Showing posts with label #Spark6Air. Show all posts
Showing posts with label #Spark6Air. Show all posts

Friday, April 29, 2022

Power All Day With Summerific Payday Offers From TECNO Mobile

TECNO MOBILE SALE

MANILA, PHILIPPINES/ xx APRIL 2022 – TECNO Mobile, knows exactly how to make payday weekend even more spectacular, with huge, hotter-than-summer deals on its best-selling mobile phones and accessories at the TECNO Mobile Flagship Store in Lazada and the TECNO Mobile PH Official Store in Shopee Mall. Staying true to its commitment to deliver innovative, high-performing smartphones to emerging markets, these offerings meet both the needs and budgets of TECNO Mobile’s consumers. The brand strives to enable every Filipino to experience advanced mobile technologies that enable them to stop at nothing in their pursuit of excellence, truly making TECNO Mobile the premium smartphone brand for all. 

Epic Lazada Payday Deals

You’ve never seen anything like these massive deals coming to TECNO Mobile’s Lazada store on payday weekend. Get Php 1,000 off on the POVA 5G smartphone, which you can buy for only Php 11,990 during the sale. A CAMON 18 price drop is also happening on April 28, from Php 9,499 to Php 8,599. Also on April 28, get a Spark 8C at just Php 5,499, from its original price of Php 5,999.


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From April 28 to 30, 2022, enjoy special CAMON 18 bundles, also in Lazada. CAMON 18 plus TECNO Buds 1 will be sold at Php 10,279, discounted from its regular price of Php 10,599. You can also buy CAMON 18 bundled with TECNO Buds 2 for just Php 9,099 , from its retail price of Php 10,498. TECNO Buds 1 will be offered at a special Buy 1 Take 1 deal as well, for only Php 2,129, on these dates. Buy 1 Take 1 on TECNO Buds 2 will also be available for just Php 1,739.

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Stellar Shopee Offers


Visit the TECNO Mobile Shopee store from April 29 to May 1, 2022, and save up to Php 2,000 on select smartphones. Shoppers will also get a free DITO Family Sim Pack (Trio) with each purchase. 


Accessories Hot Summer Sale


TECNO Mobile’s AIoT devices are the perfect match to any of its smartphones, adding functionality that elevates your lifestyle. Get your TECNO Watches, Buds, and more at up to 10% off until May 31, 2022 at the TECNO Mobile Flagship Store in Lazada. 

Scan To Win With POVA Neo - Extended until May 15!

Win big with TECNO Mobile’s Scan To Win With POVA Neo Promo, which now runs until May 15, 2022. Every purchase of participating TECNO Mobile smartphones entitles a customer to join, for the chance to win fantastic prizes, including Yamaha Mio Gear 125cc Motorcycles, Samsung 50" UHD Smart TVs, the latest smartphones and AIoT devices from TECNO Mobile, and cash rewards. For more details, visit (link).


Don’t miss any of the sizzling deals at the TECNO Mobile Flagship Store in Lazada and the TECNO Mobile PH Official Store in Shopee Mall. Stay updated on all the latest promos when you like and follow TECNO Mobile Philippines on Facebook. Visit www.tecno-mobile.com/ph to learn more about your favorite TECNO Mobile smartphones and gadgets.



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About TECNO Mobile

TECNO is a premium smartphone and AIoT devices brand. With “StopAt Nothing” as its brand essence, TECNO is committed to unlocking the best contemporary technologies for progressive individuals across global emerging markets, giving them elegantly designed intelligent products that inspire consumers to uncover a world of possibilities. 


TECNO understands the needs of consumers from different markets and provides them with localized innovations and design breakthroughs demonstrated through their mastery of serving consumers who are “young at heart” and never stops pursuing excellence. TECNO’s portfolio spans across smartphones, tablets, smart wearables and AIoT devices made for consumers in over 70 emerging markets world-wide.

For more information, please visit www.tecno-mobile.com. 


