Tuesday, May 3, 2016

Fill Up With Air safety campaign by Michelin Boosts Porsche Dream SUV

April 24, 2016 with its trademark road safety initiative called the Fill Up With Air campaign (FUWA) Michelin boosted the Porsche Dream SUV Drive event

The motoring eventf or Porsche Cayenne and Macan owners, was a point to point drive from Petron Dasmarinas Village, Makati City to Balay Dako Restaurant in Tagaytay City. Michelin, a long-time global partner of Porsche, provided free tire safety check-up for all participating SUVs before the take-off, paying close attention to the recommended tire pressures for each unit as a safety measure. Michelin shared more tire safety tips with car owners in Tagaytay City.
Michelin Philippines team was led by Michelin Marketing and Communications Manager Caroline del Rosario and Intelligence/Pricing Manager Erlaine Castellano, together with Jimmy Gimeno from En-tire Car Care Center, distributor of MICHELIN tires.

Fill Up with Air (FUWA) is a Michelin global initiative to increase public awareness for road and public safety. Michelin and Porsche have a long-standing partnership globally and locally and have embarked on many joint initiatives together.

*This is Press Release

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