AIA Philippines, Anytime Fitness partner to expand Vitality and broaden access to wellness

MANILA, Philippines – AIA Philippines has expanded its flagship wellness program, AIA Vitality, through a new partnership with Anytime Fitness, giving Vitality members access to exclusive discounts at all Anytime Fitness locations across the country. The announcement of this new partnership coincides with AIA Vitality’s 10th year in the country, and is just one of many enhancements AIA is launching to mark this milestone. 

Through this partnership, AIA Vitality members enjoy an exclusive 15% discount on 12-month Anytime Fitness memberships and earn 100 Vitality Points per gym visit. These points contribute to unlocking higher membership tiers within the program, and can enable members to earn increased insurance coverage, as well as other rewards such as e-vouchers and partner offers, encouraging members to incorporate physical activity into daily routines and build lasting healthy habits.

AIA Philippines’ Rethink Healthy study, which surveyed over 1,000 Filipinos nationwide, found that while most respondents define health beyond physical, challenges like financial stress, lack of rest, and the challenge of sustaining healthy habits remain widespread. AIA Vitality helps close these gaps by guiding members toward a more holistic approach to wellness, encouraging small, consistent actions and rewarding healthier choices across physical, mental, financial and environmental well-being.

Melissa Henson, Chief Marketing Officer of AIA Philippines, said, “The Rethink Healthy study confirmed that Filipinos want to be more active but face barriers in sustaining holistic wellness habits. This partnership with Anytime Fitness makes building healthy habits more accessible to our customers. In addition, their integration in our AIA Vitality program also makes visiting their gyms rewarding. Anytime Fitness’ nationwide presence and 24/7 accessibility perfectly complement AIA Vitality’s goal of integrating health into everyday life. As we mark a decade of AIA Vitality, we remain committed to evolving the program to meet the needs of our members and, more broadly, the Filipinos we serve.”

AIA Vitality is a science-backed wellness program that encourages members to make healthier choices by rewarding them with increased insurance coverage and other rewards. Members earn points for activities such as exercising, undergoing health checks, sleeping better and meeting nutrition goals. 

Mark De Joya, COO of Inspire Brands Asia, the exclusive master franchisee for Anytime Fitness across Philippines, Singapore, Malaysia, Indonesia, Hong Kong, Thailand, Taiwan, and Vietnam, emphasized the shared vision between the brands, “Anytime Fitness is proud to operate over 5,600 clubs worldwide, including almost 200 here in the Philippines. Less than 1% of people in the region currently have a fitness membership, which shows how much potential there is to make wellness accessible. Partnering with AIA Vitality allows us to take our purpose seriously at both a personal and community level, helping more Filipinos prioritize their health every day while creating meaningful impact together.”

By integrating Anytime Fitness into its health ecosystem and guided by Rethink Healthy insights, AIA Philippines positions AIA Vitality at the intersection of insurance, technology, and healthy lifestyle. The partnership directly addresses cost and access barriers, empowering more people to actively rethink what healthy means, and embrace a truly holistic, sustainable approach to well-being.

AIA Vitality also offers new ways for members to earn points and access health resources. Members can now earn points for reaching just 5,000 steps in a day, with higher activity levels translating to greater rewards. Members can earn more points by using the app’s face scan function to regularly monitor and record health measures such as pulse rate, blood pressure and stress level. New Vitality members can receive an eGift voucher for linking a fitness device or app with Vitality for the first time, and earning their first fitness points. 

In addition, a new wellness hub within the AIA Vitality app serves as a dedicated resource center, offering expert videos, practical guides, and health tips to help members better understand their progress and maximize their wellness journey. The Hub is intended as an always-available companion, providing members with personalized support and actionable insights to make healthier living a daily habit.

Redefining the Staycation Experience with lyf Malate Manila

Philippines, 11 October 2023 – As the concept of staycations continues to evolve, lyf Malate Manila, emerges as the ultimate destination for those seeking high-quality yet budget-friendly urban getaways. Nestled in the heart of Manila, lyf Malate Manila introduces a refreshing approach to staycations, combining top-tier amenities, versatile room options, and a vibrant atmosphere to cater to both professionals and travelers.

The property’s commitment to affordability without compromise remains unwavering. Begin your staycation at the budget-friendly price of only PHP 2800, and enjoy lyf’s thoughtfully designed spaces from its cozy lounges, spacious co-working areas, and artful rooms, to its complete set of gym, laundry, and kitchen amenities; You can also dig into a hearty breakfast for two for only an additional P500 with your room. 

