Monday, March 17, 2014
BUM - “Unleash Your Realitee”
One of the Philippines’ leading apparel brand, BUM makes a rousing REBEL YELL last Wednesday (March 12) as it holds a “Colorful Rebelation Night” at the Elements Tent in ETON Centris, Quezon City and showcases the brand’s transition to more vivid patterns like galaxy prints, and grunge to reflect the varied statements of today’s youth.
BUM’s NEW BRAND AMBASSADORS - NASH AGUAS, JANE OINEZA, ELLA CRUZ and DIEGO LOYZAGA.
Kapuso Actress BEA BINENE
Photos: Courtesy of Rain De Ocampo
This summer, BUM dares the youth to break free from the dictates of the runways and fashion magazines and wear what they please. To defy trends and unleash their real side; and to step out of the shadows of conventional fashion and unleash their real “style” identity.
The latest campaign “Unleash Your Realitee” takes inspiration from the concept of Street-style fashion, a style influence that is not bound or restrained by the trends and rules of mainstream fashion. It’s all about grunge, rebel chic, and punk. Think oxidized fabrics, galaxy prints, slim-cut faded jeans, ripped clothing, and ombre, or that stylish graduation of color in a garment. Influences from the Gothic and greaser subcultures (fitted jeans, leather biker jackets, aviator shades, and boots) have also found their way into BUM’s summer collection.
Twitter and Instagram: @officialbumph