Jack Daniel’s® and Coca-Cola aRTD debuts in the Philippines

 

MANILA, April 28, 2023 – Jack Daniel’s® and Coca-Cola are launching Jack Daniel’s and Coca-Cola alcoholic ready-to-drink (aRTD) in the Philippines.

Made with Jack Daniel’s Tennessee Whiskey and Coca-Cola, Jack Daniel’s & Coca-Cola aRTD premium cocktail is inspired by one of the most popular bar cocktails around the world. 

Last year, Jack Daniel’s and Coca-Cola announced that they would be teaming up to provide adults in markets around the world with this new drink option to enjoy. The Jack Daniel’s and Coca-Cola pre-mixed cocktail is inspired by one of the world’s most popular branded “bar calls” – a cocktail ordered with specific brand names – in a convenient, ready-to-drink format. The premium cocktail from these two iconic brands is now hitting shelves nationwide in the Philippines.

“We are excited that Jack Daniel’s and Coca-Cola ready-to-drink cocktail is expanding to new markets, including the Philippines, allowing more fans of the classic cocktail to enjoy the taste that set the standard for bar calls around the world,” said Sally Goh, General Manager, Emerging Asia, Brown-Forman. “It’s incredibly special to share the product of this joint effort with Filipinos.” 

“While Jack Daniel's and Coca-Cola have long been mixed at home and in bars around the world, today we're officially introducing to the Philippines a premium drink that unites two iconic brands in a ready-to-drink cocktail blend with so many perks, including its can,” said Cesar Gangoso, Frontline Marketing Director, Coca-Cola ASEAN and South Pacific East Region. “Jack Daniel’s and Coca-Cola aRTD is truly the beginning of something big.”

The packaging boldly integrates iconic qualities of both brands – the red Coca-Cola logo written in its classic Spencerian script coupled with the bold, black Jack Daniel’s Old No.7 design – emphasizing that the Jack Daniel’s and Coca-Cola aRTD is born ready to be the best because of its quality ingredients.

The can and packaging, which feature two of the world’s most recognizable and valuable trademarks in “Coca-Cola” and “Jack Daniel’s”, will include clear responsibility symbols stating that the beverage is to be enjoyed responsibly and only by consumers of legal drinking age. All marketing of the Jack Daniel’s and Coca-Cola aRTD product will adhere to alcohol-responsible marketing policies and practices held by Brown-Forman and The Coca-Cola Company. 

Jack Daniel’s and Coca-Cola, available in 320 mL slim cans with an alcohol level of 7%, is now hitting shelves nationwide in the Philippines. The premium cocktail drink may also be ordered online soon via Boozy.ph, CokeBeverages.ph, Shopee, and Lazada as long as you are 18 years old and above.

Jack Daniel’s was established in 1866 in Lynchburg, Tennessee. The Coca-Cola brand was established in 1886 in Atlanta.

To know more, follow the Jack Daniel’s and Coca-Cola official Facebook page or visit http://www.coca-cola.com.ph.

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About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select, and Jack Daniel’s RTDs. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

About Coca-Cola Philippines

Coca-Cola has been refreshing Filipinos for 109 years. The Philippines was Coca-Cola’s first market in Asia to begin local bottling operations. Today, the Coca-Cola system in the Philippines has evolved into a total beverage company, offering a diverse portfolio of beverage brands and employing over 15,000 Filipinos in over 19 manufacturing facilities and more than 60 distribution centers nationwide. As part of its long-standing commitment to the country, Coca-Cola continues to support safe water access programs in over 250 communities, has empowered around 250,000 women entrepreneurs through training and peer mentoring, and is accelerating packaging collection and recycling under its global World Without Waste initiative.

 

McDonald’s Brings Color to the Holiday Season through New Limited Edition Coca-Cola Cups

Manila, Philippines - November 15, 2021 – McDonald’s Philippines adds color and spreads happiness to the holidays with the return of its Coca-Cola collectibles – aluminum cups in 6 festive colors! 

The Coca-Cola Aluminum Cup Collection is the first aluminum line of non-breakable, sleek, and on-trend cups in the Philippines. It’s the perfect addition to decorate one’s holiday feast as it comes in 6 metallic-like colors – Red, Yellow, Green, Blue, Purple, and Pink! There’s no better way to enjoy a cold and refreshing glass of Coca-Cola this Christmas than in these stylish cups available at McDonald’s stores for a limited time only!

You can own one of the 6 designs by simply adding Php 49 to any of the participating McDonald’s meals – which is most of your favorite meals with Coca-Cola! Available in McDonald’s starting today, customers can start collecting their cups to complete the collection just in time for the holiday festivities! A Media Noche or Noche Buena table setup is sure to look much more abundant and vibrant with the bright hues of the Coca-Cola Aluminum Cups.

Brighten up the holiday season and get your hands on the first-ever Coca-Cola Aluminum Cup Collection! Easily within reach, these collectibles will be available in McDonald's stores nationwide via Dine In, Take Out, Drive-Thru, and McDelivery.

