AIA Philippines, Anytime Fitness partner to expand Vitality and broaden access to wellness

MANILA, Philippines – AIA Philippines has expanded its flagship wellness program, AIA Vitality, through a new partnership with Anytime Fitness, giving Vitality members access to exclusive discounts at all Anytime Fitness locations across the country. The announcement of this new partnership coincides with AIA Vitality’s 10th year in the country, and is just one of many enhancements AIA is launching to mark this milestone. 

Through this partnership, AIA Vitality members enjoy an exclusive 15% discount on 12-month Anytime Fitness memberships and earn 100 Vitality Points per gym visit. These points contribute to unlocking higher membership tiers within the program, and can enable members to earn increased insurance coverage, as well as other rewards such as e-vouchers and partner offers, encouraging members to incorporate physical activity into daily routines and build lasting healthy habits.

AIA Philippines’ Rethink Healthy study, which surveyed over 1,000 Filipinos nationwide, found that while most respondents define health beyond physical, challenges like financial stress, lack of rest, and the challenge of sustaining healthy habits remain widespread. AIA Vitality helps close these gaps by guiding members toward a more holistic approach to wellness, encouraging small, consistent actions and rewarding healthier choices across physical, mental, financial and environmental well-being.

Melissa Henson, Chief Marketing Officer of AIA Philippines, said, “The Rethink Healthy study confirmed that Filipinos want to be more active but face barriers in sustaining holistic wellness habits. This partnership with Anytime Fitness makes building healthy habits more accessible to our customers. In addition, their integration in our AIA Vitality program also makes visiting their gyms rewarding. Anytime Fitness’ nationwide presence and 24/7 accessibility perfectly complement AIA Vitality’s goal of integrating health into everyday life. As we mark a decade of AIA Vitality, we remain committed to evolving the program to meet the needs of our members and, more broadly, the Filipinos we serve.”

AIA Vitality is a science-backed wellness program that encourages members to make healthier choices by rewarding them with increased insurance coverage and other rewards. Members earn points for activities such as exercising, undergoing health checks, sleeping better and meeting nutrition goals. 

Mark De Joya, COO of Inspire Brands Asia, the exclusive master franchisee for Anytime Fitness across Philippines, Singapore, Malaysia, Indonesia, Hong Kong, Thailand, Taiwan, and Vietnam, emphasized the shared vision between the brands, “Anytime Fitness is proud to operate over 5,600 clubs worldwide, including almost 200 here in the Philippines. Less than 1% of people in the region currently have a fitness membership, which shows how much potential there is to make wellness accessible. Partnering with AIA Vitality allows us to take our purpose seriously at both a personal and community level, helping more Filipinos prioritize their health every day while creating meaningful impact together.”

By integrating Anytime Fitness into its health ecosystem and guided by Rethink Healthy insights, AIA Philippines positions AIA Vitality at the intersection of insurance, technology, and healthy lifestyle. The partnership directly addresses cost and access barriers, empowering more people to actively rethink what healthy means, and embrace a truly holistic, sustainable approach to well-being.

AIA Vitality also offers new ways for members to earn points and access health resources. Members can now earn points for reaching just 5,000 steps in a day, with higher activity levels translating to greater rewards. Members can earn more points by using the app’s face scan function to regularly monitor and record health measures such as pulse rate, blood pressure and stress level. New Vitality members can receive an eGift voucher for linking a fitness device or app with Vitality for the first time, and earning their first fitness points. 

In addition, a new wellness hub within the AIA Vitality app serves as a dedicated resource center, offering expert videos, practical guides, and health tips to help members better understand their progress and maximize their wellness journey. The Hub is intended as an always-available companion, providing members with personalized support and actionable insights to make healthier living a daily habit.

