Sun Life Study Reveals the Hidden Cost of Caregiving for Filipinas

MANILA, PH – April 2026 – A comprehensive new study from Sun Life reveals that Filipina women are the financial backbone of their families, yet they face significant barriers to building their own long-term financial security.

 

Entitled “Women’s Wealth in Focus,” the research shows that 51% of Filipinas bear the sole responsibility of managing their household’s daily finances, while 85% expect to financially support their parents’ current or future elderly care. Yet, despite these heavy responsibilities, only 20% are setting aside 10% or more of their income for parental care.

 

These care responsibilities—including childcare, managing household budgets, supporting aging parents, prioritizing family health needs, and navigating long-term financial planning for dependents—are creating a “triple penalty” for Filipinas with far-reaching consequences in terms of:

• Financial security, where 83% cite caregiving as a barrier to improving their financial security;
• Career advancement, where 68% say care responsibilities limit their professional growth; and
• Self-care, where 68% report that family obligations undermine their ability to prioritize their own wellbeing.

 

As a result, women make significant sacrifices: 75% have reduced spending on leisure and travel, 26% say they have limited investment opportunities, and 25% have taken on debt or loans.

 

Healthcare expenses also continue to pose a significant challenge, where 67% cite high healthcare costs as among the top three obstacles to financial security, and 70% have foregone medical treatment occasionally to support their families.

 

Stepping Up in the Present, But Not Prepared for the Future

 

Despite these challenges, Filipina women are taking charge. Fifty-one percent assume sole responsibility for day-to-day finances, and 59% have the final say in household financial decisions, rising to 87% among main breadwinners.

 

Moreover, 77% are actively managing day-today finances such as such as paying bills on time, while 65% report feeling better off financially than their mothers were—a testament to progress and resilience.

 

However, confidence drops sharply when looking ahead. While 54% feel prepared to cover basic expenses up to age 75, only 27% believe they can sustain themselves beyond age 90. Moreover, only 9% feel very prepared for an unexpected life event.

 

The Path Forward

 

For Sun Life Chief Client Experience and Marketing Officer Carla Gonzalez-Chong, the findings reveal a clear opportunity. “Filipinas need—and deserve— support that’s not only accessible but also tailored to their unique circumstances,” she said.

 

Gonzalez-Chong outlined ways Sun Life is doing its part to help empower women. “We have financial literacy content and planning tools that can help women build confidence and take action,” she shared. “Expert financial advice as well as health and insurance solutions are available, protecting both family wellbeing and personal finances.”

 

In terms of building a career, Filipina women may consider becoming a Sun Life advisor or explore employment within Sun Life’s corporate office. Both settings support women’s career and financial advancement while accommodating care responsibilities. In fact, 73% of Sun Life’s active financial advisors are women, serving as trusted partners to Filipino families nationwide. Women hold 51% of the company’s senior leadership positions and make up 53% of high-potential leadership cohort, ensuring that the pipeline of future leaders mirrors this commitment. Sun Life has also achieved near parity in pay, with 50% of women leaders at midpoint compared to 47% of men, demonstrating no significant gender pay gap.

 

“At Sun Life, we aim to help build pathways to greater financial security for every Filipina,” Gonzalez-Chong said. “When women have the resources and confidence to plan for their own futures while managing family care, everyone benefits. We see stronger families, more resilient communities, and a brighter tomorrow for more Filipinos.”

InLife Benefits Champions “Benefits That Work” for the Modern Workforce

Workplace benefits are evolving as forward-thinking organizations transition from viewing them as a mere cost to a strategic investment. In today’s competitive landscape, employee benefits are the engine that strengthens workforce productivity, supports holistic well-being, and ensures long-term organizational sustainability.

To retain a high-performing team, companies must bridge the growing “well-being gap,” a space where health, psychological safety, and financial security are no longer optional, but prioritized. Addressing these needs is not just a moral imperative; it is a business one, directly impacting the bottom line by reducing turnover and driving deeper workforce engagement.

A Philosophy Beyond Basic Coverage

While some market solutions focus on administrative discipline and cost management, InLife Benefits Insurance Company, Inc. (formerly Generali Life Assurance Philippines, Inc.) meets the needs of modern corporations through its “Benefits That Work” philosophy. This approach goes beyond basic, "bolted-on" coverage. It reflects a commitment to delivering comprehensive, future-ready benefits that support the people behind the organization at every stage.

