AIA Philippines, Anytime Fitness partner to expand Vitality and broaden access to wellness

MANILA, Philippines – AIA Philippines has expanded its flagship wellness program, AIA Vitality, through a new partnership with Anytime Fitness, giving Vitality members access to exclusive discounts at all Anytime Fitness locations across the country. The announcement of this new partnership coincides with AIA Vitality’s 10th year in the country, and is just one of many enhancements AIA is launching to mark this milestone. 

Through this partnership, AIA Vitality members enjoy an exclusive 15% discount on 12-month Anytime Fitness memberships and earn 100 Vitality Points per gym visit. These points contribute to unlocking higher membership tiers within the program, and can enable members to earn increased insurance coverage, as well as other rewards such as e-vouchers and partner offers, encouraging members to incorporate physical activity into daily routines and build lasting healthy habits.

AIA Philippines’ Rethink Healthy study, which surveyed over 1,000 Filipinos nationwide, found that while most respondents define health beyond physical, challenges like financial stress, lack of rest, and the challenge of sustaining healthy habits remain widespread. AIA Vitality helps close these gaps by guiding members toward a more holistic approach to wellness, encouraging small, consistent actions and rewarding healthier choices across physical, mental, financial and environmental well-being.

Melissa Henson, Chief Marketing Officer of AIA Philippines, said, “The Rethink Healthy study confirmed that Filipinos want to be more active but face barriers in sustaining holistic wellness habits. This partnership with Anytime Fitness makes building healthy habits more accessible to our customers. In addition, their integration in our AIA Vitality program also makes visiting their gyms rewarding. Anytime Fitness’ nationwide presence and 24/7 accessibility perfectly complement AIA Vitality’s goal of integrating health into everyday life. As we mark a decade of AIA Vitality, we remain committed to evolving the program to meet the needs of our members and, more broadly, the Filipinos we serve.”

AIA Vitality is a science-backed wellness program that encourages members to make healthier choices by rewarding them with increased insurance coverage and other rewards. Members earn points for activities such as exercising, undergoing health checks, sleeping better and meeting nutrition goals. 

Mark De Joya, COO of Inspire Brands Asia, the exclusive master franchisee for Anytime Fitness across Philippines, Singapore, Malaysia, Indonesia, Hong Kong, Thailand, Taiwan, and Vietnam, emphasized the shared vision between the brands, “Anytime Fitness is proud to operate over 5,600 clubs worldwide, including almost 200 here in the Philippines. Less than 1% of people in the region currently have a fitness membership, which shows how much potential there is to make wellness accessible. Partnering with AIA Vitality allows us to take our purpose seriously at both a personal and community level, helping more Filipinos prioritize their health every day while creating meaningful impact together.”

By integrating Anytime Fitness into its health ecosystem and guided by Rethink Healthy insights, AIA Philippines positions AIA Vitality at the intersection of insurance, technology, and healthy lifestyle. The partnership directly addresses cost and access barriers, empowering more people to actively rethink what healthy means, and embrace a truly holistic, sustainable approach to well-being.

AIA Vitality also offers new ways for members to earn points and access health resources. Members can now earn points for reaching just 5,000 steps in a day, with higher activity levels translating to greater rewards. Members can earn more points by using the app’s face scan function to regularly monitor and record health measures such as pulse rate, blood pressure and stress level. New Vitality members can receive an eGift voucher for linking a fitness device or app with Vitality for the first time, and earning their first fitness points. 

In addition, a new wellness hub within the AIA Vitality app serves as a dedicated resource center, offering expert videos, practical guides, and health tips to help members better understand their progress and maximize their wellness journey. The Hub is intended as an always-available companion, providing members with personalized support and actionable insights to make healthier living a daily habit.

BPI AIA Ranks #4 in MDRT, Reinforces Position as #1 Bancassurance Company in PH

MAKATI CITY, Philippines, July 21, 2025 – BPI AIA Life Assurance Corporation (BPI AIA), the country’s #1 bancassurance company and a strategic joint venture between the Bank of the Philippine Islands and AIA Philippines, has secured the fourth spot among Million Dollar Round Table (MDRT) companies in the Philippines in the 2025 MDRT rankings. The company also placed 64th globally, underscoring its expanding reach and enduring commitment to providing financial protection to Filipinos.

Widely regarded as the gold standard in the life insurance and financial services industry, MDRT membership is reserved for top-performing professionals who meet rigorous standards in ethics, knowledge, and customer service. BPI AIA’s inclusion in this year’s elite ranks highlights the dedication of its bancassurance sales force—a new generation of financial professionals empowering more Filipinos to take control of their financial future and live healthier, longer, better lives.

