Sunday, January 18, 2026
Security Bank Caps 2025 Expansion with 377 Branches Nationwide
Monday, December 15, 2025
Allianz Donates up to 200,000 Euros for Typhoon Uwan PH Aid, Relief Efforts
Friday, October 24, 2025
E-wallet Use Jumps 75% in Sari-Sari Stores, Fueling Digital Transformation - Packworks Report
24 October 2025 Manila, Philippines — Sari-sari stores are rapidly digitalizing their operations, driven by a significant increase in e-wallet use, according to a new report from Filipino tech startup Packworks.
The report used their internal transaction records as the starting point to conduct a direct survey of more than 2,000 sari-sari store owners within Packworks' nationwide network of 300,000+ stores from January to August 2025.
According to the data, half of the store owners surveyed reported a 75% increase in e-wallet usage in their store operations between January and August. The remaining respondents also saw substantial growth: 20% experienced a 100% increase in usage, another 20% saw a 50% increase, and 10% reported a 10% rise.
Store owners largely attribute this growing adoption to increased consumer demand, as their customers are also turning to e-wallets to buy goods, access funds, and settle bills at their local stores.
“Maraming nang nagpapa-cash-in at cash-out at bumibili gamit ang mga e-wallet. Dahil dumarami, gusto namin masabayan ang pangangailangan nila. Nakakatulong din naman ito sa amin para magkaroon kami ng dagdag kita,” (A lot of our customers are making cash-in and cash-out transactions aside from buying products with e-wallets. Since more customers are using them, we want to keep up with their needs. It also helps us earn a little extra), said Marijane Rea, a sari-sari store owner from Laguna.
Store owners are using e-wallets for a variety of business operations. About 40% use the platforms for in-store payments, 30% for bill payments, and the remaining 30% for cash-in and cash-out transactions.
This digital shift is quickly becoming a critical source of revenue. Around 13% of store owners say their e-wallet earnings equal their revenue from physical goods. Among the rest of the respondents, e-wallets still contribute significantly: 66% say that about 20% of their revenues come from e-wallet use, and the remaining 21% say their e-wallet earnings account for 10% of their total revenue.
GCash and Maya are the widely used e-wallets, with 85% of store owners reporting using GCash for their business transactions and 15% using Maya.
“Bukod sa kita namin sa tindahan, nagkaroon kami ng dagdag kita sa paggamit sa mga e-wallet kasi meron kaming tubo na PHP 10 hanggang PHP 20 sa pag-cash-in at cash-out, o di kaya tuwing nagbabayad ng kuryente, tubig, o internet ang mga customer,” (Besides the income we earn from the store, we also get extra earnings from using e-wallets because we earn a profit of PHP 10 to PHP 20 from cash-in and cash-out transactions, or whenever customers pay for electricity, water, or internet bills), said Rachel Miguel, a store owner from Bacolod.
To increase their transaction capacity and meet surging customer demand, sari-sari stores are strategically using up to five e-wallet accounts. According to the report, with each account having a monthly limit of PHP 100,000 to PHP 500,000, the combined monthly transaction capacity is up to PHP 3.5 million.
This trend supports the 30% of store owners’ interest in upgrading their e-wallets to business accounts to maintain a higher monthly limit of PHP 1 million.
Data from the Bangko Sentral ng Pilipinas indicated that approximately 57% of total retail transactions were cashless in 2024, highlighting the increasing use of digital payments for everyday purchases and financial transactions.
Packworks Chief Platform Officer Hubert Yap highlights that sari-sari stores are rapidly embracing digital tools such as e-wallets to diversify their services and grow their businesses.
“The surge in e-wallet use proves that sari-sari stores are rapidly evolving into vital digital hubs for their communities. Aside from simply selling 'tingi' physical items, they are now diversifying their product range, offering high-margin, value-added financial services and integrating digital tools such as our app to fundamentally improve their operations and function as near-frictionless nano-banks for the neighborhoods they serve. These findings show that sari-sari stores have been at the forefront leading this digital transformation at the grassroots level,” cited Yap, “And there's an urgent need to support these micro-entrepreneurs with the right fintech to ensure they can fully capitalize on this opportunity, as they often say in sari-stores, a peso saved is a peso earned!”
For more studies and data trends insights in sari-sari stores, you may visit http://packworks.io/ or Packworks’ Facebook page to learn more.
Wednesday, October 22, 2025
Security Bank Capital Marks 30 Years of Purpose-Driven Finance for a Sustainable Philippines
Thursday, October 16, 2025
Security Bank Economic Forum 2025: Navigating Tariffs, trade, and ASEAN’s Next Moves
Monday, October 6, 2025
Security Bank Grows its Luzon Network with Angeles–Friendship Branch
Tuesday, September 30, 2025
Security Bank Announces Leadership Transition and Appointment of Next CEO
Wednesday, September 24, 2025
Security Bank Capital named PH Best Investment Bank for Financing by Euromoney
Monday, September 22, 2025
Security Bank Offers 5Y Peso Bonds
Sunday, September 21, 2025
Security Bank joins FTSE Asia Pacific Small Cap Index, Strengthening Global Visibility
Thursday, September 18, 2025
What is an MSCI ESG Rating and Why Security Bank’s ‘A' Matters
Friday, September 12, 2025
Security Bank Wins Three Human Capital Awards for HR Innovation and Work-Life Harmony
Wednesday, September 10, 2025
GCash Highlights Role of National ID in Enabling Inclusive, Secure Finance at BSP Forum
A trusted digital identity system lays the foundation for true financial inclusion, helping ensure that every Filipino, regardless of their background or circumstances, can access essential financial services with confidence.
