Manulife Philippines Appoints Erica Jurilla Santos as Chief Operations Officer

MANILA, Philippines—Manulife Philippines announced the appointment of Erica Jurilla Santos as Chief Operations Officer, effective 15 September 2026. She will join the Manulife Philippines Executive Committee. 

As Chief Operations Officer, Santos will lead Manulife Philippines’ operations strategy, with a focus on strengthening service excellence, operational performance, digital adoption, and customer-focused innovation. Her leadership will support the company’s continued transformation and commitment to delivering better experiences for customers and distribution partners. Her appointment reflects Manulife Philippines’ continued focus on building stronger operational capabilities, enhancing customer and distribution experiences, and advancing business transformation in support of its ambition to be the #1 choice for Filipino customers.

“Erica is a highly experienced operations leader with a strong track record in transformation, operational resilience, process efficiency, and talent development,” said Rahul Hora, President and Chief Executive Officer, Manulife Philippines. “Her deep understanding of service delivery and customer experience will help us further strengthen our operations, improve how we serve customers and distribution partners, and support our growth ambitions in the Philippines. Erica’s appointment also reinforces our commitment to developing future-ready operations that enable our teams to serve with greater speed, consistency, and care.”

Santos brings more than 20 years of leadership experience across insurance, contact center, and back-office operations, with deep expertise in service delivery, workforce strategy, financial governance, vendor management, customer experience, and operational transformation. Since joining Manulife Business Processing Services in 2022, she has made significant contributions to strengthening operations, most recently leading a 600-FTE organization supporting Manulife’s U.S. insurance business across new business, policy administration, and life and health claims.

“I’m honored to take on this role and to work with the talented teams across Manulife Philippines,” said Erica Jurilla Santos, Chief Operations Officer, Manulife Philippines. “Operations plays a critical role in shaping the customer and advisor experience, and I look forward to helping build stronger, simpler, and more responsive ways of working that deliver meaningful value for our customers and our distribution teams. Together, we have an opportunity to build more agile, customer-centered operations that support Manulife’s growth and help make decisions easier and lives better for more Filipinos.”

Manulife Philippines Launches Wealth Guarantee Plus with Higher, Longer Guaranteed Returns

MANILA, Philippines—Manulife Philippines, the local arm of leading international financial services Manulife today announced the launch of Wealth Guarantee Plus, a limited-time, single-payment life insurance plan designed to help customers secure predictable income while preserving their capital and maintaining life insurance protection. The plan provides guaranteed annual cash payouts of up to 5%¹ for seven years, returns the full premium at the end of the term, and includes life insurance coverage throughout the 7-year policy period, giving customers greater certainty as they plan for future financial needs.

The plan offers higher cash payouts over a longer period compared with earlier versions of Wealth Guarantee. For example, a customer who pays a single premium of PHP 3 million will receive PHP 150,000 annually for seven years, with the full PHP 3 million returned at the end of the seventh year. The plan also provides life insurance coverage equivalent to 125% of the single premium for seven years.

The launch reflects a broader shift in how Filipinos think about financial planning and legacy. Manulife's Asia Care Survey 2026 found that 88% of Filipinos believe their own independence and financial freedom is the inheritance they want to leave their families, while nine in 10 aspire to remain self-sufficient for as long as possible. As more Filipinos seek ways to fund their future without relying on others, predictable income and capital-preserving solutions are becoming an increasingly important part of long-term financial planning.

“Filipino customers work hard to build their wealth, and they want solutions that offer both certainty and confidence,” said Rahul Hora, President and Chief Executive Officer, Manulife Philippines. “Wealth Guarantee Plus helps meet that need by providing guaranteed annual cash payouts over seven years, full premium return at maturity, and life insurance protection throughout the plan’s term. This reflects Manulife’s commitment to helping Filipinos protect what they have built, plan with greater confidence, and achieve clear, dependable financial outcomes at every stage of life.”

With returns guaranteed by the policy and not dependent on market performance, Wealth Guarantee Plus gives customers greater certainty over their income for a defined period. This can help them plan more confidently for key financial goals, from education funding to retirement income and other long-term needs. 

Wealth Guarantee Plus requires a minimum single premium of PHP 300,000 and is now available through Manulife financial advisors nationwide. 

1 The 5% rate applies to single premiums of PHP 3 million and above. A 4.75% rate applies to single premiums below that. Guaranteed payouts and premium return are payable for as long as the insured person is living.

Heussaffs Show How Healthy and Money-Smart Habits Start Early at Home

MANILA, Philippines—For Anne Curtis and Erwan Heussaff, the habits that shape a good life are not learned all at once but built in the small everyday moments at home. In partnership with Manulife Philippines, the couple is sharing how they are guiding their daughter, Dahlia, through two lessons meant to stay with her for years: from eating well to managing money wisely.

Healthy choices, one baon at a time

Inside Dahlia's lunchbox is a small lesson in balance. There is something fresh, something filling, and a little something fun: fruit or vegetables for vitamins, rice or bread for energy, protein to help her grow, and a treat to make her smile. 