Coca-Cola Provides Earthquake-Hit Mindanao with Clean Drinking Water

Following the disastrous earthquakes that struck Mindanao, which left displaced residents without access to potable water, the Coca-Cola System in the Philippines immediately mobilized volunteers and resources to facilitate the donation of Wilkins™ water.

Through its nationwide network of 19 bottling plants, employee volunteers, and NGO partners such as the Philippine Disaster Resilience Foundation, Caritas Manila, and other organizations, the Coca-Cola System has thus far provided over 115,000 liters of Wilkins™ water to communities severely hit by the devastating earthquakes.

From day zero, Coca-Cola mobilized its resources to contribute to the relief efforts. Coca-Cola Beverages Philippines, Inc. President and CEO Gareth McGeown, with CCBPI’s local Davao team, led the delivery of Wilkins™ water to the hardest-hit areas in Magsaysay, Davao del Sur; they were received by Magsaysay Mayor Arthur Davin. Wilkins™ water was likewise distributed to Digos, Davao del Sur; and Tulunan, Kidapawan, Makilala, and Magpet, in Cotabato. More Wilkins™ water— close to 34,560 liters—are on their way from nearby Coca-Cola bottling plants and distribution centers.

The Coca-Cola System is also working with the Tagum City Council of Women Foundation Inc. on the deployment of Coca-Cola’s SETA machine—a mobile water plant that treats water to make it clean and potable—in Bansalan, Davao del Sur.

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, bringing economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

Yes! There Is Such A Thing That Is Called Perfect Coke!

Philippines tastes the #PerfectCoke for the first time - truly a #SarapNgFirst
The past couple of weeks have been a guessing game for many Filipinos as beverage company Coca-Cola teased about “tasting Coke® for the first time again” through social media, TV, and several billboards along major highways. Many wondered how this could possibly happen as the popular drink has been in the Philippines for more than 100 years.

On February 15th, Sunday, we got the answer. Coca-Cola revealed that there is a way to enjoy an even better tasting and more refreshing Coke, as if having Coke for the first time! The secret? Chill your Coca-Cola bottle up to 3˚ Celsius and voilà! You now have a perfectly chilled Coca-Cola!
Jasmin Vinculado, Vice President for Marketing of Coca-Cola Philippines engaged the crowd with Coca-Cola trivia that gained oohs and aahs - “What’s the first word that comes to mind when asked about the taste of Coca-Cola? Some will say a bit spicy, others will say refreshing, or it may even be described as having a bite in the throat. No matter who you ask, there is not one word to describe the taste of Coca-Cola. This is what we call flavor amplitude – because flavors are well blended and balanced, it triggers all five primary tastes that creates the “bloom” in the mouth that is hard to describe. Basta masarap!”
So what exactly is the Perfect Coke experience? It is drinking from a Coca-Cola bottle chilled to perfection. Normally we get to taste Coke at 4 degrees Celsius or even warmer. But drinking it at 3 degrees takes the experience to a whole new level. It brings out that great Coca-Cola taste, like you’ve never tasted it before.
This was launched to the public through a simultaneous event done across the country – with key venues in Abreeza Mall Davao, Ayala Center Cebu, and Glorietta Mall in Makati. The afternoon was made more fun by performances from the Coke Ambassadors. Julia Montes & Jerome Ponce joined the celebration in Abreeza, Joseph Marco & Janella Salvador fired up Cebu, and Miles Ocampo & Manolo Pedrosa doubled the happiness in Glorietta.

Gigantic coolers – the first of its kind in the Philippines – were filled with ice and Coca-Cola bottles and were set up on each site. These came with giant thermometers showing the coolers’ temperatures, which started at 10˚ Celsius.

The highlight of the event was when the Coke Ambassadors, together with key Coke representatives in each venue, poured buckets of ice in the coolers – which made the temperature drop to 3˚ Celsius. It was a eureka moment as the audience realized that the key to getting the perfect Coke is simply by chilling it to 3˚.
The ambassadors and Coke officials then gave away samples of perfectly chilled Coca-Cola to the audience. True enough, Coke chilled to perfection is nothing like you’ve ever had before. Even avid Coke drinkers must be wondering how they’ve never had Coca-Cola this good.
Diego Granizo, the newly appointed General Manager of Coca-Cola Philippines, says this is the company’s way of re-connecting with the consumers. “We want them to re-discover the thrill, chill, and refreshing feeling of drinking a bottle of Coke, as if it’s their first time again,” he says.

In able to reach out to as many Filipinos as possible, Coca-Cola also introduced the new Coke Happy Cycles. After the simultaneous launch, these coolers on wheels were sent out to the streets and have since been going around barangays to serve perfectly chilled Coke.
For more details on the #PerfectCoke and how to chill one on your own, check out the official Facebook, Instagram, and Twitter accounts of Coca-Cola Philippines.

Feel free to post about your #SarapNgFirst time taste of the #PerfectCoke experiences online.