billboard, the brand connects world-class innovation with everyday life, reaching commuters and households alike.

The activation highlights Haier’s commitment to smart, user-focused solutions that make modern living easier and more enjoyable. From energy-efficient appliances to connected home technologies, Haier continues to design products that fit seamlessly into Filipino lifestyles.

With football growing in popularity in the Philippines, Haier’s partnership with Paris Saint-Germain inspires teamwork, passion, and excellence—values that the brand brings to homes across the country as 2026 kicks off.

Haier and Automatic Centre Showcase Smarter Cooling Solutions at Market! Market!

Shoppers at Market! Market! enjoyed a refreshing showcase as Haier Philippines, in partnership with Automatic Centre, introduced its latest line of air conditioners through a Mini Launch Event. The program gathered partners, guests, and media for a closer look at Haier’s newest cooling innovations designed for smarter living.

At the spotlight of the showcase was the Haier UV Cool AI Voice, a hands-free, voice-controlled air conditioner that allows homeowners to adjust comfort levels through simple voice commands—without Wi-Fi or external devices. It also features AI Eco technology for smart airflow management and UVC sterilization that helps keep indoor air fresh and safe.

Also introduced was the Haier Clean Cool Pro series, designed for families seeking reliable performance and easy maintenance. With its Self-Clean technology, the unit automatically reduces bacterial buildup in the evaporator, ensuring consistently clean air. Its Hyper PCB and anti-corrosion design help extend the unit’s lifespan, offering durable cooling solutions for Filipino households.

The event not only showed Haier’s new products but also emphasized the strength of its collaboration with Automatic Centre, the country’s oldest appliance store and a heritage brand trusted by generations. Known as a go-to destination for quality appliances, Automatic Centre has built its legacy on dependable products, after-sales service, and knowledgeable specialists who guide families in finding the right fit for their homes.

Automatic Centre continues to make appliance shopping more convenient with 0% installment plans, Shop Now Pay Later programs, exclusive bank offers, and partnerships with financing providers such as Home Credit, Skyro, and Salmon. With this customer-focused approach, the store remains a reliable partner for Filipino households—past, present, and future.

The Market! Market! mini launch served as an intimate preview, with Haier and Automatic Centre extending the experience through an in-store exhibit running from October to December 2025, giving mall-goers the opportunity to explore the new models firsthand.

Together, Haier and Automatic Centre continue their shared mission of bringing smarter, cleaner, and longer-lasting cooling solutions to Filipino homes, backed by a tradition of trust and innovation.

Visit: https://www.haier.com/ph/air-conditioners/

L’ART DU LAVAGEL’ART DU LAVAGE — Washing Transformed into an Art Form

L’ART DU LAVAGE — The Art of Washing

Haier Launches Its New Washing Machine Line in an Evening of Art and Innovation

Haier Philippines brought together culture, fashion, music, and technology in a grand event titled “L’ART DU LAVAGE — The Art of Washing”, where guests experienced firsthand the artistry and innovation behind Haier’s newest washing machine line.

The program began with a touch of elegance as guests arrived to the sound of live violin music, setting a refined mood during registration. A cultural dance performance followed, showcasing movement and color that celebrated artistry—an apt introduction to an evening that promised both style and innovation. Warm greetings from Haier executives, together with a video message from company representatives abroad, welcomed the audience and provided context on the inspiration behind the launch.

The highlight of the night was the dramatic unveiling of Haier’s new washing machine models. Presented through a fusion of models, dancers, and stage effects, the moment captured both the beauty of design and the sophistication of technology. The Haier HW140-BD14387GNU1, a 14.0 kg front-load washing machine, drew attention with its Direct Drive motor, colorful touchscreen panel, Wi-Fi capability, and advanced functions such as AI wash, smart dosing, ultra fresh air, and Haier’s Essence Wash 2.0. With its tempered glass design, it balances modern aesthetics with everyday practicality. Alongside it, Haier introduced the HW120-BPD14367S8U1, a 12.0 kg model that carries a BLDC motor, colorful touchscreen, Wi-Fi, AI wash, smart dosing, and the same Essence Wash 2.0 system. Slightly smaller in capacity yet equally feature-rich, it provides households with a flexible option depending on their lifestyle needs. Completing the lineup was the Haier HS120-BR1BU, a 12.0 kg washing machine equipped with Double Drive technology for enhanced cleaning performance and Fresh Air functionthat helps keep clothes hygienic and fresh even after the wash. With its modern design and efficient features, this unit added another dimension to the range, offering guests a clear look at Haier’s versatility in fabric care solutions.

Adding context to the launch, GFK speaker Timothy Lazaro shared insights on consumer trends in the home appliance market, emphasizing how technology and convenience continue to shape the way households choose their appliances. A detailed product presentation followed, demonstrating how the new washing machines are built to handle diverse laundry needs with ease and efficiency.

The evening also gave space for personal storytelling. Lifestyle content creator Jenela in Japan shared her testimonial about her Haier washing machine experience, noting how the product has simplified her laundry routine. A short Q&A session allowed guests to connect her experience with their own household needs, making the presentation more relatable.

