MANILA, April 28, 2023 – Jack Daniel’s® and Coca-Cola are launching Jack Daniel’s and Coca-Cola alcoholic ready-to-drink (aRTD) in the Philippines.
Made with Jack Daniel’s Tennessee Whiskey and Coca-Cola, Jack Daniel’s & Coca-Cola aRTD premium cocktail is inspired by one of the most popular bar cocktails around the world.
Last year, Jack Daniel’s and Coca-Cola announced that they would be teaming up to provide adults in markets around the world with this new drink option to enjoy. The Jack Daniel’s and Coca-Cola pre-mixed cocktail is inspired by one of the world’s most popular branded “bar calls” – a cocktail ordered with specific brand names – in a convenient, ready-to-drink format. The premium cocktail from these two iconic brands is now hitting shelves nationwide in the Philippines.
“We are excited that Jack Daniel’s and Coca-Cola ready-to-drink cocktail is expanding to new markets, including the Philippines, allowing more fans of the classic cocktail to enjoy the taste that set the standard for bar calls around the world,” said Sally Goh, General Manager, Emerging Asia, Brown-Forman. “It’s incredibly special to share the product of this joint effort with Filipinos.”
“While Jack Daniel's and Coca-Cola have long been mixed at home and in bars around the world, today we're officially introducing to the Philippines a premium drink that unites two iconic brands in a ready-to-drink cocktail blend with so many perks, including its can,” said Cesar Gangoso, Frontline Marketing Director, Coca-Cola ASEAN and South Pacific East Region. “Jack Daniel’s and Coca-Cola aRTD is truly the beginning of something big.”
The packaging boldly integrates iconic qualities of both brands – the red Coca-Cola logo written in its classic Spencerian script coupled with the bold, black Jack Daniel’s Old No.7 design – emphasizing that the Jack Daniel’s and Coca-Cola aRTD is born ready to be the best because of its quality ingredients.
The can and packaging, which feature two of the world’s most recognizable and valuable trademarks in “Coca-Cola” and “Jack Daniel’s”, will include clear responsibility symbols stating that the beverage is to be enjoyed responsibly and only by consumers of legal drinking age. All marketing of the Jack Daniel’s and Coca-Cola aRTD product will adhere to alcohol-responsible marketing policies and practices held by Brown-Forman and The Coca-Cola Company.
Jack Daniel’s and Coca-Cola, available in 320 mL slim cans with an alcohol level of 7%, is now hitting shelves nationwide in the Philippines. The premium cocktail drink may also be ordered online soon via Boozy.ph, CokeBeverages.ph, Shopee, and Lazada as long as you are 18 years old and above.
Jack Daniel’s was established in 1866 in Lynchburg, Tennessee. The Coca-Cola brand was established in 1886 in Atlanta.
To know more, follow the Jack Daniel’s and Coca-Cola official Facebook page or visit http://www.coca-cola.com.ph.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select, and Jack Daniel’s RTDs. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
About Coca-Cola Philippines
Coca-Cola has been refreshing Filipinos for 109 years. The Philippines was Coca-Cola’s first market in Asia to begin local bottling operations. Today, the Coca-Cola system in the Philippines has evolved into a total beverage company, offering a diverse portfolio of beverage brands and employing over 15,000 Filipinos in over 19 manufacturing facilities and more than 60 distribution centers nationwide. As part of its long-standing commitment to the country, Coca-Cola continues to support safe water access programs in over 250 communities, has empowered around 250,000 women entrepreneurs through training and peer mentoring, and is accelerating packaging collection and recycling under its global World Without Waste initiative.