Sun Life Study: Filipinos Consider Financial Security, Family Values, and Educational Opportunities as the Heart of Their Legacy

MANILA, PHILIPPINES (October 2026) – Filipinos are taking a more intentional approach to legacy planning, viewing it as more than simply passing on wealth. According to Sun Life Asia's latest study, Passing the Torch: When Legacy Means More Than Money, many Filipinos now see legacy as a combination of financial security, family values, and educational opportunities for future generations.

 

Legacy is about purpose, not just wealth

 

While 92% of Filipinos intend to leave financial assets or wealth to future generations, the study found that what they hope to leave behind goes beyond money. Educational opportunities emerged as the top legacy priority, cited by 56% of respondents, ahead of wealth and family traditions at 45% each.

 

Among those planning to transfer wealth, 61% want their assets invested for long-term growth, while 55% want them to support essential family needs and 53% want them to help fund education.

 

"Filipinos are increasingly viewing legacy through a broader lens," said JJ Moreno, Country Head and CEO of Sun Life Philippines. "The goal is no longer just to pass on wealth, but to create opportunities, share values, and give future generations the tools they need to succeed. That's a meaningful shift in how families think about long-term financial planning."

 

More Filipinos are turning intentions into plans

 

The research points to significant progress in legacy planning over the past year. Only 8% of respondents said they have no legacy plan in place, down from 25% in 2025. Meanwhile, 36% now have a fully documented and communicated legacy plan, a sharp increase from just 6% a year ago.

 

The Philippines also ranks among the strongest markets in Asia when it comes to formalized legacy planning, with the country's 36% rate of fully documented and communicated plans exceeding the regional average of 22%.

 

These gains are reflected in rising confidence, with 53% of respondents saying they feel fully or mostly prepared for their legacy, compared to 38% in 2025.

 

Preparing heirs is now a bigger concern than protecting assets

 

Despite greater planning activity, many respondents remain concerned about whether their wealth will endure across generations. More than eight in ten Filipinos (82%) worry that their wealth may not survive beyond the next generation.

 

Notably, the biggest concern is no longer market performance. Half of respondents (50%) said their primary worry is that beneficiaries may not be financially prepared to manage inherited wealth, surpassing concerns about market volatility (46%).

 

The findings were particularly pronounced among younger generations. While 71% of Gen Z and 73% of Millennials believe their wealth can positively impact future generations, 86% and 84%, respectively, also worry that it may not last beyond the next generation.

 

"The findings suggest that families recognize wealth preservation is not only about growing assets but also about preparing the people who will inherit them," Moreno said. "Financial knowledge, open conversations, and clear plans are becoming just as important as investment performance when building a lasting legacy."

 

Legacy conversations are happening, but many remain unfinished

 

The study found that 70% of respondents have had at least some legacy-related discussions within their families. However, only 25% said these plans have been communicated fully, highlighting a gap between starting the conversation and ensuring everyone understands the long-term plan.

 

At the same time, professional guidance is becoming increasingly important. While only 34% have already sought legacy-planning advice, another 50% said they would like to do so in the future. Trustworthiness and integrity emerged as the most important qualities when selecting an adviser, ranking even higher than expert knowledge.

 

Turning legacy intentions into lasting impact

 

Legacy planning is ultimately about more than transferring assets. The findings suggest that families can strengthen their plans by documenting their intentions, involving loved ones in meaningful discussions, and preparing future beneficiaries with the knowledge and confidence to manage what they will inherit. Starting these conversations and planning efforts early also gives families more time to align their goals, clarify responsibilities, and ensure their legacy can endure across generations.

 

“The strongest legacies are not defined by the wealth that is passed on, but by how well future generations are prepared to carry that legacy forward,” Moreno added. “When families take the time to prepare heirs, they give their legacy the best chance to endure for generations.”

 

The full report of the key findings in the Philippines is available upon request.

 

To learn more about Sun Life Philippines’ products and services, visit www.sunlife.com.ph. Stay updated by following @sunlifeph on Facebook, Instagram, and TikTok.

Set It and Secure It: Why You Should Consider Investing in RTBs via GBonds

Growing your money without taking on a nerve-wracking route is a constant tug-of-war. You don’t want your money idle in a low-interest bank, but high-risk alternatives feel far too intimidating. And because high-yielding, low-risk investments don’t pop up every day, it’s best to strike when the opportunity presents itself. 

Right now, there is a rare window to earn low-risk, guaranteed returns of 6.875% p.a. yield straight from the government: the 32nd tranche of Retail Treasury Bonds (RTB 32) issued by the Bureau of the Treasury is now available through GBonds on GCash during its primary offer period of Sep 29 – Oct 7, 2026.

If financial jargon makes your eyes glaze over, think of RTBs this way: the government needs funds for national development. They borrow from you, and in exchange, you get your capital back, plus guaranteed interest, at maturity.

Here are the reasons why you should consider investing in RTBs:

You’ll surely get your money back (until the maturity date)

Investing can feel daunting because of the market's unpredictable ups and downs. Stock prices and fund returns move with the market, but RTBs work differently. Its rate is fixed when you buy, which means you get guaranteed returns without staying up at night checking the market, as long as you hold it until the maturity date.