This philosophy is woven into a brand identity that is trustworthy, progressive, and distinctly Global Filipino. It honors the legacy of two trusted insurance institutions while empowering the local workforce with world-class standards. “By combining global experience with a deep local understanding of the Filipino workforce, InLife Benefits helps organizations transition from basic coverage to holistic care,” said InLife Benefits President and CEO Maria Noemi G. Azura.

The 360-Degree Advantage

The brand’s visual identity reinforces this unified approach. At the core of the InLife Benefits logo is a dynamic circle, symbolizing a “360-degree” approach to employee benefits. This circular form represents continuity, safeguarding organizations and their employees from prevention to protection, effectively serving as a one-stop shop for employee benefits solutions. It offers Group Life, Group Health, Group Personal Accident, Group Credit Life, and Group Dread Disease Plans. 

InLife Benefits delivers on this promise through flexible, end-to-end solutions, powered by digital tools and platforms that make benefits easier to access and manage. Corporate clients have access to digital dashboards while hospital and clinics may use its Network App for faster service approvals, removing friction often found in traditional plans. These are enhanced by the following value-added services:

Telemedicine access and medicine reimbursement for immediate care, especially for employees who work remotely;

Wellness sessions and caravans to nurture healthier habits;

Financial literacy programs that empower employees with long-term security.

Seamless Protection, National Reach

Beyond wellness, the company provides a robust safety net through an extensive network of accredited medical providers, offering members access to leading hospitals and clinics nationwide. This service is extended to covered employees’ families through voluntary benefit options, helping employers offer protection that is inclusive and more meaningful.

InLife Benefits supports over one million members across more than a thousand corporate accounts nationwide.  “Through our benefits solutions, wide healthcare network, strong digital capabilities, and the backing of InLife, we provide organizations the assurance that their people are protected when it matters most,” Azura added. 

For more information on how to bridge the well-being gap in organizations and design a holistic solution tailored to the unique needs of organizations, visit www.inlifebenefits.com.ph. 

Filipino Women Prioritize Healthier Years and Financial Independence, Manulife Study Finds

MANILA, Philippines — Data from Manulife's #FYP: Future-proofing Young Pinoys study shows that 60% of young Filipino women prioritize their healthspan—the years spent in good health—compared to 46% of male respondents. Women also place greater importance on financial independence than men (60% vs. 44%), underscoring that Filipinas want a future on their own terms.

Yet the path toward that future is not without its pressures. The same study finds that 73% of female respondents report high stress levels, compared to 55% of their male counterparts. The work-life balance gap offers a telling glimpse of why stress levels are notably wider among women (22%) compared to men (15%), reflecting the competing demands many Filipinas navigate across their professional, personal, and caregiving roles.

For many women, this pressure shows up as sustained stress that affects everyday well-being. One in five experiences shortfalls in sleep, while 15% struggle to maintain a balanced diet, foundational habits that directly influence health, energy, and resilience.

It is worth noting that awareness isn’t the issue. Most survey respondents report strong knowledge of health and wellness—yet 76% of millennial women say stress prevents them from pursuing their desired level of well-being, highlighting a persistent gap between knowledge and action.

“The data is clear: many women are feeling the physical and mental strain of trying to manage everything at once. With careers, caregiving, and financial pressures converging, Manulife is focused on giving Filipino women practical options to protect their health today while building financial confidence for tomorrow,” said Grace Mallabo, Chief Health and Products Officer, Manulife Philippines. 

Turning insights into action: Solutions that help Filipinas protect their health today and build financial confidence for tomorrow

Through its suite of health and protection solutions, including the Manulife HealthFlex critical illness plan, which offers coverage for over 100 critical illnesses from early diagnosis to recovery, and provides additional benefits for gender-specific cancers, including breast, cervical, ovarian, and uterine cancer for women, among many others. Manulife Medical Secure, meanwhile, provides up to PHP5 million in medical coverage with cashless access to over 1,700 hospitals and clinics nationwide; and Manulife GoalReady, which supports long-term financial goals with protection and investment features, Manulife helps women safeguard their financial independence, no matter what stage or season of life they're in.

As part of its global commitment to championing longevity, Manulife runs programs such as ManulifeMOVE, a holistic health platform designed to encourage healthier habits through everyday movement and proactive lifestyle choices Manulife Philippines and Manulife China Bank Life also recently entered into a partnership with ACHealth that aims to educate Filipinos on cancer prevention and help improve access to comprehensive cancer care.

