Prudence Foundation Launches Levela to Help Young Filipinos Build Financial Confidence

As more young Filipinos navigate rising living costs, growing financial responsibilities, and an increasingly digital economy, access to practical financial education has become more important than ever. To help address this need, Prudence Foundation, the community investment arm of Prudential plc, officially launched Levela, a free financial education platform designed to help young adults learn smart money skills fast, build new habits, and grow financial confidence.

The Philippines is the first market to launch Levela, underscoring Prudence Foundation’s focus on advancing financial literacy and inclusion in communities where the need remains significant. Available through web and mobile platforms, Levela provides clear, easy-to-understand lessons on budgeting, saving, debt management, insurance, financial planning, and fraud prevention.

“At Pru Life UK, we are proud to support the launch of Levela in the Philippines, advancing our shared commitment to make financial literacy and inclusion more accessible to the communities we serve. Through local partnerships and community engagement, we bring financial education closer and more relevant to everyday life, equipping more Filipinos with practical knowledge to make confident financial decisions,” said Sanjay Chakrabarty, President and CEO of Pru Life UK, a subsidiary of Prudential plc. 

In support of Takaful, Pru Life UK also worked with Prudence Foundation to make the Shariah-compliant module, originally available in Bahasa Malaysia, accessible in English for Filipino Muslim communities. The Company continues its efforts to bring financial education closer to everyday life, making it more relevant for Filipinos and equipping them to make confident financial decisions.

Levela is primarily designed for Generation Z, including university students transitioning into adulthood and young professionals managing their first salaries and growing financial responsibilities. An offline version will also help extend financial education to underserved communities, including informal and low-income workers. 

Scaling impact on financial education

Levela builds on the success of Prudence Foundation’s award-winning financial literacy programme, Cha-Ching, which has helped millions of children across Asia and Africa develop foundational money management skills over the past decade.

Levela’s educational content and audience-focused design are backed by research developed in partnership with Center for Financial Inclusion at Accion, an independent think tank focused on advancing inclusive and responsible financial systems worldwide.

“At Prudence Foundation, building resilient communities is at the heart of what we do,” said Nicole Ngeow, Executive Director, Prudence Foundation. “Levela builds on our financial literacy efforts by providing a new generation of young adults with practical tools they can use in their daily lives. We are delighted to roll out the app in the Philippines first, expanding access to financial education where it is needed most. Our programmes are built for the long-term to support better outcomes for Filipino communities.”

Following the Philippines, Levela will also be launched in Cambodia, Indonesia, Malaysia, Thailand, Vietnam, Ghana, and Zambia later this year. Through the app, Prudence Foundation aims to scale practical and accessible financial education for today’s rapidly evolving financial landscape. 

Download Levela via the Apple App Store here and Google Play Store here. It can also be accessed online via levela.app. 

Pru Life UK Goes Beyond Insurance Protection with a More Connected Healthcare Experience

Taguig City, 13 April 2026 – Pru Life UK is strengthening its commitment to helping Filipinos live healthier and more secure lives by making healthcare simpler and more personal, as well as providing better access to holistic healthcare services through partnerships with The Medical City (TMC) and Hi-Precision Diagnostics (HPD). 

Through its Gift of Health campaign, Pru Life UK customers, agents and employees can now enjoy practical health benefits that make early detection, timely intervention, and quality care more accessible.

A key feature of the campaign is a complimentary non-communicable disease (NCD) risk assessment with The Medical City, designed to identify potential risks for chronic conditions through interview-based screening. With the high prevalence of lifestyle-related illnesses developing quietly and without symptoms, early detection plays a crucial role in preventing complications and improving long-term health outcomes.

Eligible individuals can also benefit from savings on selected outpatient services from both The Medical City and Hi-Precision Diagnostics, as well as discounts on The Medical City inpatient services for selected critical illnesses. With medical inflation and out-of-pocket expenses on the rise, this add-on benefit makes quality healthcare more accessible and manageable.

In addition, they can enjoy access to personalized medical concierge support at The Medical City, with a dedicated care team helping guide them through every step of their healthcare journey: from priority scheduling of doctors’ and diagnostic appointments, to navigating their hospital visit with ease.

These services are available across all The Medical City locations (Ortigas, Clark, Iloilo, Pangasinan and South Luzon) and Hi-Precision Diagnostics’ 60+ clinics nationwide, providing greater convenience and access to trusted healthcare providers.

“The Gift of Health reflects our shift towards a more holistic approach in enhancing the lives of Filipinos, by delivering meaningful and relevant everyday benefits beyond just insurance protection,” said Wai CW Kwok, Pru Life UK interim Chief Customer & Marketing Officer. “By making preventive care and early detection more accessible, we empower our customers, agents, and employees to Count on PRU as they take charge of their wellbeing and enjoy greater peace of mind.”

The Gift of Health benefits are available until 31 December 2026 to eligible Pru Life UK policyholders who sign up and link their active plan in PRUServices, as well as agents and employees. 

Pru Life UK Signs Migs Bustos to Champion Protection Across Life Roles

Pru Life UK has officially signed broadcaster, family advocate, and endurance athlete Migs Bustos as its brand ambassador, marking the start of a strategic partnership that highlights the many roles Filipinos carry and the loved ones they protect in each of them.

The collaboration underscores Pru Life UK’s commitment to making protection more relatable and relevant to Filipino families across life stages. Through a series of storytelling, community, and wellness initiatives, the partnership will bring to life the insurer’s advocacy of helping Filipinos prepare, provide, and protect for those who matter most.

“At Pru Life UK, we believe protection is deeply personal. It is rooted in love, responsibility, and the people who depend on us,” said Pru Life UK Head of Brand and Integrated Marketing Communications Kats Cajucom. “Migs Bustos embodies the modern Filipino who carries many roles with purpose—as a father, son, professional, and community advocate. His authenticity and values make him a powerful partner in advancing our mission to help Filipinos secure their future and protect what matters most.”

For Bustos, the partnership reflects his own motivations as a family man and provider.

“Every role I carry begins with someone I love and protect,” said Bustos. “Partnering with Pru Life UK is meaningful to me because it reflects how I live my life: preparing for the future and safeguarding the people who matter most. I hope to inspire more Filipinos to take steps toward protection for their families.”

The partnership reinforces Pru Life UK’s continued commitment to supporting Filipinos across every life journey, strengthening its position as a trusted partner in protecting Filipinos and showing that they can always “Count on Us. Count on PRU.”

Pru Life UK x REV* Team Up to Drive Community Wellness through Running

Pru Life UK, the country’s leading life insurer, has officially partnered with REV* to launch the REV Club Run*, a collaborative initiative that promotes health, wellness, and community building through running. 

This partnership kicks off a series of community runs scheduled from September to December 2025, bringing together individuals and groups in a shared commitment to active living.

“More than just fitness activities, community runs promote a healthy lifestyle, foster camaraderie, and create networking avenues across diverse groups,” said Kathryn Cajucom, Pru Life UK Head of Brand and Integrated Marketing Communications. 

Designed to be inclusive and accessible, the community runs cater to a wide range of participants and fitness levels, featuring formats such as easy 5K, interval runs, tempo runs, and long runs. Each event attracts around 120 participants, with certified running coaches on hand to help them train smarter and run better. 

 

“As more Filipinos embrace fitness and community-based events, Pru Life UK sees a valuable opportunity to engage with health-conscious individuals while supporting their wellness goals. Now more than ever, Filipinos can count on PRU as a trusted partner in securing health protection and financial empowerment,” Cajucom added.

 

For more information about the community runs, visit https://rev.com.ph/.