Sunday, December 31, 2023


DECEMBER 31- SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela capped off the year with their annual ChriSMiles project. Spearheaded by the Human Resources Department of each mall, ChriSMiles is a employee volunteerism initiative designed to bring smiles to the faces of children while spreading holiday cheer throughout the community.
In Caloocan, children from Tahanang Mapagkalinga Social Development Center were overjoyed as volunteers from SM City Grand Central and SM Center Sangandaan gave love and heartwarming surprises. SM City Grand Central became a hub of joy as the young ones were treated to a day filled with surprises, including a tour around SM City Grand Central, a hearty meal from Jollibee, engaging games from Tom's World, Quantum, and Jack Adventure, and entertaining movies from SM Cinema.
Expressing gratitude on behalf of the Caloocan City Government, City Social Welfare Officer Regina Embalsado conveyed her heartfelt thanks to SM, emphasizing the importance of the ChriSMiles project for the abandoned, neglected, and abused children. " We are very grateful po dahil may magagandang puso na yumayakap sa mga bata. Taos puso po ang pasasalamat namin sa inyo," she remarked.
Meanwhile, the employees of SM City Valenzuela brought joy to the children at Bahay Kalinga ng Valenzuela. Laughter echoed through the air as the youngsters were treated to gifts, entertainment, and a year-end party, creating lasting memories for everyone involved.

SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela go beyond their roles as shopping destinations, evolving into hubs of community spirit and generosity. Fueled by the dedication of each mall and its employees, the ChriSMiles project embodies the true essence of the holiday season. It also serves as a testament to the transformative power of collective efforts, making a positive impact on the lives of those in need.
SM ChriSMiles was made possible through the initiative of the malls and their employees. Each SM employee contributed generously, both in time and resources, to raise a substantial amount of money for the holiday celebrations of less fortunate children.

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