“Closing the work-life balance gap starts with tools that enable women to protect what matters most: health, income, and time,” Mallabo added. “With the right coverage and guidance, women can move through every stage of life with confidence, whether they're building careers, caring for family, or planning for the future. That’s how we champion longevity—not just living longer, but living better—by making financial wellness practical, personal, and empowering for every Filipina.”

As Women’s Month calls attention to the resilience and contributions of Filipino women, Manulife Philippines encourages women to prioritize their own health and financial security now and for the long term. 

This initiative builds on Manulife’s refreshed strategy, advancing its strategic priority of empowering customers' health, wealth, and longevity and aligns to the recently launched Manulife Longevity Institute, a global platform to drive action that helps people live longer, healthier, and more financially secure lives by 2030. 

Pru Life UK Signs Migs Bustos to Champion Protection Across Life Roles

Pru Life UK has officially signed broadcaster, family advocate, and endurance athlete Migs Bustos as its brand ambassador, marking the start of a strategic partnership that highlights the many roles Filipinos carry and the loved ones they protect in each of them.

The collaboration underscores Pru Life UK’s commitment to making protection more relatable and relevant to Filipino families across life stages. Through a series of storytelling, community, and wellness initiatives, the partnership will bring to life the insurer’s advocacy of helping Filipinos prepare, provide, and protect for those who matter most.

“At Pru Life UK, we believe protection is deeply personal. It is rooted in love, responsibility, and the people who depend on us,” said Pru Life UK Head of Brand and Integrated Marketing Communications Kats Cajucom. “Migs Bustos embodies the modern Filipino who carries many roles with purpose—as a father, son, professional, and community advocate. His authenticity and values make him a powerful partner in advancing our mission to help Filipinos secure their future and protect what matters most.”

For Bustos, the partnership reflects his own motivations as a family man and provider.

“Every role I carry begins with someone I love and protect,” said Bustos. “Partnering with Pru Life UK is meaningful to me because it reflects how I live my life: preparing for the future and safeguarding the people who matter most. I hope to inspire more Filipinos to take steps toward protection for their families.”

The partnership reinforces Pru Life UK’s continued commitment to supporting Filipinos across every life journey, strengthening its position as a trusted partner in protecting Filipinos and showing that they can always “Count on Us. Count on PRU.”

Matching Your Goals: How to Choose the Right VUL for You

MANILA, PH – March 2026 – As the world continues to change rapidly, financial goals are no longer one-dimensional. Many Filipinos are balancing protection for their loved ones, preparing for major milestones, and finding ways to grow their money over time. This is where Variable Unit-Linked (VUL) insurance often enters the conversation, but choosing the right VUL starts with understanding what it is meant to do. 

 

Despite its popularity, VUL is often misunderstood as it is sometimes seen as a pure investment vehicle or something too risky to consider. In reality, VUL is first and foremost a life insurance plan, with an added investment component designed to support long-term goals. “VUL is protection-first, always,” said Ivan Corcuera, Head of Insurance Investments at Sun Life Investment Management and Trust Corporation. “The investment component is there to support long-term goals, but the foundation is making sure you and your loved ones are financially protected.” 

 

As it is with any financial product, choosing the right VUL is important to ensure that it will contribute to your financial goals. Here’s how you can choose the right VUL for you.    

 

1. Start with your “why.” 

Before looking at numbers, funds, or projections, the most important question to ask yourself is: “What am I getting a VUL for”? A VUL can be a good fit if your goals include protecting your family financially if something happens to you, building discipline in long-term saving, or supporting future needs such as education, retirement, or legacy planning. 

 

Your age, income, family situation, and time horizon all matter. A young professional may prioritize affordability and long-term growth potential, while a parent may focus on higher protection and stability. There is no one-size-fits-all approach, which is why aligning your plan with your lifestyle is essential. “Everyone’s journey is different,” Corcuera explains. “The right VUL is not about following a trend; it’s about matching the plan to your life stage, responsibilities, and goals.” 

 

2. Understand the protection component first. 

One of the most common misconceptions about VUL is that the entire premium goes into investments. In truth, part of your premium pays for the life insurance protection, while another portion is allocated to investment funds. 

 

When choosing a VUL, ask yourself two questions: “Is the death benefit sufficient to protect my family’s needs?” and “Will this coverage still make sense if my responsibilities increase?” Corcuera said, “Adequate protection is the foundation of any financial plan. When protection is calculated based on expenses and obligations, the VUL can truly do its job as a safety net.” 

