DTI Davao Region on Track of 2022 Target

DAVAO CITY - The Department of Trade and Industry (DTI) in the Davao Region has already exceeded the 50 percent mark of its annual target indicators for the first half of 2022.

DTI 11 Regional Director Maria Belenda Q. Ambi noted that this is an indication that the office has remained steadfast in the delivery of its services amidst the pandemic.

A total of 16,232 micro, small, and medium enterprises (MSMEs) have been assisted during the said period, according to its latest accomplishment report. This is 64 percent of its 25,200 target for this year.

The agency has continued to provide livelihood seeding assistance through the Negosyo Serbisyo sa Barangay (NSB) and Pangkabuhay sa Pagbangon at Ginhawa (PPG). Its provincial offices have successfully conducted its caravans to 148 barangays and provided 1,719 business and livelihood kits worth Php 8,000 to Php 10,000 each to the selected MSMEs who were hardly hit by the pandemic.

Meanwhile, its implementation of the Philippine Center for Entrepreneurship-Go Negosyo’s mentorship program has continued as well through the Kapatid Mentor Micro Enterprise-Money Market Encounter (KMME-MME) Online which already produced 48 graduates in the first semester of the year. The agency has targeted to produce a total of 92 graduates by the end of 2022.

The DTI 11 regional and provincial offices have likewise extended their assistance to 84 investors in the priority industries. These include cacao, coffee, banana, coconut, rubber, information and communication technology (ICT), seaweed, rubber, wearables and homestyle, and processed fruits and nuts. It is worth noting that the majority of these investors belong to the agribusiness sector.

Under the exports and investments development program, the agency has facilitated the participation of 155 MSMEs in one international trade, three national, two regional, and one provincial trade fair. This has resulted in Php 3.36M worth of cash sales, Php 1.68M of booked sales, and Php 4.43M of sales that are still under negotiation.

On consumer protection, it has consistently conducted workplace monitoring as part of its commitment to protecting consumers and the general public against the spread of the COVID-19 virus. For the first half of the year, 292 workplaces and 48 barbershops and salons were monitored.

On the other hand, to support the existing efforts to ensure compliance with minimum public health standards, DTI 11 has approved 128 Safety Seal Certification applications from the establishments under its jurisdiction. Twenty-four of these were approved for renewal.

At the same time, the agency has successfully resolved 100 percent of consumer complaints through mediation and arbitration within the prescribed time.

In addition, its provincial offices have processed a total of 1,330 permits and licenses. This has earned a regional client satisfaction rating of 99 percent.

Ambi is confident that the agency can go beyond what is expected and will continue to provide stakeholders with quality services.

“Our resiliency and constant pursuit for innovation have become the foundation of our great success during these uncertain times. We will continue to strive towards recovery and realization of inclusive growth in the region,” Ambi said.

How Effective is Online Marketing for Philippine Real Estate?

Changes is continuously coming due to the never-ending   evolution of technology. This is particularly true in some industries that have successfully adapted in the current global business landscape.

For real estate, many licensed professionals are taking advantage of the World Wide Web to reach their target market. Gone were the days where you only have to rely on the people that you know and those you meet on the streets to promote what you offer. With the advent of social media platforms you can instantly reach almost two million possible clients with just a few clicks away.

Lamudi Philippines, a leading real estate website and an expert on online real estate marketing, shares the reasons why many real estate professionals claims that online marketing is now the way to go.

Wider Reach and Limitless Possibilities

According to internetlivestats.com 43.5% or almost half of the Philippine population are using the Internet. Imagine being able to tap even just a fraction of that number. Fortunately, there is just so much that you can do online to get the attention of Internet users. Some of the most effective tools like clear and crisps photos, short but engaging videos, and now virtual reality are just some of technology-enhanced gears that you can harness to capture your market.

One best example is the magnified effect of word-of-mouth advertising. For instance, a nice new place complete with residential and leisure components that becomes an instant hit to social media users can effectively help a rising condo in that area. Shares will just pour in and you will just ride the hype and count your sales.

Harold Geronimo, AVP and Head of Public Relations and External Affairs of property giant Megaworld Corporation, shared that his company is now recognizing the evolution of the market. From heavily banking on various traditional advertising methods, the shift to more portable, more real-time and fast-paced approach to reaching your target audience is gaining importance. Because of this, different online promotion techniques such as social media channels, blogs and websites have become an integral part of Megaworld’s marketing mix.

