Coca-Cola launches new Christmas Campaign under Real Magic™ Platform

Manila, Philippines – Coca-Cola, the Philippines’ most-loved beverage brand, heralds this year’s season with “Buksan ang Magic ng Pasko,” a holiday campaign that celebrates the real magic of community and togetherness. The multi-faceted campaign carries, at its heart a simple message of festive joy and inclusion; reminding us that real magic is in the moments of connection we share with others.

“Most of us grew up with Coca-Cola. As a brand, we consider ourselves fortunate to have been given the opportunity to be part of every Filipino table and witness the real magic of human connections, especially during Christmas. From celebrating every occasion to being a source of comfort – Coke serves as that uplifting pause that connects people, in friendship and in community, over a meal or a glass of Coke – and we see this even more pronounced during Christmas,” says Cesar Gangoso, Coca-Cola Marketing Director for Philippines, Vietnam, and Cambodia. 

Coca-Cola, with its 100-year-old history with the Filipino community, signals the start of Christmas celebrations with a full line up of experiences that people can enjoy. This includes a display of creative out-of-home images that celebrate people, colorful packs, lights and sound festival, well-decorated bottling facilities all over the country, and the infamous Coca-Cola truck going around to surprise 10 local communities.

Gangoso adds, “Christmas for most Filipinos has been a bit different for the past two years. However, what has always been consistent is the familiar comfort that family and friends bring. This year is no different, and just like in the past, Coca-Cola will continue to be part of everyone’s story.”

Coca-Cola’s Real Magic brand philosophy believes that magic is everywhere. It is alive in quiet moments and in grand celebrations. It is in every new experience discovered and nostalgic memories remembered. It is real in shared moments with people we love and even with our community, whether these connections are made physically or virtually.

 

Of course, Christmas will not be the same without iconic films. Buksan ang Magic ng Pasko is anchored by a new short film and supported by a series of activations across digital channels including influencer partnerships and in-store activations. The new film, directed by Sam Brown of Rogue Films and created by dentsuMB UK, embraces and celebrates human kindness with a renewed relevance for the world we live in today. Its uplifting tale shows a boy whose imagination and efforts gather a community’s goodwill at Christmas, creating a shared moment of magic around a festive meal and a Coke.

Coca-Cola Philippines has a series of activities for this holiday season. Buksan ang magic ng Pasko! Celebrate #PaskongCocaCola and the people around you who make moments of connection and hope truly magical. Visit facebook.com/CocaColaPhilippines to learn more.

McDonald’s Brings Color to the Holiday Season through New Limited Edition Coca-Cola Cups

Manila, Philippines - November 15, 2021 – McDonald’s Philippines adds color and spreads happiness to the holidays with the return of its Coca-Cola collectibles – aluminum cups in 6 festive colors! 

The Coca-Cola Aluminum Cup Collection is the first aluminum line of non-breakable, sleek, and on-trend cups in the Philippines. It’s the perfect addition to decorate one’s holiday feast as it comes in 6 metallic-like colors – Red, Yellow, Green, Blue, Purple, and Pink! There’s no better way to enjoy a cold and refreshing glass of Coca-Cola this Christmas than in these stylish cups available at McDonald’s stores for a limited time only!

You can own one of the 6 designs by simply adding Php 49 to any of the participating McDonald’s meals – which is most of your favorite meals with Coca-Cola! Available in McDonald’s starting today, customers can start collecting their cups to complete the collection just in time for the holiday festivities! A Media Noche or Noche Buena table setup is sure to look much more abundant and vibrant with the bright hues of the Coca-Cola Aluminum Cups.

Brighten up the holiday season and get your hands on the first-ever Coca-Cola Aluminum Cup Collection! Easily within reach, these collectibles will be available in McDonald's stores nationwide via Dine In, Take Out, Drive-Thru, and McDelivery.

Coca-Cola says ‘thank you’ to our Tagahatid Pasko

Coca-Cola says ‘thank you’ to our Tagahatid Pasko

The holiday season is often marked with its trademark rush – people hustling through their shopping lists trying to complete it before Christmas Eve and passengers crowding bus stations, airports, and other terminals to get home in time for noche buena. But it’s not the same for everyone, as every Christmas season, thousands of people work tirelessly just to make sure that everyone else can celebrate and feel the yuletide spirit.

This year, Coca-Cola paid tribute to people more popularly known as “Tagahatid Pasko”, highlighting how their hard work, dedication, and sacrifice has made it possible for everyone to have the merriest celebrations this season. All throughout December, the Company gave gifts and surprises to over 15,000 Tagahatid Pasko around the country as their way of thanking the various unsung heroes of Christmas who tirelessly work to bring a merry season for everyone else.

On Christmas Eve and Christmas Day, several Tagahatid Pasko were surprised by Christmas carolers and associates with ice-cold bottles of Coca-Cola at their workplaces. Over 15,000 Santa packs filled with food items and special gifts greeted the unsung heroes of Christmas who were still in their workplaces.

“This is our way of expressing our gratitude to the people who help us make Christmas happen in our own homes – be it the grocery clerk who makes sure the shelves are well-stocked, or the gift-wrapping teams who work until midnight at department stores, or the toll booth operator who works overtime just so everyone can come home in time for Christmas. To all of you, thank you!” said Stephan Czypionka, Coca-Cola Philippines Vice President for Marketing.

One of the Tagahatid Pasko is Carla Dominique Diego, who works in the gift-wrapping section of a leading department store. Since the onset of the Christmas season, she has been working longer hours in order to accommodate all the customers.“Pag Christmas season, napakarami po talagang nagpapagift-wrap. Nakakalungkot lang isipin na hindi ko manlang naaasikaso yung mga regalo para sa family ko dahil busy ako sa pagbabalot ng mga regalo ng ibang tao,” she said.