RTB 32 has a 2.5-year term, maturing on April 12, 2029. Hold it until then, and you get your full capital back, plus your guaranteed earnings. 

No need to stress over losing your investment

RTBs are securities issued by the Philippine government, making them a relatively low-risk way to grow your money. For Filipinos looking to diversify their portfolio beyond savings accounts, government securities can provide another way to put their money to work while earning fixed interest.

You receive interest every quarter

Unlike fixed-income products that pay out at the end of the term, RTBs provide interest payments every quarter throughout the bond’s term. You can choose to reinvest those returns, add them to your savings, or use them for other financial goals.

You can exit when life happens

RTBs offer flexibility by enabling investors to buy and sell their holdings on the secondary market before their official maturity date. If you need funds before the 2.5-year maturity, you can sell or cash out RTB32 on the secondary market via GBonds anytime after the primary offering window closes on October 7.

Just keep in mind that you'll sell at the prevailing market price, which may be higher or lower than what you paid — and transaction fees will apply. 

You don’t need a massive amount to invest 

RTBs are designed to be affordable for everyday Filipinos – without the need for large capital and complex paperwork. With RTB 32 on GBonds, you can start with a minimum of ₱5,000 with zero processing fees during the primary offer period. Standard fees apply when you buy or sell on the secondary market.

Get Started via GBonds on GCash

GCash users can purchase RTBs on their GCash app through GBonds, a marketplace that allows users to invest in government bonds with FREE top-ups and withdrawals and standard fees for buying or selling bonds. 

Simply go to the Invest tab on the GCash dashboard, click the GBonds icon, and answer the Risk Profile Questionnaire. Approval will take one (1) business day. 

To invest via GBonds, you must be a fully verified GCash user aged 18 or older with a verified email address, an updated KYC profile (within the past 3 years), and not a US resident or citizen.

Growing your wealth doesn't have to mean taking big risks, especially when rare opportunities for high-yielding, guaranteed earnings are on the table. The primary offer window runs until October 7. Take charge of your financial goals today by locking in your guaranteed quarterly earnings—and let your money do the hard work for you.

Rethinking Insurance: How InLife is Leading Innovation and Reimagining Life and Health Protection for Filipinos

There was a time when buying insurance meant setting aside time for paperwork, visiting a branch, meeting with a financial advisor, and waiting for an application to be processed.

For something designed to provide peace of mind, the experience could sometimes feel intimidating.

But the way Filipinos live has changed. People now bank, shop, book appointments, communicate, and manage many aspects of their lives through their phones. They expect services to be simpler, faster, and easier to access.

Insurance is no exception.

For InLife, (formerly known as Insular Life,) this changing behavior has prompted a bigger question: How can we make protection work better for the way Filipinos live today?

The answer has been more than simply going digital. It has meant rethinking the insurance experience, developing new ways to provide protection, and listening constantly to what else Filipinos need. 

“We believe there is something powerful about being Filipino and protecting fellow Filipinos. We place the same value on family and preparation for the future, and understand the different challenges Filipinos face because we experience them ourselves. That shared understanding inspires us to keep finding better, simpler, and more meaningful ways to protect Filipinos throughout their lives,” said InLife Chief Marketing Officer and Chief Bancassurance Officer Gae L. Martinez.  

Innovation starts with making life easier

Over the years, InLife has invested in digital tools that address the abovementioned customer pain points.

Its pioneering Automated Underwriting System has made life insurance application faster. Through the InLife App, policyholders now have easier access to their policies and services. Financial Advisors have the InLife Super Compass app, an all-in-one digital sales and productivity tool for easier sales activity management. Ella, InLife's AI-powered digital assistant, helps customers find policy-specific information when they need it, wherever they may be. 

These are technology projects that respond to a simple reality: people have less time for complicated processes and expect greater convenience from the companies they deal with.

For InLife, innovation means removing unnecessary friction from the experience of getting and managing protection. It means blazing trails beyond technology and rethinking what insurance solutions could make Filipinos’ lives easier. 

For instance, to help Filipinos gauge their retirement readiness, InLife developed the country’s first-ever Retirement Readiness Index. The Index measures retirement preparedness through six factors: life stage, personal finances, health, pension program participation, retirement sentiment and social support. 

And to ensure Filipinos could retire without worries, InLife launched Retire Assure, the country’s first true retirement product, made around a need that is becoming increasingly important as Filipinos live longer: having a reliable source of income during retirement.

Retire Assure was designed to provide guaranteed income to Filipinos after their working years, from age 60 up to 100.  It has flexible payout options and does not require medical exam, allowing Filipinos to build a more secure and worry-free retirement.

These developments reflect a broader shift in how InLife approaches insurance: looking at the financial realities Filipinos face and creating solutions around those needs.