Mr. Geronimo also emphasized that the fastest and cost-efficient way to distribute content is through social media. “Almost all segments of consumers in the Philippines are on social media and we want to be where our target markets are. With the growing competition of real estate in the country we are utilizing the online space to spread our creativity and be ahead of other companies,” he stressed.

Lamudi also interviewed Pinnacle Real Estate Consulting Services Inc., one of the top property management and brokerage services providers in the country, and they stressed that digital marketing is now considered one of the best ways to advertise as this provides a wider reach and the fastest vehicle toward clients.

On the GO!

Posting listings or browsing for a dream home is just quick and easy. As Internet and technology become more mobile, the chance to find your next big sale or your first investment can be done simultaneously with other tasks. As Filipinos learn to value their time and resources more, people tend to rely on various applications, service-focused websites and other technology-assisted means of making life a tad easier.

Alejandro Mañalac, Executive Vice-President of Step Philippines, Inc., also revealed that digital marketing plays a big role in their day-to-day real estate operations. “Generating leads wherever and whenever really maximizes time and resources. Furthermore, upon receiving inquiries from our various campaigns, we are already equipped with the information that we can share instantly while the leads are hot, which means quicker response time,” Mr. Mañalac enthused.

Sales, Sales, and More Sales

The potential to earn a six-digit income monthly with just a few sales is the ultimate come-on spiel of successful real estate brokers. Mary Clair Dino, licensed real estate broker who freshly acquired her PRC license last year, is now very interested to give real estate platforms like Lamudi a go because of her experience in successfully closing sales using just Facebook (and without extensive training and very technical knowledge to do such). “I just posted pictures and shared the advantages of the properties and I successfully closed deals, then it occurred to me that there is more to Internet marketing,” shared Ms. Dino when asked why she is interested to subscribe on Lamudi.

10 Philippine Cities to Watch in 2017

With sustained progress in the real estate industry backed by an overall economy that various financial institutions predict to grow between 6 to almost 7 percent in 2017, many places in the Philippines are becoming increasingly ideal to live and/or invest in.

Whichever reason to move: a fresh start, exploring new career and business opportunities, or a growing a family, ten of these places in the country, compiled by global real estate website Lamudi Philippines, stand out, and are worth your consideration for this year, and even beyond.

1. Cebu City

Ranked seventh by strategic advisory firm Tholons among best outsourcing destinations in the world due to the quality of workforce and tertiary education; relatively cheaper business cost; infrastructure network; and quality of life, Cebu is also a city to watch thanks to its considerable proximity to several of the Philippine’s best tropical destinations and affordable secondary cities.

It ranked sixth most competitive based on the National Competitiveness Council’s (NCC) survey, which measures local government units desirability based on economic dynamism, government efficiency, and infrastructure. Cebu City’s property listings on Lamudi for 2016 averaged 2,900 per month, only behind Makati (5,680), Quezon City (5,560), and Taguig (3,400). Upcoming real estate projects likes Solinea and Gatewalk Central (both by Ayala Land) and Cebu Exchange (Arthaland) are likely to boost inventory in the future.

2. Las Piñas

While Metro Manila’s current real estate market seemingly favors condo-seekers the most, Las Piñas remains a good option for buyers in search of houses. The city’s inventory of houses in 2016 averaged 680 per month, the third highest number in Metro Manila after Quezon City (2,800) and Makati (930), and the average price of two-bedroom houses in the city was Php2.8 million, compared to Php3.68 million in Quezon City.

While the city stands out among most of its Metro Manila neighbors in terms of availability of mid-priced residences, property values in Las Piñas may soon catch up as a result of major developments taking place in the city. Projects in Las Piñas include Alabang West, a mixed-use development by Megaworld featuring a Beverly Hills-themed lifestyle concept, and a yet-to-be-named 3.4-hectare property owned and being developed by 8990 Holdings Inc.

3. Iloilo City

While not as gaudy in name as Cebu or Manila, Iloilo City has grown to rival the two in overall livability. A regional center for academic excellence, it is home to about 30 colleges and universities that produce an estimated 15,000 graduates each year. Its well-educated workforce has contributed in the city jumping four spots to 91 in Tholons’ survey of best outsourcing destinations in the world.

