La Filipina Gives Hope to Filipino Athletes with its First Power Up Run

The maker of the only corned pork in the Philippines, La Filipina, starts the year 2020 by doing its first-ever Fun Run aptly titled “Power Up Run” on February 23, 2020, at Fort Santiago in Intramuros, Manila.

True to its brand name, the local brand of corned pork and luncheon meat products takes you to the historical landmarks of Fort Santiago and Intramuros not only to make it more interesting to the runners but also a unique way of promoting the Philippines’ history and culture. This run is made possible in partnership with the Department of Tourism (DOT) and Intramuros Administration (IA).

Coming from the brand’s tagline, “Power Up with La Filipina”, Power Up Run encourages everyone to start your day right by eating protein-rich breakfast like La Filipina’s Corned Pork or Luncheon Meat. These meals bring power to your performance whether you do a sport or any regular activity that you have for the day.

La Filipina products are protein-rich and infused with milk. Unlike other canned meat products, La Filipina products do not use any extenders and trans fats, making them healthier meal alternatives.

La Filipina understands that other than choosing a healthy meal, engaging in physical activities is vital to keep everything in balance. “The company values its consumers; thus, we give them an opportunity to be healthy in a fun way,” tells Ms. Danika Co, La Filipina’s Brand Manager

Apart from promoting tourism, history, health, and fitness, the run’s utmost goal is to extend help to aspiring Filipino athletes and teams who possess enormous potential to represent the country in different sports; however, they could not do so due to insufficient financial support.

“We like to encourage both athletes and non-athletes to help support the cause of La Filipina in supporting Filipino sports teams,” says Ms. Co.

The proceeds from this worthwhile project will aid selected sports teams to continue training for their chosen sport.

At present, La Filipina is supporting teams in various sports such as volleyball, basketball, Sepak Takraw, Dragon Boat and dance. Aside from helping La Filipina’s existing Sports Teams, they will also support the GBM Squad, a group of young athletes that focuses on running, from public schools of Manila, Valenzuela, and Quezon City.

The La Filipina Power Up Run offers various distance runs to choose from – 1.5K, 3K, 5K, and 10K. Race fees are as follows: P500.00 for 1.5K, P550.00 for 3K, P650.00 for 5K, and P760.00 for 10K. Corporate promo such as 10+1 and student discounts are also available. All runners will get singlet, racebib, finisher’s medal, and La Filipina loot bag. There are also other fun activities during the run itself like inflatables, etc.

Registration is now open. Register at La Filipina’s official Facebook page. You may also visit the official on-site registration partner, Chris Sports at their selected branches – Robinsons Place Ermita, SM Mall of Asia, SM Megamall, SM North-Annex, and Glorietta.

For more information about La Filipina’s Power Up Run, you may contact Ms. Nikka Ramos of Aldenver Marketing, the official PR and Marketing Partner of La Filipina Power Up Run at 0927-8484533 or 0918-8133333. You can send your queries about this run at aldenver.veronicaramos@gmail.com. For other important announcements or updates, visit La Filipina’s Facebook page.

Top 5 New Health and Wellness Trends to Try

“Health is wealth,” the saying goes, but many people often overlook this gem of a concept because of many factors. For one, on top of the demands of a busy lifestyle, workout routines and healthy regimens become boring and uninteresting after a while – or simply get too hard to stick to.

You can get back on track towards wellness by trying out new health routines and practices. AXA Philippines, one of the country’s leading insurers, shares these new wellness trends to revive your interest in a healthier lifestyle:

Online workout subscriptions. If you cannot go to the gym, a few clicks on your computer can lead you to online fitness programs that will help you get fit in the comfort of your own home. One of various exercise routines offered by workout websites may suit your needs and budget. Subscriptions cost only about ₱500 to ₱1,000 per month.

