Friday, September 25, 2020

MAPFRE Insurance Launches “We’ll Take Care of It” Campaign; Strengthens its CSR Arm through Care Cards

MAPFRE Insurance launches “We’ll Take Care of It” campaign; strengthensPast its 5-month mark, the COVID-19 pandemic has upended every individual and their families; their career, businesses, and even properties. In the global perspective, this has strained and denuded people of viable solutions to keep afloat, more so riddled them on ways to protect their assets and uphold their financial stability.

In the Philippines, MAPFRE Insurance, a non-life insurance company offering general insurance products for optimum financial protection and risk management, stretches the efficacy of their newest campaign dubbed as “We’ll Take Care of It” by instilling ways they can help Filipinos in these extraordinary times.

Social and Sustainable Initiatives

Going beyond and taking their services another mile, MAPFRE Insurance continues to reach out to its market in need of concrete solutions by promoting ways to “Help and Protect” Filipinos through their home, car, business, travel, and personal accident insurance plans.

More so as a response to the Filipinos’ needs, the company has been actively involved in collaborative CSR projects such as its partnership with SOS Children’s Villages. The latter is one of the Philippines’ largest non-governmental organizations that supports vulnerable children and subsists on a clear vision that, “Children who have lost parental care find a home at SOS Children’s Villages,” and being, “the home that provides a normal family environment for orphaned, abandoned and neglected Filipino children.” SOS Children’s Villages currently has eight Children’s Villages in the Philippines, that are home to 1,000 children and young adults in 96 family houses.

“In these trying times, we believe that what it takes to stand the test of this life-altering event in this generation is to provide them a space wherein they can express themselves and their aspirations even in a small piece of canvas. Through our ‘We’ll Take Care of It Campaign’ and partnership with SOS Children’s Village, we continue to stir up the gifts of these young people while allowing others, our donors and clients, to patronize their artworks and give back to those who they take care of and those who are closest to them,” says Tirso Abad, MAPFRE Insurance’s President and CEO.

SOS Children’s Villages is concentrating their efforts on the noble cause of the SOS Care Cards, an innovative care package that individuals or institutions may purchase to make a difference to the children under SOS Villages’ care. SOS Care Cards were conceptualized to tie in with MAPFRE’s commitment to take care of those that matter. Through the program, donors will be able to provide necessary goods such as food and hygiene kits to the children whilst enjoying the benefits of the ‘Personal Accident’ insurance and Mediphone services. With enough reach, the partnership has set goals to raise PHP81 million in sales This could help sustain the organization’s programs for the children and support its fundraising efforts.

MAPRE x SOS - care card sample 2.jpg

The Care Cards are segregated into two categories: The Individual Care package and The Corporate Care package. The prices aggregated in The Individual package are marketed for a minimum of PHP800 (pack of 3 cards) and a maximum of PHP2,500 (pack of 12 cards) while the Corporate package is marketed for a minimum of PHP8,000 (pack of 30 cards) and a maximum of PHP25,000 (pack of 120 cards).

“What makes this partnership with MAPFRE Insurance unique is that it brings out the best in our children through art. It empowers them to know that their craft can reach thousands of people and be used to show love and care for other people. Touching lives through our children’s art—this reminds us about why we continue doing what we do here in the Village,” says SOS Fund Development and Communications Director, Mr. Eduardo Uy Jr.

As the world continues to deep dive into the unknown future, quantifiable uncertainties exist for people and businesses but MAPFRE Insurance will be there to affirm the Filipinos that, “We’ll take care of it.”

To know more about MAPFRE Insurance’s services, visit their Facebook page:, visit their website: or call (632) 8876-4400.

To know more about SOS Children’s Village and the Care Cards and packages, visit their Facebook page:, visit their website: or call (632) 8373-8767.

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