 

3. Match the VUL fund to your risk appetite. 

The investment component of a VUL allows policyholders to participate in professionally managed funds – both local and global – which may include equities, bonds, or a mix of both. These funds offer growth potential, but they are also subject to market fluctuations, and returns are not guaranteed. 

 

Choosing the right VUL means being honest about how comfortable you are with market ups and downs, and how long you plan to stay invested. For those with longer time horizons, market volatility can be easier to manage. Many VUL plans also allow fund switching, giving policyholders flexibility as their risk tolerance or life stage changes, without disrupting their insurance coverage. “Markets move and life changes,” Corcuera notes. “What matters is staying invested for the long term and adjusting your strategy thoughtfully, rather than acting emotionally to short-term market movements.” 

 

4. Use flexibility to your advantage. 

One often overlooked feature of VULs is their flexibility. As income grows or as goals evolve, the plan can adapt. Top-ups, or additional contributions beyond regular premiums, can be made when extra funds come in, such as bonuses or a 13^th month pay. These top-ups go into the investment component and can potentially enhance long-term growth. 

 

“Top‑ups are one of the most underutilized features of a VUL,” Corcuera shared. “They allow policyholders to take advantage of opportunities when extra funds are available, without changing the core structure of their plan.” 

 

5. Expert guidance makes the difference. 

Since VUL combines insurance and investment elements, guidance matters. Working with a trusted financial advisor helps ensure that expectations are realistic, features are clearly explained, and the plan stays aligned with long-term goals, especially during volatile market conditions. 

 

“A VUL works best when it’s reviewed regularly with an advisor,” says Corcuera. “With the right guidance and discipline, it remains a reliable partner in achieving financial security over time.” 

 

Choosing the right VUL is not about chasing quick returns. It is about building protection first, supporting future goals, and committing to a long‑term plan. When understood and used properly, a VUL can be a powerful financial tool – one that evolves with you through different stages of life. 

 

To learn more about VUL, talk to a Sun Life advisor or visit www.sunlife.co/VUL101. Stay updated by following Sun Life Philippines on Facebook, Instagram, and TikTok. 

Sun Life Survey Reveals Most Filipinos Expect to Keep Working Beyond Retirement Age

Manila, Philippines (March 2026) – The Philippines’ aging population faces a growing retirement divide, according to Sun Life’s latest regional retirement survey. While many expect to work beyond retirement age by choice, a significant number are doing so out of financial necessity.

 

The survey, titled Retirement Reimagined: Asia’s Retirement Divide, found that 72% of respondents expect to continue working beyond age 65. Their motivations vary: 53% cite purpose and fulfillment, 41% seek mental stimulation, and 36% value social connections.

However, 71% say they need further income to support their daily living and long-term financial security.

 

"What we're seeing is not a single retirement experience, but two very different realities," said Benedict Sison, CEO and Country Head of Sun Life Philippines. "For those who are prepared, working longer can be a choice that offers flexibility and freedom. For others, it reflects financial pressure. Planning early and holistically is what determines which path people are on."

 

An option for some, an obligation for others

The research identifies two groups: 'Gold Star Planners' who are financially prepared and choose when to retire, and 'Stalled Starters' who delay retirement due to financial constraints.

 

Among Gold Star Planners, 73% expect to work beyond retirement by choice, motivated by staying active (38%) and social engagement (25%).

 

In contrast, 20% of Stalled Starters are unsure if they'll work beyond retirement, with half citing the need to save more as their primary reason for delaying it.

 

GenAI emerges as a risk factor, but human-led advice prevails

As more people turn to generative AI for financial decisions, the research highlights a growing risk of self-directed retirement planning without professional guidance. Use of tools such as ChatGPT and Google Gemini has more than tripled since the last survey, rising from 3% to 11%.

 

However, Filipino respondents are relying more on professional advice as compared to last year, with the same amount consulting banks (45%) and more people turning to independent financial advisors (44% vs 43%).

 

Despite the rise in digital curiosity, this shift underscores a growing preference for trusted, human-led guidance in navigating increasingly complex retirement decisions.

 

Financial Security Drives Retirement Optimism

Financial security is the strongest predictor of retirement optimism. Among non-retirees looking forward to retirement, 67% cite financial security as a key reason, followed by stability (36%) and feeling in control (26%).

 

Conversely, 47% of those not looking forward to retirement cite financial insecurity, while 44% worry about inability to support family financially.

