Sunlife Unveils New Global Brand

MANILA, PHILIPPINES – (October 16, 2026) – Sun Life Financial Inc. (“Sunlife”) today unveiled a refreshed global brand, marking a new chapter for the company and reflecting the growing breadth and integration of its business worldwide.

Sunlife has evolved well beyond its traditional roots in life insurance, expanding its global reach and capabilities across asset management, health, wealth, and insurance. Asia has been an important part of that growth story, with Sunlife Asia now serving more than 30 million Clients across eight markets and contributing 18% of Sunlife's group underlying net income in 2025, up from 15% two years earlier.

 

The refreshed brand brings the company’s identity in line with that transformation through a modernized version of its logo, simplified and optimized for a digital world, alongside a new global tagline, Making life brighter. The company is also bringing its global brand name together as Sunlife, one word. Together, the changes create a more modern, distinctive and consistent expression of Sunlife around the world.

 

“This is about much more than changing how Sunlife looks. It’s about building a brand aligned to our Purpose and ambition for the next chapter of our company,” said Kevin Strain, President and Chief Executive Officer, Sunlife. “By bringing the strength of Sunlife together under one clear global identity, we create deeper relationships, serve more of our Clients’ needs and unlock new opportunities for growth. That is the opportunity behind this evolution and the future we are building toward.”

 

At the heart of the new brand is Making life brighter, a simple expression of the impact Sunlife strives to have every day. It means helping make important decisions clearer, challenges more manageable and opportunities feel more within reach. It also connects directly to Sunlife’s Purpose: helping Clients build lifetime financial security and lead healthier lives. Through trusted advice, solutions and support, Sunlife aims to be an active and trusted partner helping Clients navigate the moments and decisions that shape their lives, or their businesses.

 

“Sunlife has stood alongside Filipinos since 1895 as the country’s first and longest standing life insurer,” said JJ Moreno, Country Head and CEO of Sunlife Philippines. “Across generations, we have helped families protect what matters, prepare for important milestones and build financial security. Today, that commitment reaches more than 6.2 million Clients through our nationwide network of over 22,000 advisors, supported by solutions spanning insurance, health, wealth, and asset management.” 

 

The refreshed Sunlife brand reflects the evolving needs and expectations of Clients. New global research from Sunlife highlights a growing expectation among consumers for more integrated support. In the Philippines, more than two-thirds (67%) say managing their health can affect their financial situation, while the same proportion (67%) say their financial situation has an impact on their health. The survey also highlights strong demand for a more integrated approach, with more than three-quarters (76%) wanting support that considers their health, finances, and protection needs together rather than separately. That demand is significantly higher in Asia than in North America, where fewer than half (47%) say they want integrated support, and is also above the global average of 65%. 

 

“Filipino families are managing increasingly interconnected priorities, from protecting their health and income to funding education, preparing for retirement, and passing on a legacy,” said Moreno. “By combining our global expertise and long local experience with stronger digital capabilities, we can help Clients address those needs more holistically, make financial decisions simpler, and move them towards a more secure future.”

 

While Sunlife’s brand is evolving, its commitment to delivering on its Purpose remains unchanged. The refreshed brand will bring that commitment to life through a more modern and consistent Sunlife experience around the world. It will roll out in phases across global markets, businesses, and Client experiences, beginning with high-impact digital and Client-facing channels. During the transition, audiences may see both the previous and refreshed Sunlife branding across different touchpoints.

 

Learn more about Sunlife's refreshed brand, including its new logo, tagline, and brand story here.

Set It and Secure It: Why You Should Consider Investing in RTBs via GBonds

Growing your money without taking on a nerve-wracking route is a constant tug-of-war. You don’t want your money idle in a low-interest bank, but high-risk alternatives feel far too intimidating. And because high-yielding, low-risk investments don’t pop up every day, it’s best to strike when the opportunity presents itself. 

Right now, there is a rare window to earn low-risk, guaranteed returns of 6.875% p.a. yield straight from the government: the 32nd tranche of Retail Treasury Bonds (RTB 32) issued by the Bureau of the Treasury is now available through GBonds on GCash during its primary offer period of Sep 29 – Oct 7, 2026.

