January 26 marks
the opening of SWIMBIKERUN.ph (SBR.ph) 2018 activities. Held at the activity center of the Century
City Mall, the event was well attended by traditional and digital media
practitioners and invited guests.
Gracing the
event from the Department of Tourism is Mr. Frederick M. Alegre – Assistant
Secretary for Office of Public Affairs, Communications and Special Projects,
from Black Arrow Express – logistic partner, Century City Mall – venue host and
The Big Difference communications (TBDC) – PR & Marketing partner. This year, SBR.ph finds its new home in one of Century
Properties venue, the Century City Mall – located along Kalayaan Avenue corner
Salamanca St, Poblacion, Makati City. Black Arrow Express (BAE) is the
e-commerce arm of AAI Worldwide Logistics (formerly known as Airlift Asia
Inc.). Their leadership is also into the
triathlon scene which explains why they support this kind and similar athletic
event and activities. Century City Mall believes in the concept of fun sports
which the TRI-series projects and carries which explain as to why they decided
to become the venue host for some of the events of SBR.ph.
The recognition given to SBR.ph by the
Department of Tourism is no small matter for both parties. For the DOT, they are recognized as a local
group responsible in making the sports scene of the country more dynamic and
noteworthy for the sports-tourism actions of the department. For SBR.ph, the recognition is equivalent to
all the efforts that they have placed in making things happen for the sport and
the formed community.
Welcome talk was
given by Carlos De Guzman himself and was followed by a warm message coming
from the Department of Tourism. From
there the whole calendar activities of SBR.ph for 2018 was presented to the
media giving highlight to the results of the online nominations and the ongoing
online voting which shall end on February 3,2018; to the SBR Award’s Night on February 10 and
the Expo on February 10 and 11 respectively.
Awards to be given in February are the following:
- Elite
Tri-Athlete of the Year (Men and Women Division)
- Duathlete
of the Year (Men and Women Division)
- Age
Group Tri-athlete of the Year (Men and Women Division)
- Youth
Tri-athlete of the Year (Men and Women Division)
- Race
of the Year (Below 800)
- Race
of the Year (Above 800)
- Team
of the Year
- Shoe
of the Year
- Shop
of the Year
- Tri-Gear
of the Year
- Bike
of the Year
- Coach
of the Year
- SBR.ph
Hall of Fame Class of 2017
Happening to a near side-by-side
with the Award’s Night is the SBR EXPO, a retailers event showcasing items all
geared to the needs of a tri-athlete.
New retailers will join in the event showing their wares that are health
related in nature that both athletes and non-sport minded individuals may be
interested in. This is an open to all event, regulars of the mall can also
enjoy the items offered on those days.
The first of all the races will
take place in April which is the AQUAMAN (Aquathlon), followed by the DUAMAN
(Duathlon) in May and capping it all off with the TRIMAN (Triathlon) in June;
registration for all SBR events is now open to all interested individual and
enjoy an early bird discount.
Part of SBR’s plan for this year
is to launch a race event for kids and PWD’s – a group that shows promise in
terms of growth, recognition and possible fair market locally and abroad. Mr. De Guzman believes that the sport should
be made open to all ages, sex and physical condition and still maintains the
element of simple enjoyment without the normal pressure of a very dynamic and
demanding sport. He aims to bring the
sport nationwide and have it set on the natural terrain of the province that he
goes to.
WHO IS SBR.PH?
What started as a simply desire by
a tri-athlete is now a growing e-commerce and triathlon event group serving the
growing local fans and enthusiasts of the sports, thus SWIMBIKERUN.ph is born
in 2011.
SWIMBIKERUN.ph (SBR.ph) is the
brainchild of a Carlos de Guzman, a tri-athlete with a passion for the
sports. With the fire burning strong, a
community is now formed that is continuously growing and inspiring lives. SBR.ph is an online store that caters to the
gear needs of tri-athletes and/or those that are simply into running, swimming
and cycling. He has shirts, socks, caps,
drinking bottles, monitor watches, goggles, support straps and such made
available on his site. He can also give
support to some cyclist needs such as wheels.
Carlos de Guzman conceptualized a whole tri-series event
designed for beginners and come-backers.
This locally produced event is set to have the participants beat their
own time in their own pace, letting them enjoy the whole experience of being
part of this sport. The logic behind
this is to help the participant develop their own confidence and needed
strength without the pressure of an outside time meter. They build their strength and stamina and
when they are ready, then they can fully try-out the other triathlon events in
the country. That is why he developed
the whole sports event in a segmented pattern – the Aquaman (Aquathlon), the
Duaman (Duathlon) and the Triman (Triathlon).
These allowed interested individuals to try out a segment first, build
his confidence and strength, move to the next, and rebuild his strength again,
till he is ready for the whole thing. It
also became a retraining ground for those who were out of the circuit for a
time, making it a place for beginners and elites to meet and know one another
and have their stories shared – flowing freely within the growing community.
After cultivating the soil for
interaction, what better way to make it prosper by having a recognition
activity and an expo thus the Award’s Night and SBR Expo was born. This became a much attended event by the
growing community of SBR.ph. Enthusiast
of the sports gets to be truly interactive by nominating their favorites and
voting for those who qualified the nomination stage. Winner gets to get the accolade that they
deserve from the community that they are part of. With the expo, runners, cyclist and swimmers
get to see, choose and purchase sport’s items in one location. It also became a meet and greeting ground for
tri-athletes, community member or enthusiast they may be. Expo retailers get to show their latest ware
and enjoy a day or two of greeting, friendly haggling and seeing familiar and
new faces in the sports.
From e-commerce to events maker to
recognition and a growing home grown community, SBR.ph is truly making it
strong and will push the envelope, opening new venues this 2018.
*This is Press Release