Whether you're a young professional seeking a serene space to work or a traveler longing for a tranquil escape, lyf Malate Manila offers an ideal haven. With the property’s Connect, guests can freely enjoy high-speed internet, ergonomic workstations, and tech-equipped meeting rooms. Meanwhile, travelers can unwind at Hang Out, lyf Malate Manila’s rooftop deck which is furnished to ensure maximum comfort and relaxation.

The property isn’t just ideal for business and work purposes, it’s also great for those just looking away from the hustle and bustle of everyday life or those looking for an upcoming holiday getaway. With the holidays just around the corner, guests can take advantage of one of the property’s standout features, its generous and spacious room offerings. 

lyf Malate Manila offers a wide variety of room accommodations to better serve a wide range of needs and preferences. Solo travelers and couples can have plenty of room with the property’s 1BR units, while the All Together 4-Bedroom units are perfect for families and groups of friends. With a large selection of units to choose from, guests and visitors can make staycations feel like true retreats. You can lounge, work, or unwind in your expansive personal space, adding a touch of home to your urban escape.

“lyf Malate Manila truly offers something for everyone,” said (Ms. Joyce Pasual Agsaway), lyf Malate Manila’s Residence Property Manager. “Whether you're a family seeking a spacious and comfortable retreat, a traveler yearning for a memorable escape, or a dedicated working professional in search of a conducive environment, our property stands as a versatile haven. With a diverse range of amenities and facilities thoughtfully designed to meet various needs and preferences, we've created a space where each individual can find their perfect balance of comfort, productivity, and relaxation.” 

To further enhance the staycation experience, guests can take advantage of the property’s state-of-the-art amenities. lyf Malate Manila’s gym, Burn, caters to health and fitness enthusiasts, providing a comprehensive range of modern equipment and a dynamic atmosphere that motivates your wellness journey. After a heavy workout routine, guests can head over to Bond to creatively whip up and cook meals and connect with like-minded individuals.

Not only does lyf Malate Manila offer unparalleled amenities, but its strategic location also makes it a prime choice for staycations. Situated in close proximity to renowned amenities, like De La Salle University Manila, Ayala Malls Circuit, and Rizal Park, guests can explore Manila's vibrant culture, indulge in local cuisines, and enjoy urban adventures just steps away from the property. 

As the last quarter of the year approaches, seize the opportunity to secure your stay at lyf Malate Manila for the upcoming holiday season. Book a room now and ensure a festive and memorable experience with us!

For more information and updates about lyf Malate Manila, follow the official social media pages ( Facebook | Instagram | Tiktok). You may also book your stay at lyf Malate Manila through the official website of Discover ASR.

Join the Fitness Revolution this November!

Listen up, Metro Manila! There’s an upcoming event that is “fit for you”.

Invite your friends and head on to the ABS-CBN Vertis Tent at Ayala Malls Vertis North, Quezon City on November 16, 17 and 18 to have a weekend of fun and excitement at Fitness Revolution Health & Wellness Expo.

Fitness Revolution is a gathering of the entire fitness community led by our country’s most prominent gyms such as Fitness First, Slimmers World, Anytime Fitness, etc. These gyms will be conducting group classes to the public for free during the 3-day expo. On top of that, they will also be handing out vouchers and amazing deals on club memberships.

“The fitness industry is truly tight and competitive. With that said, my team and I created Fitness Revolution to foster camaraderie and support with the end goal of promoting the concept of “health and fitness as an investment”rather than expense,” said Nesh Zamora, creator of Fitness Revolution.

It will be an interactive weekend filled with free activities to highlight and promote various classes offered by our participating gyms. There are lots of activities to choose from such as zumba, yoga, HIIT, parkour fitness, belly dance, kickboxing, pound rockout workout, body combat, women’s self defense, circuit training, cage fitness and many more.

Fitness Revolution will also be the host of major activities such as Archery Attack, indoor obstacle course, and workshops on striking protocol, poi, pole and aerial arts.

This expo will also have our leading fitness brands such as McDavid, Reebok, Puma, Roxy, Quiksilver, among others, to sell products and merchandise with huge discounts. In addition, every ticket entitles you to 15% discount on Nike, Adidas and Asics at Intersport Vertis North.

“Entrance fee is P200 only. You will get a lot out of your money at Fitness Revolution granting that a per session walk-in rate on gyms would usually cost around P500 to P700. Aside from achieving your health goals in one weekend, you also get to shop for loved ones there if you’re looking to avoid the holiday rush,” added Zamora.

