Pru Life UK Strengthens Support for Customer Health and Wellbeing through Shinagawa Partnership

Pru Life UK has partnered with Shinagawa Philippines to provide eligible customers, licensed agents, and employees with discounts on selected vision correction procedures, aesthetic services, as well as executive check-ups and  diagnostic examinations.

The partnership forms part of Pru Life UK’s growing suite of value-added services designed to support the health and wellbeing of its community beyond financial protection.

Eligible individuals can enjoy discounts of up to 60% on selected vision correction services, up to 50% on selected aesthetic procedures, and up to 10% on selected diagnostic services. Vision correction services are available at Shinagawa’s Bonifacio Global City and Ortigas branches (21st flr.), while diagnostic services are offered at its Bonifacio Global City branch (8th and 23rd flrs.), and aesthetic services at its Ortigas branch (21st flr.).

The benefits are available to Pru Life UK customers, including both the life insured and policyowner who have registered with PRUServices and linked an active policy.

“We want to provide meaningful support that responds to the different needs of the people we serve,” said Kathryn Cajucom, Pru Life UK Vice President and Head of Brand and Integrated Marketing Communications. “Through our partnership with Shinagawa Philippines, we are making our customers’ promises to their loved ones real by showing them that they can count on PRU for valuable benefits that go beyond financial protection.”

Pru Life UK and Shinagawa Philippines marked the partnership through a Memorandum of Understanding signing ceremony in Taguig City. The partnership reflects both companies’ shared commitment to empowering more Filipinos to live with greater confidence and peace of mind through services that complement financial protection.

“We are pleased to partner with Pru Life UK and extend the benefits of our services to more Filipinos,” said Masako Uemori, President of Shinagawa Philippines. “By bringing together Shinagawa’s Japanese standards of care and advanced technology with Pru Life UK’s commitment to its community, we hope to encourage more people to take proactive steps towards their health wellbeing and confidence.” 

Shinagawa is one of the leading providers of LASIK, a laser eye procedure that corrects common vision problems and can end dependence on glasses or contact lenses, and other vision correction procedures as well as aesthetic, and diagnostic services, focusing onas well as aesthetic, and diagnostic services focusing on helping individuals take a proactive approach to their health through comprehensive preventive care and early detection, supported by advanced Japanese technology.

For more information about the Shinagawa Philippines benefits, eligibility requirements and participating services, visit Shinagawa Lasik & Aesthetics and Shinagawa Diagnostic & Preventive Care in Pru Life UK's Rewards and Promos webpage.

AHEAD and Pru Life UK Partner to Help Filipinos Invest in Quality Education

AHEAD Tutorial and Review Center has partnered with Pru Life UK, one of the Philippines' leading life insurers, to offer eligible Pru Life UK customers, agents, employees and their select family members exclusive discounts on AHEAD's college entrance test review programmes, tutorial services, and supplementary classes. 

Education is one of the most meaningful investments a family can make. While financial planning helps protect a child's future, quality education empowers them to shape it. By bringing the two together, AHEAD and Pru Life UK aim to make quality educational support more accessible to Filipino families. 

For more than 30 years, AHEAD Tutorial and Review Center has helped over 250,000 students prepare for college entrance examinations and achieve academic success through its comprehensive review and tutorial programmes. Recognised as one of the Philippines’ leading review centres, AHEAD offers specialised UP College Admission Test (UPCAT) review, Ateneo College Entrance Test (ACET) review, De La Salle College Admission Test (DCAT) review, and UST Entrance Test (USTET) review programs, alongside personalised tutorials for students from kindergarten to college. 

"This partnership reflects our belief that investing in education is one of the greatest gifts parents can give their children," said Rossana Llenado, Founder and President of AHEAD Tutorial and Review Center. "By working with Pru Life UK, we hope to make our programmes more accessible to families who are actively planning for their children's future. Together, we are supporting not just academic success, but lifelong opportunities."

Pru Life UK is one of the leading life insurers in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines and holds the largest life insurance agency force of over 33,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that help make its customers’ promises to their loved ones real, by showing them that they can count on PRU to address their unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

“At Pru Life UK, we believe protection is about helping families prepare for life’s important milestones. This partnership with AHEAD allows us to extend meaningful value to our customers, agents, employees and their families by giving them access to educational support as they plan for the future,” said Kathryn Cajucom, Vice President and Head of Brand and Integrated Marketing Communications.