According to real estate services firm Colliers International, this is driving demand for office space and worker accommodations, while the increase of workers’ disposable incomes, combined with the influx of tourists, continue to attract major retailers. Seemingly in time for property investors are the rise of several developments in Iloilo, led by the continued expansion of Megaworld’s Iloilo Business Park, and the initial establishment of Ayala Land’s Atria Park District.

4. Cagayan de Oro

Real estate pundits are seemingly in agreement that apart from supply and demand, property developers are now looking at local assets, such as tourism, as another facet to consider in expansion. This may be most evident in Cagayan de Oro, a city well known for its natural and historical attractions, now in being the midst of several development launches and project turnovers. Lamudi saw residential listings in CDO lessen toward the end of 2016, indicative of the increased occupancy in the city.

According to local business monitor CDODev, key commercial projects scheduled to open in 2017 are the SM CDO Downtown Premier, which will be the second SM mall in CDO, the Seven Seas Waterpark and Resort, and a CityMall in Bulua. The Bonbon area will see a new community fish port scheduled to open later in the year, while the city proper will see the continued progress of projects like Avida’s Aspire Tower, Camella’s The Loop at Limketkai, and Cebu Landmasters’ MesaVerte Residences.

5. Bacolod City

A constant in surveys naming the best places to live in the Philippines, Bacolod is becoming additionally notable for a growing business process outsourcing (BPO) and knowledge processing outsourcing (KPO) industries, which continue to attract businesses to the city. The IT Council and the Bacolod City Government predict the industry’s current 24,000 full-time outsourcing employees to rise to 60,000 by 2022.

This has played a hand in local retail and residential growth, evidenced by upcoming developments such as Capitol Central by Ayala Land, Northill Town Center and Upper East Township by Megaworld, and CityMall Goldenfield by DoubleDragon. If looking for investment properties, Colliers recommends worker accommodations such as studio and one-bedroom apartments. Availability for these is presently limited, as evidenced by the number of modest listings for such spaces on Lamudi in 2016.

6. Lapu-Lapu City

Secondary cities continue to be in demand due to their proximity to capital or major cities while remaining relatively more affordable. In the Visayas, one such place is Lapu-Lapu City, a popular alternative to costlier Cebu City. In 2016, two-bedroom houses for sale in Lapu-Lapu City listed on Lamudi averaged Php2.295 million.

While having always had tourist opportunities due to the presence of the Mactan-Cebu International Airport and its different natural and historical attractions, local real estate stock in Lapu-Lapu looks to also increase soon, with projects like Megaworld’s Mactan Newtown, Sta. Lucia’s Arterra Bayfront Residences, and Futura Homes – Mactan by Filinvest Land. The Philippine Reclamation Authority is also set to start its Mactan North Reclamation and Development project.

7. Mandaue City

There may be no better alternative for accommodations and real estate to Cebu City than Mandaue City. The latter is located at the former’s immediate northeast, and is the ideal location for home-seekers that want to invest on a home near the Visayas capital as opposed to renting a more expensive house in Cebu City itself. On Lamudi, two-bedroom houses for sale in Mandaue average Php2.631 million.

New developments continues to enter the city, as homegrown developer Iron Wood Property Ventures topped off its Northstar condominium project at the end of 2016, while firms like PrimaryHomes, Inc. have gone on record to say they are exploring Mandaue as a location for future projects. Echoing the sentiment, Colliers said it expects condominiums in the affordable segment to rise in the city.

8. Dasmariñas

With declining developable land and increasing property costs in Metro Manila, neighboring CALABARZON continues to see an increase in real estate demand, particularly from buyers foregoing starter homes for long-term properties. Seemingly one of the most viable areas in the region is Dasmariñas which, based on Lamudi’s listings data, has some of the most affordable average prices for houses for sale among CALABARZON and Metro Manila cities in 2016.

At Php2.1 million, houses with two bedrooms or more remain reasonably priced in Dasmariñas. It seems the city also offers the most options, averaging the most listings (415 per month) for multiple-bedroom homes for sale in CALABARZON. This stock will likely be furthered via upcoming projects like Sta. Lucia’s Mesilo, 150-hectare first class development, and Alveo Land’s Ardia, a prime residential subdivision set between Dasmarinas and Imus.