If financial jargon makes your eyes glaze over, think of RTBs this way: the government needs funds for national development. They borrow from you, and in exchange, you get your capital back, plus guaranteed interest, at maturity.

Here are the reasons why you should consider investing in RTBs:

You’ll surely get your money back (until the maturity date)

Investing can feel daunting because of the market's unpredictable ups and downs. Stock prices and fund returns move with the market, but RTBs work differently. Its rate is fixed when you buy, which means you get guaranteed returns without staying up at night checking the market, as long as you hold it until the maturity date.

RTB 32 has a 2.5-year term, maturing on April 12, 2029. Hold it until then, and you get your full capital back, plus your guaranteed earnings. 

No need to stress over losing your investment

RTBs are securities issued by the Philippine government, making them a relatively low-risk way to grow your money. For Filipinos looking to diversify their portfolio beyond savings accounts, government securities can provide another way to put their money to work while earning fixed interest.

You receive interest every quarter

Unlike fixed-income products that pay out at the end of the term, RTBs provide interest payments every quarter throughout the bond’s term. You can choose to reinvest those returns, add them to your savings, or use them for other financial goals.

You can exit when life happens

RTBs offer flexibility by enabling investors to buy and sell their holdings on the secondary market before their official maturity date. If you need funds before the 2.5-year maturity, you can sell or cash out RTB32 on the secondary market via GBonds anytime after the primary offering window closes on October 7.

Just keep in mind that you'll sell at the prevailing market price, which may be higher or lower than what you paid — and transaction fees will apply. 

You don’t need a massive amount to invest 

RTBs are designed to be affordable for everyday Filipinos – without the need for large capital and complex paperwork. With RTB 32 on GBonds, you can start with a minimum of ₱5,000 with zero processing fees during the primary offer period. Standard fees apply when you buy or sell on the secondary market.

Get Started via GBonds on GCash

GCash users can purchase RTBs on their GCash app through GBonds, a marketplace that allows users to invest in government bonds with FREE top-ups and withdrawals and standard fees for buying or selling bonds. 

Simply go to the Invest tab on the GCash dashboard, click the GBonds icon, and answer the Risk Profile Questionnaire. Approval will take one (1) business day. 

To invest via GBonds, you must be a fully verified GCash user aged 18 or older with a verified email address, an updated KYC profile (within the past 3 years), and not a US resident or citizen.

Growing your wealth doesn't have to mean taking big risks, especially when rare opportunities for high-yielding, guaranteed earnings are on the table. The primary offer window runs until October 7. Take charge of your financial goals today by locking in your guaranteed quarterly earnings—and let your money do the hard work for you.

From Promise to Proof: Allianz PNB Life Strengthens Financial and Community Resilience for Filipino Families

As Allianz PNB Life marks 10 years in the Philippines, the insurer posts 98% growth in new business while expanding financial solutions and sustainability partnerships that help Filipino families become more Panatag.

Allianz PNB Life (AZPNBL) marked a decade of serving Filipino families at a media briefing themed "From Promise to Proof," showcasing how its commitment to securing the future of Filipino families continues to translate into meaningful results through business growth, customer trust, innovative solutions, and community impact.

At the heart of AZPNBL’s success is the trust Filipino families continue to place in the company. Reflecting this trust and the strength of its growth strategy, AZPNBL ranked third in the Philippine life insurance industry in terms of consolidated New Business Annual Premium Equivalent (NBAPE) in the first half of 2026, according to the latest Insurance Commission data. The company recorded Php4.59 billion in NBAPE, a key measure of new business sales, representing a 98% increase year-on-year.

The company also expanded its customer base, with momentum driven in part by the strength of AZPNBL's bancassurance partnership with Philippine National Bank (PNB). The company expanded its network of Financial Solutions Specialists (FSS) with almost 500 FSS serving more customers across PNB branches nationwide. The broader distribution footprint helped AZPNBL connect with more Filipino families and make financial protection and wealth-building solutions more accessible where customers need them most.