For Erwan, that perspective matters most when it is introduced early. "With Manulife as our family's health and wellness partner, we know how important balance is. Listen to your body and treat it well. It’s time to move today, because it’s never too early to start taking care of your health for the long run,” said Erwan in the video posted on his and Manulife Philippines’ social media pages.   

Money lessons made simple

Anne and Erwan also believe that a good life isn’t just defined by eating healthy. Anne’s latest video shows that at the age of six, Dahlia is being raised to be a "Peso Smart" kid, and the lessons are as ordinary as the coins she sorts into three small piles—one to save, one to spend, and one to give. In their household, prices are talked about openly, never hidden. A toy she wants becomes a lesson in patience: she can wait and save for it, or earn it through chores beyond her usual ones. Bit by bit, everyday moments at home become a child's first steps in learning to make responsible financial decisions.

"You don't need to wait for kids to learn about money in school. You can teach them young, and in your home," Anne says. "I've been preparing for Dahlia's future since before she was born, because the earlier you start, the more ready you are for life’s twists and turns. People are living longer now, and that is a gift—but it also means planning further ahead. Teaching her to save today is really about giving her the freedom to enjoy a long life on her own terms."

Small steps that last a lifetime

Behind Anne and Erwan’s lessons with Dahlia is a belief that well-being, whether in health or in finances, is rarely the result of one big decision. It grows from steady choices repeated over time. A balanced meal today powers a healthier adult tomorrow. A few coins set aside now evolve into a habit of financial preparedness in the long term.  

This is the idea at the heart of ManulifeMOVE, Manulife's holistic health and wellness program designed to help customers take charge of their well-being and enjoy a better, longer life. Through the Manulife App, it brings together practical health insights, exclusive perks from trusted partners across preventive care, treatment, and recovery—all backed by comprehensive health plans that protect families from early diagnosis to recovery. It reflects how Manulife sees its role: as a lifelong partner supporting Filipinos through every life stage. 

 "At Manulife, we believe better health and financial confidence are built through the everyday choices families make. Anne and Erwan show how healthy habits and smart money decisions can start at home, in simple moments that children can carry with them as they grow,” said Joy Concepcion, Chief Marketing Officer, Manulife Philippines. 

Concepcion added, “We want to empower Filipino families to take those first meaningful steps early, giving them the confidence to prepare for the future and develop habits that lead to better health and financial resilience. Anchored by the Manulife Longevity Institute, we are deepening our understanding of longevity and translating these insights into solutions that equip Filipinos to live longer, healthier, and more financially secure lives.”

To learn more about ManulifeMOVE and Manulife's suite of health and life protection plans, visit manulife.com/ph or speak with a Manulife financial advisor.

for approval as well even if it's lifted from the video

@Joy F. Concepcion , Viva-approved. Thank you! 

Should we clarify that this program and the app is for customers only? When I read it, it seems like MOVE is accessible to all, which could be misleading.

PNB Securities and Manulife Investments Philippines Seal Strategic Partnership to Expand UITF Offerings

PNB Securities, Inc. (PNBSI) formally entered into a strategic partnership with Manulife Investment Management and Trust Corporation (Manulife Investments Philippines) through a contract signing held at PNB Securities’ office at PSE Tower, Bonifacio Global City.

This marks a significant milestone for PNBSI, in collaboration with PNB Wealth Management, as it expands its investment product suite with the distribution of Unit Investment Trust Funds (UITFs) offered by Manulife Investments Philippines. This initiative strengthens the Bank’s commitment to providing clients with diversified and globally managed investment solutions.

Powered by local expertise and global resources, Manulife Investments Philippines provides a diverse range of UITFs, including income-paying solutions that aim to generate recurring income while capturing long-term capital growth opportunities across a wide spectrum of asset classes.

“This partnership reinforces our strategic focus on enhancing our investment solutions and creating long-term value for our clients,” said PNB Securities President Manuel Lisbona. “By collaborating with Manulife Investments Philippines, we are broadening our product suite and strengthening our role as a key player in the wealth management market.”

Manulife Investments is a wholly-owned subsidiary of Manulife Philippines. The Company acquired its trust and other fiduciary business license from the Banko Sentral ng Pilipinas in 2017 and started operations in September 2017. It is the first trust corporation in the Philippines that is backed by a leading multinational financial services group.

“Our strategic partnership with PNB Securities reflects a shared commitment to broaden investment choices that deliver enduring value for investors,” said Manulife Investments Philippines President and Chief Executive Officer Aira Gaspar. “We’re excited to provide PNB Wealth Management clients access to our differentiated suite of UITFs, enabling them to tap into our global investment capabilities and benefit from the disciplined investment management approach that Manulife Investment Management is known for.”

Senior executives from PNB and PNBSI highlighted that the partnership aligns with the broader strategy of strengthening wealth management and responding to the growing demand for professionally managed investment products.

The collaboration reflects both institutions’ shared goal of promoting long-term wealth creation and providing clients with access to high-quality investment solutions backed by strong governance and expertise.

It’s Time to MOVE: Manulife Philippines Launches Series of Activities Promoting Lasting Health Habits

MANILA, Philippines—Manulife Philippines, the local arm of leading international financial services provider Manulife, continues to champion sustainable health habits as it launched its Time to MOVE campaign, a series of initiatives encouraging Filipinos to make the first step toward better well-being. The first in the series was “Run and Recover” in partnership with Just Show Up, a community-driven run collective that promotes health and connection, in Makati City.