9. General Trias

While Dasmariñas can be deemed the option in CALABARZON for mid-priced and mid-sized residences, General Trias is seemingly the place for more modest properties. This Cavite municipality has one of the lowest average selling prices for smaller houses (at most two bedrooms) at Php833,992. Based on 2016 Lamudi data, General Trias on average has 70 such properties—two bedrooms or smaller—listed on the website in a given month.

General Trias has become a go-to location for developers and their innovative takes on affordable housing, with developers like BellaVita (an Ayala Land subsidiary) and Suntrust Properties (a subsidiary of Megaworld Corp.) having established such projects in the city. General Trias is not limited to the affordable housing market, however, as diverse projects like the 140-hectare Maple Grove, the 21st township project by Megaworld, will also soon be established in the city.

10. Davao City

Seemingly a result of the elections win of now-President Rodrigo Duterte, whom the Davao City Investment Promotions Center deems the “the perfect marketing ambassador for the city’s investment and tourism potentials,” Davao City has seen a surge of investments come from local and international parties. The Board of Investments (BOI)–Southern Mindanao affirmed this, reporting Php2.5 billion total BOI applications approved and registered from January to October of 2016 were poured into the city.

While increased awareness comes increased interest in Davao that will likely result in more investments in 2017, prices for homes for sale in the city for now have remained favorable, with two-bedroom houses listed on Lamudi for an average of around Php2.5 million in 2016.

Grand Philippine tour with PHITEX 2016

 

Delegates from 35 countries were given an opportunity to experience what the Philippines has to offer in a series of fun and exciting tours. Organized by the Tourism Promotions Board (TPB), these tours were conducted as part of the most important annual travel trade event in the country, the Philippine Travel Exchange (PHITEX) 2016.

During the tours, delegates from as far as Denmark, Russia, Germany, China, US and Brazil toured around the country’s capital, Metro Manila. They visited the historical walled city of Intramuros, UNESCO World Heritage site San Agustin Church, San Agustin Museum and enjoyed a brief cultural show at Casa Manila.

The group also inspected the city’s established, emerging and newly-opened luxury hotels and properties including Manila Hotel, New World Hotel, Makati Shangri-la Hotel, Fairmont Hotel, Marco Polo Ortigas, Sofitel Philippine Plaza Manila, and Conrad Manila, to name a few.

The delegates also visited Ilocos, where there is an interesting blend of Spanish and local culture; discovered exotic and breathtaking sceneries in Southern Luzon; and rode a boat to one of the New 7 Wonders of Nature, the Puerto Princesa Underground River located in Palawan, recently hailed as the Best Island in the World.

They also had a taste of the unique spicy cuisine of Bicol; took selfies with the tarsiers and visited the Chocolate Hills in Bohol; feasted on lechon and toured historical landmarks in Cebu; and experienced the finest of nature, culture and adventure in Davao.

“I have heard a lot of beautiful things about the Philippines and I’m so excited to experience it myself,” shared Chris Minoletti from the US. “Every region in this country has its own unique quality which, I know, will attract a lot of travelers.”

According to Roselyn Ranse from Australia, “The market for the Philippines has dramatically increased. It’s new, it’s exotic and it’s an exciting destination because there is so much to do and so much to see. After experiencing it, people just want to come back.”

“TPB has organized the tours because there is no better way to market the Philippines than to let these delegates experience it first-hand,” said PHITEX Deputy Secretary General Susana J. Del Mundo.

Now on its 15^th year, PHITEX continues to further strengthen the tourism industry in the country by promoting the best of the Philippines worldwide.

Led by Philippine Airlines as the official flag carrier, and Marriott Hotel Manila, PHITEX 2016 is also supported by TTG Asia as the official media partner, Manila Bulletin and Philippine Daily Inquirer. Other sponsors include Resorts World Manila, Diamond Hotel, Tourism Infrastructure Enterprise Zone Authority (TIEZA), Duty Free Philippines, Philippines Craft Distillers (LAKAN), Marco Polo Manila, Seda Bonifacio Global City, Bellevue Resort, Sofitel Philippine Plaza, Fairmont Makati, Makati Shangri-la Hotel, Radisson Blu Cebu, Park inn by Radisson, Plaza del Norte and The Mind Museum.