Friday, March 25, 2022

Keep The Power And Carry On With POVA Neo

POVA Neo

MANILA, PHILIPPINES/ xx MARCH 2022 – Premium smartphone and AIoT brand, TECNO Mobile, introduces its latest offering to the Philippine market, the full-power POVA Neo. With its 6,000mAh large battery and 18W fast charger, POVA Neo is a battery beast, promising to give users more than enough energy to power through the day.

TECNO Mobile remains committed to bringing innovative and high-performing smartphones to emerging markets, as the premium smartphone brand for all. With this latest release, the brand continues its mission to inspire progressive individuals, particularly the passionate and ambitious youth, to be fearless towards challenges, and stop at nothing to fulfill their dreams. 


The launch of POVA Neo hinges on a campaign that celebrates everyday heroes who power on with their day-to-day tasks in order to serve the community. POVA Neo is set to be a smartphone that equips these community heroes with the power that enables them to carry on. 


POVA Neo Energy Beast

POVA Neo is loaded with key features that are highly sought-after by today’s consumers – An ultimate power supply, large screen, smooth performance, a smart camera, and much more. 


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Fitted with a huge 6,000mAh battery, POVA Neo provides you with power to last the entire day. It is also equipped with Battery Lab 2.1 that gives you super power saving features that are easy to control. And, with 18 watts fast charging, it only takes POVA Neo 35 minutes to store enough power for up to 5 hours of gaming. 


Users get to enjoy an immersive and smooth full-frame visual experience with POVA Neo’s big screen display. This smartphone’s ET Engine enhancements deliver outstanding performance, with an extremely fast touch-driven response that’s perfect for gaming, while Game Space provides players with a cool interface and fast play.


The Smart Camera of the POVA Neo, with its 13MP HD quality image system, allows for more vivid details in your photos and videos. Its advanced AI lens is capable of 120FPS Slow Motion capture, 1080P Time Lapse, and HDR Photography that fully preserves details in both light and dark areas. Modes like Beauty, Body, and Bokeh Beauty shots add depth, while AR Animojis and Stickers make your captured images more fun. POVA Neo is capable of panorama shooting as well, on both its rear and front-facing cameras. 


POVA Neo runs on HiOS 7.6, with a fresh UI interface that is easy to use, and offers various features including Peek Proof that provides your screen with privacy against prying eyes, Film Album for transforming your photos into eye-catching movies, and Kids Mode. This stylishly-designed smartphone is available in three colors – Obsidian, Geek Blue, and Powehi Black. 


#KeepthePowerandCarryOn with TECNO Mobile’s #POVANeoPowerAllDay, which you can now check out at the TECNO Mobile Flagship Store in Lazada and the TECNO Mobile PH Official Store in Shopee. The POVA Neo 4GB+64GB retails for Php 5,999, while the 6GB+128GB model sells for Php 6,999.


Enjoy big brand deals at the Lazada 10th Birthday Sale from March 27 to 29, 2022! Shop at the at the TECNO Global Flagship Store in Lazada, and save as much as Php 1,000 when you buy a POVA Neo. POVA Neo 4GB+64GB can be yours for just Php 5,055, from its original price of Php 5,999, while POVA Neo 6GB+128GB will be available for only Php 5,970, from its retail price of Php 6,999.  TECNO Mobile’s Spark 8T 4GB+64GB will also be sold at the special price of Php 5,515 during the sale. 


Stay updated on all the latest promos when you like and follow TECNO Mobile Philippines on Facebook. Visit www.tecno-mobile.com/ph to learn more about your favorite TECNO Mobile smartphones and gadgets.



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About TECNO Mobile

TECNO is a premium smartphone and AIoT devices brand. With “StopAt Nothing” as its brand essence, TECNO is committed to unlocking the best contemporary technologies for progressive individuals across global emerging markets, giving them elegantly designed intelligent products that inspire consumers to uncover a world of possibilities. 


TECNO understands the needs of consumers from different markets and provides them with localized innovations and design breakthroughs demonstrated through their mastery of serving consumers who are “young at heart” and never stops pursuing excellence. TECNO’s portfolio spans across smartphones, tablets, smart wearables and AIoT devices made for consumers in over 70 emerging markets world-wide.

For more information, please visit www.tecno-mobile.com.

