Thursday, September 18, 2025
When It Rains, It Pours…3 Comfort Foods + Gut Care Musts
Tuesday, August 5, 2025
A TASTE OF HOME: MERIENDA BY PAN DE MANILA NOW SERVING AT SM CITY MARILAO
Wednesday, August 23, 2023
Media Forum Dissects: Diabetes, Obesity, and the Sweetened Beverage Tax
A media forum held in the 84-year-old Kamuning Bakery in Quezon City discussed the proposal to increase the excise tax on sweetened beverages. Called the “Pandesal Forum,” the event welcomed health and economic experts to dissect the issue, citing recent available data on diabetes and obesity rates in the Philippines as sources. The forum sought to understand why diabetes and obesity rates in the country continue to rise despite efforts to reduce consumption of sweetened beverages through the excise tax.
The panel of experts invited to the forum included Chona Patalen, Senior Science Research Specialist from the Food and Nutrition Research Institute (FNRI) of the Department of Science and Technology (DOST). According to data from the FNRI, the per capita consumption of sweetened beverages has decreased significantly from 2015 to 2019. This decline was most evident among urban households. The Sweetened Beverage Tax was implemented in 2018 and imposed a P6.00 tax per liter on beverages which contained added pure sugar or non-caloric sweeteners like aspartame, or a combination of both. A tax of P12.00 per liter was imposed on beverages which contained High Fructose Corn Syrup or HFCS.
Obesity and Diabetes Rates Continue to Rise
In addition, consumption of sweetened beverages has decreased across all age groups in the Philippines, with adolescents and adults showing the sharpest decline. In contrast, Ms. Patalen shared obesity rates among Filipinos have only increased from 2015 to 2018, and even up to 2021. Among those aged 20 and above in the country, 38.6% are overweight and obese. This data translates to 17.8 million Filipinos who are overweight, and 5.6 million who are obese.
The data for Diabetes rates in the Philippines shows the same story. From 2013 to 2019, the number of Filipinos with borderline diabetes has more than doubled, translating to about 17.6 million people. In 2018 when the Sweetened Beverage tax was proposed, the reasons cited for the tax included helping curb obesity and diabetes rates. As the data shows, the number of Filipinos with obesity and diabetes continues to rise, despite the imposition of the excise tax on sweetened beverages. The FNRI is currently conducting the 2023 National Nutrition Survey, which is held every 5 years, which will reflect more updated obesity and diabetes rates, among other health measures.
An Increase in Excise Tax will Impact Middle- and Lower-Income Classes
Another member of the media forum panel was Dr. John Paulo Rivera, Executive Director of the Asian Institute of Management (AIM) Andrew Tan Tourism Center. Dr. Rivera is also the Chief Economist of Oikonomia Advisory & Research, Inc. In his discussion he noted that it is important to discuss the proposal to increase excise taxes on sweetened beverages because of the impact it may have on inflation, particularly on food. “As of the moment, inflation rates continue to be high, but we see this declining by the end of 2023 up to 2024,” explains Dr. Rivera. “However, if the excise tax on sweetened beverages is pursued, it will have an impact on consumption among middle and lower classes of consumers. This is because of the role that sweetened beverages play in their daily lives. If additional taxes are imposed on sweetened beverages, the prices of these will increase and will make purchasing them harder for consumers to purchase. While we understand that the goal of the excise tax is to limit consumption of sweetened beverages, we should also ask the question if these consumers have alternatives to these sweetened beverages.”
Dr. Rivera goes on to explain that while upper income classes may find alternatives easily, those in the lower brackets may not be able to do so, and as such the excise tax will impact their daily lives. If a tax is imposed, prices will similarly increase and consumers will bear the brunt of the impact. He adds that perhaps the government can find other ways to increase revenues other than an excise tax. In addition, he proposes that if the government would like to limit consumption of sweetened beverages, projects to help improve physical activity like public open spaces to counter diseases can be given focus.