“Earning recognition among the top MDRT companies both nationally and globally is a distinction we hold in the highest regard,” said Karen Custodia, Chief Executive Officer of BPI AIA. “We extend our heartfelt thanks to our outstanding sales force and employees, and our trusted partners BPI and AIA Philippines. Together, we continue to pursue new ways to serve more Filipinos better.”

This milestone also reflects the larger momentum within AIA Philippines’ parent company, AIA Group, which continues to lead on the global stage. AIA Group marked its 11th consecutive year as the #1 MDRT multinational company in the world, driven by the strength and professionalism of its agency leaders and financial advisors across Asia.

At the core of this success is BPI AIA’s top-notch development program, which attracts and nurtures top talent, equipping them with industry-leading training, resources, and even AI-powered digital tools to elevate client service. This people-first approach enables advisors to deliver personalized guidance and meaningful protection for every life stage.

As it celebrates this milestone, BPI AIA remains steadfast in its mission. With 15 years of trusted experience, the company continues to help Filipinos safeguard what matters most, offering more than just insurance, but a true partnership in financial wellness and long-term security.

Drew, Iya Arellano and Kids are BPI AIA’s Newest Brand Ambassadors

MAKATI CITY, Philippines, June 24, 2025 – BPI AIA Life Assurance Corporation (BPI AIA), the strategic alliance between Bank of the Philippine Islands and AIA Philippines, proudly introduces Drew Arellano and Iya Villania, along with their five children, as its official brand ambassadors. This announcement coincides with the launch of BPI AIA’s “Rethink Healthy” campaign, a health and wellness campaign that aims to change the way people view and approach health.

Well-loved for their active lifestyle, strong family values, and mindful approach to life, the Arellanos embody what it means to live a healthy and well-rounded life. For them, health goes beyond physical—it is about achieving balance and peace of mind across every aspect of life, from mind and body to finances. Their partnership with BPI AIA reinforces the brand’s mission to make holistic wellness a reality for every Filipino household.

“BPI AIA is proud to welcome the Arellano family to help us inspire more Filipinos to ‘Rethink Healthy’ not just as a goal, but as a way of life,” says Karen Custodia, CEO of BPI AIA. “Their authenticity and commitment to overall well-being perfectly mirror our values.”

“It brings us so much excitement to partner with BPI AIA because their mission to help families live healthier, longer, better lives align perfectly with our journey as a family,” shares Iya. “Health isn’t just about workouts or diet plans. It’s about peace of mind, security, and the little daily choices that help us feel whole.”

Redefining ‘healthy’ with BPI AIA

According to AIA Philippines’ 2025 “Rethink Healthy” research study, Filipinos still primarily define “being healthy” as having a healthy body (52%), followed by a healthy mind (30%), healthy finances (12%), and a healthy environment (7%). The same study shows that 59% of Filipinos consider money worries as the top cause of stress, while 80% have a family history of illnesses, most commonly diabetes (32%), heart disease (30%), and obesity (21%).

In response, BPI AIA’s campaign echoes the global “Rethink Healthy” movement by promoting a more inclusive, flexible, and practical approach to well-being, one that embraces physical, mental, financial, and environmental health. It encourages families to strengthen their foundations through simple, sustainable habits and smart planning.

With the Arellanos on board, BPI AIA aims to show that healthy habits do not require perfection, only consistency and intention. From staying active and mindful to making smart financial choices, Drew, Iya, and their five children bring the “Rethink Healthy” mindset to life in a way that feels real, doable, and relatable.

“For us, healthy means balance, physically, emotionally, and financially,” says Drew. “It’s about making mindful choices every day, whether it’s staying active, eating nutritious meals, or securing our family’s future through smart planning. Our top priority is ensuring our kids grow up in a stable and thriving environment.”

Making holistic health a family affair

The Arellanos know that staying healthy requires creativity, commitment, and teamwork. For them, wellness is a family affair. They stay active by incorporating movement into daily routines, such as playing tag with the kids, going on bike rides on weekends, or doing quick home workouts while the kids nap or play. “You just need to move. Make it fun and consistent, even for a few minutes daily,” Drew says.

For Iya, self-care is as vital as parenting. Despite a busy schedule, she makes time for short walks, quiet prayer, or screen-free moments with their children. “Whether it’s cooking together, limiting screen time, or sticking to bedtime routines, these small habits create a culture of wellness at home,” she explains.

Financial health also plays a critical role in their overall well-being. Raising five kids means planning ahead, building emergency savings, investing in education, and securing life and health insurance through BPI AIA.