The same thinking can be seen in Stackbit, an affordable, flexible insurance product designed for young Filipinos and emerging customers, offering protection that can be built up bit by bit. Starting at just ₱10, customers may choose from three stackable coverage, allowing them to get protection that fits their needs and budget. With its low entry price and simple, accessible format, Stackbit makes insurance easier to understand, start, and build into everyday financial habits without forcing Filipinos to make large financial commitments before they are ready to do so. 

Recently, it also launched the InLife Global Care for Filipinos who want more flexible healthcare protection and a way to supplement their Health Maintenance Organization (HMO) coverages. 

InLife Global Care provides coverage for major illnesses and medical needs, with access to healthcare services and treatment options locally and abroad, helping ease the financial burden of costly medical care. Designed for Filipinos who want greater peace of mind for themselves and their loved ones, InLife Global Care combines access to world-class care, delivered with a genuine Filipino heart, and backed by InLife certainty. 

Innovation also means looking beyond insurance

InLife's innovation extends to how it responds to broader needs affecting Filipinos.

Through the InLife HealthCheck, InLife brings health and wellness support closer to members of the Amorsolo Circle. Amorsolo Circle is InLife’s program for its high-net worth policyholders. 

The InLife HealthCheck is a preventive wellness tool designed to encourage proactive health monitoring. It allows users to obtain a snapshot of over 30 wellness indicators through a simple 60-second video selfie on a mobile device. By detecting blood flow beneath the skin, this feature empowers individuals to track key health metrics early, making routine wellness tracking accessible long before symptoms appear. However, it is not a medical device nor a replacement for clinical diagnostic tests.

The biggest innovation may be the one customers don't see

Some of InLife's transformation happens behind the scenes.

The company has adopted Agile ways of working and established Mission-Based Teams (MBT), bringing people from different functions together around specific customer and business needs.

This matters because a customer's experience does not belong to just one department. Life insurance involves sales, underwriting, customer relations, and technology, among others. A customer question can reveal an opportunity to improve an entire process. A recurring frustration can point to something that needs to be redesigned or created. Two of InLife’s products, Retire Assure, and Stackbit, are products of these MBTs. 

That is why listening has become an important part of InLife's approach to innovation.

Customer feedback and satisfaction measures provide insights into what works, what doesn't, and where the experience can be improved. The result is a cycle: listen, understand, improve, and build again.

InLife, a company that keeps moving forward

After almost 116 years of protecting Filipinos, InLife continues to reinvent itself and transform. The name is shorter and more modern, but it also reflects a more agile, modern and customer-focused organization while still honoring the trust and heritage built over more than a century. More importantly, InLife’s approach to innovation has always come back to one question: 

What do Filipinos need next?

Because innovation is about seeing a need, listening to people, and finding a better way forward. And after 116 years, InLife has mastered the art of helping Filipinos prepare for the future.

Know more about InLife by visiting https://www.inlife.com.ph/. 

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From Promise to Proof: Allianz PNB Life Strengthens Financial and Community Resilience for Filipino Families

As Allianz PNB Life marks 10 years in the Philippines, the insurer posts 98% growth in new business while expanding financial solutions and sustainability partnerships that help Filipino families become more Panatag.

Allianz PNB Life (AZPNBL) marked a decade of serving Filipino families at a media briefing themed "From Promise to Proof," showcasing how its commitment to securing the future of Filipino families continues to translate into meaningful results through business growth, customer trust, innovative solutions, and community impact.

At the heart of AZPNBL’s success is the trust Filipino families continue to place in the company. Reflecting this trust and the strength of its growth strategy, AZPNBL ranked third in the Philippine life insurance industry in terms of consolidated New Business Annual Premium Equivalent (NBAPE) in the first half of 2026, according to the latest Insurance Commission data. The company recorded Php4.59 billion in NBAPE, a key measure of new business sales, representing a 98% increase year-on-year.

The company also expanded its customer base, with momentum driven in part by the strength of AZPNBL's bancassurance partnership with Philippine National Bank (PNB). The company expanded its network of Financial Solutions Specialists (FSS) with almost 500 FSS serving more customers across PNB branches nationwide. The broader distribution footprint helped AZPNBL connect with more Filipino families and make financial protection and wealth-building solutions more accessible where customers need them most.

"For 10 years, we have worked to earn the trust of Filipino families by helping protect what matters most to them. Our strong first-half performance and continued customer growth are proof that our purpose continues to resonate. For us, growth is not just a business result. It is proof that more Filipino families trust Allianz PNB Life to help secure what matters most. That trust inspires us to keep delivering solutions and partnerships that make a meaningful difference in people's lives." ~Joe Gross, President and Chief Executive Officer of AZPNBL

Looking ahead, Gross said AZPNBL will continue broadening its reach through simple, relevant, and affordable solutions while enhancing customer experience and strengthening its distribution capabilities to create sustainable long-term value.

Helping families grow and protect their future

One of the clearest proof points of AZPNBL's commitment is the introduction of Allianz Secure Save, an insurance and savings solution designed to help Filipino breadwinners achieve important life goals while protecting the people who depend on them.