"For 10 years, we have worked to earn the trust of Filipino families by helping protect what matters most to them. Our strong first-half performance and continued customer growth are proof that our purpose continues to resonate. For us, growth is not just a business result. It is proof that more Filipino families trust Allianz PNB Life to help secure what matters most. That trust inspires us to keep delivering solutions and partnerships that make a meaningful difference in people's lives." ~Joe Gross, President and Chief Executive Officer of AZPNBL

Looking ahead, Gross said AZPNBL will continue broadening its reach through simple, relevant, and affordable solutions while enhancing customer experience and strengthening its distribution capabilities to create sustainable long-term value.

Helping families grow and protect their future

One of the clearest proof points of AZPNBL's commitment is the introduction of Allianz Secure Save, an insurance and savings solution designed to help Filipino breadwinners achieve important life goals while protecting the people who depend on them.

Allianz Secure Save enables customers to grow their money through professionally managed investments while benefiting from life insurance protection. By directing more of each premium into investments earlier and rewarding long-term commitment through applicable bonuses, the solution helps customers build financial security for milestones such as a child's education, retirement, or long-term family goals.

The plan also makes protection more accessible through a Guaranteed Issue Offer and flexible 5-pay and 10-pay premium payment options.

Beyond helping customers accumulate wealth, Allianz Secure Save helps ensure that the future they are building remains protected. Should the insured pass away unexpectedly, the life insurance benefit can help loved ones continue pursuing the goals and aspirations that matter most.

Extending resilience beyond the household

AZPNBL also emphasized that its business and sustainability agenda are rooted in the same purpose: building resilience. Through insurance, the company helps families prepare financially. Through sustainability partnerships, it extends that commitment to communities facing broader social and environmental risks.

"Insurance and sustainability share the same goal: building resilience. Through our products, we help families prepare financially and protect the future they are working hard to build. Through our partnerships, we strengthen resilience where it matters most. Together, these are proof points of our commitment to helping Filipino families become more resilient and more Panatag, whether through financial protection, greater opportunities, or stronger community preparedness." ~Zanne Magararu, Chief Marketing Officer and Chief of Staff of AZPNBL

Two flagship initiatives exemplify this shared-value approach:

MoveNow: Supporting Young Single Mothers, Shaping Futures

Implemented in partnership with Bahay Tuluyan, the program empowers vulnerable young single mothers through employability training, financial literacy, life skills development, parenting support, childcare assistance, and psychosocial services. By helping participants become more financially independent, the initiative creates better opportunities for both mothers and their children.

Project Talaghay

Through its partnership with the Philippine Disaster Resilience Foundation (PDRF), AZPNBL helps strengthen disaster preparedness and climate resilience in vulnerable communities. The initiative supports risk awareness, early warning systems, local capacity-building, and community-led action that enables families and communities to prepare for and respond to disasters more effectively.

The media briefing also featured sustainability partners Catherine Scerri, Executive Director of Bahay Tuluyan, and Rene "Butch" Meily, President of PDRF, who joined a fireside discussion on building resilience through opportunity, preparedness, and cross-sector collaboration.

Building a more Panatag future

By combining financial protection, long-term savings, financial empowerment, and community preparedness, AZPNBL continues to turn its purpose into proof, helping families address today's needs while preparing for tomorrow's challenges.

As it enters its next decade, AZPNBL remains committed to turning its purpose into action and its promise into proof, helping more Filipino families live more Panatag every day.

Disclaimer: This is not a deposit product. Earnings are not assured and principal amount invested is exposed to risk of loss. This product cannot be sold to you unless its benefits and risks have been thoroughly explained. If you do not fully understand this product, do not purchase or invest in it.

Financial product/s of Allianz PNB Life Insurance, Inc. is/are not insured by the Philippine Deposit Insurance Corporation and is/are not guaranteed by the Philippine National Bank (PNB).

Sun Life Spotlights Stories of Compassion and Perseverance among Filipino Business Owners

Sun Life Philippines, the country’s No. 1 life insurer in terms of total premium income, is putting the spotlight on Filipino business owners whose compassion and perseverance have empowered them to overcome obstacles and continue pursuing their goals.

 

Continuing its “Stories to Live Bright Now” series, Sun Life has released two new videos entitled “Alaga” and “Pag-asa.”