Friday, January 28, 2022

It’s A Triple Celebration With Big and Rawrin’ Discounts from TECNO Mobile!

TECNO MOBILE SALE

MANILA, PHILIPPINES/ 28 JANUARY 2022 – Mark your calendars for an exciting triple celebration with TECNO Mobile! Payday, Chinese New Year, and 2.2 are fast approaching, and the premium smartphone brand has big things planned for shoppers. To close out January and welcome February, big and rawrin’ discounts are coming to the TECNO Mobile Flagship Store in Lazada and the TECNO Mobile PH Official Store in Shopee Mall.



Understanding the needs of its consumers, TECNO Mobile endeavors to continue bringing more high-performing smartphones to the market, allowing every Filipino to experience advanced mobile phone technologies that can improve the way they work, learn, play, and live, at a fraction of the price offered by other brands. With this, the brand is able to stay true to its commitment to deliver mobile innovation to global emerging markets, as the premium smartphone brand for all. 


The “Movie Master” CAMON 18 Series

Among the exceptional smartphones introduced by TECNO Mobile in the Philippine market in 2021, the “Movie Master” CAMON 18 Series has proven to be a hidden gem, as the most advanced pro-camera phone to come out of the CAMON line to date. 



CAMON 18 Premier, the perfect smartphone for filmmakers, promises a #SuperSteadyShot through its Stabilized Gimbal Camera. Video enthusiasts will also appreciate the CAMON 18P model, which is equipped with a 48MP clear and steady video camera, plus a 13MP 50mm pro portrait camera. CAMON 18 is another great option for anyone who is into mobile videography and photography, with its 48MP multi-function triple camera.



Catch these CAMON 18 Series offers during the special sale event:


From January 30 to February 1, CAMON 18 will be offered at the special price of Php 8,999, from its regular price of Php 9,499, and will include a free gamepad with every purchase at the TECNO Mobile Flagship Store in Lazada. Shoppers can also enjoy bigger savings during the 2.2 Free Shipping Festival on Lazada from February 2 to 6, where CAMON 18 Premier can be purchased for only Php 15,236, CAMON 18P at Php 10,385, and CAMON 18 at Php 8,888, with a free gamepad included in every offer.


Shop at the TECNO Mobile PH Official Store in Shopee Mall from January 30 to February 3 to get a CAMON 18 Premier at only Php 14,990, from its regular price of Php 15,990; CAMON 18P at the promo price of Php 10,490, from the regular price of Php 10,990; and CAMON 18 discounted at Php 8,999 from its regular price of Php 9,499.


Also watch out for Payday Flash Sales in Shopee, when CAMON 18 Premier’s price will drop to as low as Php 14,540. CAMON 18 will also be offered at just Php 8,729. 


More Shopee Flash Sales are happening on 2.2 as well, where CAMON 18 Premier will be sold at the unbelievable price of Php 14,151, and CAMON 18 at Php 8,495.

The Best CAMON 18 + TECNO AIoT Bundles


Make any CAMON 18 Series smartphone even better by pairing it with a TECNO AIoT device. Score these best CAMON 18 plus AIoT Bundles during the sale:


Get a CAMON 18 bundled with TECNO Buds 2 for just Php 9,899 during the 2.2 Free Shipping Festival at the TECNO Mobile Lazada Store from February 2-6.


Select bundles are also going on sale in TECNO Mobile’s Shopee store from January 30 to February 3. On these dates, CAMON 18 Premier bundled with TECNO  Buds 1 will be offered at only Php 15,989, while the CAMON 18 Premier plus TECNO Watch 1 will be sold at just Php 16,489. 


CAMON 18P bundles are also in store for shoppers during the sale period. The CAMON 18P plus TECNO Buds 2 bundle will be available at the discounted price of Php 11,289, and CAMON 18P plus TECNO Watch 1 will be sold at only Php 11,989.


Apart from the CAMON 18 bundles and discounts, the brand is offering special discounts on TECNO Mobile’s AIoT products as well, including the TECNO Watch with smart temperature detector and smart health management, TECNO Buds1 & 2, TECNO Prime P1, USB Charger, and P101X Power Bank. Watch out for these at the TECNO Mobile Flagship stores in Lazada and Shopee.