Allianz Secure Save enables customers to grow their money through professionally managed investments while benefiting from life insurance protection. By directing more of each premium into investments earlier and rewarding long-term commitment through applicable bonuses, the solution helps customers build financial security for milestones such as a child's education, retirement, or long-term family goals.

The plan also makes protection more accessible through a Guaranteed Issue Offer and flexible 5-pay and 10-pay premium payment options.

Beyond helping customers accumulate wealth, Allianz Secure Save helps ensure that the future they are building remains protected. Should the insured pass away unexpectedly, the life insurance benefit can help loved ones continue pursuing the goals and aspirations that matter most.

Extending resilience beyond the household

AZPNBL also emphasized that its business and sustainability agenda are rooted in the same purpose: building resilience. Through insurance, the company helps families prepare financially. Through sustainability partnerships, it extends that commitment to communities facing broader social and environmental risks.

"Insurance and sustainability share the same goal: building resilience. Through our products, we help families prepare financially and protect the future they are working hard to build. Through our partnerships, we strengthen resilience where it matters most. Together, these are proof points of our commitment to helping Filipino families become more resilient and more Panatag, whether through financial protection, greater opportunities, or stronger community preparedness." ~Zanne Magararu, Chief Marketing Officer and Chief of Staff of AZPNBL

Two flagship initiatives exemplify this shared-value approach:

MoveNow: Supporting Young Single Mothers, Shaping Futures

Implemented in partnership with Bahay Tuluyan, the program empowers vulnerable young single mothers through employability training, financial literacy, life skills development, parenting support, childcare assistance, and psychosocial services. By helping participants become more financially independent, the initiative creates better opportunities for both mothers and their children.

Project Talaghay

Through its partnership with the Philippine Disaster Resilience Foundation (PDRF), AZPNBL helps strengthen disaster preparedness and climate resilience in vulnerable communities. The initiative supports risk awareness, early warning systems, local capacity-building, and community-led action that enables families and communities to prepare for and respond to disasters more effectively.

The media briefing also featured sustainability partners Catherine Scerri, Executive Director of Bahay Tuluyan, and Rene "Butch" Meily, President of PDRF, who joined a fireside discussion on building resilience through opportunity, preparedness, and cross-sector collaboration.

Building a more Panatag future

By combining financial protection, long-term savings, financial empowerment, and community preparedness, AZPNBL continues to turn its purpose into proof, helping families address today's needs while preparing for tomorrow's challenges.

As it enters its next decade, AZPNBL remains committed to turning its purpose into action and its promise into proof, helping more Filipino families live more Panatag every day.

Disclaimer: This is not a deposit product. Earnings are not assured and principal amount invested is exposed to risk of loss. This product cannot be sold to you unless its benefits and risks have been thoroughly explained. If you do not fully understand this product, do not purchase or invest in it.

Financial product/s of Allianz PNB Life Insurance, Inc. is/are not insured by the Philippine Deposit Insurance Corporation and is/are not guaranteed by the Philippine National Bank (PNB).

Sun Life Spotlights Stories of Compassion and Perseverance among Filipino Business Owners

Sun Life Philippines, the country’s No. 1 life insurer in terms of total premium income, is putting the spotlight on Filipino business owners whose compassion and perseverance have empowered them to overcome obstacles and continue pursuing their goals.

 

Continuing its “Stories to Live Bright Now” series, Sun Life has released two new videos entitled “Alaga” and “Pag-asa.”

 

In "Alaga," viewers meet Marc Cacho, who runs Milagros, an elderly caregiving facility dedicated to providing compassionate care for senior citizens. Recognizing that caregivers also need protection and support, Marc ensured that members of his team were covered by Sun Life. This decision proved invaluable when one employee faced a serious health challenge and mounting medical expenses, as it helped provide much-needed financial assistance during a difficult time.

Meanwhile,"Pag-asa" tells the story of Lucy Sanchez, an overseas Filipino worker who dreamed of reuniting permanently with her family in the Philippines. Determined to secure their future together, Lucy returned home to focus on growing a family business with her husband. Through hard work and with guidance from their Sun Life advisor, the couple was able to make the most of the resources they had built over the years and turn their aspirations into reality.

 

"Business owners carry more than their own dreams. They also carry the hopes of their families, employees, and communities," said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines. "Through 'Stories to Live Bright Now,' we hope to inspire Filipinos business owners with real stories which show that, with the right support and a willingness to take meaningful steps forward, a brighter future is within reach."

  

Now showing on Sun Life’s official Facebook page, the “Stories to Live Bright Now” series forms part of the Live Bright Now campaign, which encourages Filipinos to take small but meaningful steps towards achieving their goals.

 

Watch “Alaga” and “Pag-asa” on Sun Life Philippines’ official Facebook page at www.sunlife.co/Alaga and www.sunlife.co/Pag-asa. To learn more about Sun Life’s products and solutions for business owners, visit www.sunlife.co/EntrepFinancialPlan.