 

In "Alaga," viewers meet Marc Cacho, who runs Milagros, an elderly caregiving facility dedicated to providing compassionate care for senior citizens. Recognizing that caregivers also need protection and support, Marc ensured that members of his team were covered by Sun Life. This decision proved invaluable when one employee faced a serious health challenge and mounting medical expenses, as it helped provide much-needed financial assistance during a difficult time.

Meanwhile,"Pag-asa" tells the story of Lucy Sanchez, an overseas Filipino worker who dreamed of reuniting permanently with her family in the Philippines. Determined to secure their future together, Lucy returned home to focus on growing a family business with her husband. Through hard work and with guidance from their Sun Life advisor, the couple was able to make the most of the resources they had built over the years and turn their aspirations into reality.

 

"Business owners carry more than their own dreams. They also carry the hopes of their families, employees, and communities," said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines. "Through 'Stories to Live Bright Now,' we hope to inspire Filipinos business owners with real stories which show that, with the right support and a willingness to take meaningful steps forward, a brighter future is within reach."

  

Now showing on Sun Life’s official Facebook page, the “Stories to Live Bright Now” series forms part of the Live Bright Now campaign, which encourages Filipinos to take small but meaningful steps towards achieving their goals.

 

Watch “Alaga” and “Pag-asa” on Sun Life Philippines’ official Facebook page at www.sunlife.co/Alaga and www.sunlife.co/Pag-asa. To learn more about Sun Life’s products and solutions for business owners, visit www.sunlife.co/EntrepFinancialPlan.

 

Sun Life Recognized at HR Excellence Awards for Commitment to Employee Experience and Workplace Excellence

MANILA, PH – August 2026 – Sun Life Philippines was recognized at the recent HR Excellence Awards, receiving Gold for Excellence in Hybrid Working and Bronze for Best HR Team, underscoring the company's continued commitment to fostering a workplace where employees can thrive and perform at their best.

 

The awards highlight Sun Life's people-first approach, which focuses on creating an environment that enables employees to collaborate effectively, grow professionally, and maintain flexibility in how they work. By cultivating a positive employee experience, Sun Life aims to empower its people to deliver meaningful impact to the advisors, clients, and communities they serve.

 

"These recognitions are meaningful because they reflect our ongoing efforts to create a workplace where our people feel supported, empowered, and connected," said JJ Moreno, Country Head and CEO of Sun Life Philippines. "And when our people are able to bring their best selves to work and find fulfillment in what they do, they help more Filipinos achieve lifetime financial security and live healthier lives."

 

Sun Life has continued to evolve its workplace practices to meet the changing needs of employees, balancing flexibility with opportunities for collaboration, learning, and engagement. Its Human Resources team plays a key role in developing programs and initiatives that support employee well-being, career growth, and a culture of inclusion.

 

“We thank the HR Excellence Awards for this recognition and honor the Sun Lifers who made it possible,” Moreno said. “As the workplace continues to evolve, Sun Life remains committed to building a culture where employees can succeed, innovate, and make a difference.”

AHEAD and Pru Life UK Partner to Help Filipinos Invest in Quality Education

AHEAD Tutorial and Review Center has partnered with Pru Life UK, one of the Philippines' leading life insurers, to offer eligible Pru Life UK customers, agents, employees and their select family members exclusive discounts on AHEAD's college entrance test review programmes, tutorial services, and supplementary classes. 

Education is one of the most meaningful investments a family can make. While financial planning helps protect a child's future, quality education empowers them to shape it. By bringing the two together, AHEAD and Pru Life UK aim to make quality educational support more accessible to Filipino families. 

For more than 30 years, AHEAD Tutorial and Review Center has helped over 250,000 students prepare for college entrance examinations and achieve academic success through its comprehensive review and tutorial programmes. Recognised as one of the Philippines’ leading review centres, AHEAD offers specialised UP College Admission Test (UPCAT) review, Ateneo College Entrance Test (ACET) review, De La Salle College Admission Test (DCAT) review, and UST Entrance Test (USTET) review programs, alongside personalised tutorials for students from kindergarten to college. 