 

Despite this, planning horizons remain short: 25% make no pre-retirement plans, 37% plan only within two years of retirement, and just 26% feel very confident about their retirement plans.

 

The Sandwich Generation Challenge

Many Filipinos support both elderly relatives and young dependents, leading 34% to downsize lifestyle expectations and 14% to postpone retirement.

 

Increasingly, people want control over retirement timing—86% believe retirement should be a personal choice rather than mandatory at a specific age. This sentiment is strongest among Gen Z (69% agree strongly) compared to Baby Boomers (46%). Overall, 82% favor allowing people to work beyond the Philippines' retirement age.

 

Health Equals Wealth in Retirement

Current health status strongly influences retirement outlook. Among those whose views on retirement have changed recently, 55% credit better than expected physical health and 44% cite improved mental health. Conversely, poor health drives 26% of early retirements.

 

"Health is a form of wealth in retirement, influencing both when people retire and the quality of life they enjoy," Sison said. "At Sun Life, we remain committed to understanding the evolving needs of our Clients by offering a comprehensive range of retirement planning solutions."

 

The findings in the Retirement Reimagined survey were analysed and established through a total of 3,006 interviews conducted online across Hong Kong SAR, Indonesia, Malaysia, the Philippines, Singapore and Vietnam in November 2025. The research explores perspectives around what it means to age, confidence in achieving these aspirations, and the steps people are taking to make their vision of retirement a reality.

 

The full report is available here: www.sunlife.co/RetirementReimaginedPH2026 

Sun Life Strengthens Client Reach with 100 New Business Offices for 2026

MANILA, PH – February 2026 Sun Life, the no. 1 life insurance company in the Philippines based on total premium income, continues to strengthen its presence in key growth areas with the opening of three New Business Offices (NBO), increasing its NBO count to 100 for 2026.

 

The new NBOs, Centurion Tree and Willow Tree, are both located on the 8th Floor of the One Trium Tower along Pacific Rim Drive in Filinvest City, Alabang, Muntinlupa; both strategically situated within one of Metro Manila’s most dynamic business districts. The offices enhance accessibility for Clients, advisors, and the general public with its proximity to major commercial hubs in the southern part of Metro Manila.

 

Moreover, Sun Life has also broadened its network in Central Luzon with the inauguration of the Moringa Tree NBO in Pampanga. Located at the BOF Corporate Center building in San Fernando, Pampanga, the office began operations in October 2025 and was formally inaugurated shortly after.

 

“We open 2026 with this momentum as we stay committed to reaching and serving more Filipinos,” said JJ Moreno, President of Sun Life of Canada, Philippines inc. “With the opening of three new NBOs, we aim to provide our Clients and advisors with more convenient touchpoints to enhance the overall service experience.”

 

For 131 years, Sun Life committed itself with its promise of being the Filipino’s Partner for Life toward a brighter and healthier future.

 

To learn more about Sun Life Philippines, visit www.sunlife.com.ph. Stay updated by following Sun Life Philippines on Facebook, Instagram, and TikTok.

Sun Life Maintains No. 1 Position in Philippine Life Insurance Industry for 15 Consecutive Years

MANILA, PH – February 2026 – Sun Life of Canada (Philippines), Inc. once again emerged as the No. 1 life insurance company in the Philippines based on Total Premium Income, according to the official data released by the Insurance Commission (IC). 

 

With Total Premium Income amounting to ₱61.8 billion as of end-2025, Sun Life outperformed the nearest competitor by ₱8.9 billion, further cementing its position as the country’s market leader for 15 consecutive years. 

 

Sun Life also secured the top spot in Net Income, Net Worth, Invested Assets, and Total Assets – dominating five out six metrics monitored by the IC.

 

"We are deeply grateful to our Clients for placing their trust in Sun Life year after year. This recognition belongs to them and to every member of our Sun Life family – our advisors, employees, and partners – whose dedication makes our purpose possible," said Benedict Sison, CEO and Country Head of Sun Life Philippines. "Together, we remain committed to delivering meaningful financial solutions that help Filipinos achieve lifetime financial security and live healthier lives."

 

As Sun Life Philippines accelerates into 2026, the company is expanding its digital capabilities and advisor network while strengthening its commitment to be a true Partner for Life – supporting Filipinos in achieving their financial goals and family aspirations.

 

To learn more about Sun Life’s products and services, visit www.sunlife.com.ph. Stay updated by following Sun Life Philippines on Facebook, Instagram, and TikTok.