The Time to MOVE campaign supports Manulife’s strategic priority of empowering customers' health, wealth, and longevity and aligns to the recently launched Manulife Longevity Institute, a global platform to drive action that helps people live longer, healthier, and more financially secure lives.

The campaign builds on ManulifeMOVE, Manulife Philippines’ holistic health program bringing together the right proposition, products, platforms, and partners to improve customer’s well-being at every stage, which the company launched in 2025.

It also helps address key findings from Manulife’s Asia Care Survey and #FYP: Future-proofing Young Pinoys study that show Filipinos’ evolving view on longevity, and the gaps between awareness, monitoring, and practice of habits that support better quality of life.

“Our studies show that there’s a strong desire for Filipinos to live healthier, more meaningful lives. Filipinos value holistic health and purpose, but stress, busy schedules, and everyday pressures often get in the way of turning intention into action,” said Sonali Verma, Chief Marketing Officer, Manulife Philippines. “Our Time to MOVE campaign is a reminder that movement doesn’t have to be complicated. Sometimes, it starts with a simple decision—to show up and take that first step toward achieving our health goals.” 

The Run and Recover series will continue with two additional activities in the coming months: a recovery-focused session in May that pairs a community run with contrast therapy, and a reset experience in June that integrates breathwork, sound healing, and nutrition. These events reflect a shared belief between Manulife and Just Show Up: that long-term wellbeing is built gradually, through habits that stick. 

To learn more about succeeding Time to MOVE events, visit Manulife Philippines’ official social media pages. 

Filipino Women Prioritize Healthier Years and Financial Independence, Manulife Study Finds

MANILA, Philippines — Data from Manulife's #FYP: Future-proofing Young Pinoys study shows that 60% of young Filipino women prioritize their healthspan—the years spent in good health—compared to 46% of male respondents. Women also place greater importance on financial independence than men (60% vs. 44%), underscoring that Filipinas want a future on their own terms.

Yet the path toward that future is not without its pressures. The same study finds that 73% of female respondents report high stress levels, compared to 55% of their male counterparts. The work-life balance gap offers a telling glimpse of why stress levels are notably wider among women (22%) compared to men (15%), reflecting the competing demands many Filipinas navigate across their professional, personal, and caregiving roles.

For many women, this pressure shows up as sustained stress that affects everyday well-being. One in five experiences shortfalls in sleep, while 15% struggle to maintain a balanced diet, foundational habits that directly influence health, energy, and resilience.

It is worth noting that awareness isn’t the issue. Most survey respondents report strong knowledge of health and wellness—yet 76% of millennial women say stress prevents them from pursuing their desired level of well-being, highlighting a persistent gap between knowledge and action.

“The data is clear: many women are feeling the physical and mental strain of trying to manage everything at once. With careers, caregiving, and financial pressures converging, Manulife is focused on giving Filipino women practical options to protect their health today while building financial confidence for tomorrow,” said Grace Mallabo, Chief Health and Products Officer, Manulife Philippines. 

Turning insights into action: Solutions that help Filipinas protect their health today and build financial confidence for tomorrow

Through its suite of health and protection solutions, including the Manulife HealthFlex critical illness plan, which offers coverage for over 100 critical illnesses from early diagnosis to recovery, and provides additional benefits for gender-specific cancers, including breast, cervical, ovarian, and uterine cancer for women, among many others. Manulife Medical Secure, meanwhile, provides up to PHP5 million in medical coverage with cashless access to over 1,700 hospitals and clinics nationwide; and Manulife GoalReady, which supports long-term financial goals with protection and investment features, Manulife helps women safeguard their financial independence, no matter what stage or season of life they're in.

As part of its global commitment to championing longevity, Manulife runs programs such as ManulifeMOVE, a holistic health platform designed to encourage healthier habits through everyday movement and proactive lifestyle choices Manulife Philippines and Manulife China Bank Life also recently entered into a partnership with ACHealth that aims to educate Filipinos on cancer prevention and help improve access to comprehensive cancer care.

“Closing the work-life balance gap starts with tools that enable women to protect what matters most: health, income, and time,” Mallabo added. “With the right coverage and guidance, women can move through every stage of life with confidence, whether they're building careers, caring for family, or planning for the future. That’s how we champion longevity—not just living longer, but living better—by making financial wellness practical, personal, and empowering for every Filipina.”

As Women’s Month calls attention to the resilience and contributions of Filipino women, Manulife Philippines encourages women to prioritize their own health and financial security now and for the long term. 

This initiative builds on Manulife’s refreshed strategy, advancing its strategic priority of empowering customers' health, wealth, and longevity and aligns to the recently launched Manulife Longevity Institute, a global platform to drive action that helps people live longer, healthier, and more financially secure lives by 2030. 

GCash, Manulife Investments Philippines Expand Filipinos’ Access to Global Property Investments on GFunds

Finance super app GCash, together with Manulife Investment Management and Trust Corporation (Manulife Investments Philippines), is expanding Filipinos’ access to the global property market by introducing Real Estate Investment Trust (REIT) funds and other income-paying unit investment trust funds (UITFs) within the GCash app.

