Professional Fighters League Launches First-Ever MMA Global Fan Loyalty Experience, PFL Rewards, Powered by Futureverse

New York, NY — [August 12, 2025] — The Professional Fighters League (PFL), one of the fastest-growing and most innovative sports leagues in the world, today announced the launch of a next-generation global fan loyalty experience, PFL Rewards, powered by tech innovator Futureverse, a leader in AI, blockchain, and immersive fan experiences. PFL Rewards will be available to fans inside the PFL’s newly released app available on iOS and Android worldwide.

Designed to reimagine how fans engage with PFL, the new experience brings the league’s audience across 160+ countries into one centralized digital hub. Fans earn points for everyday interactions like downloading the official PFL app, streaming live fights, submitting predictions, or watching highlights, and can redeem them for exclusive rewards including merch, event tickets, and VIP access. 

Launched as a hybrid digital and IRL fan experience, the platform aims to turn passive viewership into active participation, rewarding fans for showing up, staying engaged, and becoming part of the action.

“PFL is redefining what it means to be a modern sports league,” said Mike Chioditti, SVP, New Business of the Professional Fighters League. “In just a few years we have become the No. 2 MMA company worldwide with our quality of fighters and global distribution. We’ve gained 650 million fans around the globe, many of them of a demographic that’s young and tech savvy. We want to connect all of our fans and give them a place to engage and be rewarded for their fandom. With Futureverse’s technology, this platform gives our audiences a destination every day of the year, not just fight night.”

At the foundation of the new ecosystem is The Root Network, the Layer 1 blockchain underpinning Futureverse’s infrastructure, designed to power interoperable journeys across different platforms. Through the partnership, PFL becomes the first major MMA organization to launch a platform at scale that is fully integrated with web3 technology to deliver best-in-class immersive fan experiences. 

“Sports fandom is no longer limited to a stadium seat or a TV screen,” said Aaron McDonald, Co-Founder and CEO of Futureverse. “Today’s fans want to participate, personalize, and be recognized for their engagement, wherever they are in the world. With PFL, we’re creating a real-world example of how sports organizations can bring fragmented audiences into a unified, gamified experience. It’s a blueprint for how today’s most influential sports leagues will connect with the next generation of fans.”

LiveLike, a global leader in fan engagement and loyalty solutions, partnered with PFL and Futureverse to shape the strategy and lead development of PFL Rewards. As an AI-first platform trusted by major sports brands including LIV Golf, Chelsea Football Club, YES Network, and the New York Mets, LiveLike provides the tools to turn everyday fan behavior into meaningful rewards, creating personalized and gamified experiences that drive deeper engagement.

“PFL is pioneering a new era of fan engagement - one where interactivity, loyalty, and real-world value are seamlessly integrated,” said Miheer Walavalkar, CEO and Co-founder of LiveLike. “We’re proud to bring our technology and expertise to the table to help power a more connected, rewarding, and immersive MMA fan experience from day one.”

Following today’s launch,  the app will continue evolving with future announcements and integrations that include digital collectibles, token-gated commerce, ticketing, custom experiences, and more, offering fans multiple ways to earn, play, and unlock deeper access, whether online or at fan-exclusive invite-only events.

To download the new PFL app, visit pflmma.com/app-info. 

“MMA’s League Is Back” as Professional Fighters League Launches 2021 Season Campaign

NEW YORK (April 1, 2021): The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today launched the 2021 season kickoff campaign “MMA’s League is Back,” narrated by pro football Hall of Famer and Athlete Advisory Board member, Ray Lewis.

Ahead of the season debut on April 23, PFL Studios created the 60-second spot to rally the 550 million MMA fans around the world as they await the return of the first and only the league to present the sport in a true season format. The promo is part of a larger campaign, “More Than A Fight,” which will be unveiled throughout the season.

The campaign embodies the ethos of PFL and its unique format, as the league’s world-class athletes journey through the regular season and playoffs, each aiming to earn a shot in the championship bout. Every time a fighter steps inside the PFL cage, it’s “More Than A Fight,” as it represents an opportunity for glory, a world championship, and the $1 million prize. The campaign is being distributed across digital, social, and linear platforms, with each video containing the voice of Lewis, who’s intensity and determination resonates throughout the creative.

“PFL’s season format is a game-changer in MMA,” said Lewis. “Every fight means something, and it accelerates the level of intense competition. April 23 – it’s on!”

Last week, Lewis was appointed to the newly formed PFL Athlete Advisory Board, which will be responsible for advancing the sport of MMA globally, identifying and recruiting new talent as well as further evolving the PFL’s fighter-first culture and mission. MMA legend and PFL broadcast team member Randy Couture joins him on the board, with their combined experience and unmatched expertise accelerating the league forward.