"This partnership reflects our belief that investing in education is one of the greatest gifts parents can give their children," said Rossana Llenado, Founder and President of AHEAD Tutorial and Review Center. "By working with Pru Life UK, we hope to make our programmes more accessible to families who are actively planning for their children's future. Together, we are supporting not just academic success, but lifelong opportunities."

Pru Life UK is one of the leading life insurers in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines and holds the largest life insurance agency force of over 33,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that help make its customers’ promises to their loved ones real, by showing them that they can count on PRU to address their unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

“At Pru Life UK, we believe protection is about helping families prepare for life’s important milestones. This partnership with AHEAD allows us to extend meaningful value to our customers, agents, employees and their families by giving them access to educational support as they plan for the future,” said Kathryn Cajucom, Vice President and Head of Brand and Integrated Marketing Communications.

How to avail of the exclusive offer?

Active Pru Life UK customers, including both policyowners and life insureds, agents, customers, and their select family members namely spouses, children and siblings, can enjoy the exclusive offer. To access the benefit, eligible individuals should complete the online enrolment form in the AHEAD benefit section of the Pru Life UK Rewards & Promo webpage. Additional information on eligibility requirements, FAQs, and terms and conditions can also be found on the webpage.

As students prepare for increasingly competitive entrance examinations, access to quality academic support has become more important than ever. Through this partnership, AHEAD and Pru Life UK reaffirm their shared commitment to helping families prepare for every stage of their children's future, from financial security to educational achievement.

As AHEAD and Pru Life UK forge this strategic partnership, both organisations remain committed to supporting Filipino families in preparing for their future, whether through financial security, educational excellence, or the opportunities that come from both.

Because every great future begins with thoughtful preparation.

Think AHEAD.

Sun Life Philippines Fulfills Its Promise to Clients with Over PHP 5 Billion in Claims Paid in 2025

MANILA, PHILIPPINES (July 2026) - Keeping true to its commitment to being the Filipinos’ Partner for Life, Sun Life, the No. 1 life insurance company in the Philippines in terms of total premium income, paid more than PHP 5.25 billion claims in 2025, providing financial support to Clients when they needed it most.

 

The total amount covers claims paid across Sun Life's individual and group insurance businesses, as well as its bancassurance operations through Sun Life Grepa Financial Inc., throughout 2025. In addition to this, Sun Life also paid ₱3.17 billion in policy maturities in the past year.

 

“Every claim we pay represents a promise fulfilled to a Client or family who counted on us during an important moment in their lives,” said JJ Moreno, Country Head and CEO of Sun Life Philippines. “It reflects our commitment to providing financial support when it matters most.”

 

Sun Life continued to deliver on this promise in 2026, paying more than ₱2 billion in claims as well as releasing ₱1.4 billion in policy maturities from January – May of 2026.

 

For generations, Sun Life has helped people secure their future and live healthier lives. Claims and maturity payments reflect the company's enduring role in providing financial support and peace of mind through life's important moments.

 

To learn more about Sun Life’s products and services, visit www.sunlife.com.ph. Stay updated by following @sunlifeph on Facebook, Instagram, and TikTok.

Ella in the Website and InLife App: Your Personal Insurance Assistant Is Now Just a Chat Away

Getting answers about your life insurance policy is now faster and easier.

First and largest Filipino life insurer InLife has enhanced its digital customer experience by bringing Ella, its AI-powered virtual assistant, into the website for general inquiries, and the InLife App, allowing policyholders to get direct answers about their policies anytime, wherever they are.

Ella can assist customers with information specific to their InLife policies through their InLife App. Whether checking premium due dates, fund values, coverage details, or beneficiary information, customers can simply start a conversation and receive answers within seconds.

The move is part of InLife's continuing efforts to make insurance more accessible, convenient, and responsive to the evolving needs of its customers, and reflects the company's own transformation. 

Formerly known as Insular Life, the company now carries the shorter name InLife, reflecting its commitment to making insurance simpler, not only in name, but also in the way customers access information, purchase protection, and manage their policies.

