Fujifilm Philippines Supports Campaign to End TB

Fujifilm Philippines, a global leader in imaging and healthcare technology, has expressed support for the Department of Health (DOH) and United States Agency for International Development (USAID) in their campaign to end tuberculosis (TB) in the country. 2022 data from the DOH show that around 106 Filipinos die every day from TB, a severe lung infection caused by bacteria.

Fujifilm Philippines is dedicated to the fight to end TB by introducing cutting-edge technologies and innovations. One of the critical contributions Fujifilm has made is providing FDR Xair, a portable X-ray system. This innovative device plays a crucial role in early TB detection by enabling healthcare professionals to conduct rapid and accurate screenings in diverse settings. By deploying portable X-ray systems in areas across the country, Fujifilm is helping bridge healthcare access gaps and improve diagnostic capabilities.

The FDR Xair, well-known for its portability and high image quality, plays a pivotal role in enhancing TB screening efforts, particularly in remote and underserved communities where access to healthcare infrastructure is limited. The FDR Xair, with its portable design and advanced imaging technology, revolutionizes TB screening in remote areas by providing reliable performance, ease of use, and data- driven approaches to TB control.

Fujifilm’s innovative solutions align with the efforts of USAID’s TB Innovations and Health Systems Strengthening project, implemented by FHI 360, to reach, cure, and prevent TB in the country using a whole-of-government approach.

Fujifilm Philippines conducted their first Medical Mission and TB screening using their x-ray systems (FDR nano and FDR Go PLUS) in Majayjay Laguna in 2023. The company plans to continue this program annually and utilize FDR Xair. By working closely with affected communities, local healthcare providers, and grassroots organizations, the company ensures that TB interventions are culturally sensitive, equitable, and sustainable.

In light of the global challenge posed by TB, Fujifilm recognizes the necessity of a coordinated, multi-sectoral approach. The company stands in solidarity with governments, international organizations, civil society, and the private sector to tackle TB head-on, with the shared goal of building a healthier, TB-free future.

Fujifilm Philippines recognizes the urgent need to enhance TB detection capabilities as cases of this infecti
ous disease continue to surge across the country, according to the DOH.As of December 31, 2023, DOH recorded over 600,000 cases of TB, or 549 cases per 100,000 people. This figure is higher than that of 2022, with 439 cases per 100,000 people. Despite its lethality, TB can be cured through free medication provided at TB DOTS clinics nationwide, where patients undergo a six-month treatment regimen without interruption.

FUJIFILM OPENS 2ND PH OFFICE IN CEBU CITY

As part of its “NEVER STOP” global branding campaign, Japanese company FUJIFILM, one of the leading camera and film brands in the world, will open today its second Philippine office in Cebu City to cater to the growing number of customers in the Visayas region.

Mr. Ryo Nagaoka, FUJIFILM Philippines president, said there has been an increasing demand for FUJIFILM products in the southern part of the country.  “Despite the vast product lineup for camera brands, most Filipinos still choose FUJIFILM because of its high-quality products and competitive prices,” Mr. Nagaoka said.

According to Mr. Nagaoka, the opening of the second office in the Philippines is in line with FUJIFILM’s dedication to achieve continued growth and to develop innovations for the betterment of society while reinforcing technical support and maintain customer satisfactions.

Same with the FUJIFILM main branch in Pasig City, the new office on the 2nd floor of NIC-2 Building, Capitol Square, N. Escario St., Cebu City, serves people’s needs through diverse range of innovative consumer and business products including solutions and services. The new branch will also prioritizes after-sales support both for consumers as well as business partners and has local repair center for Digital Camera and Endoscopy products.

Fujifilm was established in 1934 as a Japanese photographic film manufacturer, headquarters in Tokyo, Japan. Since then Fujifilm continuous to evolve and develops leading-edge, proprietary technologies by leveraging its depth of knowledge and expertise derived from photography film into other products and markets. At present, FUJIFILM today span a diversified range of product segments including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products.

Last year, FUJIFILM Philippines partnered with the Philippine Foundation for Breast Care Inc. to promote Pink Ribbon Campaign and remind women to have themselves screened and checked for breast cancer owing to the alarming rates of breast cancer in the country. The company started to work with Philippine General Hospital to deliver quality healthcare to patients through Fujifilm’s AMULET Innovality Mammography System SYNAPSE RIS & PACS (Radiology Information Systems & Picture Archiving and Communication System).

As part of its social responsibility, FUJIFILM Philippines also conducts workshops, shooting events, customer interviews, symposia, tradeshows, and outreach programs to reach more audiences.

FUJIFILM never stops creating value from innovations. The company is committed to ongoing growth and will never stop evolving.

For more information about FUJIFILM, visit http://fujifilm.com.ph and https://brand.fujifilm.com/neverstop/global/ .