The Devil Wears Prada 2 Struts into SM Cinema

Looking for things to do in SM this April? SM Cinema caps off the month with a stylish must-watch as The Devil Wears Prada 2 opens on April 29.

The sequel returns to the world of high fashion, where ambition, pressure, and power take center stage. Andy Sachs is living life on her own terms until Miranda Priestly reappears, bringing back old tensions and new challenges.

Set in the fast-moving worlds of fashion and digital media, the film explores success, reinvention, and the cost of ambition while keeping its signature sharp tone and style.

Perfect for a quick indoor escape in Metro Manila, the film is ideal for a solo watch, barkada outing, or movie date.

SM Cinema is making it easy to catch the film on opening day. Tickets are available through the SM Cinema app, website, and ticket booths nationwide.

Available while supplies last, select SM Cinema branches will also offer themed snack bundles starting April 29, adding a bit more fun to the movie experience.

So, if you are looking for something light, stylish, and entertaining this month, this might be your sign to head to the SM cinema of SM City Grand Central, SM City Valenzuela and SM Center Sangandaa. A return to Runway is landing soon, and it is best experienced on the big screen.

Return to Middle-earth: “The Lord of the Rings: The Fellowship of the Ring” Extended Edition Hits SM Cinemas for an Exclusive One-Weekend Engagement

SM Cinema is bringing the extended edition of “The Lord of the Rings: The Fellowship of the Ring” back to cinemas for one weekend only in celebration of the 25th anniversary of Peter Jackson’s cinematic masterpiece.

From January 23-25, movie fans can flock to SM Cinema branches to catch the extended version of the movie that will feature an additional 30 minutes of footage not seen in the original 2001 theatrical release, bringing the total runtime to 3 hours and 28 minutes (208 min).

This limited engagement will be screened at 40 SM Cinema locations nationwide, ensuring that fans from across the archipelago can join the quest. Participating theaters include:

Metro Manila: SM Aura, SM Megamall, SM Mall of Asia, SM North EDSA, SM City BF Parañaque, SM City Bicutan, SM City East Ortigas, SM City Fairview, SM City Grand Central, SM City Manila, SM City Marikina, SM City San Lazaro, SM Southmall, SM City Sta. Mesa, and SM City Sucat. 

Luzon: SM City Bacoor, SM City Baguio, SM City Baliwag, SM City Batangas, SM City Calamba, SM City Clark, SM City Dasmarinas, SM City Laoag, SM City Legazpi, SM City Lipa, SM City Lucena, SM City Naga, SM City Marilao, SM City Masinag, SM City Pampanga, SM City San Mateo, SM City San Pablo, SM City Sta. Rosa, and SM City Tarlac.

Visayas: SM City Bacolod, SM City Cebu, SM City Iloilo, and SM Seaside City Cebu

Mindanao: SM CDO Downtown and SM Lanang 

Fans are encouraged to purchase tickets early via SM Cinema’s website, app, or ticket booths to catch this rare big-screen return to Middle-earth in breathtaking high-definition, available in regular cinemas and SM Directors Club.

Whether you’re a movie fan craving the ultimate cinematic throwback, or a parent excited to introduce the next generation to the magic of The Lord of the Rings, this exclusive weekend at your most loved mall, SM is designed to go beyond the screen. From immersive sound and larger-than-life visuals at SM Cinema, to curated moments before and after the film that bring Middle-earth to life, expect a fully maxed-out movie experience—one that turns a simple screening into a shared, unforgettable adventure.

HOPE and SM Supermalls Make Every Movie Ticket Count with HOPE in a Movie

HOPE, the Philippines’ first certified B Corp and a leading impact organization, has partnered with SM Supermalls, the country’s leading mall operator, to launch HOPE in a Movie, an initiative that transforms moviegoing into meaningful support for public education.

For every movie ticket sold at SM Cinema branches, PHP5 will be invested in building public school classrooms through HOPE. The initiative is part of SM Supermalls’ commitment to help build at least 10 classrooms under the Generation HOPE campaign, launched to scale HOPE’s impact through purpose-driven collaborations.

HOPE Founder Nanette Medved-Po shared her enthusiasm for the collaboration, “I would like to thank SM Supermalls for their support. They have shown an amazing commitment to education and to this mission. We invite everyone to enjoy every film at SM, because every time you buy a movie ticket at SM Cinema, you help educate a child.”

HOPE in a Movie was officially launched at SM Mall of Asia’s ScreenX, the first 270-degree panoramic cinema in the Philippines, highlighting how innovation and entertainment can come together in the service of nation-building.

Just in time for the upcoming Metro Manila Film Festival, HOPE in a Movie gives families, friends, and movie lovers another reason to head to the cinemas.

Steven Tan, President of SM Supermalls, emphasized the significance of the initiative, “This is where entertainment meets purpose. Every ticket purchased at SM Cinema becomes more than just a movie, it becomes an opportunity to give back. HOPE in a Movie offers a simple yet meaningful way for families, friends, and moviegoers to help build classrooms, one ticket at a time.”

Through HOPE in a Movie, HOPE and SM Supermalls invite the public to be part of a shared mission: transforming moviegoing into lasting impact and helping ensure better learning environments for Filipino students across the country.

Book your tickets now at SM Cinema branches nationwide, via the SM Cinema app, or at https://www.smcinema.com/ 

For more information about Generation HOPE, please visit https://www.generationhope.ph/ or follow HOPE on Facebook at https://www.facebook.com/generationhope.ph or @generationhope.ph on Instagram for more updates.