Exercise is Medicine: Physical Activity and a Balanced Diet against Obesity and Diabetes
“We promote exercise because it serves as a hub to change lifestyles,” shares 3rd panel member Prof. Hercules Callanta, National Coordinator for "Exercise is Medicine" of the Philippine Association for the Study of Overweight and Obesity (PASOO). Prof Callanta is also a faculty member of the College of Human Kinetics of the University of Philippines Diliman. He relates that when people start doing exercise, they start to notice other aspects of their health, like the need to diet and even to sleep better. While it is common knowledge that having a balanced diet and being physically active are the keys to avoiding illnesses, Filipinos do not always practice both.
He clarifies however that while workouts are great for keeping fit, everyone should just start moving every day to be healthy. “We should all just start moving, start looking at our plates, adapting the “mind over plate,” he adds. He also supports the idea of walking more or even biking, taking the stairs, and avoiding using transportation if possible.
Professor Callanta adds that to help curb obesity and diabetes, there is a need to make nutritious food more affordable. “What we want to see is for healthy food to be more affordable especially for the poorer portions of the grand population,” he explains. He also adds that improving physical activity rates among Filipinos should also be a priority of the government by promoting more walkable places in communities.
The forum ended with the conclusion that, as the data shows, to help reduce obesity and diabetes rates the solution lies not in taxation but in the need for proper diet and exercise.
Tuesday, October 16, 2018
70,000 Breads & Other Food Given by Quezon City’s Oldest Bakery in #WorldPandesalDay
Quezon City Vice-Mayor Joy Belmonte, GMA Network, Inc. chairman Atty. Felipe Gozon and Congressman Neri Colmenares led guests who assisted Kamuning Bakery Café owner Wilson Lee Flores in giving away 70,000 pandesal, cheese, sardines, noodles and other foods on the 4th “World Pandesal Day” on October 16.
Despite a February 6 fire from a neighboring resto bar which burned down Quezon City’s pioneer and award-winning 79-year-old Kamuning Bakery Café, its owner Wilson Lee Flores, staff and bakers are still optimistic.He is not discouraged, because he said he has overcome many other past crises ever since the death of his father when he was only seven years old and he had also witnessed his late teacher mother’s strong faith.
Wilson Lee Flores is a writer, teacher and realty entrepreneur who bought and revived Kamuning Bakery in 2014 due to his passion for history and good food.
On Oct. 12 at Quezon City’s 79th anniversary celebration at Crowne Plaza Galleria Hotel, the city government led by Mayor Herbert Bautista, Vice-Mayor Joy Belmonte and City Council Majority Floor Leader Franz Pumarengave Wilson Lee Flores the “Manuel L. Quezon GawadParangal Award” for being one of Quezon City’s most outstanding citizens. The GawadParangalSelection Board included former U.P. President Prof. Emerlinda Roman, former Budget Minister Manuel Alba, writer Prof. Butch Dalisay, City Administrator Aldrin Cuña and former actress, former Vice-Mayor Connie Angeles.
Wilson Lee Flores said he accepted the Manuel L. Quezon GawadParangal Award in behalf of his late parents who died when he was young but who inspired him, his supportive younger sister Marilou F. So, his loyal and hardworking staff and bakers.
The annual #WorldPandesalDay as civic & cultural endeavor.
The 4th “World Pandesal Day” was held on October 16, 2018 at the burnt ruins in Judge Jimenez Street corner K-1st Street, Barangay Kamuning, Quezon Citywhere Kamuning Bakery Café gave free 70,000 pandesal breads and other foods.
On October 28 Sunday 8 a.m., the public is also invited to a free medical, dental and optical mission at Kamuning Bakery Café in cooperation with Chinese General Hospital led by its CEO Dr. James G. Dy.
These Oct. 16 and Oct. 28 events are the last two events to be held here, before Kamuning Bakery Café’s burnt ruins shall be totally demolished, except for two surviving pugonbrick ovens which shall be retained for heritage preservation during its reconstruction.
With hashtag #WorldPandesalDay, this is a unique socio-civic and cultural endeavor to highlight the importance of the Philippines’ humble yet popular pandesal bread, to underscore the importance of all people helping solve the age-old problem of hunger.