More exciting smartphone offers from TECNO Mobile

The upcoming sale is the perfect opportunity to check out the new, extra tough POVA Neo. Perfect for gaming, this smartphone is equipped with a large battery, big screen, and ET Engine optimization boost. Game Space also gives this phone a cool interface and fast play features. 



POVA Neo will be offered at the special promo price of Php 5,499.00, and will include a free gamepad, when purchased at the TECNO Mobile Flagship Store in Lazada from January 30 to February 1.  Moreover, the price will go even lower, from Php 5,999 to Php 5,444 with a free gamepad during the 2.2 Free Shipping Festival happening on Lazada from February 2 to 6.


The “Ace for New Gen”, Spark 8P is also available for only Php 7,086 from its original price of Php 7,499 at TECNO Mobile Lazada Store from February 2 to 6. Spark 8P is equipped with a 50MP Ultra Clear AI Triple Camera that allows you to capture moments clearly and vividly, a 1080P FHD+ Dot Notch Screen, and a huge 5000mAh battery with power saving optimization. 



Another smartphone to look out for during the sale is Spark 7T. Get this smartphone at the TECNO Mobile Lazada Store for only Php 6,299 from January 30 to February 1, and at the much lower price of Php 6,048 from February 2 to 6. Spark 7T will also be available in the TECNO Mobile Store in Shopee for only Php 5,999 from January 30 to February 3.


Don’t miss any of the stellar deals and bundles coming to the TECNO Mobile Flagship Store in Lazada and the TECNO Mobile PH Official Store in Shopee Mall in the next few days. Stay updated on all the latest promos when you like and follow TECNO Mobile Philippines on Facebook. Visit www.tecno-mobile.com/ph to learn more about your favorite TECNO Mobile smartphones and gadgets.


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About TECNO Mobile

TECNO is a premium smartphone and AIoT devices brand. With “StopAt Nothing” as its brand essence, TECNO is committed to unlocking the best contemporary technologies for progressive individuals across global emerging markets, giving them elegantly designed intelligent products that inspire consumers to uncover a world of possibilities. 


TECNO understands the needs of consumers from different markets and provides them with localized innovations and design breakthroughs demonstrated through their mastery of serving consumers who are “young at heart” and never stops pursuing excellence. TECNO’s portfolio spans across smartphones, tablets, smart wearables and AIoT devices made for consumers in over 70 emerging markets world-wide.

For more information, please visit www.tecno-mobile.com. 


Thursday, January 20, 2022

BBC StoryWorks creates content for TECNO to tell the story of how inclusive mobile camera innovations bring people together

TECNO MOBILE

TECNO, a premium smartphone brand focused on emerging markets, is working with BBC Storyworks, BBC Studios’ in-house commercial content studio, who have created a short film The Future Lens: Looking Ahead With TECNO to explore the meaning of mobile camera innovation.

The video showcases TECNO’s inclusive mobile camera technology for each user through its unique ‘glocalization’ strategy, detailed the work that has been done to better reflect different communities.

In the piece, TECNO explains how they spotted and solved gaps between fast-developing mobile camera technologies and consumers’ actual needs in various situations so as to best meet the unique needs of local users, environments, and cultures.  

For example, to optimise portrait imaging quality, TECNO has built an enormous database that covers seven skin types and 76 skin categories at its TAVIOS Laboratory. So everyone, regardless of how they look, gets to enjoy cameras that know how to make them look their best. In the photo-taking process, TECNO’s progressive algorithms will automatically gather information from users’ environments, recognizing various opportunities for image enhancement. 

Li Jiangtao, Senior Director of TECNO Imaging Product and Head of TAIVOS™ Lab said: “ It’s a great experience for us to work with BBC Storyworks, to share our insights and to tell the story behind our mobile camera development. The short film explores the meaning behind ‘Future Lens’, TECNO’s key concept on mobile camera innovation - to provide more inclusive technology for everyone, creating a world with more understanding without limits .”