Sun Life Survey: Filipino Families Worry Wealth Won’t Last Beyond Next Generation

Manila, Philippines (December 2025) – A new survey from Sun Life Asia reveals that while financial security is regarded as a cornerstone for legacy planning across the Philippines, as many as 81% fear their wealth will not last beyond their children’s generation, underscoring an urgent need for structured planning and financial literacy in this space.

 

The research, titled Passing the torch: Building lasting legacies in Asia, surveyed over 3,000 respondents across the Philippines, Hong Kong, Indonesia, Malaysia, Singapore, and Vietnam, and highlights the attitudes, behaviors, and aspirations surrounding legacy planning in Asia.

 

With Asia experiencing the largest intergenerational wealth transfer in the coming decade, effective legacy planning is a growing priority for families to navigate – not only in terms of financial assets, but in the preservation of values, traditions, and opportunities for future generations. 

 

Building a legacy of security and opportunity

 

More than seven in 10 Filipino respondents (77%) say having protection in place to ensure their family’s financial security is the most important factor in legacy planning. This is followed by educating future generations about financial responsibilities (53%) and building enough wealth to pass down to the next generation (52%).

 

Most Filipino respondents prefer the wealth they leave behind to ensure security for the family, with 69% preferring that future generations will use inherited assets to support essential family needs, such as housing and healthcare. A significant number of Filipinos would also like their legacy to be invested in long-term wealth creation for themselves and for generations to come (63%), followed by funding education from school to college or vocational training (62%).

 

Concerns around legacy not lasting beyond the next generation

 

Four in five (81%) fear their wealth may not last beyond their children’s generation, and more than half (64%) worry that their heirs are not financially equipped to manage inherited assets, underscoring the urgent need for better financial literacy and open family dialogue about money matters. Only 45% of respondents are confident their children will uphold their wishes around wealth transfer, preserve assets, and continue to grow them.

 

Concerns are most pronounced among the affluent, as they described themselves as “very concerned” about wealth preservation, highlighting that greater wealth often brings greater responsibility and considerably higher stakes.

 

Legacy is not just about money – it’s about meaning

 

Asian families define their legacy in multidimensional terms. When asked about the type of legacy they want to leave behind, 37% cite passing on wealth, including money, property, or other valuable assets including family business, followed by wanting to have a personal influence on family and friends (16%), and passing down family traditions, values, and life lessons (13%).

 

Worries extend beyond financial matters to the preservation of family values — only 43% of Filipino respondents believe their children will uphold family traditions. Diverging priorities among younger generations (70%), limited engagement (39%), misinterpretation of values (38%), and weaker intergenerational bonds (31%) are cited as major factors.

 

Many underprepared despite growing awareness

 

Even as awareness of legacy planning grows across the Philippines, preparedness remains low. Only 18% feel fully prepared in terms of legacy arrangements if they were to pass away today. Just 6% have completed and communicated their legacy plans, while over half (53%) have only partial plans, and 25% admit to having nothing at all.

 

Many legacy discussions lack structure. Almost half (42%) of legacy planning conversations are currently informal or casual, but this does not seem to be the preferred option, with just 19% of respondents stating this as the best setting.

 

Financial literacy is a valuable family legacy

 

Families are turning financial education into another form of inheritance by passing on knowledge and experience of money management. When asked what actions they have taken, or plan to take to strengthen the next generation’s confidence, a majority say they are teaching financial basics (66%), engaging in financial discussions (57%), and sharing personal experiences (57%).

 

Professional guidance towards legacy planning is also in growing demand. 43% of Filipino respondents have already engaged advisors, and 46% plan to do so.

 

Benedict Sison, CEO and Country Head of Sun Life Philippines, said: “People today want to pass on more than wealth; they want to give the next generation the knowledge and values to manage it wisely. With financial literacy becoming a key part of one’s legacy, we are committed to helping families plan and build legacies that last by providing trusted advice and financial education that can bridge the gap between intention and confidence.”

 

The full report is available here: www.sunlife.co/PassingTheTorchStudy.

Sun Life's "Play for Life" Campaign Wins Gold at Panata Awards 2025

Sun Life of Canada (Philippines), Inc.'s innovative financial literacy campaign "Play for Life" has been awarded Gold at the prestigious Panata Awards 2025.

 

The campaign, which gamified financial literacy education, was recognized in the Best Showcase in Integrated Marketing Campaign category for its creative approach to making complex financial concepts accessible and engaging to Filipinos.