“We want to provide the best future for our kids,” Iya says. “That means teaching them about money, building good habits, and protecting their dreams with the right tools.” Drew adds, “Partnering with BPI AIA gives us confidence about the future. It’s about finding what works for your family, whether that’s a meal plan, a budget, or a weekend bike ride.”

With the Arellanos leading the charge, BPI AIA is showing that health and happiness start at home. Even the smallest choices, like drinking water, sticking to bedtime, or talking about money, can shape a stronger, healthier future.

Whether you’re just starting your health journey or looking to protect your family’s future, BPI AIA invites every Filipino to take that first step, no matter how small.

COMPREHENSIVE HEALTH BENEFITS FROM AIA PHILIPPINES EMPOWERS PHILIPPINE BUSINESSES

Employees are the backbone of any organization and as such, companies must take good care of them. Happy employees mean a motivated workforce with higher productivity, and lower turnover, which can be very expensive in the long run.

Businesses who don’t prioritize employee welfare may end up losing over $1 trillion because of high employee turnover rates. And with the benefits package one of the most critical elements considered by employees when deciding to stay in their current jobs, it’s an important aspect of human resource management.

For those who are not aware of the ideal basic benefits they should receive, these should include group life insurance, total and permanent disability compensation, accidental hospital reimbursement, hospital income benefit, and critical illness benefits. These benefits are provided to employees and some even extend it to their families as well.

Investing in these protection and health-related benefits for employees is a must, and companies must find an insurance provider with the strength and stability to deliver on its promises. Fortunately, AIA Philippines, the country’s premier life insurance company, has all these protection and health benefits covered—and more!—to empower more businesses in providing the most important benefits to their people.

AIA Philippines recognizes that the growing small to medium enterprise business owners are eager to keep their employees satisfied and cared for, which is why it developed packaged yet flexible solutions to cater to organizations’ specific needs, with comprehensive solutions against death and sickness.

Moreover, AIA Philippines is equipped with ready rates for ease of premium computation, as well as mental and social wellness programs as added value offerings on top of the packaged solutions offered. The life insurer is even extending these healthcare benefits to employees who travel across southeast Asia.

The Regional Passport is a program that connects beneficiaries to select quality providers in key healthcare hubs within the ASEAN region for easy cashless access to treatment. This program’s benefits include elective in-patient hospitalization, preferential rates on medical services, and seamless coordination with healthcare providers.

AIA Philippines’ benefits go beyond the physical wellness of its customers. It supports organizations’ efforts to care for their people holistically through the Think Well program. This initiative grants employees access to benefits for behavioral health, emotional support, and legal guidance. By availing of this premium service, employers can safeguard the entire workforce’s well-being.

To help employees make better financial decisions, AIA Philippines has partnered with the Praxis Company through a comprehensive program called Financial Literacy Gameplay. This premium benefit educates employees on responsible finances through fun games. By signing up to this benefit, more employees can make better financial decisions to attain their goals and help them live better.

“An organization is only as strong as its employees, and that’s why we at AIA Philippines are empowering more companies to provide its people with the most holistic benefits,” Andy Rubio AIA Philippines Associate Director for Corporate Solutions Sales said. “By developing flexible protection and wellness solutions to our corporate partners, we are able to make protection and quality healthcare more accessible to more Filipinos, allowing us to bring to life our purpose of helping them live healthier, longer, better lives.”

Click here for more information about AIA Philippines, or here to visit the AIA Philippines Facebook page, email customerservice.ph@aia.com or call (02) 8528-2000 to know more.

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About AIA Philippines

AIA Philippines (AIA Philippines Life and General Insurance Company, Inc.), formerly AIA Philam Life (The Philippine American Life and General Insurance Company), is the country’s premier life insurance company. Originally established on 21 June 1947and became popularly known as Philam Life, AIA Philippines has earned the trust of customers for its financial strength, strong brand name, and ability to deliver on its promises.

AIA Philippines has PHP276.73 billion in total assets and PHP72.21 billion in net worth as of 31 December 2021 while serving almost 800,000 individual policyholders and nearly 800,000 insured group members.

AIA Philippines understands the needs of its customers and provides holistic solutions that include life protection, health insurance, savings, education, retirement, investment, group, and credit life insurance. It also offers bancassurance through its subsidiary, BPI AIA Life Assurance Corporation (formerly BPI-Philam Life Assurance Corporation).

Based on the Insurance Commission results as of 31 December 2021, the combined total premium income of AIA Philippines and BPI AIA was at PHP33.91 billion.

AIA Philippines is a member of AIA Group Limited, the largest independent publicly listed pan-Asian life insurance group