Sound bath. Despite its name, sound baths do not involve water and soap. It is an alternative healing practice that uses sounds and sonic waves to calm the body and mind. As you lie on your back and close your eyes, sound bath healers will produce relaxing music using Himalayan singing bowls, crystal bowls, gongs, chimes, Biosonic tuning forks, shamanic drumming, and other percussion instruments. People now use this auditory approach for deep relaxation and meditation, as the sounds slowly allow them to relax fully and explore the inner self.

Sleep technologies. It is recommended that adults aged 18 to 64 should get seven to nine hours of sleep per day. Not getting enough sleep can weaken the immune system, affect bodily functions,and even increase the risk of future respiratory diseases and cardio-cerebral vascular illnesses. Several companies have developed state-of-the-art devices that can enhance natural sleep and ultimately improve a person's lifestyle: wristbands and smartwatches, temperature regulators, bedside monitors, and smart beds and mattresses to help you get a good night’s rest.

Digital detox. Technology has caused unnecessary stress and emotional strain to many so a growing number of people are trying to “disconnect to reconnect.” Digital detoxification can effectively reduce stress, improve emotional state, increase work productivity and boost social interaction. You will be surprised at how logging off from social media and limiting use of electronic devices can improve your physical and mental wellness.

Intuitive eating. This is perfect for those who find it difficult to follow a strict diet. This no-diet approach is all about eating when you are hungry and stopping when you are full. Intuitive eating encourages people to have a healthy attitude toward food and body image, and to honor their hunger by finding ways to satisfy it in a healthy way. It also helps people cope with stress and other extreme emotions without using food as a coping mechanism. Intuitive eating does not only focus on losing weight, but highlights the need to feel energized, strong and alive.

As poor health choices can lead to critical illnesses that can affect anyone at any age, it is important to protect yourself from the financial repercussions of getting sick. AXA Philippines has several health plans that suit your need and budget, no matter what life stage you are in. For more information, visit www.axa.com.ph.

Join the Fitness Revolution this November!

Listen up, Metro Manila! There’s an upcoming event that is “fit for you”.

Invite your friends and head on to the ABS-CBN Vertis Tent at Ayala Malls Vertis North, Quezon City on November 16, 17 and 18 to have a weekend of fun and excitement at Fitness Revolution Health & Wellness Expo.

Fitness Revolution is a gathering of the entire fitness community led by our country’s most prominent gyms such as Fitness First, Slimmers World, Anytime Fitness, etc. These gyms will be conducting group classes to the public for free during the 3-day expo. On top of that, they will also be handing out vouchers and amazing deals on club memberships.

“The fitness industry is truly tight and competitive. With that said, my team and I created Fitness Revolution to foster camaraderie and support with the end goal of promoting the concept of “health and fitness as an investment”rather than expense,” said Nesh Zamora, creator of Fitness Revolution.

It will be an interactive weekend filled with free activities to highlight and promote various classes offered by our participating gyms. There are lots of activities to choose from such as zumba, yoga, HIIT, parkour fitness, belly dance, kickboxing, pound rockout workout, body combat, women’s self defense, circuit training, cage fitness and many more.

Fitness Revolution will also be the host of major activities such as Archery Attack, indoor obstacle course, and workshops on striking protocol, poi, pole and aerial arts.

This expo will also have our leading fitness brands such as McDavid, Reebok, Puma, Roxy, Quiksilver, among others, to sell products and merchandise with huge discounts. In addition, every ticket entitles you to 15% discount on Nike, Adidas and Asics at Intersport Vertis North.

“Entrance fee is P200 only. You will get a lot out of your money at Fitness Revolution granting that a per session walk-in rate on gyms would usually cost around P500 to P700. Aside from achieving your health goals in one weekend, you also get to shop for loved ones there if you’re looking to avoid the holiday rush,” added Zamora.

Follow Fitness Revolution on Facebook and Instagram to watch out for promotions, freebies and contests. For exhibition and sponsorship, please contact 0917-890-0757.