Wait staff are also one of those who tirelessly work overtime during the Christmas season to allow others to celebrate the festivities with their loved-ones and friends. Jerico Gonzales, who works the night-shift at a restaurant, says that the holiday rush makes its more challenging for them. “May mga guests ako na bumabalik-balik, at naiisip ko, ang saya nila, sana ganyan din nararanasan ko ngayon. Paskong-pasko, di ko manlang nakakasama ang pamilya ko,” he said.

24-year-old Red Cross volunteer and Tagahatid Pasko Brenda Paule recalls joining her team in the aftermath of Typhoon Yolanda to bring the spirit of Christmas to typhoon survivors and other relief workers.

“Sharing the joy of Christmas is more than gifts; it’s about being there for others. There is no joy like seeing the smile on the face of others because of something that you have done. And that for me is the priceless reward of what we do,” a misty-eyed Paule said.

For the past four years, Paule has spent her noche buena in the streets, ready to respond to any untoward incident that may arise.

The Coca-Cola Christmas campaign did not stop with giving out Santa sacks, celebrities also joined the celebration by being this year's Tagahatid Pasko during the Metro Manila Film Festival 2016 Parade by giving out ice-cold bottles of Coca-Cola. While a Christmas Concert, top-billed by the country’s best musicians and most popular love-teams, together with Coca-Cola Ambassadors James Reid, Nadine Lustre, Enchong Dee, Ylona Garcia and Bailey May, serenaded and performed for over 300 unsung heroes of Christmas from partner companies earlier this month.

Together with Coca-Cola in thanking all our Tagahatid Pasko this year are partner organizations Sta. Lucia East Grand Mall, Rotary Club Philippines, Shakey’s Pizza, McDonald’s, Grab, iFlix, Robinsons Mall, Jollibee, Zomato, 5by20 Women Artisans of Tondo, 7-Eleven, Shell, Select, Mini Stop, Metro Manila Development Authority, Djarn Manpower, Sentinel, Tropical Hut Pasay City, the Philippine National Police, and VXI.

To see how Coca-Cola paid tribute to our #TagaHatidPasko, check out the video https://www.facebook.com/CocaColaPhilippines/videos/1254441844601851/ on their official Facebook page. #


About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages.  More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

Yes! There Is Such A Thing That Is Called Perfect Coke!

Philippines tastes the #PerfectCoke for the first time - truly a #SarapNgFirst
The past couple of weeks have been a guessing game for many Filipinos as beverage company Coca-Cola teased about “tasting Coke® for the first time again” through social media, TV, and several billboards along major highways. Many wondered how this could possibly happen as the popular drink has been in the Philippines for more than 100 years.

On February 15th, Sunday, we got the answer. Coca-Cola revealed that there is a way to enjoy an even better tasting and more refreshing Coke, as if having Coke for the first time! The secret? Chill your Coca-Cola bottle up to 3˚ Celsius and voilà! You now have a perfectly chilled Coca-Cola!
Jasmin Vinculado, Vice President for Marketing of Coca-Cola Philippines engaged the crowd with Coca-Cola trivia that gained oohs and aahs - “What’s the first word that comes to mind when asked about the taste of Coca-Cola? Some will say a bit spicy, others will say refreshing, or it may even be described as having a bite in the throat. No matter who you ask, there is not one word to describe the taste of Coca-Cola. This is what we call flavor amplitude – because flavors are well blended and balanced, it triggers all five primary tastes that creates the “bloom” in the mouth that is hard to describe. Basta masarap!”
So what exactly is the Perfect Coke experience? It is drinking from a Coca-Cola bottle chilled to perfection. Normally we get to taste Coke at 4 degrees Celsius or even warmer. But drinking it at 3 degrees takes the experience to a whole new level. It brings out that great Coca-Cola taste, like you’ve never tasted it before.
This was launched to the public through a simultaneous event done across the country – with key venues in Abreeza Mall Davao, Ayala Center Cebu, and Glorietta Mall in Makati. The afternoon was made more fun by performances from the Coke Ambassadors. Julia Montes & Jerome Ponce joined the celebration in Abreeza, Joseph Marco & Janella Salvador fired up Cebu, and Miles Ocampo & Manolo Pedrosa doubled the happiness in Glorietta.

Gigantic coolers – the first of its kind in the Philippines – were filled with ice and Coca-Cola bottles and were set up on each site. These came with giant thermometers showing the coolers’ temperatures, which started at 10˚ Celsius.

The highlight of the event was when the Coke Ambassadors, together with key Coke representatives in each venue, poured buckets of ice in the coolers – which made the temperature drop to 3˚ Celsius. It was a eureka moment as the audience realized that the key to getting the perfect Coke is simply by chilling it to 3˚.
The ambassadors and Coke officials then gave away samples of perfectly chilled Coca-Cola to the audience. True enough, Coke chilled to perfection is nothing like you’ve ever had before. Even avid Coke drinkers must be wondering how they’ve never had Coca-Cola this good.
Diego Granizo, the newly appointed General Manager of Coca-Cola Philippines, says this is the company’s way of re-connecting with the consumers. “We want them to re-discover the thrill, chill, and refreshing feeling of drinking a bottle of Coke, as if it’s their first time again,” he says.

In able to reach out to as many Filipinos as possible, Coca-Cola also introduced the new Coke Happy Cycles. After the simultaneous launch, these coolers on wheels were sent out to the streets and have since been going around barangays to serve perfectly chilled Coke.
For more details on the #PerfectCoke and how to chill one on your own, check out the official Facebook, Instagram, and Twitter accounts of Coca-Cola Philippines.

Feel free to post about your #SarapNgFirst time taste of the #PerfectCoke experiences online.