 

GCash users may access four income-paying UITFs on GFunds from Manulife Investments Philippines, including the first REIT funds to come to the e-wallet. These include the Manulife Asia Pacific REIT Fund and the Manulife Global REIT Feeder Fund, which comprise investments in Asia and global properties. In addition, the newly added Manulife Global Preferred Income Fund and Manulife Asia Dynamic Bond Feeder Fund aim to help Filipinos access additional income through other diversified investments with attractive yield advantage.

 

Through the partnership, Filipinos have an opportunity to earn from global property rentals—including hotels, condominiums, and office buildings—without the high capital requirements associated with property ownership. Professional management by Manulife Investments Philippines simplifies the experience, covering asset selection to optimization, making investing in global real estate a guided and more accessible experience for Filipinos, starting at just PHP 1,000.00.

 

Among the country's largest fund managers, Manulife Investments Philippines had PHP 205 billion assets under management (AUM) and a net income of PHP 372 million as of end of 2024. Meanwhile, Manulife Investment Management, the global wealth and asset management segment of Manulife, had over US$1.6 trillion of assets under management and administration (AUMA) globally as of December 2024.

 

“Our partnership with Manulife Investments Philippines is about providing Filipinos with access to simplified world-class tools to help them in their long-term financial security.  We’re making it easier for Filipinos to explore investment opportunities that haven’t always been within reach. Now, Filipinos can easily invest in REIT funds and UITFs backed by the strategic perspective and proven credibility of Manulife,” said Winsley Bangit, Group Head of New Businesses at Mynt, the parent company of GCash.

 

"Partnering with GCash, a major player in the financial space, is aligned with our mission to provide innovative and affordable wealth solutions to more Filipinos so they can achieve their long-term financial aspirations, even in volatile times. Through GCash, our UITFs are now more accessible to a broader set of investors who are looking to diversify and grow their wealth portfolio,” said Aira Gaspar, President and Chief Executive Officer, Manulife Investments Philippines.

 

Combining local expertise with global resources, Manulife Investments Philippines offers a diverse range of differentiated UITFs, including income-paying UITFs that aim to provide recurring income streams and potential capital appreciation by tapping into a broad range of asset classes.

 

Manulife Investments Philippines’ UITFs give access to local and global investment opportunities for different goals, needs, and risk profiles across various life stages. Whether investors are seeking income, growth, or portfolio diversification, its investment solutions are designed to help investors pursue competitive returns and sustainable cash flow for better income. The company provides investment products designed to give investors competitive returns and cash flow.

 

For more information on GCash and its financial and investment solutions, visit www.gcash.com. To know more about Manulife Investments Philippines and its suite of investment solutions, visit www.manulifeim.com.ph.

 

In Latest Collaboration with Manulife, Erwan Heussaff Puts Spotlight on Longevity

MANILA, Philippines – For Manulife Philippines brand ambassador and content creator Erwan Heussaff, living better and attaining longevity boils down to one thing: intentionality. In a video he produced in partnership with Manulife Philippines, Erwan looked back at his experience speaking during “Time to Move: the Manulife Longevity Symposium” in October where he and other industry experts tackled how Filipinos are approaching health and aging in the lens of longevity. 

“Today's world moves so fast. And so do the choices we make about our health, our habits, and our future. Longevity isn't just about living longer. It's about living with intention,” Erwan Heussaff said in the video posted on his Instagram account. 

The symposium served as a platform for discussions on how physical, mental, and financial health impact longevity. Heussaff shared the stage with Manulife Global Chief Sustainability Officer, Ariel Kangasniemi, in discussing living healthier and making sustainable choices, particularly in the food we eat. 

“When we think of food, we think of something that we eat, and something that keeps us going. I always say just do things with intent. When you do something, know why you're doing it, and that you shouldn't let guilt eat you up. So, if you want to eat fast food, I can't stop you. For the other things that you're eating, maybe just make a conscious decision of what you're eating, it really has to start with you,” Heussaff said. 

His work as a content creator traveling around different parts of the Philippines and his passion for food, he said, have made him realize more that even small steps count in taking care of our health and our communities. 

“Through what we decide to do every day, we can create change for ourselves and also for our direct community. But it really has to start with you—with the decisions that you make every day. Even the small ones, they all count and lead you to a bigger goal,” he said. 

“We are thrilled to continue shining a spotlight on these very important conversations with Erwan,” said Sonali Verma, Chief Marketing Officer, Manulife Philippines “Through his content and our other platforms, such as the Longevity Symposium and ManulifeMOVE, we aim to inspire and empower Filipinos with practical insights and actionable steps, helping them make intentional choices that lead to healthier, more sustainable, and ultimately better lives.” 

This latest collaboration between Heussaff and Manulife follows his previous features that centered around healthy eating and the impact of protecting the environment to communities such as Manulife’s partnership with Haribon Foundation, which continues to benefit residents, farmers, and micro-entrepreneurs in Quezon Province. 

This initiative builds on Manulife’s commitment to longevity and is exemplified by the recently launched Manulife Longevity Institute, which is a global platform that seeks to drive action to help people live longer, healthier, and more financially secure lives by 2030 – in Asia and around the world.