Richard Pattinson, SVP BBC StoryWorks said: “We are delighted to be working with TECNO on this piece. TECNO secured our content production team superb access for interviews, including photographer Justin Amoafo, the frontline staff at TECNO mobile camera department as well as allowing us to visit the TECNO mobile phone manufacturing sites and camera labs. This allowed us to build a complete picture for the audience of what TECNO do and how they do it, as well as their goals for a more inclusive future.”

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TECNO are optimistic that emerging markets will continue to see the amazing potential of mobile camera technologies designed to meet the real needs of every user, to the benefit of communities everywhere.  TECNO, a rising innovator in the mobile camera field, is committed to advocating for the great variety of beauty standards, and aims to provide opportunities for users in emerging markets to express themselves through this technology.

The commercial series will air from January 4 to February 8, 2022. It will include a thirty-second version airing on the BBC World News South Asia Feed and BBC World News Africa feed, as well as a full version on the branded content hub hosted on BBC.com. 


Saturday, January 8, 2022

TECNO Movie Masters Grand Winner Jo Serrano Releases First Short Film ‘Boracay: Beyond The White Beach’

Boracay: Beyond The White Beach

MANILA, PHILIPPINES/ xx JANUARY 2022 – Budding Filipino filmmaker, Jo Serrano, has just released her first short film, “Boracay: Beyond The White Beach”, which viewers can watch in TECNO Mobile’s official Facebook and YouTube pages. The documentary-style film was produced in collaboration with top local director, Paul Soriano, and his team at TEN17P. Jo was named the Grand Winner of the TECNO Mobile Movie Masters Program last December, winning a Php 300,000 grant, and the opportunity to work on this movie with the boutique film company.

The Movie Masters Program was launched by TECNO Mobile in 2021, with a short film competition that was open to amateur Filipino filmmakers. Finalists were tasked to create original videos using the CAMON 18 Premier smartphone, highlighting moving moments from everyday life. In her winning Movie Masters entry, “Bukidnon An Eco Adventure'', Jo showcased raw and authentic moments that she experienced on a trip to the beautiful province of Bukidnon.

Making Boracay: Beyond The White Beach 

According to Jo Serrano, “Boracay: Beyond The White Beach” was inspired by the struggles she faced during the pandemic. The documentary-style film begins with the protagonist heading to the island of Boracay to escape. While there, she encounters locals who open up to her about their struggles, and how they cope with the pandemic. 


“I came to a point in my life where my stress, anxiety, and depression caused me to nearly quit being a creator because the travel industry has been severely affected by the pandemic,” shared Jo. “It's a struggle that most of us can relate to, how the pandemic has affected us.”


With this as her film’s theme, Jo aimed to show viewers that there is always hope. “I want my viewers to see that regardless of the struggles that we face during the pandemic there is always a silver lining and we all have to be steady in the face of challenges,” she said.


When asked about her process in making this film, Jo replied, “Making a documentary is a very un-expecting experience. Since you are dealing with real people and real experiences, you wouldn’t know what happens next.”


Shooting with the Movie Master CAMON 18 Premier

Just like her entry to the Movie Masters Program, Jo filmed “Boracay '' most of the scenes were shot using a CAMON 18 Premier smartphone. Jo considers CAMON 18 Premier a good starting camera for anyone who is interested in filmmaking but does not have the budget for expensive gear. Jo said, “Its in-body gimbal feature is a big help when you are always on the go. As a traveler you need to carry light gears with you.”


Direk Paul Soriano agrees that CAMON 18 Premier is great for budding filmmakers, calling it the perfect tool for capturing moments and telling stories. In a recent Instagram video, he shared that his favorite CAMON 18 Premier feature is the Stabilized Gimbal Camera, which allows people to capture handheld shots that look nice, crisp and stable. He also said that this smartphone is something he wishes he could have had when he was starting out years ago making home videos, short films, and music videos. 


TECNO Mobile supports Filipino filmmakers

TECNO Mobile’s Movie Masters Program marked the beginning of the premium smartphone brand’s commitment to supporting the local filmmaking scene in the Philippines. Jo Serrano’s experience is a testament to this, and she believes that the program has made a huge impact on her as an aspiring filmmaker. 