Wilson Lee Flores said an inspiration for World Pandesal Day is the Bible story of a poor boy who gave 5 loaves of bread and 2 fishes, which faith in Godmultiplied to feed thousands.
The non-partisan Pandesal Forum, donating public schools
As part of its non-traditional civic and cultural causes, Kamuning Bakery Cafe also hosts the tertulia-inspired and non-partisan “Pandesal Forum” for newsmakers and leaders to dialogue with media and intellectuals over meals of pandesal with other foods and coffee brewed from Benguet province arabica beans. Kamuning Bakery Café owner Wilson Lee Flores said: “In this liberal and informal Pandesal Forum which is part of this company’s unique CSR or corporate social responsibility, discussions focus on socio-economic, gut or “pandesal” issues affecting the people, and other topics. The pandesal is unique to the Philippines, loved by the masses, middle-class and by all, it symbolizes people’s simple happiness and wish for liberation from hunger.”
Kamuning Bakery Café is also the first Philippine bakery café to celebrate “World Poetry Day” every March 21, by inviting the public to send in original poems as payments for their coffee or tea.
Ever since Wilson Lee Flores took over and revived Kamuning Bakery Café, it has championed diverse socio-civic, cultural, arts and other causes including the donation of four public schoolbuildings. The first public school was donated in the historic seaside town of Balangiga in Eastern Samar province. This fourth-class municipality was victim of cruel colonial war over a century ago from 1901 to 1902, with its stolen church bells still in the U.S.
Tuesday, August 14, 2018
Possible Return of Stolen Balangiga Church Bells is Victory of Philippine Independent Foreign Policy & Struggles, not American Benevolence
Speakers at Kamuning Bakery Café’s non-partisan Pandesal Forum in Quezon City on August 14 were Balangiga Battle hero Capt. Eugenio Daza’s grandson and president of Kaanak 1896 (association of descendants of the Philippine Revolution and Phil-American War era) Eugenio Roy Daza, “Balangiga: Howling Wilderness” film director & co-writer Khavn de la Cruz and producer/co-writer Achinette Villamor, geopolitics analysts Butch Valdes and George Siy of Integrated Development Studies Institute (IDSI). Moderator is writer Wilson Lee Flores.
The Pandesal Forum agrees that the possible and long overdue return of the Balangiga bells is a victory of Philippines’ independent foreign policy and struggles, not American benevolence
Return Balangiga church bells, other loot, issue official apology
University of the Philippines (U.P.) Prof. Bobby Tuazon of the Center for People Empowerment in Governance (CenPEG) gave this message to the Pandesal Forum: “The return of the Balangiga Bells is long overdue and a historical injustice of American colonizers. The return should not be seen as American benevolence, but rather as a victory of the Filipino people who have fought hard and long for their return.”
Prof. Tuazon added: “Much of our history, by the way, was looted by the American aggressors during the Philippine-American War---relics, archives, treasures, etc. remain in the U.S. until today---are in museums such as the Smithsonian, collectors, etc. These should also be returned.”
Tuazon said: “No apology has been given for the 1 million Filipinos---revolutionaries and civilians---who died during the Philippine-American War. If the U.S. really cares for ‘friendship’, they should at least apologize.”
Retelling history from viewpoint of the defeated… Balangiga: Howling Wilderness
In the Pista ng Pelikulang Pilipino organized by the Film Development Council of the Philippines (FDCP) from August 15 to 21, the Pandesal Forum highly recommends that the public watch watch the award-winning “Balangiga: Howling Wilderness” which had won 3 times as best film at the QCinema 2017, the Urian and Famas.
The artists behind “Balangiga: Howling Wilderness” are director and co-scriptwriter Khavn de la Cruz, co-writers Achinette Villamor and Jerry B. Gracio. There are no celebrity stars in the cast led by Justine Samson, Pio Del Rio, Warren Tuaño.
Producer and co-scriptwriter Achinette Villamor said the injustice that happened in Balangiga is “part of the numerous national wounds in the consciousness of the Philippines”. She said: “History is usually written by the victors, such as many accounts of the Philippine-American War whoch were mostly authored by the colonizers, the white men, there is a need to tell history from the points of view of those who were defeated and conquered, like us Filipinos. The Balangiga film project is one such attempt.”