Drew, Iya Arellano and Kids are BPI AIA’s Newest Brand Ambassadors

MAKATI CITY, Philippines, June 24, 2025 – BPI AIA Life Assurance Corporation (BPI AIA), the strategic alliance between Bank of the Philippine Islands and AIA Philippines, proudly introduces Drew Arellano and Iya Villania, along with their five children, as its official brand ambassadors. This announcement coincides with the launch of BPI AIA’s “Rethink Healthy” campaign, a health and wellness campaign that aims to change the way people view and approach health.

Well-loved for their active lifestyle, strong family values, and mindful approach to life, the Arellanos embody what it means to live a healthy and well-rounded life. For them, health goes beyond physical—it is about achieving balance and peace of mind across every aspect of life, from mind and body to finances. Their partnership with BPI AIA reinforces the brand’s mission to make holistic wellness a reality for every Filipino household.

“BPI AIA is proud to welcome the Arellano family to help us inspire more Filipinos to ‘Rethink Healthy’ not just as a goal, but as a way of life,” says Karen Custodia, CEO of BPI AIA. “Their authenticity and commitment to overall well-being perfectly mirror our values.”

“It brings us so much excitement to partner with BPI AIA because their mission to help families live healthier, longer, better lives align perfectly with our journey as a family,” shares Iya. “Health isn’t just about workouts or diet plans. It’s about peace of mind, security, and the little daily choices that help us feel whole.”

Redefining ‘healthy’ with BPI AIA

According to AIA Philippines’ 2025 “Rethink Healthy” research study, Filipinos still primarily define “being healthy” as having a healthy body (52%), followed by a healthy mind (30%), healthy finances (12%), and a healthy environment (7%). The same study shows that 59% of Filipinos consider money worries as the top cause of stress, while 80% have a family history of illnesses, most commonly diabetes (32%), heart disease (30%), and obesity (21%).

In response, BPI AIA’s campaign echoes the global “Rethink Healthy” movement by promoting a more inclusive, flexible, and practical approach to well-being, one that embraces physical, mental, financial, and environmental health. It encourages families to strengthen their foundations through simple, sustainable habits and smart planning.

With the Arellanos on board, BPI AIA aims to show that healthy habits do not require perfection, only consistency and intention. From staying active and mindful to making smart financial choices, Drew, Iya, and their five children bring the “Rethink Healthy” mindset to life in a way that feels real, doable, and relatable.

“For us, healthy means balance, physically, emotionally, and financially,” says Drew. “It’s about making mindful choices every day, whether it’s staying active, eating nutritious meals, or securing our family’s future through smart planning. Our top priority is ensuring our kids grow up in a stable and thriving environment.”

Making holistic health a family affair

The Arellanos know that staying healthy requires creativity, commitment, and teamwork. For them, wellness is a family affair. They stay active by incorporating movement into daily routines, such as playing tag with the kids, going on bike rides on weekends, or doing quick home workouts while the kids nap or play. “You just need to move. Make it fun and consistent, even for a few minutes daily,” Drew says.

For Iya, self-care is as vital as parenting. Despite a busy schedule, she makes time for short walks, quiet prayer, or screen-free moments with their children. “Whether it’s cooking together, limiting screen time, or sticking to bedtime routines, these small habits create a culture of wellness at home,” she explains.

Financial health also plays a critical role in their overall well-being. Raising five kids means planning ahead, building emergency savings, investing in education, and securing life and health insurance through BPI AIA.

“We want to provide the best future for our kids,” Iya says. “That means teaching them about money, building good habits, and protecting their dreams with the right tools.” Drew adds, “Partnering with BPI AIA gives us confidence about the future. It’s about finding what works for your family, whether that’s a meal plan, a budget, or a weekend bike ride.”

With the Arellanos leading the charge, BPI AIA is showing that health and happiness start at home. Even the smallest choices, like drinking water, sticking to bedtime, or talking about money, can shape a stronger, healthier future.

Whether you’re just starting your health journey or looking to protect your family’s future, BPI AIA invites every Filipino to take that first step, no matter how small.