 

PH Life Insurance Pays Almost 70 Billion In Benefits; Industry Grows Close to 18% in First Half of 2026

MANILA, Philippines – The Philippine life insurance industry recorded strong growth in the first half of 2026, with total premium income reaching ₱229.98 billion, up 17.9% from the same period last year. At the same time, life insurers paid a total of ₱69.2 billion in benefits to policyholders and beneficiaries, representing a 19.5% increase year-on-year.

“The industry's continued growth reflects the increasing recognition among Filipino families of the importance of financial protection, savings and long-term financial security. More importantly, the ₱69.2 billion paid in benefits during the first half demonstrates how life insurance delivers on its promise when customers need it most,” said Sjoerd Smeets, President of the Philippine Life Insurance Association (PLIA).

Protecting More Filipino Families

The life insurance industry continues to expand its reach across the country. Through individual and group insurance programs, the sector now provides some form of insurance coverage to approximately 63.5 million Filipinos, equivalent to around 55% of the country's population. This reach is supported by a nationwide distribution network consisting of 857 branch offices, more than 228,000 licensed financial advisors, and approximately 18,400 employees serving policyholders throughout the Philippines.

Contributing to Economic Development

Beyond providing financial protection, the life insurance sector continues to play a significant role in supporting national economic development. Industry invested assets exceeded ₱2 trillion during the period, reinforcing the sector's position as one of the country's major institutional investors and contributors to long-term capital market development.

The industry's growing asset base enables life insurers to channel long-term funds into investments that support economic growth, infrastructure development, and financial market stability.

Improving Financial Inclusion

Insurance penetration, measured as total insurance premiums relative to the country's GDP, improved to 1.96% from 1.79% a year ago. This indicates a growing appreciation among Filipinos of the role insurance plays in building financial resilience and protecting families against life's uncertainties.

Looking Ahead

The life insurance industry remains committed to developing accessible and value-driven protection, health, savings, and investment solutions that address the evolving needs of Filipino families. The sector will continue expanding both traditional and digital distribution channels, strengthening financial literacy initiatives, and promoting greater financial inclusion across the country.

As more Filipinos recognize the value of financial protection and long-term planning, the industry remains focused on helping families achieve greater financial security while contributing to the nation's economic progress.

The Philippine Life Insurance Association (PLIA) is the umbrella organization of life insurance companies operating in the Philippines. Its members account for virtually the entire life insurance market and are committed to promoting financial security and inclusion for Filipino families.

Sun Life’s SUN Fit and Well Demonstrates Lasting Impact on Filipinos’ Health Protection Journey

MANILA, PHILIPPINES (September 2026) – As more Filipinos take a longer-term view of their health and financial well-being, protection solutions that can support them through life’s uncertainties continue to play an important role. For Sun Life Philippines, this enduring need is reflected in SUN Fit and Well, its comprehensive health protection and life insurance plan, which continues to help Clients prepare for health-related challenges 10 years after its launch.

 

As of June 2026, more than 230,000 SUN Fit and Well policies have been sold, with over PHP 600 million in claims paid to Clients and their families.

 

Introduced in 2016, SUN Fit and Well was designed to help Clients prepare for health-related uncertainties through protection that supports different stages of the health journey, from prevention and diagnosis to treatment and recovery. A decade later, its continued sales momentum reflects how health protection has become an essential part of long-term financial planning, especially as more Filipinos recognize the financial impact that serious health challenges can have on individuals and families.

 

“For many Filipinos, health challenges are not only physically and emotionally difficult but can also bring significant financial strain,” said Daureen Andal, Chief Product Solutions Officer of Sun Life Philippines. “The continued demand for SUN Fit and Well affirms that Clients see the value of preparing ahead. More importantly, the claims we have paid over the years show how protection becomes tangible support when Clients and their families need it most.”

 

The plan’s performance also mirrors a broader shift in how Filipinos view health protection. The onset of the COVID-19 pandemic in 2020 heightened awareness of the need to secure both health and finances, and demand for SUN Fit and Well began to gain momentum in the years that followed. This sustained relevance underscores the role of health protection not simply as a financial product, but as a way to help Clients preserve their financial security while focusing on recovery and well-being.

 

SUN Fit and Well’s holistic design gives Clients access to benefits that support different health needs, including coverage for covered critical illnesses, hospital income benefits, preventive wellness benefits, and financial support for recovery. By addressing both the medical and financial dimensions of health-related challenges, the plan continues to help Clients face life’s uncertainties with greater confidence.

 

“Health protection remains relevant because the need to care for ourselves and the people we love does not change,” Andal said. “As SUN Fit and Well continues to support more Filipinos, we remain committed to providing solutions that help Clients build a brighter future and prepare for life’s unexpected moments.”

 

To learn more about SUN Fit and Well, visit www.sunlife.co/SUNFitAndWell. Stay updated by following Sun Life Philippines on Facebook, Instagram, and TikTok.

Manulife Philippines Appoints Erica Jurilla Santos as Chief Operations Officer

MANILA, Philippines—Manulife Philippines announced the appointment of Erica Jurilla Santos as Chief Operations Officer, effective 15 September 2026. She will join the Manulife Philippines Executive Committee. 