This was the central message at the recent Bangko Sentral ng Pilipinas (BSP) Forum on Digital Identity, where GCash, the country's leading finance finance super app and largest cashless ecosystem, shared how its integration with the National ID eVerify Authentication Service (NIDAS) is making identity verification easier, more accessible, and more inclusive to help more Filipinos, especially those with limited access to traditional IDs, open an account.
Held at the BSP Assembly Hall, the forum brought together leaders from government, financial institutions, and the tech sector to examine how digital identity can support more secure and inclusive financial systems. Guided by the theme “Building Trust and Synergy in Digital Identity for an Inclusive and Secure Financial System,” the discussions emphasized the need for collaboration, innovation, and user-centric solutions that address real-world access challenges.
Representing GCash was Joanne Avendaño, vice president and head of customer experience management, who shared the company’s experience as the first and only Electronic Money Issuer integrated with NIDAS. This enables GCash users to validate their identity using their National ID in real-time, eliminating the need for multiple traditional IDs, which many Filipinos today still lack. This approach has helped reduce drop-offs during onboarding and has improved the success rate of account creation, especially among underserved groups. Most importantly, it has helped streamline onboarding for a broader range of users.
“Our partnership with the Philippine Statistics Authority (PSA) has always been more than just ID acceptance. It’s a shared commitment to make sure that no Filipino is left behind in the digital economy,” said Avendaño. “By enabling real-time National ID validation and bringing services on-ground, we’re helping more Filipinos complete their verification journey with ease and confidence,” Avendaño added.
The forum also featured insights from the National Privacy Commission, World Bank, Korea Credit Information Services, and several units within the BSP. Topics ranged from data governance and consumer protection to practical implementation challenges and international benchmarks.
Avendaño joined fellow panelists from Asia United Bank, Seabank Philippines, Maya Philippines, and the Bankers Association of the Philippines in discussing the value of coordinated efforts, shared learnings, and responsible use of digital identity systems in strengthening public trust.
Beyond app integration, GCash has also worked with the PSA and local government units (LGUs) to support on-ground National ID registration and account onboarding events, which were held in schools, barangays, and underserved communities across the country. This approach brings both digital identity and financial access closer to Filipinos who need it most.
With digital ID adoption gaining momentum, GCash’s role as an early adopter highlights the importance of responsible integration, cross-sector collaboration, and community engagement in building a more accessible and inclusive financial ecosystem.
For more information, please visit www.gcash.com.
Thursday, September 4, 2025
A Smarter Way to Bank
Thursday, August 7, 2025
Trusting Social Philippines Optimizes Big Data and AI to Spread Financial Inclusion to all Filipinos
BSP and ATRAM Expand PERA Digital Access with GCash Support
The Bangko Sentral ng Pilipinas (BSP) enables more Filipinos to easily sign up for the government’s voluntary retirement savings program called Personal Equity and Retirement Account (PERA), with its integration to the Open Finance Pilot in the Philippines.
The voluntary retirement savings plan offers tax perks, investment options, and long-term financial security for account holders. It is designed to allow local contributors to invest up to P200,000 per year (P400,000 for Overseas Filipino Workers) and enjoy a 5% income tax credit on these contributions, with their investments growing tax-free until retirement.
As part of the first phase of BSP’s Open Finance pilot, several financial institutions have come together to explore more inclusive ways of improving the PERA account opening process. Among initial participants are PERA Administrator ATRAM and e-wallet platform GCash, whose strong collaboration is paving the way for a more accessible PERA onboarding experience.
Fully verified GCash users can now open a PERA account more quickly and easily by consenting to share their information with the PERA Administrator. ATRAM, a leading independent asset and wealth manager in the country, is the first participating administrator for the pilot program.
In the past, those interested in creating their own PERA had to complete a lengthy account opening process with manual paperwork requirements.
Commencing with PERA, the Open Finance Project is a collaboration among financial institutions under the central bank’s framework. The initiative aims to explore how banks and other financial services providers can work more closely together to improve the ease of accessing financial services for more Filipinos.
“GCash supports the agenda of the Bankgo Sentral ng Pilipinas to strengthen financial inclusion,” said GCash vice president and group head for new businesses Winsley Bangit. “By helping democratize access to investment and savings products like PERA, we can help more Filipinos plan for their future and take advantage of more rewarding opportunities with ease.”
“This pilot reflects our ongoing commitment to improving access to long-term financial solutions like PERA,” said Deanno Basas, chief experience officer of ATRAM. “By working with BSP and platforms like GCash, we’re making the process of starting a PERA more straightforward and aligned with how Filipinos manage their finances today towards their financial future.” said ATRAM chief experience officer, Deanno Basas.
GCash joined the multiparty framework created by the BSP to ensure compliance throughout the Open Finance PH Project.
For more information, visit the Help Center