New Manulife Report Finds Asians Want to Live Better, Not Just Longer, as They Prepare for a 40-Year Retirement

MANILA, Philippines – As people across Asia live longer than ever before, a growing number are prioritizing purpose and quality in a longer life, according to the 2025 Financial Resilience and Longevity Report for Asia (the “Report”) unveiled by Manulife Wealth & Asset Management (Manulife WAM). The Report reveals that as longevity rises across the region, people aspire to live independently and healthily in retirement, but many still face challenges in achieving lasting financial resilience.

The Report, which focuses on Hong Kong, Malaysia, Indonesia, and the Philippines, builds on Manulife’s established commitment to longevity preparedness and is exemplified by the recent launch of Manulife’s Longevity Institute, a global platform that seeks to drive action to help people live longer, healthier, and more financially secure lives.

Calvin Chiu, Head of Asia Retirement, Manulife and Chief Executive Officer, Manulife Investment Management Hong Kong said, “Longevity is reshaping how people across Asia think about retirement. We’re seeing people rethink what retirement means—not simply living longer, but living better. Financial independence, health, and well-being now define success in this new era of longevity.”

Living Better, Not Just Longer

The report shows that most Asians prioritize quality of life over longevity itself. Fewer than 1 in 10 respondents said they wanted to live longer regardless of circumstances, while half said they value living a meaningful life, and over one-third expressed a desire not to be a burden on others. When envisioning later life, people overwhelmingly said they hope to be financially independent, stay physically and mentally active, and age gracefully while maintaining their desired standard of living.

These findings highlight a strong desire for autonomy and wellbeing, with many viewing health and financial stability as deeply connected. Across all four markets, three-quarters of respondents believe that their financial wellbeing affects their physical and mental health, while 85% said financial wellbeing influences their mental state during retirement.

“People across Asia want to enjoy their extended lifespans with dignity, purpose, and freedom,” added Chiu. “That requires a shift in mindset—from saving for retirement to planning for longevity.”

Asia’s Financial Readiness Gap

Despite this awareness, less than half of respondents across Asia believe they will have enough funds to retire comfortably. Confidence varies widely across markets, from just 48% in Hong Kong to 77% in Indonesia. Mid-career individuals aged between 45 and 54 are the least optimistic about their preparedness, underscoring a need for more proactive financial planning.

Cash continues to dominate the average Asian portfolio, representing roughly half of non-property investments, reflecting ongoing caution toward risk. Many respondents cited fear of capital loss and lack of investment knowledge as reasons for avoiding higher-yielding assets. Property, once the cornerstone of Asian retirement planning, is losing its dominance. While most still regard it as important, only 3 in 10 now see it as less of a priority than before.

“Holding too much cash and relying solely on property can leave people vulnerable to inflation and income shortfalls,” said Chiu. “Building financial resilience means diversifying across income-generating and inflation-protected assets—and doing so early.”

Advice Matters: Professional Guidance Drives Confidence

The Report found a clear link between financial advice and confidence. Across all four markets, people who work with a financial planner are significantly more likely to feel ready for the future. In Indonesia, for example, 89% of those with a financial planner said they expect to have sufficient funds for retirement, compared to 63% of those without one. In Hong Kong, that gap widens further, with 62% of people who work with a planner feel confident versus only 29% without. Insurance agents and financial planners from insurance companies remain the most common sources of advice across Asia, followed by bank relationship managers and independent advisors.

“Professional advice can make all the difference,” Chiu added. “With the right guidance, people can move from simply saving to actively investing, giving them greater control over their future income and lifestyle.”

Generational and Market Insights Across Asia

Regional patterns reveal both progress and disparity. In Hong Kong, less than half (48%) of respondents believe they will have sufficient funds for retirement. However, many are taking action—around two-thirds (65%) plan to shift part of their cash into higher-return investments. In Malaysia, confidence is moderate, with 58% expecting to be financially ready. Many Malaysians expressed strong interest in pension solutions that provide steady retirement income and protection against inflation.

In contrast, Indonesia emerged as the most financially confident market, with 77% of respondents believing they will have enough savings for the future. Indonesians also show the willingness to diversify, with 69% saying they are now more open to investing for income rather than holding property. Meanwhile, the Philippines reflects both optimism and transition: while just over half (52%) of respondents feel financially prepared for the future, 73% now prefer income-generating investments over property (71%), signaling a generational shift in retirement thinking.

These market insights collectively underscore a growing recognition that living longer requires new investment habits, diversified portfolios, and a stronger focus on financial literacy.

The Report also highlights a common insight across generations. Younger, mid-life and older groups consistently ranked a work-free new chapter as their top priority when it comes to retirement outlook. This desire is strongest among the younger group (25-34) at 55% and the older group (60+) at 58%, while mid-life groups (45–59) show a more balance view with many leaning toward balancing work and life with continued employment at the same time. 

A Call to Action: Building Longevity Confidence

As life expectancy continues to rise, the Report urges individuals, employers, and financial planners to rethink traditional retirement strategies. Manulife WAM advocates a more holistic approach to longevity—one that combines early financial planning, diversified investments, and continuous professional guidance to help people thrive through longer retirements.