 

"We're honored to receive this recognition," said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer at Sun Life Philippines. "Play for Life embodies Sun Life's longstanding commitment to promoting financial literacy in the Philippines. As the first company to launch a multimedia campaign on financial education in the country, we're always looking for fresh, engaging ways to empower Filipinos to make brighter financial choices."

 

The multi-faceted campaign centered around an original board game that simulates real-life financial scenarios and decisions. Among the key elements of the campaign were creating multiple game formats, including a premium board game, digital version, and life-sized experiences at mall events; applying a 360-degree marketing approach, from digital platforms to festival integrations; experiential marketing, where mall events and “Coffee & Play” sessions were held nationwide; and digital innovations, such as a TikTok filter and collaborations with esports tournaments.

 

“The campaign's success demonstrates that Filipinos are ready to learn when the content is presented in an engaging format,” Gonzalez-Chong explained. “This award motivates us to continue innovating in how we communicate the importance of financial preparedness. We remain committed to helping Filipinos achieve lifetime financial security and live healthier lives.”

 

The Panata Awards, organized by the Philippine Association of National Advertisers (PANA), celebrates marketing excellence, ethical storytelling, and brand impact in the Philippines.

 

For more information about Sun Life's products and services, visit www.sunlife.com.ph.

New Manulife Report Finds Asians Want to Live Better, Not Just Longer, as They Prepare for a 40-Year Retirement

MANILA, Philippines – As people across Asia live longer than ever before, a growing number are prioritizing purpose and quality in a longer life, according to the 2025 Financial Resilience and Longevity Report for Asia (the “Report”) unveiled by Manulife Wealth & Asset Management (Manulife WAM). The Report reveals that as longevity rises across the region, people aspire to live independently and healthily in retirement, but many still face challenges in achieving lasting financial resilience.

The Report, which focuses on Hong Kong, Malaysia, Indonesia, and the Philippines, builds on Manulife’s established commitment to longevity preparedness and is exemplified by the recent launch of Manulife’s Longevity Institute, a global platform that seeks to drive action to help people live longer, healthier, and more financially secure lives.

Calvin Chiu, Head of Asia Retirement, Manulife and Chief Executive Officer, Manulife Investment Management Hong Kong said, “Longevity is reshaping how people across Asia think about retirement. We’re seeing people rethink what retirement means—not simply living longer, but living better. Financial independence, health, and well-being now define success in this new era of longevity.”

Living Better, Not Just Longer

The report shows that most Asians prioritize quality of life over longevity itself. Fewer than 1 in 10 respondents said they wanted to live longer regardless of circumstances, while half said they value living a meaningful life, and over one-third expressed a desire not to be a burden on others. When envisioning later life, people overwhelmingly said they hope to be financially independent, stay physically and mentally active, and age gracefully while maintaining their desired standard of living.

These findings highlight a strong desire for autonomy and wellbeing, with many viewing health and financial stability as deeply connected. Across all four markets, three-quarters of respondents believe that their financial wellbeing affects their physical and mental health, while 85% said financial wellbeing influences their mental state during retirement.

“People across Asia want to enjoy their extended lifespans with dignity, purpose, and freedom,” added Chiu. “That requires a shift in mindset—from saving for retirement to planning for longevity.”

Asia’s Financial Readiness Gap

Despite this awareness, less than half of respondents across Asia believe they will have enough funds to retire comfortably. Confidence varies widely across markets, from just 48% in Hong Kong to 77% in Indonesia. Mid-career individuals aged between 45 and 54 are the least optimistic about their preparedness, underscoring a need for more proactive financial planning.

Cash continues to dominate the average Asian portfolio, representing roughly half of non-property investments, reflecting ongoing caution toward risk. Many respondents cited fear of capital loss and lack of investment knowledge as reasons for avoiding higher-yielding assets. Property, once the cornerstone of Asian retirement planning, is losing its dominance. While most still regard it as important, only 3 in 10 now see it as less of a priority than before.

“Holding too much cash and relying solely on property can leave people vulnerable to inflation and income shortfalls,” said Chiu. “Building financial resilience means diversifying across income-generating and inflation-protected assets—and doing so early.”

