Fujifilm Philippines Supports Campaign to End TB

Fujifilm Philippines, a global leader in imaging and healthcare technology, has expressed support for the Department of Health (DOH) and United States Agency for International Development (USAID) in their campaign to end tuberculosis (TB) in the country. 2022 data from the DOH show that around 106 Filipinos die every day from TB, a severe lung infection caused by bacteria.

Fujifilm Philippines is dedicated to the fight to end TB by introducing cutting-edge technologies and innovations. One of the critical contributions Fujifilm has made is providing FDR Xair, a portable X-ray system. This innovative device plays a crucial role in early TB detection by enabling healthcare professionals to conduct rapid and accurate screenings in diverse settings. By deploying portable X-ray systems in areas across the country, Fujifilm is helping bridge healthcare access gaps and improve diagnostic capabilities.

The FDR Xair, well-known for its portability and high image quality, plays a pivotal role in enhancing TB screening efforts, particularly in remote and underserved communities where access to healthcare infrastructure is limited. The FDR Xair, with its portable design and advanced imaging technology, revolutionizes TB screening in remote areas by providing reliable performance, ease of use, and data- driven approaches to TB control.

Fujifilm’s innovative solutions align with the efforts of USAID’s TB Innovations and Health Systems Strengthening project, implemented by FHI 360, to reach, cure, and prevent TB in the country using a whole-of-government approach.

Fujifilm Philippines conducted their first Medical Mission and TB screening using their x-ray systems (FDR nano and FDR Go PLUS) in Majayjay Laguna in 2023. The company plans to continue this program annually and utilize FDR Xair. By working closely with affected communities, local healthcare providers, and grassroots organizations, the company ensures that TB interventions are culturally sensitive, equitable, and sustainable.

In light of the global challenge posed by TB, Fujifilm recognizes the necessity of a coordinated, multi-sectoral approach. The company stands in solidarity with governments, international organizations, civil society, and the private sector to tackle TB head-on, with the shared goal of building a healthier, TB-free future.

Fujifilm Philippines recognizes the urgent need to enhance TB detection capabilities as cases of this infecti
ous disease continue to surge across the country, according to the DOH.As of December 31, 2023, DOH recorded over 600,000 cases of TB, or 549 cases per 100,000 people. This figure is higher than that of 2022, with 439 cases per 100,000 people. Despite its lethality, TB can be cured through free medication provided at TB DOTS clinics nationwide, where patients undergo a six-month treatment regimen without interruption.

Fujifilm Expands Presence with New Office in Cebu City

L-R_ FUJIFILM BI PH Hideaki Kato and FFPH President Masahiro Uehara at the ribbon cutting ceremony this morning

In response to the surging demand for its products and services, FUJIFILM Philippines Inc. (FFPH) and FUJIFILM Business Innovation Philippines Corp. (FUJIFILM BI PH) have announced the relocation of their offices to a larger space in Cebu City.

The new office, strategically situated at Mercedes Benz Tower, Mindanao Ave Cebu Business Park, Cebu City, marks a significant move for the global leaders in innovation. This expansion aims to strengthen Fujifilm's foothold in the region, enabling the brand to better cater to the local market and provide an enhanced experience for customers.

The Cebu City office will serve as a hub for after-sales support, featuring a local repair center for digital cameras and endoscopy products. Additionally, it will host a showroom showcasing advanced cameras, cutting-edge printing machines, and business software solutions, offering customers an interactive experience with Fujifilm's latest innovations in imaging and document management technology.

L-R_FFPH President Masahiro Uehara, Cebu City Vice Mayor Raymond Alvin Garcia, and FUJIFILM BI PH Hideaki Kato, at the ribbon cutting ceremony this morning

Mr. Masahiro Uehara, President of FFPH, expressed confidence in the strategic move, stating, "This relocation reinforces our commitment to swiftly expand our local operations, making our products and services more accessible to the southern part of the country."

Adding his perspective, Mr. Hideaki Kato, President of FUJIFILM BI PH, mentioned FUJIFILM BI PH has almost 60-years’ experience in the Philippines and continuously provides document process innovation for Cebu customers. He also highlighted the synergy between the two entities, stating, "We are proud to unveil this new office, bringing us closer to our customers in Cebu and emphasizing the collaboration between FUJIFILM Business Innovation Philippines and FUJIFILM Philippines."

