Kids from Marawi, Metro streets and Batangas lakeshore towns benefit from YKK-Real Madrid Foundation football clinics

The two-day YKK Asia Group Kids Football Clinic came to a close last Sunday with 300 underprivileged kids getting the rare opportunity to learn football the Real Madrid way at the McKinley Hill Stadium in Taguig City.

Two kids from previously war-torn Marawi City were among those who experienced the world-class football training from coaches of the most multi-titled La Liga team in history with 33 Championship titles to its name. Children from Gawad Kalinga communities were first to undergo the clinics on Saturday, followed by children from lakeshore communities in Batangas on Sunday morning. Homeless children who live and sleep on streets and places like Luneta and the Caloocan Monumento who were cared for by Child Hope Asia Philippines had their own exhilarating football experience in the afternoon.

Mohammed Faried Anganto and Alintor Bangote were brought by their coach, Espiridion Paran under the auspices of Gawad Kalinga. “Football was one way for the kids to cope and transcend the experience of the past,” said their coach. “It was special for them to experience the YKK Football Clinic conducted by Real Madrid coaches because they learned new skills and trained with professional football gear. They’re used to playing with makeshift equipment, using tennis balls and playing barefoot,” he added.

Agustin Villarama, AVP for Marketing, YKK Philippines was elated about the outcome of the clinics, the second time that YKK Asia Holdings PTE LTD and YKK Philippines have brought the Real Madrid Foundation coaches to the Philippines to teach football to underprivileged kids.   

"After two days of clinics, we are happy to see that the kids are happy. We can see that these camps will produce positive effects for them in the future. Sports is a good tool to give a chance for these less fortunate kids," said Villarama.

Real Madrid Foundation coaches Pablo Gomez Revenga, Santiago Sanchez Martin and Hector Vicente were assisted by 30 local coaches who shared and demonstrated world-class training methodologies and training techniques throughout the sessions.

The Real Madrid Foundation coaches also promoted values through sports and education, teaching the kids about commitment, responsibility and teamwork, all while having fun.

"The coaches were very passionate about the country and about the kids that they taught football to. They also enjoyed themselves throughout. That’s how much they love football,” Villarama added.

All participants in the kids clinic received a full set of YKK/Real Madrid Foundation football kits, which include football boots, cap and socks. Everyone received a certificate at the end of the session. The Most Valuable Participants in the morning and afternoon sessions received Real Madrid t-shirts and bags.

YKK Brings Back Real Madrid Coaches to Teach Football to Filipino Kids, Coaches

L-R: Agustin Villarama, AVP for Marketing, YKK Philippines; Alson Ng, Regional Marketing Manager, YKK Holdings Asia PTE LTD, RFM Coach Pablo Revenga,  Tadashi Koshio, President, YKK Philippines, Inc.; Atty. Edwin B. Gastanes, Gen. Sec. Philippines Football Federation; RFM Coaches Hector Vicente and Santiago Sanchez Martin.

MULTI-TITLED Spanish football club Real Madrid together with YKK Holding Asia PTE. Ltd. (YHA) and YKK Philippines, Inc. pays it forward to young Filipino football players as the YKK Asia Group Kids Football Clinic kicks off today at the McKinley Hill Stadium.

Real Madrid Foundation coaches Pablo Gomez Revenga, Santiago Sanchez Martin and Hector Vicente trained 30 local football coaches immediately after the Press Conference held at Shangri-La at the Fort on June 22 to prepare for a two-day clinic for kids aged 8-15 on June 23 and 24. The Real Madrid coaches from the most multi-titled La Liga team in history with 33 Championship titles to its name, shared and demonstrated world-class training methodologies and training techniques to the local coaches, who will in turn assist the Spanish coaches in the Saturday and Sunday kids clinics.

300 underprivileged children from three NGOs – Child Hope Asia, Gawad Kalinga and a community in Batangas -- will learn football over two days of fun and interactive training sessions from the three RMF coaches who will also share footballing tips, techniques and basic fundamentals with the young athletes. The clinics have morning (8:30 a.m.) and afternoon (1:30 p.m.) sessions at the McKinley Hill Stadium.

The YKK football clinic was first held in the Philippines in 2012, and this second installment once again gives more local kids and coaches an avenue to experience world-class football from the international coaches.

"Our objective is to give the underprivileged the chance to be part of this football clinic. YKK's presence in the Philippines dates back since 1978, and our growth and success during these 40 years owes a great deal to the local society which our customers and employees also form part of. It is a great opportunity and pleasure for us to give back and help create the initial spark of encouragement for children who do not normally experience big name events due to its exclusivity. This time, it’s their turn to experience greatness," said President of YKK Philippines, Inc., Mr Tadashi Koshio.

The clinics draw on YKK’s corporate philosophy of the “Cycle of Goodness”, which states that “No one prospers without rendering benefit to others,” said Mr. Kosuke Miimi, YHA President. “AKFC is an integral program that not only values children, but the community as well. This event gives opportunities to those who normally have lesser chances at sports and brings the community together to celebrate the love of football. We believe that football is a common language that everyone can enjoy regardless of culture, nationality or religion.”

"We hope this clinic will develop more players and inspire other players," said Philippine Football Federation General Secretary Ed Gastanes during yesterday's press conference at the Shangri-La at the Fort in Taguig City. “We are always pleased that the Real Madrid Foundation is bringing their style of play and style of coaching here. We are happy that YKK Asia Group and YKK Philippines have partnered with Real Madrid Foundation for another meaningful and significant clinic," he added.

"Watching local coaches and children engage and participate in a sport which knows no language or social barriers is the ultimate reward," added Revenga, who is Real Madrid Foundation's technical management clinics and international technical schools director.