A Guide to Davao City’s Buoyant Real Estate Market

Davao is the Philippines’ largest city in terms of land area, and quite expectedly, its real estate market is as varied as the city is wide

The center of one of the three largest metropolitan areas in the Philippines, the city of Davao is expectedly also one of the Philippines’ most urbanized. Similar to its counterparts Cebu City and Manila, it functions as the key commercial, industrial, and educational district of the Davao Region and indeed the entire island of Mindanao, and is also one of the most highly desired in terms of investing real estate and residing overall.

Global real estate website Lamudi Philippines takes a looks Davao City’s buoyant real estate market.

Plenty More to the “Durian Capital of the Philippines”

Having officially garnered cityhood in 1936, Davao City is the main component of Metro Davao, the third most populous metropolitan area in the country. As its center, Davao City serves as the main hub for the region’s commercial, industrial, and educational activity.

What separates Davao City from other major urban locales, however, is that it also has a wealth of outdoor tourist destinations. One of its most recognizable landmarks happens to be Mount Apo, the highest mountain in the county.

From both a tourist and residential standpoint, one of the major draws to Davao City has been its safety. Arguably the safest city in the country already, crowdsourced rating website Numbeo has had Davao City ranked within the top ten of safest cities in the world since June 2015.

Living in and Buying Property in Davao City

Similar to its major metropolitan counterparts, the city has a large population, and in the last census was ranked to have fourth highest in the country. As a city with numerous residents, Davao continues to see the emergence of condominium developments and mixed-use townships in an effort to meet the increasing demand for real estate from its growing population.

Investors considering properties that are near the business district or areas with high and active foot traffic can look into areas like Davao Park District, the first township project in the Mindanao Region. The 11-hectare development is a project of Megaworld Corporation, and is envisioned to become the city’s premiere business district and a major center for the IT and BPO industries. Commercial, industrial, and office spaces are expected to be plenty here, as well as a number of residential units.

There are also existing condominium developments like the Dusit Thani Residences, Ecoland 4000, One Oasis, and numerous others situated in prime locations in the city with relatively easy access to commercial areas, schools, hospitals, and other urban necessities.

Although Davao is highly urbanized, property seekers can also find traditional houses and lots in the city that would be a little scarce. Characterized by extensive mountain ranges and large, contiguous lowland areas, the types of property seen in the city are vast and are able to suit the needs of just about any type of buyer or investor.

Prices of residential property listed online for the city of Davao are currently valued between Php410,000 at the lowest, to as much as Php50,000,000. A coastal city, a number of beach lots are available in the southeast area of the city that are ideal for retirement or vacation homes, or for tropical resorts.

The city’s large area has also allowed it to have a thriving agriculture industry, and expectedly, there are also numerous sections of Davao where farm lots and acreages are situated.


*This is Press Release

Student Housing Guide in College Cities in the Philippines

Lamudi Philippines identifies how much rent students should expect in key areas in Metro Manila, Baguio, Cebu, Dumaguete, and Davao

Apart from tuition, college education is considered a significant investment because of other expenses involved. These include the purchase of learning materials, daily meals, and commute or travel fees, to name a few. If the student happens to study away from home, then this also includes the cost of living space.

While areas having schools always have places to live for students, particular locales stand out, as they not only are the home of the country’s foremost universities, they also feature areas that are ideal for student housing, condos, and accommodations, and thus offers real estate investors potentially good sources of recurring income.

Baguio City

Considered by many as the educational center of Northern Luzon, Baguio City is home to many colleges and universities. These include the University of the Philippines Baguio, Saint Louis University, the University of the Cordilleras, the Philippine Military Academy, and the University of Baguio, to name a few.

The city’s relatively compact urban core and cool climate make it an ideal place for students to live, as inconveniences like extremely hot weather, long commutes, and heavy traffic are minimal here compared to other cities. While real estate is a little pricy in Baguio, rental rates are quite reasonable, with several offering total areas adequate enough to share with roommates.

At present, one-bedroom homes for rent in Baguio currently go for as low as Php6,000 per month and are ideally located in areas like the Burnham and Legarda areas, which are just a jeepney ride away from the business district and the most of the schools situated around it.