“Longevity should be a source of optimism, not anxiety,” Chiu concluded. “With the right financial habits and guidance, people can turn longer lives into better lives—and that’s the vision driving our work at Manulife.”

Millennials and Gen Zs Prioritize Health, Purpose, and Financial Independence, But Health and Wellness Gaps Persist - New Manulife Philippines Study Finds

MANILA, Philippines – While millennials and Gen Zs in the Philippines are reshaping what it means to live well and live long, significant gaps between awareness and action jeopardize their health, wellness, and longevity aspirations, a new study by Manulife Philippines has found. 

According to “#FYP: Future-proofing Young Pinoys: Examining Health and Longevity Perspectives, Sentiments, and Aspirations of Millennials and Gen Zs,” which was conducted among 500 respondents across the Philippines, younger Filipinos are placing greater emphasis on healthspan, purpose, and financial independence. However, the study also revealed that while 83% of young respondents have good knowledge about health and wellness, only 76% say they are taking sufficient action to consistently practice healthy habits. 

“With a median age of 26.1, the Philippines has one of the youngest populations in Asia. Our latest study highlights the need to support younger generations in translating their health, wellness, and longevity aspirations into meaningful action. We found that millennials and Gen Zs are motivated to live healthier lives, but barriers like stress, excessive screen time, and sleep deprivation, among many others are holding them back from achieving this goal,” said Rahul Hora, President and Chief Executive Officer, Manulife Philippines.

Motivated to be healthy, but stress gets in the way; Millennial women among the most affected

The study found that millennials and Gen Zs are not short of motivation to pursue their health and wellness goals. While 64% said they are pursuing health to avoid getting sick, and 44% said they want to minimize potential medical expenses, many are equally driven by their personal well-being and self-image about feeling and looking good: 44% said they want to look good or fit, and 43% said they want to look youthful.

Younger Filipinos, especially women, are also putting more focus on healthspan, or the number of the years we live healthily, over lifespan. According to the survey, 60% of female respondents prefer to prolong their healthspans, while 53% of males prefer to prolong their lifespans.

Filipino millennials and Gen Zs face notable health and wellness gaps, from monitoring to their actual wellness behaviors:

- Young Filipinos show significant gaps in health monitoring (awareness vs what they actually monitor), particularly in mobility (24%), nutrition (23%), and cholesterol levels (20%). Gender differences are evident, with young women struggling more with nutritional monitoring (27%) and young men facing greater challenges in mobility monitoring (28%).

- Many young Filipinos find it difficult to consistently maintain healthy sleeping habits (20%), achieve work-life balance (19%), and follow a balanced diet (15%). Women report a larger gap in achieving work-life balance at 22%, compared to the 15% gap among men.

- Stress is the most prominent barrier to wellness, affecting 64% of respondents. Millennials report higher stress levels than Gen Zs (69% vs. 58%), and women are more affected than men (73% vs. 55%). Notably, 76% of millennial women say stress prevents them from pursuing their desired wellbeing—the highest among all generational and gender groups.

- Modern lifestyle habits further compound these issues, with excessive screen time impacting 48% and sleep deprivation affecting 45% of young Filipinos. Trends such as “bedrotting” and “doomscrolling” reflect how contemporary behaviors are undermining their wellness goals.

“We’re seeing that for young Filipinos, intent alone isn’t sufficient. While many are motivated to pursue healthier lives, they’re facing a complex mix of stressors and lifestyle gaps, which make it difficult to follow through. These habits quietly derail their ability to prioritize wellness. That’s why the next step is to find ways to embed wellness into their daily routine. By offering health and wellness-focused programs and collaborations with likeminded partners, we are helping them bridge the gap between intention and action, turning wellness goals into sustainable, everyday behaviors supporting their long-term health and longevity aspirations,” added Hora.

Younger Filipinos view age positively and prioritize attaining purpose and living independently than being illness-free

According to the study, 96% of millennials and Gen Zs surveyed believe aging is a natural process that should be embraced with positivity, while 91% of the respondents believe that living a meaningful life is more important than living a long one. The study revealed a striking perspective on aging priorities, with 83% of respondents believing that living independently and being able to do things that matter most to them is more important than being illness-free. 

Millennials surveyed focus more on physical health and family relationships as they age. Gen Zs, on the other hand, lean toward self-discovery, purpose, and making an impact. Only 13% of both generations consider maximizing lifespan as a top priority, with men showing slightly higher interest (17%) compared to women (8%).

“The findings reveal that young Filipinos see aging not as decline, but as a chance to live with purpose and independence,” Hora said. “It is therefore crucial that we create opportunities and support systems for them to live better at every stage of their lives. This means investing in holistic wellness programs, accessible financial health education, as well as tools that address both physical and mental needs, tailored especially for younger generations navigating various stressors of the modern world.”

“As one of the country’s longest-serving insurers, Manulife Philippines is deeply committed to supporting younger generations of Filipinos in their journey toward financial independence and longevity. Through our innovative insurance and investment solutions, and our nationwide network of over 10,000 professional financial advisors, we aim to empower millennials and Gen Zs to live fuller, healthier lives with purpose and confidence as they age,” said Hora. 

