It’s a Hit to Get Fit at the Sony Fit Fest

Fitness enthusiasts of all ages spent their weekend joining the active lifestyle movement at the Sony Fit Fest held last Saturday at the SMX Aura Convention Center.

Catering to all interests and fitness levels, the inaugural event featured a variety of classes such as glow-in-the-dark yoga, 80’s & 90’s music-themed Zumba, mixed martial arts and Brazilian Jiu-Jitsu as well as a series of physical challenges.

“Exercise keeps our minds and bodies healthy so we’re thrilled that Sony Channel could offer a dynamic platform for fitness enthusiasts to get together in a fun and social way. A big thanks to our partner Gold’s Gym for the inspiration to live our best lives,” said Armi Malaluan, Director and Business Head of AXN Networks Philippines.

Calories were burned and friendships were built on the activity floor as participants encouraged each other to get active while DJ McCoy, DJ Funk Avy, and DJ Mia Ayesa kept the vibe fun and energetic by playing the best beats throughout the day.
Sony Fit Fest was powered by Gold’s Gym, co-sponsored by 2GO Express and Vitasoy. Special thanks to Belvita, Gardenia, 2XU, Runnr, and Cignal.


About Sony Channel

Sony Channel is the premier destination for female-skewing entertainment with the biggest and best of Hollywood. Designed for the socially connected viewer, Sony Channel features some of the most captivating and talked-about drama, comedy, lifestyle, and reality programs on TV, all airing close to the U.S. telecasts, together with popular feel-good movies.
Fresh, confident and stylish, with a dash of clever wit, Sony Channel is visually stunning with a brand identity that perfectly complements its line-up of high calibre programming. Sony Channel appeals to a female-skewed, male-inclusive audience who loves to escape, engage, and lose themselves in premium content. Viewers are modern, social, stylish, and aspirational.
Sony Channel is wholly owned by Sony Pictures Entertainment and managed by Sony Pictures Television Networks Asia, which also operates pay-TV channels AXN, Animax, ONE and GEM.
See www.SonyChannelAsia.com, and join the conversation on www.facebook.com/SonyChannelPH and https://twitter.com/SonyChannelPH for more.

Game Nights Are On with the AXN Freedom Fridays Bar Tour

Get ready to break free and unwind with exciting games and surprises as AXN visits the best night spots in Manila featuring special guest star and TV host, Sydney Crespo.

AXN Freedom Fridays Bar Tour kicks off on July 6, invading Makati’s hippest bars including Rue Bourbon Salcedo, Poblacion: The Wild Poppy and H&J Sports Bar & Restaurant.

AXN fans should bring their A-Game as they’ll be challenged in a series of fun activities and games to win awesome prizes.  Bar chow, drinks and AXN giveaways will be on tap.

“AXN is all about redefining action, so the Freedom Fridays Bar Tour will redefine your Friday night. It’s about getting together with friends, celebrating the end of the week and having fun responsibly,” said Armi Malaluan, Director and Business Head, AXN Networks Philippines.

So what better way to end a week of hard work than to play even harder? Mark your calendars - AXN Freedom Fridays kicks off this July 6, and continues over the next few weeks.

AXN Freedom Fridays is brought to you by San Miguel Pale Pilsen, with official radio partner Wave 89.1.

For more information, go to www.facebook.com/axnasia.

About AXN

AXN is Asia’s leading general entertainment channel featuring exclusive top-rated drama series, blockbuster features, reality programs and ground-breaking original productions. The channel appeals to a discerning audience seeking content that is smart, intriguing and unexpected, all delivered close to U.S telecasts. From The Blacklist and Quantico, to MacGyver and The Amazing Race Asia, AXN is defined not by a genre, but by an attitude that truly redefines action.

Launched first in Asia in 1997, AXN is a global channel brand with a presence in Latin America, Africa and Europe. In Asia, the channel is enjoyed in 126 million households across 19 territories and is available in both
SD and HD.

AXN Asia is wholly owned by Sony Pictures Entertainment and managed by Sony Pictures Television Networks, Asia, which also operates leading channels including Animax, Sony Channel, ONE and GEM.

Groove Your Way into Shape with Sony Fit Fest

Sony Channel invites everyone to its first ever workout party! Sony Fit Fest will showcase how an active and healthy lifestyle is fun! The event will be held at SMX Aura Convention Center on July 7, 2018 (Saturday) from 1pm to 8pm.

No need to be a fitness buff to participate in the event because there will be activities appropriate for all fitness levels. So, mark your calendars and tell all your friends as well.

The event is a fitness festival that will feature glow-in-the-dark yoga, Zumba, Mixed Martial Arts, and Brazilian Jiu-Jitsu classes alternating with a series of surprise exercise challenges. There will also be a circuit space for those who want to do strength training.

“Our goal is to encourage everyone to embrace a healthy lifestyle and to make time for regular physical activity. Now is the time to start our journey towards a healthy lifestyle and Sony Fit Fest is the perfect venue for us to do so,” said Armi Malaluan, Director and Business Head of AXN Networks Philippines.

DJ McCoy, DJ Funky Avy, and DJ Mia Ayesa will be providing the best beats to work out to with MC Rico Robles.
To know more about the event, please visit bit.ly/SonyFitFest. Admission is free!
Sony Fit Fest is powered by Gold’s Gym.

About Sony Channel

Sony Channel is the premier destination for female-skewing entertainment with the biggest and best of Hollywood. Designed for the socially connected viewer, Sony Channel features some of the most captivating and talked-about drama, comedy, lifestyle, and reality programs on TV, all airing close to the U.S. telecasts, together with popular feel-good movies.
Fresh, confident and stylish, with a dash of clever wit, Sony Channel is visually stunning with a brand identity that perfectly complements its line-up of high calibre programming. Sony Channel appeals to a female-skewed, male-inclusive audience who loves to escape, engage, and lose themselves in premium content. Viewers are modern, social, stylish, and aspirational.
Sony Channel is wholly owned by Sony Pictures Entertainment and managed by Sony Pictures Television Networks Asia, which also operates pay-TV channels AXN, Animax, ONE and GEM.
See www.SonyChannelAsia.com, and join the conversation on www.facebook.com/SonyChannelPH and https://twitter.com/SonyChannelPH for more.