Manila, Philippines, December 2023 – Over 9,230 participants, ranging from families to groups of friends, and solo runners took part in McDonald’s Stripes Run 2023 held last December 10, pledging their support in elevating children’s literacy – a milestone for McDonald’s garnering the highest number of participants after 12 years of holding the program.
Held at the SM Mall of Asia Concert Grounds, Stripes Run saw McDonald’s brand reaching its goal of raising 1 million pesos for the Ronald McDonald House Charities' Read to Learn program while providing an avenue to bring feel-good moments to families and friends this holiday season.
Overall, the 9,230 participants were able to garner as much as PHP 1 Million for the Ronald McDonald Read to Learn, a program that teaches beginning reading to Grades 1 and 2 public school students.
Throughout the event, participants not only ran in the category of their choosing but were also able to take part in the advocacy-driven activity.
An added layer of excitement to Stripes Run was also felt this year, as a new category, Fur Stripes, was introduced in this year’s iteration, allowing participants to run alongside their fur babies.
At the end of the run, smiles on everyone’s faces showed what a memorable time all had at the Stripes Run, made even more special with the knowledge that every runner was able to show their support for elevating Filipino children’s literacy.
“It is truly an honor to witness the coming together of families, friends, and even pets for the 2023 McDonald’s Stripes Run. These initiatives are a testament to the brand’s dedication to providing an avenue for families to enjoy feel-good moments while making an impact. For twelve long years, Stripes Run's support for the Ronald McDonald’s House Charities has enabled more children to continue learning, something only made possible by the hundreds upon hundreds of runners who join us for the run. We remain dedicated to providing memorable moments such as this, while also being able to provide avenues for all to support a cause,” shares Fidel Balbieran, McDonald’s Marketing Director.To stay up-to-date with future McDonald’s events, follow McDonald’s Philippines on Facebook and Instagram.