Advice Matters: Professional Guidance Drives Confidence

The Report found a clear link between financial advice and confidence. Across all four markets, people who work with a financial planner are significantly more likely to feel ready for the future. In Indonesia, for example, 89% of those with a financial planner said they expect to have sufficient funds for retirement, compared to 63% of those without one. In Hong Kong, that gap widens further, with 62% of people who work with a planner feel confident versus only 29% without. Insurance agents and financial planners from insurance companies remain the most common sources of advice across Asia, followed by bank relationship managers and independent advisors.

“Professional advice can make all the difference,” Chiu added. “With the right guidance, people can move from simply saving to actively investing, giving them greater control over their future income and lifestyle.”

Generational and Market Insights Across Asia

Regional patterns reveal both progress and disparity. In Hong Kong, less than half (48%) of respondents believe they will have sufficient funds for retirement. However, many are taking action—around two-thirds (65%) plan to shift part of their cash into higher-return investments. In Malaysia, confidence is moderate, with 58% expecting to be financially ready. Many Malaysians expressed strong interest in pension solutions that provide steady retirement income and protection against inflation.

In contrast, Indonesia emerged as the most financially confident market, with 77% of respondents believing they will have enough savings for the future. Indonesians also show the willingness to diversify, with 69% saying they are now more open to investing for income rather than holding property. Meanwhile, the Philippines reflects both optimism and transition: while just over half (52%) of respondents feel financially prepared for the future, 73% now prefer income-generating investments over property (71%), signaling a generational shift in retirement thinking.

These market insights collectively underscore a growing recognition that living longer requires new investment habits, diversified portfolios, and a stronger focus on financial literacy.

The Report also highlights a common insight across generations. Younger, mid-life and older groups consistently ranked a work-free new chapter as their top priority when it comes to retirement outlook. This desire is strongest among the younger group (25-34) at 55% and the older group (60+) at 58%, while mid-life groups (45–59) show a more balance view with many leaning toward balancing work and life with continued employment at the same time. 

A Call to Action: Building Longevity Confidence

As life expectancy continues to rise, the Report urges individuals, employers, and financial planners to rethink traditional retirement strategies. Manulife WAM advocates a more holistic approach to longevity—one that combines early financial planning, diversified investments, and continuous professional guidance to help people thrive through longer retirements.

“Longevity should be a source of optimism, not anxiety,” Chiu concluded. “With the right financial habits and guidance, people can turn longer lives into better lives—and that’s the vision driving our work at Manulife.”

GETTING STARTED MADE SIMPLE: SUN LIFE EASYLINK PROTECT FOR EVERY GO-GETTER

Every Filipino go-getter can relate: there’s nothing like big dreams to fuel the fire inside and push them to action. Maybe it's buying that dream home, ensuring their children's education at the best schools, or building a business that would change everything.

 

However, Sun Life Asia's latest Financial Resilience Index reveals that while Filipinos are feeling more financially confident, long-term planning remains a challenge. The numbers tell a story many would recognize – only 64% feel capable of meeting their future goals, and one in three Filipinos couldn't sustain themselves beyond three months without external support if income suddenly stopped.

 

These findings prompted Sun Life of Canada (Philippines), Inc. to launch Sun Life EasyLink Protect, an investment-linked life insurance product designed specifically for individuals looking for a plan that will address their protection and wealth accumulation needs without the hassle of a lengthy application process.

 

Sun Life EasyLink Protect provides life insurance protection up to age 100, with coverage equal to at least five times the plan’s annual premium. It also gives access to a diverse selection of local and global investment funds tailored to various risk appetites, which can help grow one’s fund value. It comes with flexible payment options to fit one’s cash flow: one can pay annually, semi-annually, or quarterly, over five or 10 years. Moreover, it offers simplified application and guaranteed acceptance. This means no lengthy applications or medical exams.

 

“Sun Life EasyLink Protect is plan that has a dual purpose,” said Sun Life Client Experience and Marketing Head Carla Gonzalez-Chong, explaining that the insurance component ensures that even if life throws a curveball, the family's future remains secure. Meanwhile, the investment component works to grow the fund value, which may be used either for major milestones or to keep the policy active.

 

“Filipinos have always been go-getters, and we want to help them become more financially confident to go after their dreams. Sun Life EasyLink Protect can help them get started by building a strong financial foundation and helping them gain momentum,” Gonzalez-Chong said. “It’s designed for today’s go-getters who want protection and potential growth in one simplified plan because their big dreams deserve big protection.”

 

Ready to take the first step? Visit www.sunlife.co/EasyLinkProtect for more information or connect with a Sun Life financial advisor today.