Shopee Sends Relief Efforts to Earthquake Victims in Abra

MANILA, SEPTEMBER 16, 2022 - As part of its mission to better the lives of the underserved through technology, Shopee recently partnered with the Luzon Clean Water Development Corporation, Indoplas, and Metro Bangued Water District to provide aid to those affected by the magnitude 5.2 earthquake which impacted key areas of Abra last 28 August.  

Through its logistics arm, Shopee Xpress, Shopee delivered drinking water and donated 10,000 face masks for over 300 families in Barangay Lusuac in the Municipality of Peñarrubia and Barangay Patucannay in the Municipality of Tayum. This initiative is part of Shopee Bayanihan, the company's umbrella CSR arm that seeks to provide support for communities in need through partnerships with various humanitarian organizations. 

Martin Yu, Director at Shopee Philippines, said “Shopee remains committed to utilizing our platform and resources to benefit local communities   and part of this is providing help where we can, most especially in times of need. We hope for the recovery and continued safety of these affected communities.”

With Shopee Bayanihan, Shopee furthers its objective of serving the underserved through technology, by helping communities benefit from the power of digital transformation wherever they are in the Philippines.

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About Shopee
Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee connects shoppers, brands, and sellers across Asia and other fast-growing markets, empowering anyone to buy and sell anywhere and at any time. 

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

Earth Day Jam 2018 Let's Go!

Pre- Concert Activities

Exhibit and Booth Display Spearheaded by the Earthday Network Philippines ,this years’ exhibit will be participated by in by multi cultural sectors dedicated towards best environmental practices and sustainable communities

Film Showing Earthday Jam will premiere the French production “TERRA” among other Filipino environmental documentaries.

ART and JAM Sessions will unfold an afternoon activities of spontaneous drum beating workshop and demo with on the spot painting competition open to everybody of all ages.

A jury composed of internationally renowned artists will facilitate the activity with selected art work to be presented during the show.

The Main Program

8-Hour Music Jam EARTHDAYJAM 2018 spells an exciting array of more than 100 music artists representing various genre : pop, rock, hiphop, modern jazz, folk, electronic and world music.

Exciting segments include Newbie of the Year featuring a budding music artist with exemplary talents and skills. IDOL segment pays tribute to Filipino artist/s in recognition of their music legacy.

2018 GAIA Awards This year, GAIA AWARDS will have the following categories:

GREEN GOVERNANCE

GREEN INSTITUTION

EARTH FRIENDLY MUSIC ARTISTS and other SPECIAL CITATIONS.

Empowering short talks Resource speakers prominent in environment and civic society will discuss urgent concerns on this years’ Earthday Jam’s main focus: Water, Air and Solid Waste or Trash

Videos New exciting animations, AVPs and video teasers accents every segment of the concert making it a multi media presentation.

Interactive Trash Demo Collection On its second run and initiated by the SWEET (Solid Waste Enforcer and Educators Team )the activity is an experiential and actual trash collection participated in by the audience, interspersed three(3) times during the show.

SALAMAT CITATIONS

For NGOS organizations who have transformed poor communities to be self sustaining households through social enterprise and whose design is to serve the small people. NGOs whose vision is to involve all sectors of the society to work together to bring the poor into the economic system.

FUTURE GREEN On Line Interactive Activity This is a pre event on line interaction focusing new ideas and initiatives concerning renewable energy. These green ideas are posted by Earthday Jam’s social media followers. The DEPED will shortlist the TOP 10 unique ideas and initiatives to be announced in the Earthday Jam Foundation Facebook and acknowledged during the show.

GREEN POETRY

Initiatives from the Environmental Information Division of DENR, 3 winners are pre chosen with their GREEN Poems .The pieces are not longer than 30 lines in English, Filipino or Taglish. The awarding will take place during the show with Invited popular poets and students from UP deliver the winning poems .

Colt 45 Celebrates the Bonds of Brotherhood with an Epic Fist Bump

"The new Colt 45 was brewed with brotherhood in mind from concept to conception," says Greg Anonas, Asia Brewery Inc.(ABI) Marketing Manager for Alcoholic Beverages. "Embracing the idea of celebrating brotherhood allowed us to revolutionize the brand's flavor to optimize sharing, place the fist-bump on our labels to symbolize brotherhood and work with great brand ambassadors to help make the spirit of Sanib Pwersa come to life!"

Mr. Greg Anonas, Asia Brewery Inc.(ABI) Marketing Manager for Alcoholic Beverages

Modern Filipinos have replaced the traditional high-five with the fist bump when they greet their close friends. Colt 45 embraces this new trend and Filipinizes it by calling it "Sanib-Pwersa" as it re-introduces itself to the country in its latest "brewed for brotherhood" campaign.

Pretty faces' #sanibpwersa

To Colt 45, Sanib Pwersa means more to Filipinos than just a simple hand gesture among friends. It represents sincerity and loyalty among the people who deserve to be called their "bros" or "brads", a privilege that is earned and proved over time, and not given automatically. It also represents the kind of relationship the brand wishes to foster with its drinkers.

New Look of Colt 45 #SanibPwersa

At the heart of the Colt 45 reintroduction is the product's reformulation into the perfect beer for sharing. "We've improved the overall beer experience by using more aromatic hops, reducing bitterness, and bringing out its roasted malt flavor using our signature triple-hopping process. The result is a more flavorful beer that has more character and is closer to the ideal," shares Asia Brewery Inc.(ABI) Brewmaster Dr. Alberto Rivera.

Inspired by Colt $5's new look and ideology, Filipino hip hop sensation Abra and Filipino rock icon Raymund Marasigan, Colt 45's latest brand ambassadors joined forces to write a song about 'Sanib Pwersa" in record time, celebrating the depth of friendship and brotherhood the new Colt 45 encourages.

"It is always a delight to sing songs that celebrate the Filipino, and in the case of Sanib Pwersa, we celebrate the brotherhood that is uniquely ours," shares Raymund. "Sanib Pwersa is about the story of Filipino brotherhood. How each and everyone contributes something to the table and how great things happen when you and your bros come together."

"Well, I guess people have heard me do a lot of collaborations with other artists but it is the first time for me to do a collaboration that mixes rap and rock, and with none other than Raymund Marasigan," adds Abra.

Here's a video as well on an interview to Abra(pardon on the dark reception) 

The all-new colt 45 is now available in 7-11, Padi's Point, major supermarkets, and sari-sari stores across the country for suggested retail price of Php21 per bottle.

Join the Colt 45 Philippines brotherhood today through Facebook community page, Colt 45 Philippines, and you can also follow them on twitter: @Colt45PH. Make sure to hashtag #sanibpwersa.