A Delightful New Era for Gardenia: Diversifying Beyond Baking through Spread, Noodle and Coffee Brands that Complement Your Daily Fresh Bread

For 27 years, Gardenia has led the industry in modernizing breadmaking in the country and in offering daily fresh bread to Filipino families nationwide. In line with the company’s mission to provide an assortment of great-tasting and enjoyable bakery, food and beverage products, Gardenia introduced new brands that greatly complement its freshly baked breads.

A new era which began with Delicia, the company’s very own chocolate spread formulated to delight homes, Gardenia’s journey towards diversifying reached a new milestone in 2023 with the

introduction of a new coffee brand, Coffee Smile, which brings joy and satisfaction in every cup, and Happy Mie, an authentic mi goreng instant fried noodle produced in Indonesia, where the best mi goreng is made.

Delightfully Delicious with Delicia!

Delicia Chocolate Spread is a delightful treat for anyone who

loves chocolate! Available in Hazelnut Chocolate and Milky

Chocolate, Delicia offers a rich, creamy texture that’s perfect for

spreading on your Gardenia Classic White Bread or Pandesal.

The smooth spread glides effortlessly over bread, making every

bite a pure chocolate bliss.

You can also try the newest variant, the Delicia Salted Caramel

and enjoy the exquisite blend of sweet, butter caramel flavor with a pinch of sharp-salty taste that you can pair with bread, biscuits, waffles, and even fruits!

Whether for breakfast, merienda, or as a snack on its own, Delicia brings sweetness and satisfaction to any moment. Indulge in this delightful chocolate spread and taste the magic yourself!

Ibang klaseng meal time with Happy Mie!

Happy Mie Mi Goreng captures the true essence of Indonesia’s beloved stir-fried noodles. Through its savory sweet soy sauce with a spicy kick and the delicious texture of its smooth and firm

noodles, it guarantees an authentic, flavorful experience at an affordable price. Whether you choose the classic Original or the fiery Hot & Spicy variant, every bite delivers an irresistible burst of flavor that transports your taste buds to the vibrant streets of Indonesia, where mi goreng originated.

And now, happiness comes in even more flavors! Happy Mie is also available in Mamielicious variants. The Happy Mie Chicken mamie offers a hearty, flavorful broth paired with perfectly firm noodles, while the Beef mamie delivers a rich, savory broth with the same satisfying noodle texture.

Moreover, Happy Mie also takes the happiness to a cheeeeeesy new level with its Happy Mie Mi Goreng Cheese flavor bringing a cheesy umami twist to mi goreng’s classic sweet, savory, spicy

flavors.

From the bold flavors of Mi Goreng to the comforting Mamielicious taste of Mamie, Happy Mie has a variant for every craving, made with high-quality ingredients and ready in minutes. It’s the perfect

choice for busy students, young professionals, and anyone craving a satisfying meal anytime, whether dining solo, sharing with friends, or enjoying with family, making mealtime happier.

Smile Sarap in every cup with Coffee Smile!

Coffee Smile by Gardenia is the perfect pair to your favorite Gardenia breads! Hot or cold, it brings smiles in every cup with its cafe-style flavors. Coffee Smile offers two exciting variants: Cafe Latte and Mocha Latte.

Whether you prefer Cafe Latte — a perfect blend of coffee and milk, or the rich chocolate goodness of Mocha Latte, Coffee Smile brings a coffee shop experience at an affordable price. Its aromatic taste makes it a perfect treat for any time of day, from morning to night, Coffee Smile will bring delicious smiles in every cup.

Unlimited Pairing Possibilities

With this new era for Gardenia, consumers can enjoy a variety of food pairings that are all filling and delicious. From morning, lunch, merienda, dinner and even midnight snacks, whether you’re craving

for a sweet spread for your pandesal, café-style hot or iced coffee with your muffin, or the spicy goodness of mi goreng as palaman for your classic white bread, Gardenia has got you covered.

For Gardenia Philippines, it remains committed to producing your favorite bread that’s always freshly baked and masarap kahit walang palaman; but now, you can also look forward to more world-class Gardenia products that go beyond baking — with Delicia, Happy Mie and Coffee Smile — delightful

products that complement your daily fresh bread.