Follow Fitness Revolution on Facebook and Instagram to watch out for promotions, freebies and contests. For exhibition and sponsorship, please contact 0917-890-0757.

FITNESS REVOLUTION

Health & Wellness Expo

November 16, 17 & 18, 2018

ABS-CBN Vertis Tent

Ayala Malls Vertis North, Quezon City

(Near MRT North Ave. Station)

Home Gym Reimagined: Matrix Announces Retail Launch of Cardio Line

Johnson Health Tech is excited to announce the retail launch of its Matrix line of cardio fitness equipment. Previously available only in a gym or club setting, users can now experience the dynamic performance and uncompromising design of Matrix products from the comfort of their own home.

“For years Matrix Fitness has been a trusted partner in the commercial fitness industry worldwide, and we are excited to extend the Matrix brand to our home fitness customers,” said Mark Zabel, Vice President, Global Marketing and Product Development for Johnson Health Tech. “Matrix retail products are designed to bring a premium workout experience to the home – ensuring our customers a higher level of satisfaction with their fitness routine.”

Optimized for the home environment, the Matrix retail line offers the same durability, performance and industry-leading technology that fitness enthusiasts love about Matrix’s club-quality equipment. With a compact design, the machines fit comfortably in the home workout space, and the superior styling of the industrial design sets a new standard for how home fitness equipment should look. Three different intuitive consoles give users choices, whether they’re looking for an advanced experience that includes access to their favorite apps, social media, premium entertainment, stunning virtual journeys and much more, or a simple display with accurate, easy-to-read feedback that tracks heart rate, distance, watts and other workout metrics.

The Matrix retail line includes:

Treadmills – Offering the industry’s most advanced frame and deck combination, Matrix treadmills strike the perfect balance between engineering and aesthetics. The welded steel frame provides superior stability and the front wheel transport makes moving the treadmill easy. The Ultimate Deck System combines a heavy-duty frame, extra-thick deck and industrial-grade cushions for miles of durable performance. Also available in a folding design, the deck can be lifted to a near-90 degree angle and rolled away to save space. Additional performance options include the exclusive Johnson Drive System providing unmatched consistency and smoothness, available on the TF50.

Ellipticals – The most compact, most comfortable and smoothest ellipticals in the industry, Matrix ellipticals feature wheel- and track-free Suspension Elliptical Technology, which reduces noise and friction, while providing a smooth, consistent feel. Available on the E50 model, the exclusive Exact Force Induction Brake offers smooth, easy and precise resistance changes at the touch of a button.

Ascent Trainers – Matrix Ascent Trainers deliver an exceptionally smooth, ultra-comfortable exercise experience. The unique suspension design with PerfectStride leveraged extensive research to combine an ideal stride motion, ergonomically correct foot positioning, correct posture and a variable stride length that adjusts as incline changes for a more natural-feeling workout. Similar to Matrix ellipticals, the Ascent Trainers feature wheel- and track-free Suspension Elliptical Technology.

Bikes – Matrix exercise bikes are designed for users of all shapes and sizes and are available in upright and recumbent bike designs. The upright and recumbent bikes feature Matrix’s Dual Form Frame, which provides superior stability and easy step-through access, as well as an ergonomic Comfort Arc Seat to maximize support, and the Exact Force Induction Brake (select models), which makes it easy to quickly and smoothly change resistance. The Matrix ES Indoor Cycle offers a true-to-life riding experience with a smooth, heavy flywheel and easy adjustments to give every user an ideal riding position.

The Matrix retail line will begin rolling out in May at Johnson Fitness and Wellness concept store in Commercenter Alabang, Muntinlupa City; Pioneer Center Kapitolyo, Pasig City; and SM City Clark, Pampanga.  For more information about Matrix products, visit matrixfitness.com

About Matrix Fitness

Matrix Fitness (www.matrixfitness.com), a Johnson Health Tech brand, is the fastest-growing commercial fitness brand in the world. Matrix is comprised of a complete line of cardiovascular and strength-training equipment for health clubs and other fitness facilities. For the first time, Matrix Fitness now offers a retail line with a focus on cardiovascular equipment for the home fitness enthusiast.

About Johnson Health Tech

Johnson Health Tech, Inc. (JHT), Taiwan, is one of the largest fitness equipment manufacturers in the world and is home to some of the most respected brands in the fitness industry, including Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. Johnson Health Tech’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wis.