How Samsung Became the Undisputed Global Leader in TV Technology

For 17 straight years, Samsung TV has been the go-to brand for entertainment lovers globally. With its established legacy of innovation, Samsung has been the undisputed leader by ensuring its customers get the best in TV technology. And the best part? Samsung is only getting started on its TV technology innovation journey.

“We are proud of the work we have accomplished these past 17 years. Our success is rooted in our commitment to pushing the boundaries of innovation and listening and understanding our customers wants and needs. We have transformed the way people consume content with our innovations and bold thinking, and we strive to continue to give our customers the best for years to come,” says Chris Almazan, Head of Audio Visual – Samsung Philippines.

Changing the TV tech landscape, one innovation at a time

Samsung’s dominance in the TV market began in 2006 with the release of the Bordeaux TV, which signaled the mainstream adoption of LCD TVs with sophisticated designs and lightweight form factor. The Bordeaux TV came at a time wherein most TVs were thick, heavy, and vacuum-tube-based and what the model offered was the opposite of that: sleek, and with a frame that resembled a wine-glass. The Bordeaux TV was a hit, and sold more than one million units within the first six months of its release. 

In 2009, Samsung continued its winning ways with the launch of the world’s first edge-lit LED TV. For two years, a team of 50 engineers developed more than 3,000 patents to build the LED TV which brought ultra-high contrast ratios and vivid colors right into your living room. At that point, it was also the world’s slimmest TV being one-third thinner than most units available in the market at that time. 

Samsung introduced the Smart TV two years later, in 2011, which brings with it the “Smart Lifestyle”—allowing viewers to enjoy an expansive range of content similar to a personal computer. 

And since then, Samsung has continuously broken boundaries and redefined the world’s viewing habits with never-before-seen releases: the world’s first curved UHD TV, The Frame, the QLED TV, 8K TV, and more.

Samsung’s 2023 Neo QLED QN800C

Undisputed Global #1

For its commitment to providing a seamlessly connected, customizable experience for its customers, Samsung has definitely earned its way to be at the top of the global TV industry. 

According to global market research firm Omdia, Samsung remains to be the world’s top TV manufacturer in the first quarter of 2023 with a 32.1% market share in terms of value and 46.25 million units sold globally. Additionally, in 2022 alone, the brand sold 9.65 million QLED and Neo QLED TVs around the world.

Samsung has also been bestowed a range of awards for its products. Recently, the brand was recognized in 46 categories in the CES 2023 Innovation Awards from the Consumer Technology Association. The annual award recognizes outstanding design and engineering across a multitude of consumer technology product categories.

With over half a century in the game, Samsung has delivered breakthrough after breakthrough in TV technology, truly paving the way for innovation and setting the standard higher with each release. As a pioneer and industry leader, the brand looks to always provide top-of-the-line products for all—and the best is still yet to come. For more information about Samsung’s lineup of TVs, visit samsung.com/ph.

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About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

How Samsung's 2023 Flagship TVs Bring More Wow Into The Homes of Erwan Heussaff, Doug Kramer, and Alodia Gosiengfiao-Quimbo

Filipinos continue to spruce up their home and living spaces, maximizing each room for maximum enjoyment and use. And with a lot of on-demand entertainment now made more accessible, a family’s home entertainment system has evolved from just being a device to watch movies and series with to a multipurpose and flexible device.

This is why there is now an increasing interest in building personal home theaters – with celebrities and personalities leveling up their home entertainment systems and showing the results on social media. 

And with Samsung, this is made more innovative and exciting. Samsung remains the leader in the TV segment with unparalleled picture quality and mind-blowing sound, and is bringing more wow to the TV experience. The 2023 Neo QLED, Samsung OLED, and updated Q Soundbar are set to redefine premium viewing and continue Samsung’s unsurpassed streak as the #1 global TV brand.

Samsung launched this next-gen home entertainment lineup at the More Wow Than Ever event and guests immersed themselves in a world of premium entertainment like never before at experience pods. The brand also took the opportunity to introduce three ambassadors who personify the Samsung holistic entertainment experience.

Building an epic home theater with a fully immersive entertainment experience

Doug Kramer is known as a family and sports fan, but many are not aware that he is also a huge tech fan. Over the last few years, the husband, father, and digital content creator has built his own home theater with the top of the line entertainment system and Samsung now brings more wow to his third home theater with the Neo QLED 8K TV.

Samsung’s Neo QLED 8K TV is a game-changer allowing Doug Kramer to see every detail and feel every moment like never before.

“When I built the Kramer home theater, I wanted to give our family movie nights the optimal experience. Watching movies together is one of our favorite pastimes, and it’s important for me to spend quality time together, especially as the kids get older,” he says.

Kramer enjoys the cinematic perfection the Neo QLED 8K TV brings to his home, which he says is even better than going to a movie theater. The first-class screen boasts the highest resolution available in the market. This brings life-like colors, textures, and details, transporting the Kramers right into the action. Its Mini LED technology offers exceptional contrast and precision, making blacks deeper and whites brighter. The lighting guarantees clarity and accuracy, even in the most explosive blockbuster scenes.

The cinematic experience is complemented by the updated Q Soundbar with wireless Dolby Atmos. Its rich, cinematic sound transforms the room into a movie theater or live concert venue with the power of up to 22 speakers working at once. The complete entertainment setup of the Neo QLED 8K plus Q Soundbar lets Kramer see, hear, and feel every scene.