As Chief Operations Officer, Santos will lead Manulife Philippines’ operations strategy, with a focus on strengthening service excellence, operational performance, digital adoption, and customer-focused innovation. Her leadership will support the company’s continued transformation and commitment to delivering better experiences for customers and distribution partners. Her appointment reflects Manulife Philippines’ continued focus on building stronger operational capabilities, enhancing customer and distribution experiences, and advancing business transformation in support of its ambition to be the #1 choice for Filipino customers.

“Erica is a highly experienced operations leader with a strong track record in transformation, operational resilience, process efficiency, and talent development,” said Rahul Hora, President and Chief Executive Officer, Manulife Philippines. “Her deep understanding of service delivery and customer experience will help us further strengthen our operations, improve how we serve customers and distribution partners, and support our growth ambitions in the Philippines. Erica’s appointment also reinforces our commitment to developing future-ready operations that enable our teams to serve with greater speed, consistency, and care.”

Santos brings more than 20 years of leadership experience across insurance, contact center, and back-office operations, with deep expertise in service delivery, workforce strategy, financial governance, vendor management, customer experience, and operational transformation. Since joining Manulife Business Processing Services in 2022, she has made significant contributions to strengthening operations, most recently leading a 600-FTE organization supporting Manulife’s U.S. insurance business across new business, policy administration, and life and health claims.

“I’m honored to take on this role and to work with the talented teams across Manulife Philippines,” said Erica Jurilla Santos, Chief Operations Officer, Manulife Philippines. “Operations plays a critical role in shaping the customer and advisor experience, and I look forward to helping build stronger, simpler, and more responsive ways of working that deliver meaningful value for our customers and our distribution teams. Together, we have an opportunity to build more agile, customer-centered operations that support Manulife’s growth and help make decisions easier and lives better for more Filipinos.”

Sun Life Grepa Recognized for Outstanding Employer Brand Transformation at the People Insight Awards 2026

 

Sun Life Grepa Financial, Inc. (Sun Life Grepa), one of the country's leading life insurance providers, has been recognized with the Best Employer Brand Transformation Journey award at the People Insight Awards 2026, underscoring the company's commitment to building a purpose-driven workplace where employees can thrive and grow. 

 

The award recognizes organizations that have successfully transformed their employer brand by creating meaningful employee experiences, strengthening workplace culture, and fostering an environment that attracts, engages, and retains top talent. According to the award organizers, TalentView, the recognition honors companies that have established a remarkable benchmark for building an organizational culture that drives growth, excellence, and lasting impact. 

 

At Sun Life Grepa, people remain at the heart of the organization's success. Guided by its purpose of helping Filipinos achieve lifetime financial security and live healthier lives, the company has continuously invested in initiatives that support employee development, well-being, engagement, and inclusion. These efforts have helped cultivate a collaborative and empowering workplace culture where employees are encouraged to unleash their brightest selves while making a meaningful difference in the lives of their clients.

 

“This recognition reflects our belief that a strong organization begins with engaged employees who thrive and feel empowered to achieve the best version of themselves” said Pinky Moreno, Head of Human Resources for Sun Life Grepa. “We are honored to be recognized for our employer brand transformation journey and remain committed to creating a workplace where employees feel valued, supported, and inspired to grow.”

 

The recognition further affirms Sun Life Grepa's commitment to becoming an employer of choice in the Philippine financial services industry. Through continuous investments in growth and development, culture-building, employees’ holistic wellness, and purpose-driven work, the company continues to strengthen the employee experience while enabling its people to achieve their full potential.

 

The People Insight Awards, organized by TalentView, celebrate organizations across the region that demonstrate excellence in people management, employer branding, talent development, and workplace transformation. 

 

The latest accolade comes on the heels of another significant recognition for the company, as Sun Life Grepa recently received the Gold Award for Excellence in Employer Branding at the HR Excellence Awards 2026. Together, these honors reinforce the company's sustained efforts to build a people-first culture that empowers employees to grow, contribute meaningfully, and thrive while supporting the organization's long-term business success.

 

Manulife Philippines Launches Wealth Guarantee Plus with Higher, Longer Guaranteed Returns

MANILA, Philippines—Manulife Philippines, the local arm of leading international financial services Manulife today announced the launch of Wealth Guarantee Plus, a limited-time, single-payment life insurance plan designed to help customers secure predictable income while preserving their capital and maintaining life insurance protection. The plan provides guaranteed annual cash payouts of up to 5%¹ for seven years, returns the full premium at the end of the term, and includes life insurance coverage throughout the 7-year policy period, giving customers greater certainty as they plan for future financial needs.

The plan offers higher cash payouts over a longer period compared with earlier versions of Wealth Guarantee. For example, a customer who pays a single premium of PHP 3 million will receive PHP 150,000 annually for seven years, with the full PHP 3 million returned at the end of the seventh year. The plan also provides life insurance coverage equivalent to 125% of the single premium for seven years.