Dumaguete City

Best known for Silliman University, the Philippines’ first Protestant university and first American university in Asia, Dumaguete is considered the “center of learning in the south” because it is also the home of other notable schools like Foundation University, Negros Oriental State University (NORSU), and St. Paul University Dumaguete.

The city is ideal for student living because of the proximity of the schools. Silliman’s campus is adjacent to and merged with the city’s downtown district, while NORSU’s two main campuses are both located in the city. While a costal locale, Dumaguete is not too prone to typhoons.

Homes and apartments for rent are very reasonable in Dumaguete where, based on the current listings on Lamudi, one can rent homes with two bedrooms and two bathrooms for Php13,000 per month, which is ideal for two to four students. Rental properties at this rate are common in the Candau-Ay and Batinguel areas of the city, which are a few kilometers away from downtown and the university district.
 

Katipunan Avenue, Quezon City

Metro Manila is home to some of the Philippines’ finest educational institutions, and with such a diverse real estate market, it has a number of areas that are great for students. If it had to be narrowed down to just one place, the Katipunan Area stands out.

A national highway, Katipunan Avenue runs from the University of the Philippines Diliman and is in the vicinity of Ateneo de Manila University, Miriam College, and the Multiple Intelligence International School. Expectedly, the area has a number of residential spaces for rent, particularly condos geared toward students.

Understandably costly due to their location, rental properties in the Katipunan area are quite pricy. For example, one-bedroom condo units’ monthly rents can range from Php13,000 to Php20,000. These spaces are in projects like Berkeley Residences and Blue Residences, which are a stone’s throw from the aforementioned schools. In addition to condos, there are also dorms and boarding houses nearby for those opting for the traditional student housing option.

Pablo Ocampo Street (formerly Vito Cruz Street), Manila

With schools like De La Salle University, College of Saint Benilde, and Saint Scholastica’s College within its vicinity, and with others like Philippine Women’s University and Arellano University within its proximity, Pablo Ocampo Street cannot not be included among ideal places for students to live.

Formerly named Vito Cruz Street, the thoroughfare’s section within the city of Manila is close to the Vito Cruz Station of LRT-1, while its Makati section is close to Ayala Avenue and Circuit Makati. The street is close not only to colleges and universities but also to condos, hospitals, and upcoming township developments.

While most would expect living space to be costly in the area, there are a number relatively affordable condos close to Pablo Ocampo Street, with rates ranging from Php5,000 to Php20,000 per month for one-bedroom units. These are situated in developments like the Pacific Regency, the Kingswood Condominiums, and Cityland Vito Cruz, to name a few.
 

Cebu City

The center of Metro Cebu, a highly urbanized metropolitan area on par with Metro Manila, Cebu City boasts plenty of urban conveniences, including a central business district, tertiary hospitals, and an international airport, among many others. The city is also home to a campus of the University of the Philippines Visayas, along with 37 other institutions for higher education, which further cements its position as one of the region’s most ideal places to reside and study.

Accommodations are a bit costly in Cebu. Like Metro Manila, however, Cebu City has a number of residential spaces for rent, thanks in large part to the presence of condominium developments that are typical of highly urbanized and populated areas. Ideally situated near the business district and several schools, these units provide safe and convenient accommodation.

A rate of Php10,000 a month is sufficient for a studio unit in the city, units which typically have as much as between 18 and 25 sqm of floor area, which makes it possible to house an additional student or two. Expectedly, housing is costlier at the center of the city, but outer areas like Brgy. Banilad provide affordable options yet remain in good proximity to a number of schools.

Davao City

Like how Cebu City is for the Visayas, Davao City is center of education for Mindanao. The city is the current home of 33 total colleges and universities, which include the University of the Philippines Mindanao, Ateneo de Davao University, and the University of Southeastern Philippines. The city is also widely regarded as one of the safest in the country, making it ideal student residence.

Davao City offers a wide variety of residential spaces. Expectedly, the neighborhoods that are farther out provide more favorable prices, and the distance is not too much of an issue as the city is well organized.

Some of the most affordable places to rent an apartment in Davao City include the city’s Catalunan Grande area, which is closest to the University of Southeastern Philippines and UP Mindanao. There are various apartments for rent in Catalunan, with rates as low as Php10,000 per month for a two-bedroom, 70-sqm property.



*This is Press Release

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