Your New Comfort Food Era Starts at Frankie’s & Bloom & Baker at SM City Marilao

Hungry? SM City Marilao just got a whole lot tastier. Frankie’s and Bloom & Baker have landed, and honestly, food lovers in Bulacan should be celebrating. These two spots take comfort food up a notch—think big, bold flavors and desserts that just feel good.

Frankie’s pulls you in right away. Their wings are the kind you dream about, and the mains? Hearty, generous, and perfect for sharing with friends or family. Whether you’re wrapping up a shopping spree or just looking for a laid-back meal, Frankie’s nails that balance between familiar and new. The kind of place you find yourself craving again and again.  

Then there’s Bloom & Baker, just around the corner, and the vibe totally shifts. It’s calm, cozy, and smells like fresh pastries. If you love soft breads, cakes, or a good cup of coffee, this is your stop. You can hang out and soak it all in, or grab a box of treats to bring a little bit of sweetness home.  

Frankie’s and Bloom & Baker together? They turn a regular mall trip into something special. Suddenly, SM City Marilao feels warmer, friendlier, and a whole lot more delicious.

QUICK BITES, CONTI’S DELIGHTS AT SM BULACAN MALLS

An OG has arrived at SM Bulacan malls, and we’re totally here for it. Presenting the Conti’s Take Out Nooks, now serving freshly baked cakes and awesome goodies at SM City Baliwag and SM Center Pulilan.

Shoppers may now conveniently take-home breads, pies, pastries, cookies, frozen ready-to-eat dishes, and, of course, iconic cakes as Conti’s Take Out Nooks finally open at the ground level of SM City Baliwag and SM Center Pulilan.

Whether it’s a celebration, a gift, or just a little ‘pick-me-up’ kind of moment, know that Conti’s is just a few steps away to sweeten the day.  For food alerts and promos, check out https://www.facebook.com/smbaliwag and https://www.facebook.com/smcenterpulilan.

     

Good Food and a Thriving Business Success Story Straight from the Heart of the Philippines

The small island of Marinduque is famously known for its Moriones Festival, an annual Lenten festival observed during the Holy Week. But the beauty of the province’s culture and heritage doesn’t end there. Marinduque is also top of mind when it comes to arrowroot or uraro cookies. But for a small island brimming with ingenious entrepreneurs in this industry, how does one keep afloat?

“Business does not only make you rich but it also makes you strong, innovative, and persevering to leave a legacy that your children can inherit in the future,” inspiring words from Mrs. Felisa Rey, owner of Rey’s Bakeshop in Sta. Cruz, Marinduque.

Rey’s Bakeshop formerly known as Josel Rodil’s Bakery was established in 1987 by Mrs. Josefa Rodil. As a Home Economics teacher, Mrs. Rosil used to attend different seminars, especially on food processing until she came up with her version of arrowroot cookies. After her retirement in 1992, the small home-based business moved into a separate bakery shop. Their offer other pastries and bread aside from arrowroot cookies.

The business started with two (2) full-time employees: Mrs. Felisa Pedernal-Rey (adopted child of Mrs. Josefa Rodil) and her husband Mr. Rolando Rey who served as the marketing arm and production staff of the business. What started as a simple home business turned into one of the province’s all-time favorites as they offer their cookies around Marinduque. With the couple’s hard work and perseverance, in 2014, Josel Rodil’s Bakery was transferred to Mr. Rey and was then renamed Rey’s Bakeshop. The bakeshop was able to support the needs of their family. It was in 2017 when their daughter Ms. Eunice Rey quit her corporate job abroad and helped them in managing the business.

As the industry gets more saturated in time, the daughter, Eunice, decided to join the second batch of the Department of Trade and Industry’s (DTI) Kapatid Mentor Micro-Enterprise (KMME) program in 2018. KMME is a mentorship program designed by DTI as a mini Masters in Business Administration course, offered free for entrepreneurs to level up their businesses. From then on, Rey’s Bakeshop has been included in DTI’s different programs such as the One Town, One Product (OTOP) where they availed free services such as laboratory testing for Nutrition Facts, new label and packaging, Trademark registration with the Intellectual Property Office (IPO) and barcode registration to GS1 Philippines. She also joined local trade fairs such as the Marinduque Expo and MIMAROPA Naturally, among others. She participated as well in different DTI seminars such as SGS Kaagapay sa Negosyo Program, Traceability, eCommerce, and Good Manufacturing Practices and Sanitation Standard Operating Procedure.

From a PHP 200 starting capital, its assets increased to PHP 3 Million and its manpower grew with ten (10) full-time and five (5) part-time employees. Its annual sales of PHP 100,000 also increased to PHP 1.5 Million.

But as the business was growing, it was in 2019 when the family faced one of, if not, the biggest hurdle in their life with the passing of the late Mr. Rolando Rey. Ms. Eunice took over the business with the supervision of her mother.

With DTI’s assistance, Ms. Eunice started to prepare the technical requirements, and the production facility applied for the Food and Drug Administration License to Operate (FDA LTO) and is now waiting for the result.

As an answer to the pandemic, Rey’s Bakeshop started selling its products online through different e-Commerce channels. Through the use of social media, Rey’s product reached other provinces such as Laguna, Cavite, and even some parts of Metro Manila. Moreover, the small farmers in their community became the backbone of the business to answer the insufficient supply of raw materials.

The transformation of Rey’s Bakeshop is a testament that perseverance, innovation, and being strong-willed run in the culture of Marinduque. And that the transfer of legacy from generation to generation transcends biological family ties.