“Working with a team is very different from working alone,” she said. “I learned new things working on this film. The process of shooting a film is way different from how I make vlogs. It made me a better storyteller.”


“This is my first legit short film with a team and I would like to personally thank TEN17P for helping me and assisting me throughout the making of this film,” Jo added. “Coming from a vlogging background and transitioning to the world of film has been a challenge for me, but they guided me to come up with something meaningful and inspiring for viewers to watch. I hope you will enjoy watching and listening to the stories I've encountered during my Boracay trip.”


Through the Movie Masters Program, aspiring filmmakers were given a venue to tell their stories. In his message during the awarding ceremony, Direk Paul invited more filmmakers and creators to take advantage of opportunities like this. He said, “We have the freedom that we all want when we tell our stories. The creative freedom. It’s really just you, and the CAMON 18 Premier, and your stories. What else do you need?”


Experience #SuperSteadyShot with the Movie Master CAMON 18 

TECNO Mobile continues to explore the road of technology, and its CAMON 18 Series pushes the boundaries of what it means to be a professional camera smartphone, delivering unbelievably clear images and videos with its advanced anti-shaking capabilities.



CAMON 18 Premier, dubbed the “Movie Master”, brings together the best of the CAMON series, with features like TAIVOS, Super Night Mode, and Selfie Mode, combined with a new Ultra-steady Gimbal Camera, 60X Hybrid Zoom, and even more enhanced AI features for achieving a #SuperSteadyShot. 


The CAMON 18P model also caters to video enthusiasts, with its 48MP clear and steady video camera, and 13MP 50mm pro portrait camera. Completing the series is the CAMON 18 variant, which is equipped with a 48MP multi-function triple camera, and comes in a beautiful Iris Purple colorway that is perfect for women, plus a uniquely-designed Ceramic edition.


The CAMON 18 Series is available at the TECNO Mobile PH Official Store in Shopee Mall and the TECNO Mobile Flagship Store in Lazada, as well as in partner stores, KimStore, Rulls Shopee, Rulls Lazada, Ephone Shopee, Ephone Lazada, Cellboy Shopee, Cellboy Lazada, Wirecomm Shopee, Wirecomm Lazada, and Audionet. You may also shop at the TECNO Mobile Concept Store in SM North Edsa and TECNO Mobile Kiosks in Market Market, Mall of Asia, SM Sta Mesa, SM San Lazaro, SM Pampanga, SM Dasmariñas, SM Batangas, and SM Rosario.


Stay updated on all the latest promos when you like and follow TECNO Mobile Philippines on Facebook. Visit www.tecno-mobile.com/ph to learn more about your favorite TECNO Mobile smartphones and gadgets.


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About TECNO Mobile

TECNO is a premium smartphone and AIoT devices brand. With “StopAt Nothing” as its brand essence, TECNO is committed to unlocking the best contemporary technologies for progressive individuals across global emerging markets, giving them elegantly designed intelligent products that inspire consumers to uncover a world of possibilities. 


TECNO understands the needs of consumers from different markets and provides them with localized innovations and design breakthroughs demonstrated through their mastery of serving consumers who are “young at heart” and never stops pursuing excellence. TECNO’s portfolio spans across smartphones, tablets, smart wearables and AIoT devices made for consumers in over 70 emerging markets world-wide.

For more information, please visit www.tecno-mobile.com.

Friday, December 17, 2021

Brighter, Steadier, Smarter: How smartphone Cameras will Improve in 2022

LOOKING AHEAD WITH TECNO

Sensor shift stabilisation, new RGBW sensors, personalised AI algorithms, and more – here’s why your selfies and holiday photos are going to level up next year


Smartphone cameras are no longer just the most convenient option – they are quickly becoming the best one, beating traditional digital cameras with computational power and innovation.

In 2021, smartphones with multiple lens systems became mainstream. Improved sensor size and resolution mean users can capture more details and render images accurately in complex lighting conditions. Artificial intelligence (AI) algorithms enhanced many facets of image processing. And they’re not done. A slew of changes are coming in 2022, as smartphone manufacturers push the envelope.