FITNESS REVOLUTION

Health & Wellness Expo

November 16, 17 & 18, 2018

ABS-CBN Vertis Tent

Ayala Malls Vertis North, Quezon City

(Near MRT North Ave. Station)

Home Gym Reimagined: Matrix Announces Retail Launch of Cardio Line

Johnson Health Tech is excited to announce the retail launch of its Matrix line of cardio fitness equipment. Previously available only in a gym or club setting, users can now experience the dynamic performance and uncompromising design of Matrix products from the comfort of their own home.

“For years Matrix Fitness has been a trusted partner in the commercial fitness industry worldwide, and we are excited to extend the Matrix brand to our home fitness customers,” said Mark Zabel, Vice President, Global Marketing and Product Development for Johnson Health Tech. “Matrix retail products are designed to bring a premium workout experience to the home – ensuring our customers a higher level of satisfaction with their fitness routine.”

Optimized for the home environment, the Matrix retail line offers the same durability, performance and industry-leading technology that fitness enthusiasts love about Matrix’s club-quality equipment. With a compact design, the machines fit comfortably in the home workout space, and the superior styling of the industrial design sets a new standard for how home fitness equipment should look. Three different intuitive consoles give users choices, whether they’re looking for an advanced experience that includes access to their favorite apps, social media, premium entertainment, stunning virtual journeys and much more, or a simple display with accurate, easy-to-read feedback that tracks heart rate, distance, watts and other workout metrics.

The Matrix retail line includes:

Treadmills – Offering the industry’s most advanced frame and deck combination, Matrix treadmills strike the perfect balance between engineering and aesthetics. The welded steel frame provides superior stability and the front wheel transport makes moving the treadmill easy. The Ultimate Deck System combines a heavy-duty frame, extra-thick deck and industrial-grade cushions for miles of durable performance. Also available in a folding design, the deck can be lifted to a near-90 degree angle and rolled away to save space. Additional performance options include the exclusive Johnson Drive System providing unmatched consistency and smoothness, available on the TF50.

Ellipticals – The most compact, most comfortable and smoothest ellipticals in the industry, Matrix ellipticals feature wheel- and track-free Suspension Elliptical Technology, which reduces noise and friction, while providing a smooth, consistent feel. Available on the E50 model, the exclusive Exact Force Induction Brake offers smooth, easy and precise resistance changes at the touch of a button.

Ascent Trainers – Matrix Ascent Trainers deliver an exceptionally smooth, ultra-comfortable exercise experience. The unique suspension design with PerfectStride leveraged extensive research to combine an ideal stride motion, ergonomically correct foot positioning, correct posture and a variable stride length that adjusts as incline changes for a more natural-feeling workout. Similar to Matrix ellipticals, the Ascent Trainers feature wheel- and track-free Suspension Elliptical Technology.

Bikes – Matrix exercise bikes are designed for users of all shapes and sizes and are available in upright and recumbent bike designs. The upright and recumbent bikes feature Matrix’s Dual Form Frame, which provides superior stability and easy step-through access, as well as an ergonomic Comfort Arc Seat to maximize support, and the Exact Force Induction Brake (select models), which makes it easy to quickly and smoothly change resistance. The Matrix ES Indoor Cycle offers a true-to-life riding experience with a smooth, heavy flywheel and easy adjustments to give every user an ideal riding position.

The Matrix retail line will begin rolling out in May at Johnson Fitness and Wellness concept store in Commercenter Alabang, Muntinlupa City; Pioneer Center Kapitolyo, Pasig City; and SM City Clark, Pampanga.  For more information about Matrix products, visit matrixfitness.com

About Matrix Fitness

Matrix Fitness (www.matrixfitness.com), a Johnson Health Tech brand, is the fastest-growing commercial fitness brand in the world. Matrix is comprised of a complete line of cardiovascular and strength-training equipment for health clubs and other fitness facilities. For the first time, Matrix Fitness now offers a retail line with a focus on cardiovascular equipment for the home fitness enthusiast.

About Johnson Health Tech

Johnson Health Tech, Inc. (JHT), Taiwan, is one of the largest fitness equipment manufacturers in the world and is home to some of the most respected brands in the fitness industry, including Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. Johnson Health Tech’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wis.