“The “MMA’s League Is Back” creative embodies the PFL brand, previewing the star-studded roster and what fans around the globe can expect this year,” said PFL CEO, Peter Murray. “This will undoubtedly be our biggest season yet, as we have elite fighters from more than 25 countries around the world, the best broadcast team in the sport, and a primetime platform when we return to action April 23 on ESPN.”

The creative for the campaign was developed by PFL Studios, led by Chief Digital Officer, Dan Ghosh-Roy, conceptualized by Global Marketing Manager, Goldyn Belgarde, and designed by Art Director, Juliana Barcia. The promo was produced by the agency, Mr. Wonderful.

The upcoming season of the PFL is shaping up to be the league’s most exciting yet, with some of the biggest names in MMA set to make their highly anticipated debuts. Former world champions such as Fabricio Werdum, Anthony Pettis and Claressa Shields will all step into the PFL cage for the first time this season, in addition to returning champions Kayla Harrison, Lance Palmer and Natan Schulte looking to defend their crowns.

In addition to the league’s world-class roster of fighters, the PFL is also set to introduce even more innovations to the sport of MMA via the SmartCage, which gives fans access to real-time statistics known as Cagenomics.

With the addition of world-class talent – from elite fighters to established business executives – and partnering with industry-leading brands such as Anheuser-Busch InBev, GEICO, CarParts.com and Socios, the PFL continues to accelerate its global expansion. Sports fans across more than 160 countries around world will be able to tune in to the league’s highly anticipated return on April 23 in Atlantic City, NJ.


ABOUT THE PROFESSIONAL FIGHTERS LEAGUE

Professional Fighters League (PFL) is the first and only to present MMA in the sports-season format where individual fighters compete in Regular Season, Playoffs, and Championship. PFL is the innovation leader with the PFL SmartCage delivering viewers on-screen fight analytics and real-time prop bets. PFL Roster is second to none with 25% of its fighters ranked in the top 25 in their weight-class. All PFL 2021 Season events are live primetime on ESPN2/ESPN+ in the U.S. and available on leading broadcast and streaming outlets in 160 countries worldwide.

PROFESSIONAL FIGHTERS LEAGUE SECURES $65 MILLION INVESTMENT NEW CAPITAL BRINGS TOTAL FUNDING TO $175 MILLION

NEW YORK (Feb. 18, 2021) - The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced the completion of a $65 million financing round, bringing total funding of the company to $175 million. The new investment capital raised in this round from leading firms will accelerate PFL’s momentum, innovation, and growth as it builds off its strong foundation as the No. 2 MMA company worldwide.

The $65 million institutional financing round was led by Ares Capital, Elysian Park Ventures, and Knighthead Capital. PFL is home to one of the best investor groups in sports, consisting of two dozen media, sports, and business leaders and influencers, including Ted Leonsis, Brandon Beck, Mark D. Lerner, Mark Burnett, and Debra Cafaro.

“PFL is the disruptive company in the massive and underserved MMA market, and this new capital will fuel our aggressive growth from the No. 2 worldwide market position the company has quickly secured,” said PFL Chairman and Co-Founder, Donn Davis.

PFL is the leading innovator in MMA for the benefit of fans and fighters. PFL’s sport-season format brings transparency and meritocracy to MMA, as individual fighters compete in a Regular Season, Playoffs, and Championship. PFL’s on-screen product uniquely engages fans with real-time fighter data such as punch impact and kick-speed via its proprietary SmartCage technology.

The PFL fighter roster is world-class with 25 percent of its fighters ranked in the top 25 of their weight class. The PFL 2021 roster is stocked with must-see fighters, including returning champions Kayla Harrison, Lance Palmer, and Ray Cooper III as well as new stars including former UFC champions Anthony Pettis and Fabricio Werdum alongside former Bellator champion Rory MacDonald.

“PFL provides the 450 million worldwide MMA fans the excitement and transparency of the sport season format just like other major sports,” said PFL CEO, Peter Murray. “In the PFL, fans follow individual fighter ‘win and advance’ journeys throughout the regular season, playoffs, and championship. There is no undercard in the PFL -- every fight matters.”

PFL events are broadcast live in primetime on ESPN2 and ESPN+ in the United States and distributed to 160 countries around the world on premium sports networks. The PFL 2021 Regular Season begins on Friday, April 23, with subsequent regular events taking place on April 29, May 6, June 10, June 17, and June 25.

About Professional Fighters League

The Professional Fighters League (PFL) is the first and only to present MMA in the sport-season format, where individual fighters control their own destiny, competing each year in a Regular Season, Playoffs, and Championship. PFL is the fastest growing sports league and the #2 MMA company worldwide. PFL events are broadcast live in primetime on ESPN2 and ESPN+ in the United States and distributed to 160 countries on premium sports networks.

For more info visit www.PFLmma.com and follow PFL on Instagram (@PFLmma), Twitter (@ProFightLeague), and Facebook (/PFLmma).