What are the trends that will drive this change? At a recent webinar, Global Mobile Camera Trends 2022, organised by Counterpoint Research, experts from TECNO, Samsung, and DXOMARK Image Labs, discussed some of the key trends we are likely to see in the coming year – and what we will soon be holding in our hands.

abstract computer generated modern fractal design


Dual OIS: Staying steady

Not getting the sharp images you wanted of your vacation views? Blurry and shaky photos are a common experience with most smartphone users, and are especially pronounced in low-light conditions as the shutter stays open longer to capture more light.

Smartphone manufacturers counter this issue through Optical Image Stabilisation (OIS) technology, where the lens "floats" inside the camera assembly. The OIS system stabilises the image or video by "shifting" the lens to counter the shakes.

OIS technology is improving every year, with larger degrees of movement being taken on by the camera stabiliser. According to Jimmy Hsu, senior product manager, image technology, TECNO, pre-2019 the trend was for OIS to be about one degree of stabilisation. According to Hsu, in 2021, standard stabilisation has increased to three degrees thanks to pan-tilt OIS.

In 2022, the company aims to introduce the first Android phone with sensor shift. “Compared to conventional Optical Imaging Stabilisation, TECNO’s sensor shift technology can achieve a response frequency of 5,000 adjustments per second,” Hsu said at the webinar. By combining lens shifting seen in conventional OIS systems and the newer sensor shift technology, TECNO is setting its sights on stabilisation up to five degrees.

close-up of circuit board


High-resolution sensors with pixel binning: Balancing resolution and light sensitivity

Presenting trends in camera resolution, Tarun Pathak, director of research, smartphone, Counterpoint Research, said about 40% of all smartphones in Q2 of 2021 had 48-64 megapixel (MP) sensors, and 3% of all smartphones had 108 MP sensors. According to Pathak, smartphones with 200 MP sensors are likely to launch in 2022.

Sensors with a high pixel count tend to capture more details from the scene. However, the size of pixels on such sensors is usually smaller. “The smaller the pixel, the less light you can capture in each pixel, and the harder it is to get a good image quality in darker environments,” said Pan Xuebao, VP and head of R&D, Samsung Electronics.

However, sensor manufacturers such as Samsung are deploying an algorithm-driven technique called pixel binning that enables high-resolution sensors (with a small pixel size) to perform better in low-light conditions. “Just like our human eye will dilate when we are in a darker environment to let in more light, similarly, in low light conditions, our algorithm will automatically put the sensor in high sensitivity mode,” Xuebao said. In this mode, the smaller individual pixels ‘combine’ and act like bigger pixels. This mode is turned off in brighter conditions.

Continuous optical zoom: Closer to the action

Phones are getting sleeker, but these aesthetics can be a technological challenge. This trend is presenting more of a challenge for manufacturers as they try to incorporate bulky telephoto lenses. Such technologies, such as periscope lenses which use innovative positioning to allow for 5x or 10x optical zoom, started appearing in smartphones during 2021.

The next step is to offer continuous optical zoom, which will allow users to shift between different focal lengths smoothly. This requires precise movement of lenses within small spaces without affecting image quality.

At the webinar, Hsu predicted the market could see continuous optical zoom in the second half of 2022, allowing users to shift between 3x to 5x optical zoom. Driven by advances such as long-stroke motor development and Active Optical Alignment, we could even see 3x to 10x zoom in 2023, he said.

lenses for smartphones


RGBW Sensors: Let there be (more) light


Cat photos not up to the mark? It could be down to the lighting. Indoor environments have less than ideal light conditions. Yet, that’s where people usually take most of their photographs.


“[A solution to] low light is the holy grail of mobile photography,” said Hervé Macudzinski, image science director and product owner of DXOMARK Image Labs, which tests camera, audio, display and battery quality. “This is one [aspect] that can lead to disappointing quality. In low light, users capture portrait photos, pictures of family, pets and so on. So there is a lot of challenge in this use case.”

While smartphone manufacturers use different techniques to enhance low-light performance, RGBW technology addresses the issue at the sensor level.