Each participant in the clinic receives a full set of YKK/Real Madrid Foundation football jersey kit which includes football boots, a cap, socks, and a certificate of participation. Other sporting equipment such as footballs, sports bibs and training cones will also be provided by YKK over the three-day event. Furthermore, YKK will donate all footballs and training equipment after the event to the invited NGO.

‘BUSINESS OF FOOTBALL - PHILIPPINES’ CONFERENCE SETS ROADMAP FOR GROWTH OF THE SPORT IN THE COUNTRY

The recent success of The Azkals, with their Asian Cup qualification, and their FIFA ranking at its highest at 111, has given football a renewed confidence, and a positive outlook in terms of the growth of the sport in the Philippines.

Football is now tipped to become the fastest growing sport in the country, with the largest potential for success commercially, and in terms of on-pitch success.  The sport which is currently number 3 in the Philippines in terms of popularity and participation, after basketball and boxing, is said to be still further behind compared to other sports, such as volleyball, billiards, etc., in terms of TV coverage.

These were among the insights and trends gathered from top-notch executives of organizations such as AFC, PFF, PFL, LaLiga, Dentsu X, SMG Insight, Globe Telecom, RSportz, Toby Sports and Manila Times, at the ‘Business of Football - Philippines’, organized by MMC Sportz.  The sold-out event was attended by more than 185 local and foreign delegates on 18 May 2018 at the New World Makati Hotel.

MMC Sports CEO Eric Gottschalk says, “Research in this market, shows that TV is still the number one platform here in the Philippines, and is the number one medium that advertisers are looking for, to spend their budgets on.  We also learned that live TV coverage actually stimulates stadium attendance, and not vice versa.  If there’s more football on TV, we will see more fans in the stadium.  Currently football is not ranked among the top 100 TV programmers in the Philippines and is only number 3 sport in terms of participation and popularity after basketball and boxing.  Football needs media in order to drive commercial revenues for the clubs.”

“Now is also the perfect time to get involved in football since sponsorship and advertising opportunities are currently very affordable compared for example to basketball, but this is predicted to change within the next 6-12 months, as values are expected to increase sharply.  Football also needs to create more idols and heroes to attract more media coverage overall, other than just covering game scores. Each team has a unique story which just needs to be told,” says Gottschalk.

Following the presentation about the Philippines Football League (PFL) it was agreed that the PFL now fills the lack of regular created football content as the leagues matches (87 in 2018/19 season) contribute year-round stories to keep football in the news. In the past, the main talking points were around the Azkals which only play very few home matches each year.

Public education about the game of football is also needed on all levels as many people in the Philippines are still not aware about the rules or aware of programs available like coaching academies, amateur competitions, or how and where to follow the professional league.  Ten thousand (10,000) qualified grassroots coaches are also needed to satisfy the local demand and to trigger strong football development and growths.

Investors on the other hand are looking for consistency and credibility of the football product but with the PFL in the second season and foreign sponsors expected to invest in the Philippines, local brands should consider to follow suit.

On the sports retail side, only 1.5% of current retail sales are attributed to football, while basketball enjoys a healthy 46% market share. As a result, only limited line items and stocks are available in stores and entry level boots and replica jerseys are too high priced to be affordable for the average consumer.

The national player registration program, MY PFF, has been launched with the objective to collect vital statistics and data about the football community which is urgently needed to support the youth football development strategy of the PFF and to develop a players pathway.  As FIFA has mandated to register the estimated 1.5 million players in the Philippines, the PFF has urged organizers and players to already register online as by next month only registered players will be allowed to participate in sanctioned events.

The “Business of Football – Philippines” conference also announced 36 career opportunities related to sports and football, including positions in marketing, legal, competition management and coaching, with all these listing being available online with MMC Sportz or for direct inquiries with the PFF.

In his closing remarks, MMC Sportz CEO Eric M. Gottschalk stated that “More importantly, Don’t Break the 12th Man! It is important that all stakeholders don’t forget to engage with the fans. The fans are the most important aspect of the development of football in the Philippines – if there are no fans of football then there is no media, no spectators, no players, no games, no business. Everyone is required to ensure we keep the fans (football consumers) engaged year-long and the first step would be to get the media behind the game. There is a strong football - community out there already and hopefully, we the TV broadcasters will take another look at football and give them at least some consideration on the program schedule.

I believe today’s conference was a great success.  We brought the football community together, stimulated thinking, exchanged ideas and transferred a lot of knowledge. Now it is up to the football stakeholders to continue the progress.

From our end (and with the approval of the PFF) we will stage the 2nd edition of BOF early 2019 and hopefully we will be able to report on some of the changes initiated today.”

Speakers who shared their insights include LaLiga Managing Director for South East Asia, Japan, Korean and Australia Ivan Codina, AFC Head of MA Services Domeka Garamendi, SMG Insight Managing Director Frank Saez, Azkals Team Manager Dan Palami, Globe Director for OIC, Citizenship and Advocacy Marketing Miguel Bermundo, PFL CEO Lazarus Xavier, PFF General Secretary Atty. Edwin Gastanes, Ignite Sports Group Managing Director Michael Reyes,  Asian Replica Designs Founder & Owner Jonathan Mallinson, Quorum Group President & COO Jose Claudio, Jr., Mediapro Asia Director of Sales and Sponsorship Salauddin Sinnakandu, and MMC Sportz Marketing CEO Eric Gottschalk.

Organized by MMC Sportz Asia, the event was sanctioned by the Asia Football Confederation (AFC) and the Philippines Football Federation (PFF), and sponsored by La Liga, Dentsu X, SMG Insight, RSportz, Globe Telecom, Toby’s Sports, Manila Times and Platinumlist.