Building memories and connecting with family through a world of content

Erwan Heussaff is a creative maverick who champions food, travel, and Filipino culture. He is exposed to a world of content and this expanded further with his growing family. Now, he turns up the wow and connects with his family through watching films with the Samsung Neo QLED TV.

For Erwan Heussaff, there’s nothing quite like being able to access a world of content with ease through Samsung Neo QLED’s Smart Hub, a feature that intuitively curates what’s next on the watchlist for every single person in his household.

“Before having [my daughter], I watched a lot of action movies and travel documentaries. Now we have to compromise a bit at home. Having Dahlia diversified the content we watch, and truthfully, it’s amazing how Samsung gives us access to a world of content that we can watch as individuals, as a couple, and as a family,” says Heussaff.

The creator and his family use the Samsung Neo QLED’s Smart Hub, which gathers everyone’s favorite content in one the place. The curation of titles is intuitive, taking the guesswork out of selecting what to watch so Heussaff can spend more time with his family.

Picture quality is always next level as Samsung upscales all types of content to 4K. EyeComfort Mode also automatically adjusts the picture’s brightness and colors depending on the environment to lessen eye strain, an important feature for growing families. 

Building legendary entertainment experiences at home for gaming and beyond

Alodia Gosiengfiao-Quimbo defeats her opponents in style as the country’s best-known cosplayer and e-sports gamer. She brings the wow every time with a premium gaming setup by Samsung.

As someone who’s serious about gaming, Alodia Gosiengfiao-Quimbo is a believer in Samsung’s OLED TV which not only provides immersive, life-like visuals but also features an impressive 144Hz refresh rate.

“I’m happy that the gaming industry has flourished throughout the years. Gamers can now pursue this career full-time. With that in mind, they have to level up their gaming gear. I’m happy that Samsung provided these top-level gaming TVs,” she shares.

Gosiengfiao-Quimbo triumphs over challenges with Samsung’s latest addition to its TV lineup: the OLED TV. As games continue to refine their graphics, Samsung exceeds expectations with innovations like the Neural Quantum Processor 4K. This ensures that every detail has breathtaking clarity and depth with perfect blacks and infinite contrast.

The gamer remains undefeated with the Samsung OLED TV’s 144HZ refresh rate. This means a lightning-quick response time with unnoticeable low input lag, resulting in smooth gameplay and realistic and fluid motion.

It’s no wonder that top creators like Doug Kramer, Erwan Heussaff, and Alodia Gosiengfiao-Quimbo choose Samsung for their personal home entertainment. They expect a certain standard that only the #1 global TV brand can bring.

For more information, please visit samsung.com/ph.

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About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

Global #1 TV Brand Samsung Brings More Wow than Ever with 2023 Screens

Top global TV brand Samsung is set to change the game with the arrival of their latest TVs.  This year, the electronics giant is bringing more WOW to entertainment lovers with its newest generation of flagship Neo QLED screens and an exciting new addition – the Samsung OLED. 

With exceptional features, unrivaled performance, and an improved, intuitive user experience, these stellar TVs are truly set to take your viewing and gaming experiences to the next level and bring more wow into life. Moreover, their arrival sets a new standard of premium viewing that is inherently designed to delight, making Samsung’s flagship TV the top-of-mind choice of consumers all over the world.

Top-of-the-line premium entertainment with Neo QLED

The Neo QLED TV combines brilliant picture and design with dynamic Dolby Atmos audio and seamless connectivity. Images look incredibly lifelike thanks to Samsung’s Quantum Mini LED technology that delivers up to a billion colors with ultra-fine precision and contrast. Samsung’s flagship screen returns new and improved for top-of-the-line entertainment. 

Both Neo QLED 8K and 4K models deliver brighter highlights and a wider range of colors validated by the experts at Pantone. Plus, there’s not a bad seat in the house with Anti-Glare and Ultra Viewing Angle technology that displays content clearly at virtually any angle or light, with pristine detail across the screen guaranteed to take your breath away. 

Introducing a new addition to the premium TV portfolio

Samsung is officially bringing OLED screens to the Philippines. Available in two models, the S95C and S90C will come in various sizes ranging from 55-inches to a whopping 77-inches. The S95C features Samsung’s signature Infinity One design and One Connect Box, and the LaserSlim design of the S90C model add a touch of sophisticated metal finish.

Samsung OLED comes with an AI-powered Neural Quantum processor that delivers brighter whites and pure blacks along with 8.3 million self-illuminating pixels. Equipped with up to 144Hz refresh rate, low input lag, HDMI 2.1 ports, and a range of gaming features, the Samsung OLED is sure to delight both casual and pro-gamers alike. 

Get a chance to win the 2023 Neo QLED and Samsung OLED TV

Ready to level up and experience more wow than ever with the 2023 Neo QLED and Samsung OLED TV? Two lucky draw winners will get the most awesome opportunity to own a 65” QN85C Neo QLED or 55” S90C OLED TV. How to join? Simply visit samsung.com/ph/firstlook from April 17 to 30, 2023 and register your interest.

Those who register during this period will also get additional premium items, ranging from The Freestyle to the new MX-ST50B Sound Tower, if they Early Order in the coming weeks. So hurry and sign up while you can!

For more information on the 2023 Neo QLED and Samsung OLED TV, visit samsung.com/ph.

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About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

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