Sun Life's "Play for Life" Campaign Wins Gold at Panata Awards 2025

Sun Life of Canada (Philippines), Inc.'s innovative financial literacy campaign "Play for Life" has been awarded Gold at the prestigious Panata Awards 2025.

 

The campaign, which gamified financial literacy education, was recognized in the Best Showcase in Integrated Marketing Campaign category for its creative approach to making complex financial concepts accessible and engaging to Filipinos.

 

"We're honored to receive this recognition," said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer at Sun Life Philippines. "Play for Life embodies Sun Life's longstanding commitment to promoting financial literacy in the Philippines. As the first company to launch a multimedia campaign on financial education in the country, we're always looking for fresh, engaging ways to empower Filipinos to make brighter financial choices."

 

The multi-faceted campaign centered around an original board game that simulates real-life financial scenarios and decisions. Among the key elements of the campaign were creating multiple game formats, including a premium board game, digital version, and life-sized experiences at mall events; applying a 360-degree marketing approach, from digital platforms to festival integrations; experiential marketing, where mall events and “Coffee & Play” sessions were held nationwide; and digital innovations, such as a TikTok filter and collaborations with esports tournaments.

 

“The campaign's success demonstrates that Filipinos are ready to learn when the content is presented in an engaging format,” Gonzalez-Chong explained. “This award motivates us to continue innovating in how we communicate the importance of financial preparedness. We remain committed to helping Filipinos achieve lifetime financial security and live healthier lives.”

 

The Panata Awards, organized by the Philippine Association of National Advertisers (PANA), celebrates marketing excellence, ethical storytelling, and brand impact in the Philippines.

 

For more information about Sun Life's products and services, visit www.sunlife.com.ph.

SM Prime: Smarter Water Management for a Resilient Future

Manila, Philippines — Water is a limited resource, and many Philippine cities face pressure on their supply due to rapid urbanization and climate change. SM Prime Holdings, Inc. (SM Prime), one of the largest integrated property developers in Southeast Asia, prioritizes water efficiency as a core operational strategy to pave the way for a water-resilient future. 

The result is a portfolio-wide water intensity of 0.44 m³/m²/year, already surpassing water efficiency standards of some of the leading global benchmarks.

For SM Supermalls, every chance to collect and conserve water is explored. Simple low-flow fixtures and the adoption of water-saving technologies prevent unnecessary consumption at scale. Recycling air conditioning condensate and processed water minimizes dependence on fresh water, and innovative approaches that capture portions of floodwater for non-potable use support sustainable water management.

This efficiency means that for every square meter of mall space, SM Supermalls' water use translates into millions of liters saved annually. 

Beyond equipment and systems upgrades, culturally integrating sustainability values is part of the solution. Water education campaigns for tenant-partners, employees, and mallgoers promote the wider sustainability campaign of the SM Green Movement.

Creating a sustainable mall experience like no other, SM Supermalls believes that investing in efficient and scalable water management systems also means bringing everyone together to ensure water for tomorrow. 

“Our mall water management systems are already at par with some of the best in the world. We do this because we understand that every liter saved eases the pressure on local water resources and secures our operations for the long term,” said SM Supermalls President Steven Tan.

Every drop makes a difference, and conserving the planet’s valuable resources is communicated through SM Cares’ large and unique community platform, whether in the malls or on social media. The interactive and visually rich content is especially appealing for the younger, digitally active millennial and Gen Z workforce. 

“Our work in the malls is to make sure that we give you the best experience without compromising the needs of tomorrow, but of course, we cannot do it alone. When we combine all our actions as a community, no matter how big or small these are, we can all enjoy a water-resilient future,” said Tan.

STAY IN SHAPE WITH ANYTIME FITNESS AT SM CITY BALIWAG

Gym buff or not, the journey towards wellness is just a few steps away as Anytime Fitness finally opens its doors at SM City Baliwag, South Wing.

Popularly known for its top-notch amenities and state-of-the-art facilities, Anytime Fitness provides 24-hour access to its gyms, with a variety of cardio and strength training equipment.

Likewise, Anytime Fitness comes with highly competitive offerings that include group classes such as zumba, yoga, and boxing. Members may also avail themselves of fitness consultation with coaches, as well as selected wellness programs.

Experience the ultimate convenience while staying in shape, as Anytime Fitness features private restrooms and showers, free Wi-Fi, convenient parking, and private lockers, among others.

Turn your fitness resolution into a reality! Book your first session today at Anytime Fitness in SM City Baliwag. For inquiries, reach them through 0917 503 3003 or visit https://www.facebook.com/smbaliwag for updates.