The camera sensor captures colour information through a mechanism called the Colour Filter Array (CFA). Traditional camera sensors use CFAs arranged in the Bayer format, which comprises a pattern of Red (R), Green (G), and Blue (B) filters. RGBW sensors add White (W) filters to the mix.

According to Hsu, adding white pixels increases light sensitivity by 60%, which means the sensor should be able to absorb more light. Smartphone manufacturers are also developing Glass+Plastic lens technology - many smartphone lenses are constructed out of plastic, but introducing glass elements into the lens construction improves transmission of light. “With the combination of both, the result is an overall 200% increase of light-intake,” Hsu said.

The low-light performance of smartphones looks set to improve as these two technologies appear on smartphones in 2022.

TECNO - The Future Lens - Bridge


Localised algorithms: Using AI to personalise portraits

As cameras improve, we can see ourselves more clearly. New technologies allow our portraits to be more accurate, especially for people of colour.

While hardware enhancements are essential, smartphone software is playing a more significant role in determining the final image or video quality of these portraits. “We need to have very good processing – that is, to understand what the user’s intention was and modify the image adequately,” Macudzinski said.

That’s why some smartphone manufacturers use big data and deep neural networks to drive personalised and localised image processing. For instance, TECNO’s TAIVOS signal processing technology recognises and accurately reproduces dark skin elements. According to Hsu, the company uses a large dark skin database to “produce more than 6,120 Evaluation Scenarios spanning 115 countries”.

For portrait photography, the AI engine recognises and classifies different elements such as faces and hair colour to determine the subject's age, gender, and skin tone. The photo is then optimised for better clarity, colour, and light, which helps with more accurate reproduction of darker skin tones – even in low-light environments.


Scene, light, and colour enhancement: Behind every subject is a background

It’s not just the subject of a photo that matters – it's what’s behind them. Whether it’s the sun or a beautiful view, smartphone cameras are adapting to capturing these details better.

With traditional photography, professional photographers use their experience and training to make adjustments that highlight not just the subject but also background scene elements. They also typically spend significant time in post-production that brings images to life.

“Smartphone cameras need to provide all these capabilities in the default mode,” Macudzinski said. “That means the final smartphone user does not have to think through everything. They just have to press the button.”

That’s where AI-driven image processing comes in. According to Counterpoint Research’s whitepaper, AI is becoming advanced enough to recognise dynamic scene elements such as trees or sky in the background. Once identified, the image-processing system optimises their colour, contrast, and exposure.

AI will also help interpret light information. For instance, if a user is shooting against the sun, the algorithm works to underexpose the sun and brighten the subject. Smartphone manufacturers are also working on software-based solutions to correct distortions caused by wide-angle lenses.

TECNO - The Future Lens - Pick up truck party

Time of flight and dynamic vision sensors: Getting a sense of depth

Photos with sharply rendered foreground and blurred background can make for a pleasing effect – especially while shooting portraits. However, to do this, the smartphone must recognise depth and subject edges.

With Time of Flight (ToF) and Dynamic Vision Sensors (DVS) improving, smartphones will get better at generating 3D models of the scene and detecting edges. This will allow for more precise measurements and offer users features such as. enhanced and gradual blurring of backgrounds.

“ToF and DVS could be the opportunities where mobile phone cameras start to outperform (DSLR) cameras,” Hsu said.

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A brighter, more intelligent 2022

These trends point to technology growing more intricate and catering to diverse use cases – whether that’s through personalised portrait rendition, stable imaging or allowing users to zoom in to the action.

However, the advancements will not be defined just by cutting-edge features on pricey smartphones. It’s a win across budget tiers - the developments result not just in technological advancement, but also trickle-down premium features to smartphones in the low and medium price bands. With the way smartphone cameras are levelling up, the best moments of your life will be remembered more clearly than ever.

Looking ahead with TECNO

Hosted by Counterpoint Research, Global Mobile Camera Trends 2022 Innovation Talk discussed new trends in imaging technology. TECNO aims to provide an excellent photography and videography experience through constant innovation and a deep understanding of consumer needs.


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