It is unique that this movie stands out for its good attempt at artistry, its uncommon courage and its seeking to retell a sad, controversial and violent episode in Philippine history from the refreshing, innocent perspectives of little children.
This well-crafted movie is set in 1901 in seaside town of Balangiga in the Philippines’ third largest island of Samar. Eight-year-old Kulas flees the town with his grandfather and their carabao to escape U.S. General Jacob Smith’s controversial “Kill & Burn” military order. He finds an infant amid a sea of corpses and together, the two boys struggle to survive the American military occupation.
Remembering history, to create a better future… Read this U.S. account of the past
J. P. Lawrence wrote last year in the “New York Review of Books” on this sad episode of Philippine history which followed local Filipino rebels decisive military victory in Balangiga over U.S. occupation troops:
“US troops returned to Balangiga in force. They bombarded the town with cannons, and set it ablaze. The three bells remained in the ruins of the church. But the retribution did not end there. General Jacob Smith told his troops he wanted a ‘howling wilderness’ and ordered any male over the age of ten killed. ‘I want no prisoners,’ he said. ‘I wish you to kill and burn; the more you kill and burn the better it will please me.’ Theodore Roosevelt, who was responsible for the conduct of the war in the Philippines for part of 1902, had earlier reflected on the justification for such harsh tactics. ‘In a fight with savages, where the savages themselves perform deeds of hideous cruelty, a certain proportion of whites are sure to do the same thing,’ he said. In the reprisals for Balangiga, US troops are said to have killed as many as 50,000 Filipinos.”
Lawrence also wrote: “Forty-eight US soldiers died at Balangiga, America’s worst military defeat since the Battle of Little Bighorn in 1876. To commemorate their lost men—or perhaps to avenge them—American troops brought the three bells of Balangiga home with them. Over the next century, the bells passed through various military bases. Two are now in Wyoming, and one is on an army base in South Korea, displayed to memorialize the battle.”
History---whether sad, happy, tragic or triumphant---is part of our present and influences our future. May these two indie movies on our history not just entertain, but hopefully educate, awaken, conscienticize and inspire us to help create a better and more just future.
Pandesal Forum, background & purpose
The non-partisan, liberal and tertulia-inspired Pandesal Forum hopes to help elevate the quality of public discourse on national and global issues by having leaders and newsmakers dialogue with media and intellectuals over simple pandesal meals and coffee or tea.
Pandesal Forum’s Moderator is writer Wilson Lee Flores of Quezon City’s pioneer 79-year-old Kamuning Bakery Café. KBC burned down on Feb. 6, 2018, but it is still baking and selling outside burnt ruins and plans to someday fully reopen.
Monday, July 9, 2018
Analysts Laud Duterte’s Successful Diplomacy on Arbitration Decision & Spratlys
July 12 marks second anniversary of the ruling of the Permanent Court of Arbitration (PCA) in The Hague, Netherlands on the case filed by the Philippines against China on the territorial dispute in the Spratlys and the West Philippine Sea/South China Sea, causing problems in bilateral diplomatic and economic relations as well as increasing tensions in the region.
On July 9, the non-partisan Pandesal Forum with media in Quezon City had three geopolitics and diplomacy experts former Undersecretary Butch Valdes, former Philippine diplomat to Washington, D. C. Adolfo “Ado” Paglinawan and Ateneo de Manila University lecturer Lucio Pitlo III to discuss this issue, and they lauded President Rodrigo Duterte’s “pragmatic approach of normalizing diplomatic ties with China and engaging in bilateral negotiations without forsaking the Philippines’ territorial claims and without losing the PCA victory”. Moderator of Pandesal Forum is Wilson Lee Flores, owner of the 79-year-old Kamuninhg Bakery Café.
The three experts said the Duterte administration’s wise and sober handling of the PCA decision and upholding an independent foreign policy of befriending all the world’s big powers USA, China and Russia have “resulted in lowering tensions in the region and contributing to peace in Asean as well as Asia”.