Fujifilm, renowned for its relentless pursuit of technological advancements and customer-focused solutions, leverages its photographic industry expertise to push growth in healthcare, materials, and business innovation. The company's new group purpose, "Giving our world more smiles," underscores its commitment to creating a brighter future in society.

For more information, visit www.fujifilm.com/ph & www.fujifilm.com/fbph.

Fujifilm Philippines Appoints New President, Expands Services to adapt to Changing Times

FUJIFILM Philippines appoints Masahiro Uehara, as new President. Uehara, formerly Managing Director of FUJIFILM Hongkong, assumes the position as the company continues to expand its presence to adapt and respond to customers' changing needs amid the COVID-19 pandemic. 

The Japanese brand, established in the Philippines in 2012 as a sales subsidiary of Fujifilm regional headquarters in the Asia Pacific, has been steadily increasing its presence in the healthcare and graphic industry as well as photographic by making substantial contributions to them.

"Fujifilm Philippines has gone far beyond its roots in photography, using its knowledge and expertise to expand into several other industries and businesses. Our company has grown to be known for its technology-driven solutions, offering complete solutions in various high-tech fields," said Masahiro Uehara, Fujifilm Philippines newly-appointed President.

In 2019, the company established its first outlet in Cebu to address the increasing demand and make sure that the quality of its products and services in the Visayas and adjacent places in Mindanao are maintained.

At present, Fujifilm offers a wide range of products and services such as Healthcare (medical equipment and pharmaceuticals); Materials (graphic systems, inkjet printers, semiconductor materials, and recording media); Business Innovation (digital color multi-function devices and printers for office use, as well as services for business solutions); and Imaging (including photo and imaging devices such as mirrorless and instant cameras, and photo printing services).

Revolutionizing healthcare through technology

Fujifilm Philippines started offering comprehensive healthcare solutions to the local market after its parent company, Fujifilm Corporation, acquired the diagnostic imaging-related business of Hitachi, Ltd. in March 2021. It covers computed tomography (CT) and magnetic resonance imaging (MRI), X-ray, ultrasound systems, endoscopy, in-vitro diagnostic systems, and picture archiving and communications systems (PACS). 

As the world grapples with the effects of the COVID-19 pandemic, Uehara said Fujifilm Philippines is now focusing on the health and well-being of the Filipino people. At the height of the pandemic, Fujifilm Philippines installed FDR Go PLUS, a digital mobile X-ray, in various hospitals across the country to help frontliners do chest X-rays and determine patients with COVID-19 symptoms. 

"Our products will help healthcare providers diagnose and treat more patients at a faster rate while also providing greater patient comfort and safety. Fujifilm will continue to provide a range of products and services that address the needs of healthcare personnel, helping to improve medical care and supporting the well-being of people," he said.

One of the global leaders in photography 

As one of the global leaders in photography the company has introduced mirrorless cameras in the Philippine market through Fujifilm X series camera. Mirrorless has the same creativity and image quality of a DSLR but are smaller and has a lighter body that’s easier to use. It is great for travel, blogging, vlogging, and capturing everyday memories. It also offers interchangeable lenses.

The company launched in November 2022, Fujifilm X-T5, the latest mirrorless camera in its award-winning X-series. Fujifilm X-T5 offers a unique shooting experience with its latest sensor, fast processor, and advanced autofocus system. It has a lightweight body and analog dials that provide a unique and authentic shooting experience. 

"Our goal is to be able to let more people try our cameras and lenses. We want people to think that the Fujifilm GFX/X-Series is a compact yet advanced and reliable system that allows them to create beautiful images and videos. We also want them to think that the GFX/X-Series is an extension of their creativity – a tool that realizes their creative vision," said Uehara. 

Fujifilm instax continues to be one of the leaders in the instant camera industry around the globe due to its popularity especially with Millennials and Gen Z. 

instax is easy to use, making it perfect for capturing life's special moments. It also offers creative ways for users to customize their prints and share them with friends and family. With just a press of a button instax can instantly capture a moment in seconds with high quality prints. 

Among the latest instax camera making waves in the market is the instax mini Evo.  Fujifilm instax mini Evo is considered the best venture at a hybrid instant-and-digital camera. It offers all the analog charm of an instant camera but with digital control over which images to print on an instax mini film using a small LCD screen. Fujifilm instax mini Evo’s digital control over prints gives assurance that you’ll get to print only your favorite shots. A smartphone app unlocks features that people will have fun to explore, including remote shooting and printing images from a smartphone library.