Financial independence: Younger Filipinos’ ultimate longevity concern

When it comes to living a longer life but also “adding life to years,” financial security tops the list of concerns for both generations. Among the respondents, 74% believe that longevity is a blessing only if they have sufficient financial resources, with running out of money being their greatest worry (61%). Millennials and Gen Zs agree that mental health is a top longevity concern (36% and 47%, respectively). Millennials surveyed are more concerned about keeping ties with children (37%), while Gen Zs are more concerned about living their desired lifestyle (39%).  

Gaining financial independence is also a top longevity priority for young Filipinos (52%), followed by family relationships (36%) and physical health (33%). Women, however, prioritize financial independence significantly more than men (60% vs. 44%). This gender gap reflects broader structural realities women face in the Philippines. Despite having longer life expectancies (69.9 vs 63.4), women have lower labor force participation (52.9% vs 76.3%) and are prone to career interruptions due to family and caregiving responsibilities. These factors make financial independence especially urgent for women, who must plan for longer retirement years with potentially fewer financial opportunities.

Financial planning remains one of the many challenges the youth face. Gen Zs surveyed estimate needing PHP22.3 million to achieve financial independence upon retirement, while millennials estimate PHP18.4 million. Yet only 20% of respondents have very high confidence in achieving these goals. Despite the challenges, young Filipinos take proactive steps. Among those who prioritize financial independence, 65% save part of their income, 45% purchase insurance, and 43% actively broaden their financial knowledge. However, 68% admit that sustaining investments remains difficult.

“It’s encouraging to see today’s younger generations starting to take more proactive steps toward financial planning. We’re seeing a shift in mindset, where millennials and Gen Zs are actively saving, purchasing insurance, and expanding their financial literacy. These are promising signs,” said Aira Gaspar, President and Chief Executive Officer, Manulife Investments Philippines. 

“The key now is to help them bridge the gap between intention and sustained action, through accessible, flexible investment strategies that evolve with their life stages, financial capabilities, and aspirations. By enabling them with the right tools and guidance, we can help turn financial independence into a tangible, achievable reality for our younger customers in the Philippines,” added Gaspar.

The Manulife Philippines study, “#FYP: Future-proofing Young Pinoys: Examining Health and Longevity Perspectives, Sentiments, and Aspirations of Millennials and Gen Zs” may be accessed and downloaded via the company’s website, manulife.com.ph.

Manulife Philippines, Erwan Heussaff Partner for Video on the Importance of Healthy Eating

MANILA, Philippines – Manulife Philippines, the local arm of leading international financial services provider Manulife, and its brand ambassadors, food content creator Erwan Heussaff and daughter Dahlia, premiered their third collaborative video, which emphasizes the importance of healthy eating.

The video, now live on Heussaff’s social media pages, shows the father-daughter tandem bonding at home on a rainy day and cooking tomato soup, highlighting that even small steps and simple recipes can make an impact on our overall health.

“Teaching kids to eat right at an early age is just as critical as instilling values like honesty or kindness. It sets the foundation for their life-l99ong health, discipline, and relationship with food,” Heussaff said. “Obesity, diabetes, and other chronic diseases once seen in adults, are now affecting kids. Healthy eating early can help prevent these long-term issues.” 

A recent Manulife Philippines study found that 33% of Filipinos consider their current lifestyle as unhealthy, while 24% of respondents say they do not really know what is considered a healthy diet. Further, this year’s Manulife Asia Care Survey revealed that while people in the Philippines view physical health as the most important factor to living their desired lifespan, only 5 of 17 preventive actions are being taken by more than half of the respondents to stay healthy. With his collaboration with Manulife, Heussaff aims to show how small everyday habits can lead to a healthier lifestyle. 

“Insights from our recent studies reveal Filipinos are aware of the importance of their physical health to living a better life. Despite the high level of awareness, there are still gaps in their action to fully attain a healthy lifestyle,” said Sonali Verma, Chief Marketing Officer, Manulife Philippines.  

Verma added, “At Manulife, we remain committed to empowering Filipinos to take charge of their health, wellness, and financial security through our products and solutions. Additionally, our partnerships with trusted public figures like the Heussaffs help us communicate this message—making decisions easier and lives better for more Filipino families.”

Since joining wife Anne Curtis as a Manulife brand ambassador, Erwan has collaborated with the insurer to produce a video series, which supports Manulife’s commitment to enable Filipinos to live healthier and better lives. The first two featured healthy cooking tips and the company’s Impact Agenda initiatives with Haribon Foundation in Quezon Province. The Heussaffs also recently starred in Manulife Philippines’ latest brand campaign, “M Knows Better.” 

The Best Time to Invest in Health Protection is Now

Manila, Philippines — Young Filipinos are becoming more conscious about their health span, or how long they will enjoy good health, according to the recent Manulife Asia Care Survey. While Filipinos surveyed, on average, expect to be healthy until approximately 62, younger millennials (born 1989 to 1996) anticipate that they will only be at the prime of their health until age 55.