Three geopolitics analysts recently said this is the second anniversary of the Duterte administration’s “successful high-level diplomacy and independent foreign policy which advance and protect the Philippines’ national interests without forsaking territorial claims”.
Pagkalinawan and Valdes pointed out that the PCA isn’t a United Nations body and not a court, but an ad hoc arbitration mechanism similar to a local barangay hearing to arbitrate with two conflicting persons after which an unsettled dispute can thereafter be elevated to a real court. They pointed out that the PCA also has no enforcement mechanism and that the other party, China, had refused to participate. Valdes and Pagkalinawan concluded that the previous Aquino administration’s filing of this case at this PCA without China’s participation had therefore rendered the ruling as “more for propaganda purposes rather than as a way for resolution of the territorial dispute”.
Valdes and Paglinawan both lauded the Duterte administration’s “wise, pragmatic and high level diplomacy” approach to setting aside the PCA decision, but not forsaking it, while normalizing the ancient bilateral diplomatic and economic ties of the Philippines with the world’s No. 2 economic superpower China.
Valdes and Pagkalinawan agreed with President Duterte’s openness to possible joint exploration of the disputed area and joint development of any resources in the Spratlys, pointing to the Philippines’ joint venture with Western countries in the gas project of Malampalaya, Palawan as an example.
Academic scholar Lucio Pitlo III said bilateral negotiations between the Philippines and China has good precedents based on two countries’ histories. He said the Philippines has successfully, peacefully settled with Indonesia on our maritime borders after 20 years of patient, bilateral negotiations, while China has also successfully concluded its border demarcation boundaries with 13 countries out of 14 neighbor countries that have land borders with China such as Russia, Mongolia, North Korea, Vietnam, Laos, Myanmar, India, Bhutan, Nepal, Pakistan, Afganistan, Kazakhstan, Kyrgyzstan and Tajikistan. As of today, China have settled its border disputes through years of peaceful, bilateral negotiations with 13 of the 14 countries (all except India).
Friday, February 23, 2018
Kamuning Bakery Cafe Burnt, but Continues to Bake
Wednesday, July 12, 2017
Duterte’s handling of Arbitral Tribunal case described as “win-win diplomacy”
Tuesday, March 21, 2017
Singapore envoy marks World Poetry Day, extols bilateral ties & Asean progress at Pandesal Forum of Kamuning Bakery Café
Singapore Ambassador Madame Kok Li Peng joined award-winning poets Jose F. Lacaba and Marra Pl. Lanot on March 21 morning to celebrate UNESCO’s “World Poetry Day” at the Pandesal Forum of 78-year-old Kamuning Bakery Café in Quezon City. The envoy also discussed Philippine-Singapore relations and Asean issues with the media and intellectuals at the two-hour forum. This artisanal café also gave away free coffee or tea drinks the whole day to all people who came to pay with their original poems, in a unique civic and cultural project.
Wednesday, February 8, 2017
Duterte’s Independent Foreign Policy benefits Philippines economically & strategically, will make country safe from possible nuclear attack in any superpower rivalry, analysts say
Friday, December 23, 2016
Kamuning Bakery opens at SM North Edsa, 1st branch in 77 years
Thursday, December 15, 2016
2017: charter change, fastest Philippine economic growth of 7.5% to 8%, sports reforms
Friday, October 14, 2016
Erap, Imelda, Atty. Gozon greets “World Pandesal Day” on Oct. 16
Free 50,000 pugon-baked breads & gifts packs, Free medical/dental/optical mission
Ex-President & Manila Mayor Joseph Ejercito Estrada, Ilocos Norte Congresswoman Imelda Romualdez Marcos, GMA Network, Inc. CEO Atty. Felipe Gozon expressed support for the holding of the “World Pandesal Day” with gift-giving plus free medical/dental/optical mission on October 16, 2016 Sunday at the 77-year-old, artisanal Kamuning Bakery Café at No. 43 Judge Jimenez Street corner K-1st Street, Barangay Kamuning, Quezon City, Metro Manila, the Philippines. October 16 is globally marked every year as “World Bread Day”, but celebrated since 2015 as “World Pandesal Day” by Kamuning Bakery Cafe.
