PetPal clinches Gold for Marketing at KMC Startup Awards for Innovative Pawtection Party Campaign

 917Ventures’ PetPal won the Gold for Marketing Award at the KMC Startup Awards 2023, standing out among over 200 entries nationwide. This accolade recognizes the company’s exceptional marketing campaign for the Pawtection Party, a vaccination drive that promoted pet health and responsible pet ownership.

Pawtection Party, organized in partnership with animal nutrition and healthcare brand UNAHCO and the Ayala Malls Up Town Center, offered free 7-in-1 and Anti-Rabies vaccinations for pets, attracting a large number of pet owners and their furry companions. The campaign's effectiveness was reflected in the vaccination of over 300 pets, exceeding the target by 110%.

The event also fostered a sense of camaraderie and joy among pet owners and passionate veterinarians, fostering connections among like-minded people and nurturing a supportive and enthusiastic pet community.

"Beyond the prestige, the award serves as a testament to PetPal's commitment to making pets live their healthiest and happiest lives. Pawtection Party is a stepping stone to the future where no pet is left unprotected, where the joy of having a furry companion is accompanied by the responsibility of ensuring their well-being,” said Carlo Flordeliza, Senior Venture Builder at 917Ventures. 

PetPal’s marketing strategy was distinguished for its creative approach to pet vaccinations, turning a typically daunting experience into a celebration. It utilized vibrant art and colors aligned with the brand to communicate the message and positively engage pet owners.

The campaign addressed several critical issues in pet care, including assisting pet owners who rely on local government units for vaccinations and helping those whose pets have an unknown vaccination history. Its broader vision is to continuously assist in pet care through informational content and digitized pet services, such as vet teleconsults, home vet visits, and a PetPal Club Membership offering unlimited vet consults and other perks.

The campaign's success serves as a milestone fitting as PetPal is set to launch an app that aims to provide seamless access to pet care services, including real-time access to pet records, streamlined appointment scheduling, prescription requests, and telehealth consultations. This digital innovation is poised to transform how pet owners manage their pet's health and wellness.

The KMC Startup Awards brought together esteemed judges from the Robinsons Group, Bossjob, Kaya, and KMC. The event celebrated the achievements of startups and entrepreneurs who are catalyzing change across various industries.

PetPal's win highlights its innovative approach to marketing and its commitment to making a transformative impact in the pet care industry. The company's success at the Pawtection Party and its ongoing initiatives position it as a forward-thinking leader in pet health and wellness.

Learn more about Petpal’s various services by visiting https://petpal.asia/.

Globe’s Hapag Movement Fulfills Wishes of Cebu Scholars through ‘Wish’ Screening

CEBU CITY– Until that evening two weeks before Christmas, 22-year-old Michelle Camus had never been to the cinema. She had only seen movies on television, hearing from friends all about the “ambiance” in a movie theater. 

“They say inside the cinema it’s lights off. I thought the lights were turned on. I really wanted to experience this, watching in the cinema. This is not just my wish. Ginusto ko talaga makarating sa cinema (I really wanted to go to a cinema). And at the age of 22, I’m here. So napakasaya naman nito (I’m really happy about this)!” she excitedly said. 

Camus is among 69 scholars of Tzu Chi Foundation who were treated to a full cinematic experience organized by Globe’s Hapag Movement, with support from the We Are Ayala Business Club - Cebu (WAABC-Cebu). The scholars enjoyed a private screening of Disney Animation’s latest musical comedy “Wish” on December 12 at the Ayala Malls Central Bloc. 

Indeed, it was a wish come true for the scholars, all students of humanities classes under Tzu Chi, among Hapag Movement’s implementing partners. Not only did they get to watch the movie in a private screening in one of Ayala Cinemas’ most comfortable theaters, they also got to enjoy fun games, prizes, food, drinks and other surprises. 

“For me it’s a great privilege. Bihira lang maka-join lalo sa ganitong pagkakataon, especially with scholars of Tzu Chi Foundation and together with the Hapag Movement. We’re so blessed. And hopefully marami pang matulungan ang Hapag at napaka-blessed namin sa taon ngayon dahil isa kami sa naimbita sa araw na ito (It is very seldom that we get this kind of opportunity, specially with scholars of Tzu Chi Foundation and Hapag Movement. We’re so blessed and hopefully, there will be more people that the Hapag Movement will be able to help. We are really blessed this year because we got to be invited to be here today),” said Shyrwin Rondina, also among scholars invited to the screening.

Mariel Ybañez, Certified Commissioner at Tzu Chi Foundation Cebu, said: “These activities will help our scholars learn more about life through movies. In Tzu Chi, we teach them values and through this movie “Wish,” they will learn a lot. That’s really the teaching of Tzu Chi, for us to become a star for other people,” Ybañez said. 

At the special screening, Patrick Gloria, Globe Group Vice President for External Affairs, spoke to the scholars about the Hapag Movement and thanked collaborators that made the event possible. 

“This special screening organized by Globe is supported by WeAreAyala Business Club - Cebu for the benefit of the Hapag Movement. The Hapag Movement is a program where we help the most vulnerable people in society, especially children. We make sure we feed them right and give their families livelihood training so that they will have a sustainable source of income to put food on their table.  Thank you for doing this with us and let’s do this again next year,” Gloria said. 

By leveraging technology and partnerships, the Hapag Movement aims to help 100,000 families battling involuntary hunger through supplemental feeding and livelihood training. 

To learn how to help, visit https://www.globe.com.ph/about-us/sustainability/globe-of-good#gref.