The pandemic brought unprecedented changes, especially regarding one’s health and finances, so Filipino millennials and Gen Zs have become concerned about financial security. They realized that they needed to start investing in life and health protection, or find more ways to grow their money, especially in light of the following concerns:

1. Their critical illness risk. Genetics, the environment, the stresses of modern living, and even binge-eating and endless feasts brought by the holidays, may conspire to put everyone at risk for various critical illnesses. Even Gen Z and millennials find that their relatively young age does not guarantee protection. For Filipinos, coronary heart diseases, tumors, and cerebrovascular conditions are the top health and mortality risks, according to the Philippine Statistics Authority (PSA). 

2. Their poverty risk. Medical treatments remain costly, and they can be challenging even for the otherwise comfortable middle class. This financial burden is a significant concern for many Filipinos, with almost half or 45% of the national health expense coming from out-of-pocket payments. At least 1.5 million Filipino families are pushed to the poverty line every year due to unexpected health expenses, according to the Insurance Commission.

3. Weakened social safety nets due to economic uncertainties. Most Filipinos rely on health maintenance organization (HMO) plans and government-subsidized health insurance programs for their protection. However, with economic uncertainties causing medical inflation to soar to as high as 12-13%, Filipinos need more resources to cover the rising costs of hospital and medical treatments. 

While they realize the importance of bolstering one’s health protection, some millennials and Gen Zs – many of whom are just starting their careers, shifting priorities, or changing life journeys – may feel held back by their limited income.

To address this gap and help make it easier for young Filipinos to boost their health and life protection, Manulife offers HealthFlex and FutureBoost.

HealthFlex, an innovative and flexible life and health insurance plan that protects against up to 112 critical illnesses and guarantees health coverage until age 100. Furthermore, if diagnosed with one of these covered critical illnesses, premiums are automatically waived, allowing them to focus on recovery instead of worrying about their medical bills. They can also customize their plans by adding coverage benefits for early-stage illnesses, second occurrences of cancer, heart attack, or stroke, and hospitalization and recovery assistance.

Meanwhile, FutureBoost is an all-in-one plan for life, savings, and health benefits that offers critical illness coverage of up to 10 times the plan’s face amount or as high as Php 15 million, and access to various investment funds where Filipinos may grow their money and boost their coverage anytime through various add-on benefits, such as hospital income benefit that can help them pay for hospital expenses while protecting their savings. With FutureBoost, young Filipinos can get early protection from critical illnesses, while they save and prepare for their life goals.

As more Filipinos seek insurance solutions but struggle with budget constraints, Manulife strives to find innovative ways to make insurance more accessible, enabling customers to personalize their health coverage while financially protecting themselves and those they love most. 

To learn more about Manulife's life and health insurance products, visit manulife.com.ph.

Manulife Philippines Holds Inaugural Blessing of its Cebu 2Quad Branch, Reinforcing its Agency Force in the Queen City of the South

Manila, Philippines — Manulife Philippines recently inaugurated its new Cebu 2Quad office, one of 47 branches of the Company in the country, to further strengthen its agency force’s commitment to providing life and health protection and financially securing the future of more Cebuanos. 

Currently, Manulife’s hub in the Visayas has 23 agents belonging to the Million Dollar Round Table (MDRT), a global and independent association of the world’s leading life insurance and financial services professionals. The hub will house Manulife’s growing agency force in Cebu, now with more than 200 agency leaders and financial advisors.

“As more Filipinos prioritize their health and future, Manulife empowers its agency force with comprehensive training and education programs, innovative digitized tools, mentorship programs, and collaboration opportunities with fellow financial advisors, enabling them to serve and help more Filipinos make well-informed decisions related to finance and health coverage,” said Rahul Hora, President and CEO, Manulife Philippines. “With our expanding presence in Cebu and the Visayas region, we look forward to financially protect more Filipino families and make their every day better.”

Along with Hora, also present during the inauguration were Sailesh Nalinakshan, Manulife Philippines Head of Agency Strategy and Support; Maya Lee, Manulife Philippines Chief Operations Officer; Maiko Diaz de Rivera, Head of Distribution Operations; the Honorable Rey Gealon, City Councilor of the City of Cebu, and Visayas-based Manulife Agency Leaders and Sales Management Team. 

 

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About Manulife Philippines

The Manufacturers Life Insurance Company opened its doors for business in the Philippines in 1907. Since then, Manulife's Philippine Branch and later The Manufacturers Life Insurance Co. (Phils.), Inc. (Manulife Philippines) has grown to become one of the country's leading life insurance companies. Manulife Philippines is a wholly-owned domestic subsidiary of Manulife Financial Corporation, among the world's largest life insurance companies by market capitalization. Learn more about Manulife Philippines by visiting their website manulife.com.ph and following them on Facebook (facebook.com/ManulifePH), Twitter (@ManulifePH), and Instagram (@manulifeph).

About Manulife

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we provide financial advice and insurance, operating as Manulife across Canada, Asia, and Europe and primarily as John Hancock in the United States. Through Manulife Investment Management, the global brand for our Global Wealth and Asset Management segment, we serve individuals, institutions, and retirement plan members worldwide. At the end of 2022, we had over 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. We trade as 'MFC' on the Toronto, New York, and Philippine stock exchanges and under '945' in Hong Kong.

Not all offerings are available in all jurisdictions. For additional information, please visit manulife.com.