70,000 Breads & Other Food Given by Quezon City’s Oldest Bakery in #WorldPandesalDay

Quezon City Vice-Mayor Joy Belmonte, GMA Network, Inc. chairman Atty. Felipe Gozon and Congressman Neri Colmenares led guests who assisted Kamuning Bakery Café owner Wilson Lee Flores in giving away 70,000 pandesal, cheese, sardines, noodles and other foods on the 4th “World Pandesal Day” on October 16.

Despite a February 6 fire from a neighboring resto bar which burned down Quezon City’s pioneer and award-winning 79-year-old Kamuning Bakery Café, its owner Wilson Lee Flores, staff and bakers are still optimistic.He is not discouraged, because he said he has overcome many other past crises ever since the death of his father when he was only seven years old and he had also witnessed his late teacher mother’s strong faith.

Wilson Lee Flores is a writer, teacher and realty entrepreneur who bought and revived Kamuning Bakery in 2014 due to his passion for history and good food.

On Oct. 12 at Quezon City’s 79th anniversary celebration at Crowne Plaza Galleria Hotel, the city government led by Mayor Herbert Bautista, Vice-Mayor Joy Belmonte and City Council Majority Floor Leader Franz Pumarengave Wilson Lee Flores the “Manuel L. Quezon GawadParangal Award” for being one of Quezon City’s most outstanding citizens. The GawadParangalSelection Board included former U.P. President Prof. Emerlinda Roman, former Budget Minister Manuel Alba, writer Prof. Butch Dalisay, City Administrator Aldrin Cuña and former actress, former Vice-Mayor Connie Angeles.

Wilson Lee Flores said he accepted the Manuel L. Quezon GawadParangal Award in behalf of his late parents who died when he was young but who inspired him, his supportive younger sister Marilou F. So, his loyal and hardworking staff and bakers.

The annual #WorldPandesalDay as civic & cultural endeavor.

The 4th “World Pandesal Day” was held on October 16, 2018 at the burnt ruins in Judge Jimenez Street corner K-1st Street, Barangay Kamuning, Quezon Citywhere Kamuning Bakery Café gave free 70,000 pandesal breads and other foods.

On October 28 Sunday 8 a.m., the public is also invited to a free medical, dental and optical mission at Kamuning Bakery Café in cooperation with Chinese General Hospital led by its CEO Dr. James G. Dy.

These Oct. 16 and Oct. 28 events are the last two events to be held here, before Kamuning Bakery Café’s burnt ruins shall be totally demolished, except for two surviving pugonbrick ovens which shall be retained for heritage preservation during its reconstruction.

With hashtag #WorldPandesalDay, this is a unique socio-civic and cultural endeavor to highlight the importance of the Philippines’ humble yet popular pandesal bread, to underscore the importance of all people helping solve the age-old problem of hunger.

Wilson Lee Flores said an inspiration for World Pandesal Day is the Bible story of a poor boy who gave 5 loaves of bread and 2 fishes, which faith in Godmultiplied to feed thousands.

The non-partisan Pandesal Forum, donating public schools

As part of its non-traditional civic and cultural causes, Kamuning Bakery Cafe also hosts the tertulia-inspired and non-partisan “Pandesal Forum” for newsmakers and leaders to dialogue with media and intellectuals over meals of pandesal with other foods and coffee brewed from Benguet province arabica beans. Kamuning Bakery Café owner Wilson Lee Flores said: “In this liberal and informal Pandesal Forum which is part of this company’s unique CSR or corporate social responsibility, discussions focus on socio-economic, gut or “pandesal” issues affecting the people, and other topics. The pandesal is unique to the Philippines, loved by the masses, middle-class and by all, it symbolizes people’s simple happiness and wish for liberation from hunger.”

Kamuning Bakery Café is also the first Philippine bakery café to celebrate “World Poetry Day” every March 21, by inviting the public to send in original poems as payments for their coffee or tea.

Ever since Wilson Lee Flores took over and revived Kamuning Bakery Café, it has championed diverse socio-civic, cultural, arts and other causes including the donation of four public schoolbuildings. The first public school was donated in the historic seaside town of Balangiga in Eastern Samar province. This fourth-class municipality was victim of cruel colonial war over a century ago from 1901 to 1902, with its stolen church bells still in the U.S.