How to avail of the exclusive offer?

Active Pru Life UK customers, including both policyowners and life insureds, agents, customers, and their select family members namely spouses, children and siblings, can enjoy the exclusive offer. To access the benefit, eligible individuals should complete the online enrolment form in the AHEAD benefit section of the Pru Life UK Rewards & Promo webpage. Additional information on eligibility requirements, FAQs, and terms and conditions can also be found on the webpage.

As students prepare for increasingly competitive entrance examinations, access to quality academic support has become more important than ever. Through this partnership, AHEAD and Pru Life UK reaffirm their shared commitment to helping families prepare for every stage of their children's future, from financial security to educational achievement.

As AHEAD and Pru Life UK forge this strategic partnership, both organisations remain committed to supporting Filipino families in preparing for their future, whether through financial security, educational excellence, or the opportunities that come from both.

Because every great future begins with thoughtful preparation.

Think AHEAD.

Prudence Foundation Launches Levela to Help Young Filipinos Build Financial Confidence

As more young Filipinos navigate rising living costs, growing financial responsibilities, and an increasingly digital economy, access to practical financial education has become more important than ever. To help address this need, Prudence Foundation, the community investment arm of Prudential plc, officially launched Levela, a free financial education platform designed to help young adults learn smart money skills fast, build new habits, and grow financial confidence.

The Philippines is the first market to launch Levela, underscoring Prudence Foundation’s focus on advancing financial literacy and inclusion in communities where the need remains significant. Available through web and mobile platforms, Levela provides clear, easy-to-understand lessons on budgeting, saving, debt management, insurance, financial planning, and fraud prevention.

“At Pru Life UK, we are proud to support the launch of Levela in the Philippines, advancing our shared commitment to make financial literacy and inclusion more accessible to the communities we serve. Through local partnerships and community engagement, we bring financial education closer and more relevant to everyday life, equipping more Filipinos with practical knowledge to make confident financial decisions,” said Sanjay Chakrabarty, President and CEO of Pru Life UK, a subsidiary of Prudential plc. 

In support of Takaful, Pru Life UK also worked with Prudence Foundation to make the Shariah-compliant module, originally available in Bahasa Malaysia, accessible in English for Filipino Muslim communities. The Company continues its efforts to bring financial education closer to everyday life, making it more relevant for Filipinos and equipping them to make confident financial decisions.

Levela is primarily designed for Generation Z, including university students transitioning into adulthood and young professionals managing their first salaries and growing financial responsibilities. An offline version will also help extend financial education to underserved communities, including informal and low-income workers. 

Scaling impact on financial education

Levela builds on the success of Prudence Foundation’s award-winning financial literacy programme, Cha-Ching, which has helped millions of children across Asia and Africa develop foundational money management skills over the past decade.

Levela’s educational content and audience-focused design are backed by research developed in partnership with Center for Financial Inclusion at Accion, an independent think tank focused on advancing inclusive and responsible financial systems worldwide.

“At Prudence Foundation, building resilient communities is at the heart of what we do,” said Nicole Ngeow, Executive Director, Prudence Foundation. “Levela builds on our financial literacy efforts by providing a new generation of young adults with practical tools they can use in their daily lives. We are delighted to roll out the app in the Philippines first, expanding access to financial education where it is needed most. Our programmes are built for the long-term to support better outcomes for Filipino communities.”

Following the Philippines, Levela will also be launched in Cambodia, Indonesia, Malaysia, Thailand, Vietnam, Ghana, and Zambia later this year. Through the app, Prudence Foundation aims to scale practical and accessible financial education for today’s rapidly evolving financial landscape. 

Download Levela via the Apple App Store here and Google Play Store here. It can also be accessed online via levela.app. 

Pru Life UK Goes Beyond Insurance Protection with a More Connected Healthcare Experience

Taguig City, 13 April 2026 – Pru Life UK is strengthening its commitment to helping Filipinos live healthier and more secure lives by making healthcare simpler and more personal, as well as providing better access to holistic healthcare services through partnerships with The Medical City (TMC) and Hi-Precision Diagnostics (HPD). 

Through its Gift of Health campaign, Pru Life UK customers, agents and employees can now enjoy practical health benefits that make early detection, timely intervention, and quality care more accessible.