The launch reflects a broader shift in how Filipinos think about financial planning and legacy. Manulife's Asia Care Survey 2026 found that 88% of Filipinos believe their own independence and financial freedom is the inheritance they want to leave their families, while nine in 10 aspire to remain self-sufficient for as long as possible. As more Filipinos seek ways to fund their future without relying on others, predictable income and capital-preserving solutions are becoming an increasingly important part of long-term financial planning.

“Filipino customers work hard to build their wealth, and they want solutions that offer both certainty and confidence,” said Rahul Hora, President and Chief Executive Officer, Manulife Philippines. “Wealth Guarantee Plus helps meet that need by providing guaranteed annual cash payouts over seven years, full premium return at maturity, and life insurance protection throughout the plan’s term. This reflects Manulife’s commitment to helping Filipinos protect what they have built, plan with greater confidence, and achieve clear, dependable financial outcomes at every stage of life.”

With returns guaranteed by the policy and not dependent on market performance, Wealth Guarantee Plus gives customers greater certainty over their income for a defined period. This can help them plan more confidently for key financial goals, from education funding to retirement income and other long-term needs. 

Wealth Guarantee Plus requires a minimum single premium of PHP 300,000 and is now available through Manulife financial advisors nationwide. 

1 The 5% rate applies to single premiums of PHP 3 million and above. A 4.75% rate applies to single premiums below that. Guaranteed payouts and premium return are payable for as long as the insured person is living.

SUN LIFE RESPONDS TO DEMAND FOR FINANCIAL STABILITY WITH NEW INSURANCE PLAN WITH GUARANTEED PAYOUTS

Amid rising living costs and an increasingly cautious economic environment, many Filipinos are looking for financial solutions that can offer greater certainty, stability, and dependable income. As households continue to balance today’s needs with tomorrow’s goals, products that help protect hard-earned savings while providing guaranteed benefits are becoming more relevant than ever. 

 

Responding to this need, Sun Life of Canada (Philippines), Inc. introduces Sun Life Wealth Prosper 7, a limited-offer life insurance product that combines protection and guaranteed payouts, offering financial certainty to Clients. With Sun Life Wealth Prosper 7, Clients can enjoy life insurance coverage for seven years and a guaranteed annual payout of 4.50% based on their one-time premium payment. At the end of the seven-year period, Clients will receive 100% of their money back, giving them a way to plan ahead with greater peace of mind. 

 

“Listening to our Clients’ feedback led us to understand that they wanted guaranteed growth from their money while enjoying life insurance protection,” Carla Gonzalez-Chong, Sun Life Philippines Chief Client Experience and Marketing Officer, said. “Sun Life Wealth Prosper 7 was created with this in mind. It offers a convenient way to set aside funds today while receiving guaranteed yearly payouts that may help support milestones, like preparing for retirement, funding a major purchase, or simply creating more breathing room for the future.” 

 

Moreover, the plan offers guaranteed acceptance, subject to the limits set by Sun Life, making it a practical option for Clients looking for a simple and accessible way to combine life insurance protection with guaranteed income. It also comes with a convenient one-time-payment option, allowing Clients to start their plan without recurring premium commitments. 

 

“Sun Life Wealth Prosper 7 gives Clients the opportunity to protect what matters, receive guaranteed income, and look ahead with confidence knowing that a more secure and brighter future awaits them,” Gonzalez-Chong said. 

 

Those interested may visit sunlife.co/SunLifeWealthProsper7 or consult their Sun Life Advisor to learn more. 

Sun Life Grepa Wins Dual Honors for Social Impact and Employer Branding Excellence

Sun Life Grepa Financial, Inc. (Sun Life Grepa), one of the country's leading life insurance providers, has earned two prestigious industry recognitions that underscore its commitment to creating meaningful impact both within and beyond the workplace.

The company was recently awarded the Gold Award for Excellence in Employer Branding at the HR Excellence Awards 2026, recognizing its success in cultivating a workplace culture where employees are empowered to thrive, grow and make a meaningful impact.

The accolade highlights Sun Life Grepa's people-first approach to building an organization where collaboration, inclusivity, and purpose-driven work are at the heart of the employee experience. Through initiatives focused on professional development, employee well-being, engagement, and career growth, the company continues to foster an environment that enables employees to unleash their brightest selves.

The recognition further strengthens Sun Life Grepa's position as an employer of choice in the Philippine insurance industry and affirms its ongoing efforts to create a workplace where talent is nurtured, valued, and inspired to succeed.

The employer branding award follows another notable achievement earlier this year, when Sun Life Grepa received the Social Impact Initiative of the Year Award at the Insurance Asia Awards 2026. The award recognized the company's efforts to expand access to financial protection among underserved Filipinos through strategic partnerships and community-focused programs.

A key driver behind this recognition was Sun Life Grepa's collaboration with ASA Philippines and other partners, which has helped make financial protection solutions more accessible to low-income and underserved families who have traditionally had limited access to insurance and related financial services. By bringing financial security closer to those who need it most, the initiative supports the company's purpose of helping Filipinos achieve lifetime financial security and live healthier lives.