On October 16 from 8 a.m. to 12 noon, a free medical, dental and optical mission shall be conducted by 50 volunteer doctors and dentists by the Federation of Filipino Chinese Chambers of Commerce and Industry, Inc. (FFCCCII), the Philippine Chinese Charitable Association and the Chinese General Hospital for the less privileged and urban poor at the “World Pandesal Day”. The ceremonial gift-giving of 30,000 pugon-baked pandesal breads and gift packs will start at 9: 30 a.m.
Manila Mayor Joseph Estrada said: “My warmest greetings to the artisans, staff and operators of the celebrated Kamuning Bakery Café as they observe World Bread Day through their own adaptation known as the World Pandesal Day.”
Estrada continued: “This occasion is a fitting tribute to our humble and favorite Filipino breakfast staple which is a nourishing fixture in our dining tables as families start their day or as friends congregate in between breaks.”
“I commend the Kamuning Bakery Café and Wilson Lee Flores for expanding the relevance of the event by tackling the issue of widespread hunger. It is an issue that we are familiar with and currently addressing in the City of Manila through daily provision of free and nutritious breakfast set of vitamin-fortified bread and milk to thousands of malnourished elementary schoolchildren. In its initial implementation, we have seen how previously severely wasted students became healthy and active kids.”
Estrada added: “Further, I laud the historic cafe for honoring our local heritage by preserving traditional cooking methods, supporting local produce, and providing a venue for intelligent discussion of social issues. In this age of modernity and constant progression, it is encouraging to know that businesses can successfully thrive by remaining true to their roots.”
Ilocos Norte Congresswoman Imelda Romualdez Marcos said: “My warmest greetings to the Kamuning Bakery Café, for taking this initiative of honoring our well-loved pan de sal by celebrating the World Pandesal Day, concurrent with the global celebration of the World Bread Day.”
Congresswoman Marcos continued: “The humble bread of the Filipinos now takes the center stage as we honor its value, and the symbol it represents in every family. The pan de sal surely gives everyone a special memory of breakfasts and snack times shared with our loved ones. Like the pandesal that transcends every strata of our society, may we all be inspired to break social barriers and be advocates for poverty-alleviation. Congratulations and more power to you!”
GMA Network Chairman and Chief Executive Officer (CEO) Atty. Felipe Gozon said: “Congratulations on Kamuning Bakery Café’s celebration of the ‘World Pandesal Day’ which coincides with the global celebration of the ‘World Bread Day’. It is only fitting that a recognized institution in traditional Filipino-inspired bread making would honor such an iconic recipe which has been part of our culture for many years. The pandesal is the only bread that transcends social classes in our country. The Filipino household will never be the same without the pandesal. I am also one with you in helping our underprivileged countrymen through your own simple way. Your modest act of generosity can create a rippling effect.”
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Why “World Pandesal Day”? —The pandesal is the historic and unique national bread of the Philippines, it is bread eaten by the masses, middle-class and by all. The pandesal is a basic necessity of the people, like rice. The humble pandesal bread represents the people’s simple wish for liberation from hunger. Hot freshly pugon-baked pandesal also represents happiness. In celebrating “World Pandesal Day”, Kamuning Bakery Café hopes to give honor to this humble yet great Filipino bread, and to remind all about the goal of eradicating poverty, inequalities and the age-old problem of hunger.
Backgrounder—“World Pandesal Day” was started on October 16, 2015 by Kamuning Bakery Cafe owner & writer Wilson Lee Flores at this historic bakery cafe at 43 Judge Jimenez Street corner K-1st Street, Kamuning, Quezon City, the Philippines which coincided with the annual “World Bread Day”. Wheat foods do make up 20 percent of the world’s calories, according to the United Nationsa
Hashtags: #worldpandesalday #ChristmasInOctober #kamuningbakerycafe
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Actor and then National Youth Commission official Dingdong Dantes graced the Oct. 16, 2015 launching of the “World Pandesal Day” at Kamuning Bakery Cafe in Quezon City.