A key feature of the campaign is a complimentary non-communicable disease (NCD) risk assessment with The Medical City, designed to identify potential risks for chronic conditions through interview-based screening. With the high prevalence of lifestyle-related illnesses developing quietly and without symptoms, early detection plays a crucial role in preventing complications and improving long-term health outcomes.

Eligible individuals can also benefit from savings on selected outpatient services from both The Medical City and Hi-Precision Diagnostics, as well as discounts on The Medical City inpatient services for selected critical illnesses. With medical inflation and out-of-pocket expenses on the rise, this add-on benefit makes quality healthcare more accessible and manageable.

In addition, they can enjoy access to personalized medical concierge support at The Medical City, with a dedicated care team helping guide them through every step of their healthcare journey: from priority scheduling of doctors’ and diagnostic appointments, to navigating their hospital visit with ease.

These services are available across all The Medical City locations (Ortigas, Clark, Iloilo, Pangasinan and South Luzon) and Hi-Precision Diagnostics’ 60+ clinics nationwide, providing greater convenience and access to trusted healthcare providers.

“The Gift of Health reflects our shift towards a more holistic approach in enhancing the lives of Filipinos, by delivering meaningful and relevant everyday benefits beyond just insurance protection,” said Wai CW Kwok, Pru Life UK interim Chief Customer & Marketing Officer. “By making preventive care and early detection more accessible, we empower our customers, agents, and employees to Count on PRU as they take charge of their wellbeing and enjoy greater peace of mind.”

The Gift of Health benefits are available until 31 December 2026 to eligible Pru Life UK policyholders who sign up and link their active plan in PRUServices, as well as agents and employees. 

Pru Life UK Signs Migs Bustos to Champion Protection Across Life Roles

Pru Life UK has officially signed broadcaster, family advocate, and endurance athlete Migs Bustos as its brand ambassador, marking the start of a strategic partnership that highlights the many roles Filipinos carry and the loved ones they protect in each of them.

The collaboration underscores Pru Life UK’s commitment to making protection more relatable and relevant to Filipino families across life stages. Through a series of storytelling, community, and wellness initiatives, the partnership will bring to life the insurer’s advocacy of helping Filipinos prepare, provide, and protect for those who matter most.

“At Pru Life UK, we believe protection is deeply personal. It is rooted in love, responsibility, and the people who depend on us,” said Pru Life UK Head of Brand and Integrated Marketing Communications Kats Cajucom. “Migs Bustos embodies the modern Filipino who carries many roles with purpose—as a father, son, professional, and community advocate. His authenticity and values make him a powerful partner in advancing our mission to help Filipinos secure their future and protect what matters most.”

For Bustos, the partnership reflects his own motivations as a family man and provider.

“Every role I carry begins with someone I love and protect,” said Bustos. “Partnering with Pru Life UK is meaningful to me because it reflects how I live my life: preparing for the future and safeguarding the people who matter most. I hope to inspire more Filipinos to take steps toward protection for their families.”

The partnership reinforces Pru Life UK’s continued commitment to supporting Filipinos across every life journey, strengthening its position as a trusted partner in protecting Filipinos and showing that they can always “Count on Us. Count on PRU.”

Pru Life UK x REV* Team Up to Drive Community Wellness through Running

Pru Life UK, the country’s leading life insurer, has officially partnered with REV* to launch the REV Club Run*, a collaborative initiative that promotes health, wellness, and community building through running. 

This partnership kicks off a series of community runs scheduled from September to December 2025, bringing together individuals and groups in a shared commitment to active living.

“More than just fitness activities, community runs promote a healthy lifestyle, foster camaraderie, and create networking avenues across diverse groups,” said Kathryn Cajucom, Pru Life UK Head of Brand and Integrated Marketing Communications. 

Designed to be inclusive and accessible, the community runs cater to a wide range of participants and fitness levels, featuring formats such as easy 5K, interval runs, tempo runs, and long runs. Each event attracts around 120 participants, with certified running coaches on hand to help them train smarter and run better. 

 

“As more Filipinos embrace fitness and community-based events, Pru Life UK sees a valuable opportunity to engage with health-conscious individuals while supporting their wellness goals. Now more than ever, Filipinos can count on PRU as a trusted partner in securing health protection and financial empowerment,” Cajucom added.

 

For more information about the community runs, visit https://rev.com.ph/.