LBC’s ‘Aming Ligaya” Provides Simple Yet Meaningful Happiness for Both Agent and Customer

The success enjoyed by LBC is hinged on their legion of customers who bank on them for excellent service.

And through their long-running Aming Ligaya campaign, LBC is able to give their loyal patrons a chance to personally meet commendable employees who they only get to transact via phone.

Recently, LBC gave its Agent Aldrin Rulloda of Customer Care Management a chance to come face to face with Mr. Ricardo Faldas who has raved about his services. As soon as Ricardo walked inside the LBC St. Francis branch and saw the nametag on Aldrin’s chest, he excitedly approached the agent. The customer was very elated when he met Aldrin personally because he would only converse with him over the phone. While speaking to Aldrin, one could see the enthusiasm in Ricardo’s eyes as if he had reconnected with a friend whom he hasn’t seen for a long time.

Ricardo narrates: “Kaya dito ko pinili sa LBC St. Francis Square kasi very accomodating ang mga staff nyo dito at masaya ako sa nagawang tulong ni Aldrin sa akin. Kasi from time to time ina-update nya ako kung nasaan na yung shipment ko at sinasabihan niya ako kung anu yung most available time na pwede nya akong tawagan. Tapos nung dumating na yung request ko from Iloilo, tinanong nya sa akin kung saang branch yung preferred ko, sabi ko sa kanya ako na lang ang pupunta sa hangar. Pero hindi dun natapos iyon.  Tinetext nya pa ako kung nasaan na ako para masigurado na hindi ako maliligaw at kung tama ba yung gate na pinuntahan ko. That’s the kind of service that Aldrin needs to share with his colleagues

Such positive stories as the ones shared by Ricardo are never lost to LBC which uses these to inspire their people to consistently deliver excellent customer service.

LBC Ensures Customers’ Welfare by Adhering to Data Protection Act

The value LBC gives to customers goes beyond the simple act of sending and receiving their precious “padala.” It also means making sure that their customers’ personal data is protected, especially from cyber threats.

In a recent forum with LBC’s top officials, Atty. Raul Cortez, Corporate, External and Legal Affairs Director of Microsoft Philippines, shares that due to the 4^th Industrial Revolution, technology has become ingrained in our lives and shape the way we live, work and interact. An established company, such as LBC, should be able to put systems in place so that they serve the needs of their customers while making sure that it is compliant with the requirements of the Data Privacy Act of 2012. This law protects the privacy of individual’s personal data while ensuring the free flow of information and growth of businesses, including the exchange of information via live and online transactions.

Atty. Cortez emphasizes that under the provisions of the law, an individual has the right to be protected whenever s/he decides to share personal information with any entity. This encompasses sensitive information such as an individual’s race, health information, education, religion, ethnic background, marital status, and even political affiliation.

For its part, the country’s leading name in remittance and cargo, underlined their efforts to combat cybercrime; guard themselves fully from breaches in cybersecurity and ensure that they are complying strictly to ensure the privacy of their customers’ data.  LBC is committed and more than ready in its journey of compliance to implement appropriate organizational, physical, and technical measures - as required by the Data Privacy Act.

Mr. Dale Jose, Modern Workplace Solutions Lead of Microsoft Philippines, adds that the security perimeter in the workplace has now been changed. He said that data breach can often be a result of weak or stolen passwords, or when sensitive data is accidentally shared to the wrong person. Given these risks, Jose adds that customers who do online transactions have the right to be informed, to object, to access, to correct or rectify, to block or remove data, to have data portability, to file a complaint, and to be indemnified.

Given this scenario, LBC has begun adopting measures to conform to the Data Privacy Act. In working closely with Microsoft, LBC’s IT and Compliance team has already adopted Microsoft 0ffice 365 for productivity and Azure. Microsoft designed Azure and Office 365 with industry-leading security measures and privacy policies to safeguard data in the cloud and can help on the journey to reducing risks and equiping companies with the necessary tools to help them comply with the Data Privacy Act.

LBC assures that while they are just in the infant stages en route to full compliance,  the measures they have begun implementing is a testament to the way they do business—and  the way they care for customers  who have entrusted them with vital information and transactions.

ABOUT LBC

LBC is the Philippines’ market leader in retail and corporate courier & cargo, money remittance, and logistics services. With a growing network of over 6,400 branches, hubs & warehouses, partners, and agents in over 30 countries, LBC is committed to moving lives, businesses, and communities and delivering smiles around the world. Listed in the Philippine Stock Exchange through LBC Express Holdings, Inc., LBC aims to deliver value to all of its stakeholders, as it has for over 60 years.  Founded in 1945 as a brokerage and air cargo agent, LBC pioneered time-sensitive cargo delivery and 24-hour door-to- door delivery in the Philippines. Today, it is the most trusted logistics brand of the Global Filipino. LBC can move it for you: visit www.LBCexpress.com, or call telephone +632 858599 (Metro Manila), 1 800 10 8585 999 (Provincial), +632 9086 522 (Solutions) and follow LBCExpress (Facebook and Twitter).