“In photographic field, we think it’s Fujifilm mission to spread a joy of taking photo, printing and share with others through providing our products, such as digital camera, instax, photo finishing related, in Filipino society. We will carry on our daily business activities with the belief that providing our products and services more widely will further enrich the quality of people’s lives,” said Uehara.

Fujifilm Graphic Systems

Fujifilm Philippines has not only been successful in the healthcare and photographic market, but its Graphic Systems Division has also established itself as a strong player in the offset, flexo, wide-format, print on demand businesses for commercial, labels and packaging, publishing, signs and advertising purposes of Fujifilm's advanced digital and offset printers are being used by various players in the printing industry in the Philippines. 

“While our flexo business is also relatively new in the market, introduced only in the latter part of 2021, we have high hopes that our market for this will increase soon,” Uehara shared.

The company will continue its promotion of offset printing highlighting its eco-friendly Processless CTP Plates that helps businesses save production cost and contribute to reducing environmental impact. 

Uehara said Fujifilm Philippines is looking to expand its digital machine lineup and services this year to 

meet the needs of the local market.

"Fujifilm Philippines is always looking for ways to improve our service and make our products more accessible to customers. We are confident that we can help the local businesses in the Philippines to reach their goals and grow their businesses even further," he said. 

In line with its "NEVER STOP" global campaign, Fujifilm Philippines is now pushing the frontiers of the digital printing market by providing customers with various solutions and services. By continuously investing in digital printing technologies and solutions, the company is committed to providing customers with quality products and services that meet their needs.

For more information about Fujifilm Philippines, visit www.fujifilm.com/ph

Fuji Xerox Strengthens Synergies Within Fujifilm Group to Create Growth Globally

TOKYO, November 5, 2020 – Fuji Xerox announces that its Asia Pacific operations will change to the Fujifilm brand with the changing of Fuji Xerox Co., Ltd. corporate name to FUJIFILM Business Innovation Corp. on April 2021. This change is brought forth based on the company’s decision to end the Technology Agreement with Xerox Corporation on the agreement’s expiration date, March 31, 2021. The Technology Agreement provides for technology/brand licenses and sales territories applicable to each company.

Fuji Xerox and Xerox Corporation have a history of benefiting from the shared use of technologies each company independently developed. Fuji Xerox has thrived in the speed and level of product development and have been establishing its own technologies for many years. As such, Fuji Xerox is well positioned to continue developing and manufacturing its original products using its own, unique technologies after the expiration of the Technology Agreement with Xerox Corporation.

Fuji Xerox will also provide services and maintenance including managed print services to customers in full performance of current agreements with them, without regard to the expiration of the Technology Agreement with Xerox Corporation.

With affluent know-how accumulated to date and trust earned from customers, Fuji Xerox aims to foster innovation with the other companies in the Fujifilm Group by accelerating the market introduction of solutions and services that build on technologies related to the cloud, artificial intelligence, and the Internet of Things. Additionally, Fuji Xerox will work swiftly to strengthen its document and adjacent businesses as well as to expand into new business areas, and to bring about business innovations by supporting the use and sharing of knowledge that will enable office workers to further increase their productivity and efficiency.

Likewise, on April 1, 2021, the sales departments in Japan and all 31 domestic sales subsidiaries plus Fuji Xerox InterField will integrate as one to establish a new company, FUJIFILM Business Innovation Japan Corp.

The new corporate name represents Fuji Xerox’s commitment as part of the Fujifilm Group―which promotes “Value from Innovation” as its corporate slogan―to expand into a wide range of business areas going forward and to always continue delivering business innovations.

[List of major Asia Pacific affiliates]

