Green Rebel Aims High: Pioneering the Plant-Based Revolution with Bold Expansion Plans in the Philippines

Manila, Philippines - Green Rebel, Southeast Asia’s leading alternative protein start-up offering whole-cut plant-based meat and dairy-free cheese options, is excited to expand its presence into the Philippines, marking a significant step towards its mission of revolutionizing the Asian plant-based dining landscape. The company's innovative approach focuses on crafting mouth watering plant-based meat and chicken, as well as melting dairy-free cheese and condiments - delivering delicious and sustainable alternatives to traditional animal-based products

Green Rebel, co-founded in 2020 by long-time vegans Helga Angelina Tjahjadi and Max Mandias, who also own Burgreens, Indonesia's largest plant-based eatery chain, is driven by a powerful philosophy of providing healthy, affordable, and delicious plant-based meals to Asian consumers seeking flexitarian (flexible vegetarian) and plant-based alternatives. By encouraging individuals to embrace healthier and greener choices, Green Rebel not only caters to diverse dietary preferences but also fulfills its commitment to reducing the negative impact of traditional animal agriculture on the environment.

Green Rebel offers a diverse range of plant-based products including Asian-inspired dishes such as Beefless Rendang, Chick’n Karaage, Chick’n Satay, to Cheddar Cheeze, and Asia’s first whole-cut steak made from plants. With a wide range of products, Green Rebel takes pride in using wholefoods ingredients, s.a. shiitake mushrooms in its beefless range, non-GMO soy in its chicken category, and cashew in its dairy-free cheese & sauces. All Green Rebel products are high in protein, rich in fiber, lower in saturated fat, and free from cholesterol. The meats are developed specifically for different Asian culinary applications and the flavored products are authentically Asian. All ingredients are sustainably sourced from the region with natural herbs from Indonesia.

In addition to its roots in Indonesia and successful expansion into the Philippines, Green Rebel has firmly established its presence across various Asia Pacific regions, including Singapore, Malaysia, South Korea, and most recently, Vietnam.

Green Rebel has set its sights on becoming a key player in the burgeoning plant-based food industry in the Philippines. The company's vision is to make plant-based options a mainstream choice, promoting sustainable and healthier eating habits through exciting culinary innovations.

As part of its expansion strategy, the company is working diligently to establish partnerships with various grocery stores, supermarkets, and select food service outlets in the country. Since it recognizes the importance of building a sustainable and efficient supply chain that can properly meet the increasing demand for plant-based alternatives, Green Rebel actively looks for partnerships and collaborations with local partners and stakeholders in the Philippines namely Santan by AirAsia, Tierra Cafe, Haribowl Vegetarian Kitchen, Berdelish Imus Vegan Store (Retail), The Vegan Grocer (retail), real food (retail), EVE Grocer (retail), Berdeeats (e-commerce), Mayani (e-commerce), and Vegore (e-commerce).

"According to Charting Asia’s Protein Report - Southeast Asian countries like Indonesia and the Philippines will only be able to decarbonize by ending supply chain deforestation (importing soy and corn from Brazil and Argentina for animal feed), stopping the growth of animal protein consumption by 2030, and transitioning to alternative protein to 60% of total protein volume by 2060.

Green Rebel's venture into the Philippine market marks a significant milestone in our mission to create a more sustainable, healthy, and delicious future for all,” said Helga Angelina Tjahjadi, Green Rebel’s Co-Founder and CEO. “We are excited to bring our Asian-flavored whole-cut plant-based meat and chicken to the Philippines, empowering individuals to make healthier and environmentally conscious choices without compromising on taste. Together with our local partners, we make plant-based food easily accessible in every corner of the nation."

In alignment to its vision across Asia, Green Rebel hopes to give Filipinos accessible and healthy alternatives to their usual diets, as well as to offer several benefits which can positively impact their lives. Most notably, the plant-based meals and products offer a healthier alternative to traditional meat-based diets. By promoting plant-based eating, Green Rebel can contribute to reducing health issues such as obesity, heart disease, and diabetes. Filipinos who adopt a more plant-forward diet may experience improved overall well-being and better nutritional intake.

With its eventual expansion into the Philippines, Green Rebel aspires to empower people to make healthier choices without compromising on taste and quality. By infusing authentic Asian flavors and spices into their products, creating an enticing, and appealing to individuals in Asia and beyond.

For more information on Green Rebel and its products, please visit its official website, as well as its social media pages ( Facebook | Instagram | TikTok ).

Century Pacific Plant-Based Brands Allow Consumers to Help Plant Trees for Mother Earth

How would you like to buy your favorite plant-based products and help the environment by having a coconut tree planted on your behalf?

To celebrate Earth Week 2021, Century Pacific Food Inc (CNPF), one of the largest branded food companies in the Philippines, is enjoining consumers to join its mission to give back to Mother Earth and to Philippine coconut farmers by planting trees to increase coconut supply, help the environment, and minimize carbon emissions.

CNPF, in partnership with non-profit organization HOPE, encourages and challenges its customers to plant a tree, support our local farmers, and minimize carbon emissions through its portfolio of healthy brands – Coco Mama, Vita Coco, and unMeat.

Coco Mama and Vita Coco offer consumers a convenient way to enjoy the goodness of coconuts – rich in potassium, high in antioxidants, and with healthy benefits for the heart, kidney, and blood sugar. UnMeat, a 100% plant-based brand, is a healthy meat alternative made with non-GMO plant-based ingredients, zero cholesterol and trans-fat, while remaining a good source of protein and fiber.

The company is offering special product bundles of these brands, and each bundle comes with a guarantee that one tree will be planted on behalf of the customers. Proceeds for the promo will go to the coconut farmers of Sarangani.

The bundle offerings are in line with CNPF’s broader sustainability program, specifically a long-term commitment to provide Philippine farmers 100,000 free coconut seedlings to farmers every year, over the next 5 to 8 years.

On top of expanding coconut supply in South Central Mindanao and helping augment the income of 16,000 farmers and their families, the new trees are expected to offset about 416,680 metric tons of greenhouse gas emissions, allowing CNPF’s coconut business to be “carbon neutral” by 2028.

To join and support this project, consumers simply need to purchase bundles of Coco Mama, Vita Coco, and unMeat at Century Pacific’s food stores in Shopee and Lazada. The bundles are available from April 19 to 25.

Coco Mama Fresh Gata, the coconut cream that has first pressed quality, joins this campaign to help protect our environment. For every purchase of 5 pieces Coco Mama 200 mL, CNPF guarantees one tree will be planted on behalf of the customer.

Hydrate naturally with the coconut goodness of Vita Coco as it offers 11+1 Coconut Water 330ml Promo Pack which entitles customers to one tree to be planted on their behalf. With this offer, you are not only boosting and loading your body with electrolytes but also protecting and nourishing Mother Earth.

Flexitarians, and fans of plant-based meals can choose from two bundles of unMeat: Pack 1 – Burger, Nuggets, and Giniling; and Pack 2 – Sausage, Nuggets, and Giniling. For every purchase of one bundle, a tree will be planted by CNPF.

So have a meaningful Earth Week celebration by shopping with these healthy brands that are not just good for you, but good for the planet too.

The Coco Mama, Vita Coco, and unMeat bundle offers are available until April 25 on the Century Food Store and SWIFT Official Store in Shopee, Lazada, and Swift Meat E-tindahan.