Haier Lights Up EDSA with Paris Saint-Germain Partnership to Welcome 2026

Manila, Philippines — Global home appliance brand Haier welcomed the new year by bringing the spirit of world-class football to Filipino audiences, as a New Year television commercial featuring stars of Paris Saint-Germain (PSG) was showcased on a prominent EDSA billboard in Metro Manila.   

The local activation forms part of Haier’s global campaign with PSG, which saw landmark outdoor screens light up across major cities worldwide on December 31, 2025. The campaign highlights the shared values of excellence, innovation, and leadership that define both Haier and one of football’s most successful clubs.

Haier became an Official Partner of Paris Saint-Germain in September 2025 through a multi-year agreement running until 2028. The partnership aims to integrate football passion into everyday life by connecting PSG’s champion mindset with Haier’s smart home technologies and user-centric innovations.

The New Year TVC, now visible to thousands of daily commuters along EDSA, features PSG players delivering a festive greeting while reinforcing a champion spirit that resonates with Filipino fans, as global football continues to grow in popularity in the Philippines.

Driven by the same pursuit of excellence seen on the pitch, Haier designs its products around people—powered by technology and proven in daily use. This philosophy is supported by Haier’s global localization strategy, ensuring solutions are tailored to the needs and lifestyles of consumers in different markets, including the Philippines.

Through high-impact outdoor placements, digital campaigns, and global sports partnerships, Haier continues to strengthen emotional connections with consumers worldwide. As 2026 begins, Haier remains committed to delivering champion experiences through innovation, technology, and shared values—bringing global inspiration closer to Filipino homes.

Building on its presence in the Philippines, Haier’s New Year activation brings global football excitement closer to Filipino fans. By lighting up a key EDSA billboard, the brand connects world-class innovation with everyday life, reaching commuters and households alike.

The activation highlights Haier’s commitment to smart, user-focused solutions that make modern living easier and more enjoyable. From energy-efficient appliances to connected home technologies, Haier continues to design products that fit seamlessly into Filipino lifestyles.

With football growing in popularity in the Philippines, Haier’s partnership with Paris Saint-Germain inspires teamwork, passion, and excellence—values that the brand brings to homes across the country as 2026 kicks off.

MORNING BEATS AND BREWS AT SM

If your idea of a perfect morning involves good coffee, a solid playlist, and a place that feels effortlessly fun, SM just gave you a reason to reset your alarm clock. Morning Beats & Brews is set to turn your ordinary mornings into lively experiences at SM City Grand Central, SM City Valenzuela, and SM Center Sangandaan.

Happening on January 11, Morning Beats & Brews promises to turn the usual morning routine into something worth waking up early for. Live DJ sets take center stage, with DJ Chocolate Kid bringing the groove to SM City Grand Central, DJ Charls setting the pace at SM City Valenzuela, and DJ SP spinning vibrant tracks at SM Center Sangandaan. The curated sounds create an upbeat atmosphere that complements the buzz of shoppers easing into their day.

Morning Beats and Brews blends upbeat sounds with the simple pleasure of coffee, creating an atmosphere that feels both relaxed and celebratory. It reflects a growing shift among urban shoppers who are choosing mindful starts, meaningful breaks, and shared experiences as part of their New Year reset. 

Whether you are running errands, meeting friends, or enjoying a quiet cup, Morning Beats and Brews gives you a reason to pause, recharge, and feel energized. Open to all, the event promises good vibes, great coffee, and music that lifts the spirit, making it a perfect way to step into the year with a lighter, brighter rhythm.

Globe AT HOME 5G WiFi Now Available in Shopee, Lazada, and GrabMart

Globe AT HOME is making fiber-like internet speed more accessible than ever with the launch of Globe AT HOME 5G WiFi across leading e-commerce platforms Shopee, Lazada, and GrabMart. This expansion ensures that customers can now shop for plug-and-play 5G Home Prepaid WiFi where they already shop online, and enjoy fast, convenient delivery straight to their homes.

With this initiative, Globe AT HOME solves one of the biggest customer pain points: the hassle of getting connected in an instant. Now, with just a few clicks, customers can order Globe AT HOME 5G WiFi and have it delivered directly to their doorstep, no docs needed, and no complicated processes. For those who need connectivity urgently, GrabMart offers delivery in as fast as two hours, giving customers instant access to reliable internet when they need it most.

 

“At Globe AT HOME, we are committed to providing fiber-like speeds plug-and-play home prepaid WiFi more accessible than ever,” said Abigail Cardino, Head of Brand Management, Broadband Business at Globe. “With Globe AT HOME 5G WiFi now available across key online platforms, our customers can be connected as fast as within two hours, enjoying multiple convenient options to stay online seamlessly, right at their doorstep.”

By expanding into Shopee, Lazada, and GrabMart, Globe AT HOME continues to drive its mission of channel expansion, customer convenience, and digital inclusion. This initiative reflects Globe’s broader commitment to making 5G technology accessible to more Filipino households, empowering them with fast and reliable connectivity that uplifts everyday life, from work and learning to entertainment and staying connected at home.

To ensure the best experience, Globe encourages customers to purchase Globe AT HOME products and devices only through official Globe stores and authorized e-commerce partner channels such as Shopee, Lazada, and GrabMart. Buying from these trusted platforms guarantees price correctness, access to exclusive benefits, warranty services, and reliable post-sales support, while also ensuring that devices are brand-new and untampered. Customers are reminded that unauthorized reselling of Globe AT HOME products is subject to reprimand and risk device blocking, as Globe remains committed to protecting its customers and delivering only authentic, high-quality connectivity solutions.

Get your Globe AT HOME 5G WiFi now on: Lazada (https://glbe.com.ph/GlobeATHOME5GxLazada), Shopee (https://ph.shp.ee/W9nisNU), or GrabMart (https://glbe.com.ph/GlobeATHOME5GxGrabMart), best viewed on mobile.