Current company name	New company name after April 2021
Fuji Xerox Asia Pacific Pte Ltd (Regional management of sales affiliates in Asia/Oceania countries and regions)	FUJIFILM Business Innovation Asia Pacific Pte. Ltd.
Fuji Xerox Asia Pacific Pte. Ltd. (Malaysia Operations)  (Sales and services of office equipment in Malaysia)	FUJIFILM Business Innovation Asia Pacific Pte. Ltd.  (Malaysia Operations)
Branch of Fuji Xerox Asia Pacific Pte Ltd (Cambodia) (Sales and services of office equipment in Cambodia)	Branch of FUJIFILM Business Innovation Asia Pacific Pte. Ltd. (Cambodia)
Fuji Xerox Singapore Pte Ltd (Sales and services of office equipment in Singapore)	FUJIFILM Business Innovation Singapore Pte. Ltd.
Fuji Xerox Australia Pty. Limited (Sales and services of office equipment in Australia)	FUJIFILM Business Innovation Australia Pty Ltd.
Fuji Xerox New Zealand Limited (Sales and services of office equipment in New Zealand)	FUJIFILM Business Innovation New Zealand Limited
Fuji Xerox (China) Limited (Sales and services of office equipment in China)	FUJIFILM Business Innovation (China) Corp.
Fuji Xerox Taiwan Corporation (Sales and services of office equipment in Taiwan)	FUJIFILM Business Innovation Taiwan Co., Ltd.
Fuji Xerox Korea Company Limited (Sales and services of office equipment in Korea)	FUJIFILM Business Innovation Korea Co., Ltd.
Fuji Xerox (Thailand) Co., Ltd. (Sales and services of office equipment in Thailand)	FUJIFILM Business Innovation (Thailand) Co., Ltd.
Fuji Xerox Philippines Inc.  (Sales and services of office equipment in the Philippines)	FUJIFILM Business Innovation Philippines Corp.

Note: Due to the registration processes of respective countries, the exact date as to when the new names will go in effect may vary per affiliate.

About Fuji Xerox

Founded in 1962, Fuji Xerox Co., Ltd. is a leading company in offering smarter ways to work with its document-related solutions and services, as well as with the world-class office multifunction devices, printers and production printers that we develop and manufacture for worldwide distribution.

Fuji Xerox is a wholly owned subsidiary of FUJIFILM Holdings Corporation with direct sales force covering Japan and the Asia-Pacific region including China. As a U.S. 10 billion dollar enterprise, we employ approximately 40,000 people globally, with more than 80 domestic and overseas affiliates / sales subsidiaries. On April 1, 2021, Fuji Xerox will change its corporate name to FUJIFILM Business Innovation Corp.

Fuji Xerox Asia Pacific is the subsidiary of Fuji Xerox overseeing sales operations in the Asia-Pacific region.
http://www.fujixerox.com

Fuji Xerox Philippines, Inc. is a subsidiary of Fuji Xerox overseeing the sales and service operations in the Philippines.
http://www.fujixerox.com.ph

FUJIFILM OPENS 2ND PH OFFICE IN CEBU CITY

As part of its “NEVER STOP” global branding campaign, Japanese company FUJIFILM, one of the leading camera and film brands in the world, will open today its second Philippine office in Cebu City to cater to the growing number of customers in the Visayas region.

Mr. Ryo Nagaoka, FUJIFILM Philippines president, said there has been an increasing demand for FUJIFILM products in the southern part of the country.  “Despite the vast product lineup for camera brands, most Filipinos still choose FUJIFILM because of its high-quality products and competitive prices,” Mr. Nagaoka said.

According to Mr. Nagaoka, the opening of the second office in the Philippines is in line with FUJIFILM’s dedication to achieve continued growth and to develop innovations for the betterment of society while reinforcing technical support and maintain customer satisfactions.

Same with the FUJIFILM main branch in Pasig City, the new office on the 2nd floor of NIC-2 Building, Capitol Square, N. Escario St., Cebu City, serves people’s needs through diverse range of innovative consumer and business products including solutions and services. The new branch will also prioritizes after-sales support both for consumers as well as business partners and has local repair center for Digital Camera and Endoscopy products.

Fujifilm was established in 1934 as a Japanese photographic film manufacturer, headquarters in Tokyo, Japan. Since then Fujifilm continuous to evolve and develops leading-edge, proprietary technologies by leveraging its depth of knowledge and expertise derived from photography film into other products and markets. At present, FUJIFILM today span a diversified range of product segments including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products.

Last year, FUJIFILM Philippines partnered with the Philippine Foundation for Breast Care Inc. to promote Pink Ribbon Campaign and remind women to have themselves screened and checked for breast cancer owing to the alarming rates of breast cancer in the country. The company started to work with Philippine General Hospital to deliver quality healthcare to patients through Fujifilm’s AMULET Innovality Mammography System SYNAPSE RIS & PACS (Radiology Information Systems & Picture Archiving and Communication System).

As part of its social responsibility, FUJIFILM Philippines also conducts workshops, shooting events, customer interviews, symposia, tradeshows, and outreach programs to reach more audiences.

FUJIFILM never stops creating value from innovations. The company is committed to ongoing growth and will never stop evolving.

For more information about FUJIFILM, visit http://fujifilm.com.ph and https://brand.fujifilm.com/neverstop/global/ .