Together, these awards reflect Sun Life Grepa's holistic approach to creating lasting value, from fostering a workplace where employees can flourish to empowering communities through accessible financial. They also demonstrate how the company's purpose-driven culture extends beyond business results to deliver meaningful outcomes for customers, employees, partners, and communities alike.

As Sun Life Grepa continues to grow its reach and strengthen partnerships across the country, it remains steadfast in its mission to build brighter futures for Filipinos, create positive and lasting impact, and help more people achieve financial security at every stage of life.

To learn more about Sun Life Grepa, visit www.sunlifegrepa.com.

Sun Life Launches "Go Win with My Sun Life PH" Campaign to Empower Clients Through Digital Financial Management

MANILA, PH – August 2026 – Committed to empowering more Clients through digital financial management, Sun Life Philippines has launched "Go Win with My Sun Life PH," an exciting promo makes usage of the My Sun Life PH App rewarding in more ways than one.

 

Running from July 1 to September 30, 2026, the promo invites eligible policyholders of Clients of Sun Life of Canada (Philippines), Inc. and investors of Sun Life Asset Management Company, Inc. to register on the My Sun Life PH App or Client Portal, unlocking both valuable rewards and seamless control over their financial journey.

 

Taking Control of One’s Financial Future

 

In today's fast-paced world, managing finances shouldn't be complicated. The My Sun Life PH App puts the power directly in Clients' hands, enabling them to:

• Update personal information and contact details instantly
• Make payments conveniently from anywhere, anytime
• File insurance claims quickly and efficiently
• Access their policy information 24/7
• Stay connected to their financial journey with ease

 

"Financial empowerment begins with access and convenience," says Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines. "We're committed to making it easier for our Clients to manage their policies and mutual fund accounts, stay informed, and take proactive steps toward their financial goals."

 

Exciting Monthly Rewards and Grand Prizes

 

Every Client who registers during the promo period receives a raffle entry for a chance to win:

• Monthly Draws: 5 winners per month of Php 10,000 Giftaway eGCs (July, August, September)
• Grand Prize Draw: 3 winners of iPhone 17 (for all non-monthly winning entries)

 

“Digital transformation in financial services is no longer optional, it's essential,” Gonzalez-Chong emphasized, highlighting the gains Clients get by transitioning to app-based management, including:

• Access: Near real-time updates and information at their fingertips
• Security: Protected transactions and encrypted personal data
• Efficiency: Reduced paperwork and processing times
• Empowerment: Make informed decisions about their financial well-being

 

Clients are invited to register today and experience the freedom and control that comes with use of the My Sun Life PH App, plus the chance to win amazing rewards. Winners will be announced on the Sun Life Philippines Facebook page (www.facebook.com/sunlifeph) and will also be informed via email.

 

For more information about the "Go Win with My Sun Life PH" promo, visit www.sunlife.co/GoWinWithMySunLifePH or contact Sun Life via sunlink@sunlife.com.

Pru Life UK Commits to Support Every Filipino’s Dream for Loved Ones with Promises, Made Real Campaign

Every promise is rooted in love. 

Whether it is giving our children every opportunity to achieve their dreams, providing our parents with a healthier, more financially secure future, or giving our partners a life filled with happiness and security, behind every promise we make is the desire to give them a comfortable and better future. 

The journey, however, towards achieving these promises will not always be easy. But with consistent action and right kind of support, we can keep our promises going. 

This idea underpins Pru Life UK’s parent company, Prudential plc’s new regional marketing campaign, Promises, made real, rolled out in eight markets across Asia, including the Philippines. 

As the world continues to evolve, so do our hopes and aspirations for the people who matter to us. Through this initiative, Pru Life UK underscores its commitment to bringing every Filipino’s promise to life, helping them fulfill their dreams and build the future they envision for the people they love. 

“Promises, made real captures Pru Life UK’s commitment to supporting millions of Filipinos in fulfilling their promises to their loved ones. Backed by solutions that address evolving needs, this campaign solidifies our dedication to creating lasting value that help every Filipino achieve their goals through every stage of life,” said Kathryn Cajucom, Vice President and Head of Brand and Integrated Marketing Communications of Pru Life UK.  

With a 30-year legacy in the Philippines, Pru Life UK has demonstrated its role as a trusted partner of Filipinos in navigating life’s unexpected turns and in building a brighter future. 

Through its innovative and reliable insurance solutions, Pru Life UK has been providing the necessary support that allows Filipinos to take meaningful steps to turn their promises into reality. 

A testament to this commitment, Pru Life UK fulfilled Php 2.86 billion in total claims and benefits across 13,599 approved claims in 2025.1 These figures underscore not only the scale of financial protection it extended to Filipinos, but also the many promises made real and lives made more secure. 

“With the launch of Promises, made real, Pru Life UK strengthens our commitment to empowering Filipinos to move ahead with confidence and peace of mind. It also amplifies our message that they can always Count on PRU as they navigate major life decisions,” said Cajucom. 

Complementing the launch of the Promises, made real, Pru Life UK also rolled out a short film that explores the different promises people make to their loved ones and the journey to achieving them. 

For more information on Promises, made real, visit Pru Life UK’s official website and social media channels.