"Our customers increasingly prefer digital channels that allow them to access information quickly and conveniently, wherever they may be, and whenever they want. By bringing Ella into the InLife App and our website, we're making it easier for policyholders and even the general public to connect with us and get the information they need. It's another step in our commitment to deliver a simpler, smarter, and more customer-centered insurance experience," said InLife Chief Customer Experience and Operations Officer Geraldine B. Alvarez. 

Available around the clock, Ella offers a convenient alternative to calling InLife’s hotline or sending an email, making it easier for customers to access information anytime.

As with any intelligent virtual assistant, Ella continues to improve through every interaction. Customers are encouraged to provide feedback whenever a response is unclear or incomplete, helping Ella become even more helpful over time.

Ella is now available through the InLife Website at www.inlife.com.ph, InLife App (downloadable via the Google Play or Apple App Store), making policy information more accessible with just a few taps.

Sun Life Study Reveals the Hidden Cost of Caregiving for Filipinas

MANILA, PH – April 2026 – A comprehensive new study from Sun Life reveals that Filipina women are the financial backbone of their families, yet they face significant barriers to building their own long-term financial security.

 

Entitled “Women’s Wealth in Focus,” the research shows that 51% of Filipinas bear the sole responsibility of managing their household’s daily finances, while 85% expect to financially support their parents’ current or future elderly care. Yet, despite these heavy responsibilities, only 20% are setting aside 10% or more of their income for parental care.

 

These care responsibilities—including childcare, managing household budgets, supporting aging parents, prioritizing family health needs, and navigating long-term financial planning for dependents—are creating a “triple penalty” for Filipinas with far-reaching consequences in terms of:

• Financial security, where 83% cite caregiving as a barrier to improving their financial security;
• Career advancement, where 68% say care responsibilities limit their professional growth; and
• Self-care, where 68% report that family obligations undermine their ability to prioritize their own wellbeing.

 

As a result, women make significant sacrifices: 75% have reduced spending on leisure and travel, 26% say they have limited investment opportunities, and 25% have taken on debt or loans.

 

Healthcare expenses also continue to pose a significant challenge, where 67% cite high healthcare costs as among the top three obstacles to financial security, and 70% have foregone medical treatment occasionally to support their families.

 

Stepping Up in the Present, But Not Prepared for the Future

 

Despite these challenges, Filipina women are taking charge. Fifty-one percent assume sole responsibility for day-to-day finances, and 59% have the final say in household financial decisions, rising to 87% among main breadwinners.

 

Moreover, 77% are actively managing day-today finances such as such as paying bills on time, while 65% report feeling better off financially than their mothers were—a testament to progress and resilience.

 

However, confidence drops sharply when looking ahead. While 54% feel prepared to cover basic expenses up to age 75, only 27% believe they can sustain themselves beyond age 90. Moreover, only 9% feel very prepared for an unexpected life event.

 

The Path Forward

 

For Sun Life Chief Client Experience and Marketing Officer Carla Gonzalez-Chong, the findings reveal a clear opportunity. “Filipinas need—and deserve— support that’s not only accessible but also tailored to their unique circumstances,” she said.

 

Gonzalez-Chong outlined ways Sun Life is doing its part to help empower women. “We have financial literacy content and planning tools that can help women build confidence and take action,” she shared. “Expert financial advice as well as health and insurance solutions are available, protecting both family wellbeing and personal finances.”

 

In terms of building a career, Filipina women may consider becoming a Sun Life advisor or explore employment within Sun Life’s corporate office. Both settings support women’s career and financial advancement while accommodating care responsibilities. In fact, 73% of Sun Life’s active financial advisors are women, serving as trusted partners to Filipino families nationwide. Women hold 51% of the company’s senior leadership positions and make up 53% of high-potential leadership cohort, ensuring that the pipeline of future leaders mirrors this commitment. Sun Life has also achieved near parity in pay, with 50% of women leaders at midpoint compared to 47% of men, demonstrating no significant gender pay gap.

 

“At Sun Life, we aim to help build pathways to greater financial security for every Filipina,” Gonzalez-Chong said. “When women have the resources and confidence to plan for their own futures while managing family care, everyone benefits. We see stronger families, more resilient communities, and a brighter tomorrow for more Filipinos.”