Beyond product discussions, guests enjoyed an interactive product experience area where they could explore the washing machines up close, observe live demonstrations, and see the technology in action. This hands-on element allowed the audience to appreciate not just the design but also the performance of the appliances.

The celebration continued with dinner accompanied by live vocal performances, further setting the atmosphere for an evening that balanced entertainment with product discovery. One of the most creative segments of the program was the fashion show, which highlighted three sequences—office wear, silk, and gowns. Each sequence was paired with live singing performances and ended with a symbolic gesture: the last model placing clothes into a Haier washing machine. This theatrical presentation reinforced the theme of fabric care and illustrated how the right washing machine preserves the beauty and integrity of garments.

As the night progressed, guests were treated to another round of live performances, including a violin interlude and a dance showcase. Raffle draws brought excitement and energy, with winners taking home prizes that added to the celebratory atmosphere. Closing remarks and a final toast wrapped up the evening, leaving attendees with a lasting impression of how Haier continues to merge technology and lifestyle in meaningful ways.

By the end of L’ART DU LAVAGE, the message was clear: washing clothes is not only a daily necessity but can also be reimagined as an art form when paired with thoughtful design and advanced technology. Through this launch, Haier reminded its guests that caring for fabrics is not just about cleanliness—it is about preserving the beauty and comfort of everyday living.

Haier and Abenson Unveil the Future of Home Entertainment with the Launch of the Haier Mini LED TV

Haier Philippines, in strategic partnership with Abenson, officially launched its latest innovation—the Haier Mini LED TV—during a vibrant, experience-driven event held at Abenson’s Quezon Avenue Flagship Store. With the theme “Where Color Meets Innovation,” the event showcased how cutting-edge technology can elevate home entertainment and smart living for Filipino households.  Hosted by media personalities Aiyana Perlas and Noel Blanco, the event opened with a lively introduction and warm energy that set the tone for an afternoon filled with entertainment, innovation, and inspiration. In her welcoming remarks, Ms. Angeli Patricio, Senior Marketing Manager of Haier Philippines, emphasized that the Mini LED TV represents more than just another product in the lineup—it embodies Haier’s ongoing commitment to creating smarter, more connected homes for the Filipino market. “We’re not just unveiling a new television,” she said, “we’re presenting a smarter way of living.”  Echoing this sentiment, Ms. Apple Ma, Marketing Head of Abenson, expressed Abenson’s pride in being Haier’s exclusive partner for the product launch. She shared that Abenson remains focused on helping families upgrade their entertainment experience and was thrilled to bring this innovative new TV to Filipino households. “It’s about pushing the boundaries of how we see, hear, and experience the world from our living rooms,” she said.  A major highlight of the afternoon was the official unveiling of the Haier Mini LED TV, led by Mr. Xuhong Yan, CEO & President of Haier Philippines, along with Ms. Joy De Leon from Abenson. As the screen lit up with stunning clarity and vivid colors, guests witnessed the real-time capabilities of the Haier Mini LED TV—designed with True Color Pro technology for superior color accuracy, ultra-fine contrast from mini LED backlighting, and powerful AI integration for smart home compatibility.  (Photo of TV Unveiling Moment here)  Product Manager Mr. Jayden followed the unveiling with an in-depth presentation detailing the television’s cutting-edge features. These include 4K HDR resolution, Dolby Vision and Dolby Atmos for cinema-quality viewing and sound, Game Mode Pro for responsive, lag-free gameplay, and voice-activated controls through built-in AI. The presentation demonstrated how Haier continues to redefine the home entertainment experience through innovation and user-focused design.  

Adding excitement and insight to the event were special appearances by celebrities and influencers. OPM icon Chito Miranda, gaming content creator Cherizawa, and lifestyle personality Shanaia Gomez all shared how the Haier Mini LED TV fits into their everyday lives—whether for music, gaming, or smart home living—highlighting its immersive visuals, smart features, and stylish design.  (Photo of Celebrity Experience here)  Further adding credibility to the event, respected tech reviewer Peter of GizGuide provided a technical breakdown of the TV’s performance and specs. He praised the mini LED backlighting, Dolby integration, and AI-powered UI, calling it a strong contender in the premium TV market. “This isn’t just a display—it’s a digital hub for your home,” he stated during his presentation. 

The event also featured elegant performances, including a live violinist interlude, engaging raffle draws, and a dedicated demo zone where guests could experience the Haier Mini LED TV firsthand. Media and partners had the opportunity to ask questions, take photos, and interact with Haier executives in an exclusive media interview segment after the main program.  In his closing speech, Mr. Xuhong Yan reaffirmed Haier’s long-term commitment to pushing innovation and delivering value-driven technology to Filipino consumers. “This launch is just the beginning,” he noted. “We are building a smarter, brighter future—one home at a time.”  (Group Shot / Photo Op of Haier and Abenson team here)  The Haier Mini LED TV, now available at Abenson stores and online, promises to deliver next-generation viewing with deeper contrast, smarter features, and a sleeker design tailored for modern Filipino lifestyles. With its immersive color accuracy, ultra-clear 4K visuals, and smart capabilities, the new TV redefines what it means to live, play, and connect from the comfort of your own home.